show episodes
 
Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.
 
We want to talk to the people making the decisions in top Financial Services and fintech brands. What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt? Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.
 
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show series
 
An important component of digital banking transformation is to be able to improve efficiency and productivity in your organization while also helping employees to serve customers better. With complex customer engagements, you need to ensure that the right people are engaged at the right part of the customer journey, using a scheduling tool that ref…
 
The premise of the book, The Rise of Technosocialism, is that mankind is coming to a fork in the road. Climate change, emerging artificial intelligence, social and economic upheaval, and the clash between patriotic nationalism and the inevitability of globalism are coalescing into a crucible. The reality is that technology will be at the center of …
 
As a financial institution is preparing to engage in a data-driven strategy, where do they begin? First, it’s important to understand that data transformation is a marathon, not a sprint. Successful financial institutions must align themselves around five critical keys that will lead them through a holistic data-driven strategy roadmap. Our guests …
 
According to a recent Harris Poll, 40% of respondents said they are likely to leave their primary financial institution for digital banking that compares to an online shopping experience. New benchmarks have been set as to what is acceptable regarding digital experiences at financial institutions. While consumers still want to bank with community i…
 
Capco recently published research offering insights into how banks can modernize their digital banking experience to include the personalization customers expect and prefer. The study finds that regardless of age, over 70% of customers rank personalization as highly important to their banking experience. The study not only delves into how to engage…
 
With consumers strapped for cash during these turbulent times, traditional and non-traditional financial firms are expanding financing options to support consumer and merchant needs. One of the newest solutions modernizes the old-school layaway or retail installment loan offering for the digital world. The Buy Now, Pay Later (BNPL) concept allows c…
 
Recently, I had the opportunity to join Ron Shevlin in a unique debate on the future of financial services. Refereed by Jason Henrichs, the CEO at Alloy Labs Alliance, this debate was done in the style of championship title fight, complete with silk robes, a debate timer and an enthusiastic audience that attended the MX Money Experience Summit at t…
 
Marketing is at the center of a massive transformation, driven new technologies, real-time data analytics, and major scientific advances that will power the future of the banking industry. More than ever, we need a new framework for communication, engagement and loyalty. Financial marketers need to understand this new paradigm, and prepare to embra…
 
What can legacy financial institutions learn from the first online-only bank? Founded in 1999, First Internet Bank reimagined the traditional banking model as the first state-chartered, FDIC-insured institution to operate entirely online. What makes First Internet Bank different than other competitors that were established at about the same time, b…
 
Inclusive and accessible digital experiences are more important now than ever before. 61 million adults in the US live with a disability and the average American reads to a 7th/8th grade level. Are your digital platforms, content, campaigns and social media posts easily accessed and understood by all? Or are you excluding huge portions of your onli…
 
What makes a fintech firm or challenger bank different from a legacy financial institution? Is it the products offered or the digital platform? Or is it deeper than that? In discussions with dozens of fintech organizations as part of this podcast, I believe there is a completely different mindset at most fintech firms. What I have also found is tha…
 
As more companies navigate the return-to-office movement, management teams are faced with an increased urgency of finding, training and retaining quality talent while also creating an inclusive environment for hybrid working. It is increasingly clear that the path to long-term relevance is through leveraging human capital. But, in most cases, this …
 
Historically, the banking industry viewed innovation as a way to add more to a product or service. The focus was often on technology, competitive offerings and ecosystems and not often enough about the customer. The world has changed … in an instant. More than ever, consumers want ways to transact and engage in a way that is easy, intuitive and emo…
 
Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carolyn Feinstein, CMO at Var…
 
Embedded finance enables businesses to seamlessly integrate financial services into their business models, providing banking, credit, payments, or other services — efficiently and at the consumer’s point of need. According to Accenture, 47% of non-financial companies said their companies have already invested in embedded finance offerings. The vast…
 
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale. We take a look at her journey, why…
 
Bitcoin is taking another step toward mainstream adoption, as customers of some U.S. banks will soon be able to buy, hold and sell bitcoin through their existing accounts. According to research by Cornerstone Advisors, 60% of crypto owners would use their bank to invest in cryptocurrencies. Even though interest from traditional banking firms is sti…
 
Leveraging modern technology, data, analytics and digital distribution, market leaders can use innovation to support new business models and create improved experiences. Despite these opportunities, new research by the Digital Banking Report has found that most organizations consider themselves to be behind the curve with both digital transformatio…
 
Welcome to the fifth and final roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at B2B marketing in fintech and fina…
 
Research shows that the biggest banks and fintech firms are doing best at delivering digital experiences, while smaller banks and credit unions often struggle. How can mid-tier organizations keep pace with consumer and small business expectations? Where should an organization start? How can you prioritize initiatives and partner with third-party so…
 
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Adrian Farina, Europe CMO at Visa. We take a look at his journey from falling in love with marketing before 'marketing' was in his…
 
According to a recent study from Ernst & Young, 37% of consumers now say a FinTech firm is their most-trusted financial services brand, compared with 33% who name a bank as their most-trusted brand. More concerning is that Among U.S. consumers, 31% name a FinTech as their primary financial relationship (PFR), up from just 6% in 2019. Much of this s…
 
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Steven Kalifowitz, CMO at Crypto.com. We take a look at his journey from HBO producer to CMO at Crypto.com, brand NFTs, email mark…
 
Consumers have grown to expect personalized digital experiences across all channels and throughout the entire customer journey. Much more than just good targeting for offers, organizations need to engage contextually, in real time, helping consumers reach their financial goals. Achieving personalization at scale is a daunting task for the majority …
 
Welcome to the fourth roundtable of the Fintech Marketing Podcast season 2, where your host Mariette Ferreira is on a mission to continue learning how the world’s hottest fintech start-ups and most innovative financial service brands drive growth through modern-day marketing. In today’s episode, we look at how fintechs use prerformance marketing fo…
 
In February of this year, LendingClub closed the acquisition of Radius Bank, becoming a full-spectrum fintech marketplace bank and among the first fintech companies to buy a bank. LendingClub’s long-term vision is to pursue a platform strategy expanding the use of a variety of financial products and services by their 3 million members, while provid…
 
Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Jim Marous, Co-Publisher at The Financial Brand. We take a deep dive into what Jim’s philosophy on marketing is, his journey to th…
 
Founded in 1935, Alliant Credit Union was created to serve the employees of United Airlines. With most members traveling across the globe, the top 10 credit union had far fewer branches than other firms its size. Today, it has transformed itself into a digital-first financial institution with no branches and a nationwide presence. To cement its lea…
 
More than ever in the past, data and applied analytics is being used to transform business models and create more personalized, streamlined experiences tailored to the needs and preferences of consumers and businesses alike. To compete in the future, banks and credit unions must be at the center of a good data ecosphere, serving as trusted data cus…
 
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