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Lynn Smargis And Mark Thackeray Podcasts

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Digital Marketing Hotseat Podcast

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Digital Marketing Hotseat Podcast

Lynn Smargis and Mark Thackeray

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Digital Marketing Experts Lynn Smargis and Mark Thackeray are ready to answer a question our guest. In each episode, one small business owner's burning digital marketing question is featured as our guest put us in the hotseat for the answer to their small business marketing question! Whether they are unsure about website content, social media ad buys, google ad buys, influencer management, content creation, ghostwriting, or podcast production, we are here to give them actionable solutions to ...
 
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The Dental Marketing Secrets Podcast

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The Dental Marketing Secrets Podcast

Mark Thackeray

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Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit PracticeRocket.net.
 
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The Dental Marketing Secrets Podcast

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#66: Google Ads Q&A 34:37

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As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search. Tune in to find answers to these questions: What should my Google Ad budget be? Why did Google overspend my account? How often should I change my budget? What does ‘limited by budget’ mean? What should my CPC be? How long do I try Google …
 
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The Dental Marketing Secrets Podcast

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#65: How to Stack the Odds in Your Favor on Google 18:41

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In today’s world of constant noise...timing is critical. To find success in attracting new clients to your business, you need to be reaching prospects at the right time. One of the best ways to do that is through Paid Search Ads or Google Ads. Showing up as the solution when a prospect types in their problem on Google stacks the odds in your favor.…
 
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Digital Marketing Hotseat Podcast

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Effective Ways to Ask for Google Reviews 21:41

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Digital Marketing Hotseat Podcast Season 01 Episode 29 Effective Ways to Ask for Google Reviews When you want better local SEO, the quality and quantity of your Google reviews are an essential metric. Today, we will share effective ways to ask for Google reviews to boost your ranking and get your business the social proof you need to get ahead of y…
 
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Digital Marketing Hotseat Podcast

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Creating Articles for Google My Business 19:39

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Digital Marketing Hotseat Podcast Season 01 Episode 28 Creating Articles for Google My Business Are you looking into new ways to increase your visibility and online presence? Then, join us as we share how to create articles for Google My Business, with the aim to increase your chances of showing up on search results. What Topics Do I Write for Goog…
 
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Digital Marketing Hotseat Podcast

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Why You Need Google My Business 19:48

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Digital Marketing Hotseat Podcast Season 01 Episode 27 Why You Need Google My Business As a business, you have the opportunity to create a Google My Business account, update your listing and share your information. That's one of the things that Google looks at as it crawls for information to respond to queries. Listen in as we get into details abou…
 
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Digital Marketing Hotseat Podcast

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Understanding Website Data. 24:13

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Digital Marketing Hotseat Podcast Season 01 Episode 26 Understanding Website Data. Analyzing your website data is a very important activity that will guide your marketing while also helping you make important business decisions. Listen in to learn some of the most effective ways to use data from Google Analytics to grow your business. Getting Start…
 
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Digital Marketing Hotseat Podcast

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Making Sense of Social Media Data 28:10

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Digital Marketing Hotseat Podcast Season 01 Episode 25 Making Sense of Social Media Data Many of us know we need to be on social media, but did you know that there is data from your social media accounts that you can use to create more focused and targeted social posts to get more traction on your platform? Tune in to find out how focusing on the d…
 
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Digital Marketing Hotseat Podcast

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How to Find the Right Audience for Your Facebook Ad 26:13

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Digital Marketing Hotseat Podcast Season 01 Episode 24 How to Find the Right Audience for Your Facebook Ad You want to run Facebook ads, but who should you advertise online? First, find out how to find your target audience when launching a formalized ad campaign. Then, listen in on this Digital Marketing 101 episode to learn the core components of …
 
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The Dental Marketing Secrets Podcast

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#64: Updates to Facebook & Instagram Ads 18:31

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How much has Facebook & Instagram Ads changed over the past several months? Do they still work? Or are they not even worth the effort? Today, I dive into the constant evolution of FB/IG advertising. Lots of changes have occurred and we'll break down what those are and what to do about them. Give a listen if you are running social ads right now or t…
 
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Digital Marketing Hotseat Podcast

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How To Create Your Ideal Client Profile 24:23

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Digital Marketing Hotseat Podcast Season 01 Episode 23 How To Create Your Ideal Client Profile When you are planning your marketing, you’ll want to know who you’re speaking to so you can clearly target the correct avatar for your business. This week we revisit the conversation from last week’s episode and dive into how to create your ideal client p…
 
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Digital Marketing Hotseat Podcast

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How To Cover Ad Buys For Your Next Book 25:07

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Digital Marketing Hotseat Podcast Episode 22 How To Cover Ad Buys For Your Next Book So many of our clients ask us about ad buys on social media. So get ready as we deep dive into the topic of how to create a marketing campaign for your next independent self-published book. Listen in on this digital marketing one-on-one episode to educate yourself …
 
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Digital Marketing Hotseat Podcast

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How To Grow My Business with YouTube 25:55

