Best Marketingschool Podcasts (2023)

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Marketing School - Digital Marketing and Online Marketing Tips

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How to Deal with Ad Fatigue #2629 7:40

18m ago7:40

7:40

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives,…

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The Product Boss Podcast

1
537. "My revenue growth is flat, but my profit margins are up. How can I make $1 million and not burn out?" | Coaching Session 1:10:30

2h ago1:10:30

1:10:30

Welcome, Product Bosses! In today's one-on-one strategy session, we're diving deep with Eileen, the founder of Old Millhouse Coffee. Join us as we explore her journey from running a multi-six-figure business with slim profit margins to aiming for a million-dollar venture. Eileen's story might sound familiar to many of you – a business owner strivin…

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Marketing School - Digital Marketing and Online Marketing Tips

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Why Neil & Eric Are Going Harder on Written Content Now #2628 6:45

2h ago6:45

6:45

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reac…

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Marketing School - Digital Marketing and Online Marketing Tips

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The TikTokification of Everything #2627 5:35

2d ago5:35

5:35

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copyi…

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Marketing School - Digital Marketing and Online Marketing Tips

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The Creativity Faucet Concept (This Will 10x Your Content) #2626 7:00

2h ago7:00

7:00

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creato…

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The Product Boss Podcast

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536. Shifting Your Mindset: Overcoming Limiting Beliefs 14:29

9h ago14:29

14:29

Today's focus is on overcoming limiting beliefs, a challenge I've faced personally–and I’m sure many Product Bosses out there can relate. As my business reached the million-dollar milestone, I encountered my own mental barriers, deeply rooted in past experiences of scarcity. I want to share with you the strategies that helped me break free from the…

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Marketing School - Digital Marketing and Online Marketing Tips

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Audience TAM vs Revenue TAM #2625 6:22

2h ago6:22

6:22

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provi…

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Marketing School - Digital Marketing and Online Marketing Tips

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The Anatomy of New York Times' Revenue #2624 6:33

5d ago6:33

6:33

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media compan…

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Marketing School - Digital Marketing and Online Marketing Tips

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These New OpenAI Developments Will Change Marketing Forever #2623 6:20

4d ago6:20

6:20

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social …

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The Product Boss Podcast

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535. [MONEY TIP] Product Demonstrations with a Discount Offer 11:26

6d ago11:26

11:26

Product demonstrations are a powerful tool in your marketing arsenal, and we're here to show you how to make the most of them. Whether it's in-store, at a pop-up market, or virtually on platforms like Instagram, Facebook, or TikTok, the key is to engage your audience and make them see the value of your product. We've all been captivated by those me…

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Marketing School - Digital Marketing and Online Marketing Tips

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Dark Social's False Attribution to 'Direct' Traffic #2622 6:50

1h ago6:50

6:50

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google…

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The Product Boss Podcast

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534. "I'm over two years into my business and I haven't paid myself." | Coaching Session 1:15:19

5d ago1:15:19

1:15:19

Welcome back, Product Bosses! In this episode, we're diving into a unique coaching session with Haley Rose, the dedicated owner of Harborside Bath and Body. What's remarkable about Haley's shop is that instead of crafting her own products, she's chosen a path of empowerment by sourcing primarily from women-owned businesses. This decision not only s…

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Marketing School - Digital Marketing and Online Marketing Tips

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Why Millionaires & Billionaires are Becoming Content Creators #2621 8:18

6d ago8:18

8:18

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportuni…

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Marketing School - Digital Marketing and Online Marketing Tips

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How SGE Will Dramatically Change Your SEO Traffic #2620 6:59

1d ago6:59

6:59

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produc…

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Marketing School - Digital Marketing and Online Marketing Tips

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Critical Agency Acquisition Mistakes #2619 8:17

3d ago8:17

8:17

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due dilige…

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The Product Boss Podcast

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533. Super Sales on Super Saturday: Retail’s Big Finale 19:53

2d ago19:53

19:53

Today we’re diving into a crucial, yet often overlooked, day in retail that all of you need to mark on your calendars: Super Saturday. What's Super Saturday? It's the last Saturday before Christmas, and it's a game-changer for retailers. This is the day when shoppers are out in force, hunting for those last-minute holiday purchases. You know the dr…

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Marketing School - Digital Marketing and Online Marketing Tips

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Are Agencies Ripe For Rollups? #2618 8:26

9d ago8:26

8:26

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can re…

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Marketing School - Digital Marketing and Online Marketing Tips

