MINUTTIA Podcasts

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more. ************************ Timestamps: (00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan’s background. (03…

In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more. ************************ Timestamps: (00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon’s background. (07:58) - Biggest lesson…

In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more. ************************ Timestamps: (00:00) - Intro (01:03) - Who is Casey Hill? (01:46) - Casey’s background. (03:48) - What is ins…

In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more. ************************ Timestamps: (00:00) - Intro (01:02) - Who is Mark Rogers? (01:35) - Mark’s background. (03:12) - Chal…

In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more. ************************ Timestamps: (00:00) - Intro (01:02) - Who is Ben Kazinik? (01:58) - Ben’s background. (03:45) - What is M…

In this episode of The SaaS SEO Show, we’ve interviewed Ben Goodey, Founder & Creator of How the F*ck, and discussed elements of successful SEO programs, the new marketing playbook, and more. ************************ Timestamps: (00:00) - Intro (01:13) - Who is Ben Goodey? (01:47) - Ben’s background. (06:14) - What is How the F*ck? (07:52) - Is the…

In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more. ************************ Timestamps: (00:00) - Intro (00:58) - Who is Elena Luchita? (01:53) - Elena’s background…

In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more. ************************ Timestamps: (01:10) - Who is Abhay Singh? (02:01) - Abhay’s background. (04:00) - What is Mesh? (06:12) - Performance enablement at HR. (06:52) - Abhay’s biggest…

In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more. ************************ Timestamps: (00:00) - Intro (00:55) - Who is Eda Kavlakoglu? (01:42) - Eda’s background. (06:08) - Eda’s learnings at IBM. (09:13) - Biggest challen…

In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more. ************************ Timestamps: (00:00) - Intro (01:45) - Who is Chris Anderson? (02:38) - Chris’ background. (05:15) - How's life in Asia? (06:56) - What is GreenSlate? (08…

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry. ************************ Timestamps: (00:00) - Intro (01:35) - Brian Shumway, Director of SEO Product at Upwork. (03:50) - Neil Patel, Co-Founder at NP Digital. (05:04) - Jason Barnard, CEO …

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, announces his new newsletter, GrowthWaves. To enjoy the paid version for free, you can: 1) Comment 'GrowthWaves' in this post 2) Send George a DM on LinkedIn with your email so we can add you manually on Beehiiv Only 100 seats are available (in total). **********…

In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder, Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more. ************************ Timestamps: (00:00) - Intro (01:46) - Who is Melanie Broder? (02:11) - Melanie’s background. (04:19) - What mak…

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies. ************************ Timestamps: (00:00) - Intro (01:44) - Episode overview. (02:37) - Media Singular concept. (03:46) - Characteristic #1: Medi…

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT. ************************ Timestamps: (00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist …

Podcast Platforms In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more. ************************ Timestamps: (01:51) - Content creation best practices overview. (03:05) - Editorial guidelines. (04:30) - Brand guidelines. (05:05) - Comparative guidelines. (06:45) …

In this episode of The SaaS SEO Show, we’ve interviewed Tania Miranda, Head of SEO at Recruitee, and discussed how to create meaningful content, content prioritization, and more. ************************ Timestamps: 02:01 Who is Tania Miranda? 02:54 Tania’s background. 05:54 What is Recruitee? 07:33 Should hiring be a collaborative process? 09:31 T…

In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway, Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more. ************************ Timestamps: (01:54) - Who is Brian Shumway? (02:35) - Brian’s background. (04:03) - What is Upwork? (06:21) - Brian’s learnings. (08:56) - Unique challenges regar…

In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more.. ************************ Timestamps: (00:00) - Intro (02:07) - Who is Bianca Anderson? (02:52) - Bianca’s background. (05:25) - Is there a future for SEO? (07:44) - What is H…

In this episode of The SaaS SEO Show, we’ve interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more. ************************ Timestamps: (00:00) - Intro (02:01) - Who is Ryan Prior? (03:02) - Ryan’s background. (03:53) - What is Modash? (07:55) - Overview of Modash’s SEO …