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Digital Marketing Hotseat Podcast Episode 21 How To Grow My Business with YouTube We have another digital marketing 101 episode. In episode 21, we explain how to utilize the power of YouTube for your small business. Listen in to understand more about YouTube and what steps you can take to begin utilizing this social media video platform to get noti…
 
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Digital Marketing Hotseat Podcast

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Should I Utilize YouTube to Grow My Podcast and If So How?  18:01

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Digital Marketing Hotseat Podcast Episode 20 Should I Utilize YouTube to Grow My Podcast and If So How? Get ready for our fantastic interview today as we discuss the potential benefits of promoting your podcast on YouTube. Listen in for tips and advice on getting started on YouTube and how to best utilize the platform if you’re a podcast producer. …
 
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Digital Marketing Hotseat Podcast

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Spring Cleaning Your Digital Marketing Plan: Part II 22:34

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Digital Marketing Hotseat Podcast Episode 019 Spring Cleaning Your Digital Marketing Plan: Part II Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark continue the conversion on spring cleaning your digital marketing plan. Listen in to learn about the essentials of digital marketing as a small business owner. High Quality L…
 
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Digital Marketing Hotseat Podcast

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Spring Cleaning Your Digital Marketing Plan: Part I 19:56

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Digital Marketing Hotseat Podcast Episode 018 Spring Cleaning Your Digital Marketing Plan: Part I Do you have a digital marketing plan that needs a facelift? Would you like to learn how to bump up your reach online for your small business? Check in to the Digital Marketing Hotseat Podcast this week to find out how to freshen up your digital marketi…
 
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Digital Marketing Hotseat Podcast

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What is a Digital Marketing Plan? 24:11

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Digital Marketing Hotseat Podcast Episode 017 What is a Digital Marketing Plan? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark discuss the basics of creating and implementing a digital marketing plan. Listen in for more digital marketing tips and techniques. What is a Digital Marketing Plan? Simply put, a digital marke…
 
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Digital Marketing Hotseat Podcast

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How to Be Successful at Digital Marketing When You’re Introverted 16:32

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Digital Marketing Hotseat Podcast Episode 016 How to Be Successful at Digital Marketing When You’re Introverted Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark share their tips for successful digital marketing as an introvert. Listen in to hear how you can best market yourself or your brand as an introvert. Katie Carodi…
 
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Digital Marketing Hotseat Podcast

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The Importance of a Branded Hashtag 17:05

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Digital Marketing Hotseat Podcast Episode 015 The Importance of a Branded Hashtag Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark discuss the benefits of using a branded hashtag for your business in this digital marketing one-on-one. Listen in for more digital marketing techniques to add to your small business digital m…
 
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Digital Marketing Hotseat Podcast

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What’s the biggest mistake entrepreneurs make with digital marketing? 14:44

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Digital Marketing Hotseat Podcast Episode 014 What’s the biggest mistake entrepreneurs make with digital marketing Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about some of the biggest mistakes that new entrepreneurs make with their digital marketing strategies. Listen in to Listen in to Meet Janet Fish Janet i…
 
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Digital Marketing Hotseat Podcast

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What is the Best Way to Market my Book Online? 20:23

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Digital Marketing Hotseat Podcast Episode 012 What is the Best Way to Market my Book Online? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about how to digitally market your book. Marketing is perhaps the hardest part of the book-writing podcast, with endless places to start. Listen in to learn strategies for mar…
 
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Digital Marketing Hotseat Podcast

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How Do I Choose a Name for My New Travel Podcast? 15:00

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Digital Marketing Hotseat Podcast Episode 011 How Should I Choose a Name for My New Travel Podcast? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how to choose a name for your podcast. Listen in to find out how to pick a title and tagline for your podcast and optimize them for your target audience. Meet Robin …
 
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The Dental Marketing Secrets Podcast

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#63: How To Work Less & Earn More in 2022 21:00

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How To Work Less & Earn More in 2022 Today we dive into the power of the Pareto Principle (80/20) to identify those marketing activities that are responsible for driving the majority of your success, and how to leverage that data to ramp up your practice even more....while working even less. As author Richard Koch said, “A few things are important.…
 
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Digital Marketing Hotseat Podcast

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Which Social Media Platforms Should I Use for My Small Business? 23:17

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Digital Marketing Hotseat Podcast Episode 010 Which Social Media Platform Should I be on? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark chime in on what social media platform you should be using. Listen in to hear how to determine what platform is best for you, and how to take full advantage of the analytics that come…
 
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Digital Marketing Hotseat Podcast

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How to Leverage the Instagram Algorithm and Hashtags for Your Social Media 17:30

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Digital Marketing Hotseat Podcast Episode 009 How to Leverage the Instagram Algorithm and Hashtags for Your Social Media Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-confusing Instagram algorithm. Listen in to find out how the algorithm works and how you can better use hashtags and reels to grow your…
 
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Digital Marketing Hotseat Podcast

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Using Lead Magnets to Increase Your Email List 19:45

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Digital Marketing Hotseat Podcast Episode 008 Using Lead Magnets to Increase Your Email List Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain lead magnets. Listen in to find out what lead magnets are, why they are vital to your marketing strategy, and how to use them to increase your email list. A lead magnet is …
 
