show episodes
 
Are you on a marketing team or in a small business struggling to maximize digital marketing results? Are you new to the marketing industry and want to dive into modern trends and consumer mindsets that help you make an immediate impact? This podcast is for you. Get the Message is a digital marketing and communication podcast that helps marketing professionals break away from modern challenges and benefit from the strategies of "sparketing." Get insightful interviews every other week designed ...
 
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Marketing and Finance (MAF) Podcast

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Marketing and Finance (MAF) Podcast

Roger Edwards interviews great people from Marketing and the world of Finance

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What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: • How you can keep your Marketing strategy and communications simple • How you can grow your business ...
 
Are you an in-house marketer feeling stuck because the marketing industry is moving faster than your firm? Are you lacking the freedom to test or implement what you learn through reading and professional development? Are you frustrated with the opportunities for growth available within your industry? YOU ARE NOT ALONE. The Communiqueso Podcast seeks to inform, advise and inspire in-house marketers to challenge the status quo and create organizational change by sharing expertise and candid st ...
 
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show series
 
You probably already know about the impact of visual content in a marketing strategy, but how do you infuse that into something like an email subject line? Can marketing copy really be altered to say the same thing but generate a much better result? What do margaritas and daiquiris have to do with picking the right social media platform? Get these …
 
Clint Mally knows web design strategies and backs them up with people insights that benefit a company's website and web presence. Today, he'll provide tips and insights that go beyond the basics and get into the motivations, reactions and needs of consumers to apply that to your company's website design.…
 
Get rid of complex language and jargon to engage more customers - Web3 included - MAF286 This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers. And I mean in all industries with a particular nod towards the emerging Web3 space. It’s just me and the mic and …
 
Could saying something nice about your competition lead to more sales? Should you feature their content in your content? How do you find ways to remain relevant in a changing world? What style is strongly discouraged when it comes to hosting a podcast? Get these answers and more from this week's insights.…
 
You might have heard of "repurposing content," but what does it mean to remix your content for different audiences or preferences. Our guest today is here to answer that question and provide insights into making it happen. A. Lee Judge is a digital marketing strategist and CMO/Co-Founder of Content Monsta (A company that creates multi-media content…
 
This week, we're breaking away from digital interactions and engagement and focusing on person-to-person. As we get back into in-person interactions in sales meetings and industry conferences, what do we need to do to be memorable? Anders Boulanger teaches people to create in-person engagements everywhere, from the exhibitor floor and speaking enga…
 
Fixing the gulf between sales and marketing with Jenny Knighting - MAF285 This week, let's talk about the tension that often exists between sales and marketing departments in companies Both want the same thing - business success - so how can we bridge the gulf between the two My guest is Jenny Knighting and this is episode 285 of the Marketing and …
 
Mark Schaefer is a globally-recognized keynote speaker, author and university teacher. One of his books, Marketing Rebellion, outlines the radical change that has taken place in the world of business and consumers. It's created a brand new dynamic that has marketers scrambling to connect with their audience when they do so much to avoid advertising…
 
The right way to use email lists to grow your business with Rob and Kennedy - MAF284 This week, let's talk about email lists and putting together emails that engage your customers and lead to sales. There's so much annoying email marketing out there. Let's look at the right way to do it. My guests are Rob and Kennedy, and this is episode 284 of the…
 
In the crowded ecosphere of content marketing, the key to being better than the competition is being different. In today's edition of Message Points, you'll get some advice and resources from Erika Heald, Teresa Heath-Wareing, Marcus Sheridan, Mandy McEwen, Andy Crestodina and Jessika Phillips about podcasting, LinkedIn, Twitter, content and commun…
 
How the power of PR has changed in the digital world with Jamie Brownlee - MAF283 This week, let's talk about how PR has changed in the digital world. How can you get great stories about your business into the media and protect yourself if something goes wrong? My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast.…
 