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Modern Content Marketing Vs. Old Content Marketing #2617 9:16

9d ago9:16

9:16

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveragi…

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Marketing School - Digital Marketing and Online Marketing Tips

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The $68B SEO Industry Will Go Extinct? #2616 7:22

11d ago7:22

7:22

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. …

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The Product Boss Podcast

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532. [MONEY TIP] Save Money by Eliminating Excess Packaging 11:21

5d ago11:21

11:21

Hey Product Bosses! It's Jacqueline here from the Product Boss, and we're back with another insightful episode. This week, we're switching gears a bit. We've extensively covered how to boost sales through strategies like blind bags, flash sales, and product demonstrations. But now, we want to explore the other side of the coin - saving money. Remem…

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Marketing School - Digital Marketing and Online Marketing Tips

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The Sites That Dominate Affiliate Rankings #2615 6:58

13d ago6:58

6:58

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established site…

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The Product Boss Podcast

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531. “Our business is overwhelming, there has to be an easier way to do this.” | Coaching Session 47:27

13d ago47:27

47:27

In this special behind-the-scenes coaching call, we're excited to bring you the journey of Suse Fletcher and her brand, Superlove Merino. Join us as we delve into the world of high-end products crafted with merino wool, a material they're incredibly proud of—and rightfully so! 2020 was a landmark year for Superlove, witnessing a massive explosion i…

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Marketing School - Digital Marketing and Online Marketing Tips

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Why TikTok Shops Might Be The Next Big Opportunity #2614 6:35

15d ago6:35

6:35

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ve…

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Marketing School - Digital Marketing and Online Marketing Tips

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Amazon's fastest new growing business segment… #2613 6:09

11d ago6:09

6:09

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation …

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Marketing School - Digital Marketing and Online Marketing Tips

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What you can learn from Sam Altman's Ouster 8:32

17d ago8:32

8:32

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the nega…

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The Product Boss Podcast

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530. 10 Instagram Story Ideas to Boost Engagement and Make Sales 28:46

9d ago28:46

28:46

Are you feeling stuck with your Instagram posts? Wondering how to create content that not only engages but also drives sales? You're not alone! Many of us find ourselves pondering over what to post and talk about on this dynamic platform. That's why we're excited to delve into the world of Instagram stories and uncover how they can be a game change…

Podcasts Worth a Listen

Marketingschool Podcasts

Podcasts Worth a Listen

1
Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu & Neil Patel

1
The Product Boss Podcast

Jacqueline Snyder /NOVA Media

1
How to Deal with Ad Fatigue #2629 7:40

1
537. "My revenue growth is flat, but my profit margins are up. How can I make $1 million and not burn out?" | Coaching Session 1:10:30

1
Why Neil & Eric Are Going Harder on Written Content Now #2628 6:45

1
The TikTokification of Everything #2627 5:35

1
The Creativity Faucet Concept (This Will 10x Your Content) #2626 7:00

1
536. Shifting Your Mindset: Overcoming Limiting Beliefs 14:29

1
Audience TAM vs Revenue TAM #2625 6:22

1
The Anatomy of New York Times' Revenue #2624 6:33

1
These New OpenAI Developments Will Change Marketing Forever #2623 6:20

1
535. [MONEY TIP] Product Demonstrations with a Discount Offer 11:26

1
Dark Social's False Attribution to 'Direct' Traffic #2622 6:50

1
534. "I'm over two years into my business and I haven't paid myself." | Coaching Session 1:15:19

1
Why Millionaires & Billionaires are Becoming Content Creators #2621 8:18

1
How SGE Will Dramatically Change Your SEO Traffic #2620 6:59

1
Critical Agency Acquisition Mistakes #2619 8:17

1
533. Super Sales on Super Saturday: Retail’s Big Finale 19:53

1
Are Agencies Ripe For Rollups? #2618 8:26

1
Modern Content Marketing Vs. Old Content Marketing #2617 9:16

1
The $68B SEO Industry Will Go Extinct? #2616 7:22

1
532. [MONEY TIP] Save Money by Eliminating Excess Packaging 11:21

1
The Sites That Dominate Affiliate Rankings #2615 6:58

1
531. “Our business is overwhelming, there has to be an easier way to do this.” | Coaching Session 47:27

1
Why TikTok Shops Might Be The Next Big Opportunity #2614 6:35

1
Amazon's fastest new growing business segment… #2613 6:09

1
What you can learn from Sam Altman's Ouster 8:32

1
530. 10 Instagram Story Ideas to Boost Engagement and Make Sales 28:46

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