MarketingProfs Podcasts

Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.By George B. Thomas

Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.By George B. Thomas

Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. ThomasBy George B. Thomas

This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a pBy George B. Thomas

Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.By George B. Thomas

Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like aBy George B. Thomas

What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding eBy George B. Thomas

Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams.By George B. Thomas

Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more tBy George B. Thomas

Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.By George B. Thomas

Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.By George B. Thomas

Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.By George B. Thomas

Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.By George B. Thomas

Semrush's Olga Andrienko and host George B. Thomas discuss what visual search is, whether it's right for your company, and how to adopt best-practices for it out of the gate.By George B. Thomas

Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new geneBy George B. Thomas

Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it).By George B. Thomas

How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today.By George B. Thomas

Host George B. Thomas and guest Paul Flaharty discuss how to build a great marketing team in 2023, including how important it is to your future success and how company leaders can stay a step ahead of their business needs.By George B. Thomas

George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey--even more so than collecting datBy George B. Thomas

Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context.By George B. Thomas

There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all.By George B. Thomas

A kind of fear surrounds AI content writing--mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.By George B. Thomas

George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with thisBy George B. Thomas

Why Instagram, and why now? Expert author Jenn Herman busts Instagram myths, shares words of wisdom, and dives into how B2B marketers can get started and use the social media platform to its full potential.By George B. Thomas

Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.By George B. Thomas

Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.By George B. Thomas