If you're a fan of the movies and pop culture of the 1980s, you should know that people like Chunk from Goonies, Billy Ray Valentine from Trading Places and Jeff Spicoli of Fast Times at Ridgemont High have some workplace lessons for you. Chris Clews, author of the What 80s Pop Culture Teaches Us About Today's Workplace book series, shares how thes…
 
How to stand out as a podcast guest with Kristin Molenaar - MAF282 This week, let's talk about how to stand out as a podcast guest. And that means not doing what everyone else does. My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast. We chat about: How Kristin built her Agency Pitching podcast hosts and how to…
 
NOT the 2022 marketing predictions episode - MAF281 This is NOT. Repeat not a 2022 marketing predictions episode. But we will be talking about some marketing certainties. It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast. We chat about: The annual flood of marketing prediction articles, videos and podcasts Why th…
 
Your audience is dealing with digital pollution every time they go online. Some people are causing it because it's all they know how to do. Others are creating it in social media, email campaigns, and marketing communications without realizing its damage to their business goals and brand messaging. What is digital pollution, and how can businesses …
 
Creating simple content for complex technology markets with Anu Ramani - MAF280 This week let's talk about how to keep it simple when creating content marketing for complex markets and industries. And just what is the role of creative agencies in this process? My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast We ch…
 
Is Meta lipstick on the Facebook pig and what is The Metaverse anyway? - MAF279 This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig. And what exactly is The Metaverse? It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast. We chat about: • Facebook rebrands its holding company t…
 
No one had heard of Clubhouse or Twitter Spaces. An important marketing lesson - MAF278 This week let's talk about why we should assume our customers know nothing when planning our marketing. And something that happened at my first in-person event since February 2021. It's just me and the mic and this is episode 278 of the Marketing and Finance Pod…
 
Don't compromise on video quality in your content marketing - MAF277 This week, let's talk about video quality when creating content for your business. It's all about resolution, frame rate, lighting and audio. It's just me and the mic and this is episode 277 of the Marketing and Finance Podcast. We chat about: Have Zoom and Teams made poor quality…
 
Why simple is hard and so many things are complicated - time for change - MAF276 This week, let's talk about keeping things simple in a complicated world. Why simple is hard and why so many things are complicated. It's just me and the mic and this is episode 276 of the Marketing and Finance Podcast. We chat about: • Why simple is hard and why so ma…
 
How to put together a remarkable presentation - MAF275 This week, let's talk putting together a remarkable talk or presentation. And we're not going to open PowerPoint until the very end. It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast. We chat about: • Why PowerPoint shouldn't drive the structure of your talk …
 
Stories are the number one way to promote protection insurance - MAF274 This week let's talk about protection insurance. Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell. It's just me and the mic and this is episode 274 of the Marketing and Finance Podcast We chat …
 
Why we need to dump the word digital from marketing - MAF273 This week, let's talk about dropping the word digital. Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession. It's just me and the mic and this is episode 273 of the Marketing …
 
Using PR to raise the profile of financial advisers with David Wright - MAF272 This week let's talk about using PR to raise the profile of financial advisers. My guest is David Wright. And this is episode 272 of the Marketing and Finance Podcast. We chat about: · David's background and how he became involved in marketing for financial advisers · Th…
 
The truth about thought leadership with Rachael Kinsella - MAF271 This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella. And this is episode 271 of the Marketing and Finance Podcast. We chat about: · Rachael's background, iResearch Services and her content work · The cliches that surround though…
 
Video marketing using just a Smartphone with Daryl Cygler - MAF270 This week let's talk about video marketing for your business using just a smart phone. My guest is Daryl Cygler. And this is episode 270 of the Marketing and Finance Podcast We chat about: Daryl's background and why he focussed on smartphone video marketing How the smartphone change…
 
Building Octo Members - a content based community with Lee Robertson - MAF269 This week let's talk about Octo Members, an app based content community for financial services professionals. My guest is one of the founders of Octo Members, Lee Robertson. And this is episode 269 of the Marketing and Finance Podcast. We chat about Lee's history as an we…
 