In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more. ************************ Timestamps: (02:04) - Who is Bernard Meyer? (03:27) - Bernard’s background. (06:09) - What is Omnisend? (08:03) - Connection between c…

In this episode of The SaaS SEO Show, we’ve interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more. ************************ Timestamps: (01:42) - Who is Gaetano DiNardi? (02:36) - Gaetano’s background. (06:30) - Gaetano’s learnings. (08:57) - Brand importance to organic search. (12:08) - Why B2…

In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more. ************************ Timestamps: (01:54) - Who is Sam Oh? (02:38) - Sam’s background. (05:35) - What is Ahrefs? (06:36) - Sam’s first steps with Ahrefs. (07:52) - Sam…

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about Google’s SGE, upcoming changes in search, and more. ************************ Timestamps: (01:38) - Intro (02:14) - SGE overview. (03:42) - Episode topic. (04:16) - Minuttia’s stance regarding upcoming changes in search. (04:40) - Fact #1: Google needs…

In this episode of The SaaS SEO Show, we’ve interviewed Neil Patel, Co-Founder at NP Digital, and discussed the future of SEO, SGE, omnichannel marketing, and many more. ************************ Timestamps: (01:53) - Who is Neil Patel? (03:20) - What is NP Digital? (04:19) - NP Digital global expansion. (05:58) - Neil’s thoughts on generative AI. (…

In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more. ************************ Timestamps: (01:53) - Who is Laura Paskauskaite? (03:11) - Laura’s background (05:01) - What is Surfshark? (07:07) - How do you approach SEO f…

In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more. ************************ Timestamps: (01:50) - Who is Emir Atlı? (02:58) - Emir’s background and what HockeyStack is. (04:13) - Who gets the most value using Ho…

For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this chang…

In this episode of The SaaS SEO Show, we’ve interviewed Eric Jaffe, Global Head of Content at GLG, and discussed the process of content creation, repurposing content from virtual events, and more. ************************ Timestamps: (01:42) - Who is Eric Jaffe? (02:30) - Eric’s background. (04:53) - What is GLG? (09:50) - Use case of GLG. (12:55) …

In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more. ************************ Timestamps: (01:46) - Who is Steffen Hedebrandt (02:35) - Steffen’s background. (03:34) - What is Dreamdata? (06:14) - Case study of Dreamdata an…

In this episode of The SaaS SEO Show, we’ve interviewed Christopher Panteli, CEO & Director at Linkifi, and discussed HARO link building and more. ************************ Timestamps: (02:06) - Who is Christopher Panteli? (05:14) - What’s Haro, and how it works (08:51) - What’s the lifecycle stage a company should be to invest in building links? (1…

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective. ************************ Timestamps: (00:00) - Intro (01:40) - Episode overview. (03:11) - The timeframe of the project. (03:50) - Growth summary. (04:28) - Our contribution & services…

In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more. ************************ Timestamps: What is PandaDoc? Differences between PandaDoc’s blog and library. Content ideation process at PandaDoc. Different c…

In this episode of The SaaS SEO Show, we’ve interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl’s content strategy, SEO processes, and more. ************************ Timestamps: What is Toggl? Toggl UI design and website experience. Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan…

In this episode of The SaaS SEO Show, we’ve interviewed Carlos Meza, President and CEO at Crowd Content, and discussed content marketplaces, generative content, and more. ************************ Here's what we're covering: What is Crowd Content? What makes a good content marketplace? How can you find writers with expertise in certain topics and va…

In this episode of The SaaS SEO Show, we’ve interviewed Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars, and discussed organic growth for Early-Stage SaaS companies and many more. ************************ Here’s what we’re covering: What is Techstars? The connection between product marketing and SEO. Why (and how) product marketing …

In this episode of The SaaS SEO Show, we’ve interviewed Milosz Krasiński, Managing Director at Chilli Fruit Web Consulting, and discussed link building and more. ************************ Here’s what we’re covering: How has link building changed over the years? The main elements of a successful link building campaign for SaaS companies. When SaaS co…

In this episode of The SaaS SEO Show, George Chasiotis talks about 10 predictions & Minuttia's Stance on AI content. ************************ Here’s what we’re covering: The value of content will decrease. The quality of content will decrease. Content consumption will decrease as supply will surpass demand. Misinformation and content that’s outdate…

In this episode of The SaaS SEO Show, we’ve interviewed Gwen Lafage, VP of Brand and Content at Sinch, and discussed brand and content Sstrategy. ************************ Here’s what we’re covering: What is Sinch? Sinch’s ICP. Where should a VP of Brand and Content start from? How does Sinch approach brand strategy? Is it important to have a person…

In this episode of The SaaS SEO Show, we’ve interviewed Kas Szatylowicz, Head of Organic Growth at V7, and discussed organic growth, content strategy and more. ************************ Here’s what we’re covering: What is V7? Who’s using the product and gets the most value? Digital PR at V7. Organic growth in a new category. Content creation and edi…

In this episode of The SaaS SEO Show, we’ve interviewed John Ozuysal, Co-Founder & CMO at Datapad, and discussed Datapad’s content strategy and more. ************************ Here’s what we’re covering: What is Datapad? Who’s using the product and gets the most value? Datapad’s 6-month traffic growth. Can a previous domain’s history affect your cur…

In this episode of The SaaS SEO Show, we’ve interviewed Rad Paluszak, CTO at Husky Hamster, and discussed International link building and more. ************************ Here’s what we’re covering: What is Husky Hamster? Who’s using the product and gets the most value? The need for CTO in Tech Agencies. What Husky Hamster does differently from other…

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about the old and new way of doing content marketing. ************************ Here’s what we’re covering: Old vs new approaches to Content Marketing Keyword research and customer research SEO content + product-focused content + original content Content qua…

In this episode of The SaaS SEO Show, we’ve interviewed Caitlin Burns, Content Lead at Dovetail, and discussed content strategy, SEO content and more. ************************ Here’s what we’re covering: What is Dovetail? Who’s using the product and gets the most value? Does Caitlin use Dovetail for customer research? Why Dovetail’s website design …

In this episode of The SaaS SEO Show, we’ve interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content. ************************ Here’s what we’re covering: What is MarketMuse? Who’s using the product and gets the most value? How MarketMuse defines its content strategy. What most compan…

In this episode of The SaaS SEO Show, we’ve interviewed Mordy Oberstein, Head of SEO Branding at Wix, and discussed SEO Branding and AI content. ************************ Here’s what we’re covering: What is Wix? Who’s using the product and gets the most value? SEO branding and brand marketing. Brand marketing in a B2B setting. Educating as the main …

In this episode of The SaaS SEO Show, we’ve interviewed Lucia Tang, The Head of Content at Keeper, and discussed vertical ownership, content creation and more. ************************ Here’s what we’re covering: What is Keeper? Who’s using the product and gets the most value? Content strategy at Keeper. Content creation process at Keeper. How to d…

In this episode of The SaaS SEO Show, we’ve interviewed Artur Agishev, Global SEO Lead at Revolut, and discussed fintech SEO and more. ************************ Here’s what we’re covering: What is Revolut? Who’s using the product? Why does Revolut need SEO? The challenges of doing SEO for an app-first business. Artur’s learnings from his work in Rev…

In this episode of The SaaS SEO Show, we’ve interviewed Andriy Terentyev, SEO Lead at Kiwi.com, and discussed travel tech SEO and more. ************************ Here’s what we’re covering: What is Kiwi.com? Who gets the most out of the service? Kiwi's typical customer lifecycle journey. The main elements of Kiwi’s SEO success. The role of UX in org…

In this episode of The SaaS SEO Show, we’ve interviewed Romana Hoekstra, Content Marketing Lead at Leadfeeder, and discussed content strategy, promoting and distributing content, content creation and many more. ************************ Here’s what we’re covering: What is Leadfeeder? Who’s using the product and gets the most value? Content strategy …