The future of virtual and in-person events with Erica Maurer - MAF268 This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic. What are the implications for event organisers and for speakers? My guest is Erica Maurer. And this is episode 268 of the Marketing and Finance Podcast. We chat about:…
 
Are SMART goals really dumb goals? – MAF267 This week let's talk about whether SMART goals are really dumb goals. And whether there's a better alternative. It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast. We chat about: · Why it's important to have goals in your marketing strategy or plan · The traditional SMAR…
 
Perfect marketing positioning with Matt Desmier - MAF266 This week let's talk about marketing positioning and about the future of in-person and virtual conferences. My guest is Matt Desmier. And this is episode 266 of the Marketing and Finance Podcast. We chat about: · Where positioning fits in the marketing mix · Why positioning is as important fo…
 
Best Return On £50k Marketing Spend – MAF265 This week let's talk about marketing spend. Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment? It's just me and the mic and this is episode 265 of the Marketing and Finance Podcast. We chat about: The curse of prematu…
 
Is it worth getting into Clubhouse? – MAF264 This week let's talk about Clubhouse. Is it worth getting involved in this new social media platform? It's just me and the mic and this is episode 264 of the Marketing and Finance Podcast. We chat about: · What is Clubhouse? · How to get an invitation · What does Clubhouse do and how does it work · Pros …
 
Touching the Money Nerve with Bob Wheeler – MAF263 This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money. My guest is Bob Wheeler. And this is episode 263 of the Marketing and Finance Podcast. We chat about: · Emotions and how they underpin our relationship with money · Is financial advice becoming m…
 
Conversations that convert with Danny Matthews – MAF262 This week let's talk about conversations that convert. A problem solving approach to business design. My guest is Danny Matthews. And this is episode 262 of the Marketing and Finance Podcast. We chat about: · How Danny moved on from his online mortgage startup · The power of stories in financi…
 
How to develop a marketing conscience – MAF261 In the last show of 2020, let's talk about developinga marketing conscience. The mark of marketing integrity. Welcome to episode 261 of the Marketing and Finance Podcast. We chat about: · Looking back at 2020 virtual events · The Cats, Mats and Marketing Plans book · A real story of "The Couch Test" · …
 
How to stand out at virtual online events – MAF260 Virtual events will be the norm for the foreseeable future. How can you stand out when presenting at a virtual event? Let's grab a coffee and talk about it some more. Welcome to episode 260 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to …
 
Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259 This week my guest is Jordan West. We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers Welcome to episode 259 of the Marketing and Finance Podcast. We chat about: · Secrets of scaling yo…
 
Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258 This week my guest is Andrew Warner. We chat about how he helps marketers develop better relationships with their finance colleagues. Just how should the Marketing Department work better with the Chief Finance Officer? Welcome to episode 258 of the Marketing and…
 
No Time to Die delay and business pivoting – MAF257 This week I’d like to talk about the No Time to Die film delay and business pivoting. Welcome to episode 257 of the Marketing and Finance Podcast. We chat about: · How the COVID crisis has meant businesses have had to change their offer · The delay to the launch of No Time to Die and other films ·…
 
Book Launch: Cats, Mats and Marketing Plans – MAF256 It’s finished. Ready to be published. My book about how to keep marketing simple launches on 1 November 2020. Let’s grab a coffee and talk about it some more. Welcome to episode 256 of the Marketing and Finance Podcast. We chat about: · The background to the book · Why, “Cats, Mats and Marketing …
 
Robin Cangie on finding and telling your business story - MAF255 This week my guest is Robin Cangie. We chat about how she helps businesses find, craft and tell their stories to better engage their customers. Welcome to episode 255 of the Marketing and Finance Podcast. We chat about: How Robin went from a corporate marketing job to consultancy Her …
 
What should our marketing priorities be after lockdown? – MAF254 As we emerge from lockdown companies are starting to talk about marketing again. But what should be the priorities that we focus on? Let’s grab a coffee and talk about it some more. Welcome to episode 254 of the Marketing and Finance Podcast. We chat about: · Marketing as an investmen…
 
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