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Digital Marketing Hotseat Podcast

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Is Email Marketing Dead? 27:56

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Digital Marketing Hotseat Podcast Episode 007 Is Email Marketing Dead? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how email marketing is very much still alive. Find out why email is essential to your overall marketing strategy and how it can grow your business. Email Marketing is the act of sending promotio…
 
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Digital Marketing Hotseat Podcast

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Unraveling the Social Media Mystery 29:31

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Digital Marketing Hotseat Podcast Episode 006 Unraveling the Social Media Mystery Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-changing social media. Listen in to find out how to leverage the five main social media platforms to market and grow your small business. Social media is proving itself to be…
 
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Digital Marketing Hotseat Podcast

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What is SEO? 24:20

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Digital Marketing Hotseat Podcast Episode 005 What is SEO? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-vague SEO. Listen in to find out what Search Engine Optimization entails and three easy steps you can implement to increase your website SEO today! Search engine optimization, or SEO, is the proces…
 
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Digital Marketing Hotseat Podcast

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What is Digital Marketing? 24:32

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What is a Digital Marketing Plan? This week in the Digital Marketing Hotseat Podcast, Lynn and Mark starts with the basics as we talk about digital marketing - what exactly is digital marketing, what are the components of digital marketing and Digital marketing is constantly evolving, and it’s hard to keep up with the latest trends and activities t…
 
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Digital Marketing Hotseat Podcast

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Creating Digital Content to Increase Your SEO with Lynn Smargis 13:04

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Digital Marketing Hotseat Podcast Episode 003 Creating Digital Content to Increase Your SEO with Lynn Smargis Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital mark…
 
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Digital Marketing Hotseat Podcast

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Facebook and Instagram Ad Buys with Mark Thackeray 10:24

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Digital Marketing Hotseat Podcast Episode 002 Facebook and Instagram Ad Buys with Mark Thackeray Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital marketing questio…
 
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Digital Marketing Hotseat Podcast

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Welcome to the Digital Marketing Hotseat Podcast 2:44

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Digital Marketing Hotseat Podcast Episode 001 Welcome to the Digital Marketing Hotseat Podcast Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital marketing question …
 
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The Dental Marketing Secrets Podcast

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#62: Reviews & How To Get More w/ Dr. Henry Sobol 47:50

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What are people saying about you and your practice? What is the first thing that a patient sees about your office when they go online? Reviews are massively influential. It boils down to this: What other people say about you is significantly more important than what YOU say about yourself. People tend to put more stock into patient reviews than wha…
 
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The Dental Marketing Secrets Podcast

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#61: Free Training: How To Generate More Referrals 4:58

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Referrals are hands down the best types of new patients out there. Referred patients tend to trust you more negotiate less on price remain patients longer accept treatment more easily cost less to acquire as new patients and refer other people to your practice But for most practices, they don’t have any sort of formalized system for generating refe…
 
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The Dental Marketing Secrets Podcast

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#60: What People Are Saying About Your Practice with Avalon Hartman 36:54

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What are people saying about your business online? This is the heart of today's episode- managing your online reputation. Avalon Hartman joins me on the show to break down the best way to approach your business perception and reputation online. Specifically, we get into: How to generate more reviews What to do when you receive a negative review? Ho…
 
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The Dental Marketing Secrets Podcast

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#59: Finding Influencers on Instagram with Lynn Smargis 38:49

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Influencers. They are all over the place. From national influencers with 250K+ followers to micro-influencers that dominate your local scene, they seem to be taking over. So, how do you tap into that power? How can you find and collaborate with an influencer to grow your practice? Enter Lynn Smargis, founder of Write For You, to share her secrets o…
 
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The Dental Marketing Secrets Podcast

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#57: Promoting Your Practice On LinkedIn with Dr. Angela Mulrooney 46:56

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LinkedIn? For my dental practice? Oh, yes. And Dr. Angela Mulrooney joins me on the show to break down how it's all done 🔥 This is a topic I've wanted to discuss for a LONG time. But I needed to find the right guest, and Dr. Angela is just what I was looking for. Not only does she have an incredible story (she shares it right at the beginning), but…
 
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#56: Why Just Having A Website Won't Cut It with Guest Sarah Johnson 1:08:41

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In today's market, a basic website simply won't cut it. Sure, in years past, you could get away with having a mediocre, cookie-cutter website. Not anymore. More important than simply having a website is the MESSAGE that you are sharing. In other words, what is your practice story? What are patients going to experience when they walk through your fr…
 
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The Dental Marketing Secrets Podcast

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#55: Cause Marketing with Daniel Dudley 37:37

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Cause marketing is a great way to demonstrate your commitment to the community by partnering with local organizations for a good cause. Daniel Dudley of Make-A-Wish Utah joins us today to talk about Cause Marketing and the unique benefits that it can provide. We take a close look at how Cause Marketing can: Build long-term relationships within your…
 
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The Dental Marketing Secrets Podcast

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#54: How To Navigate Dental Practice Transitions with Bill Barrett & Justin Baumann 53:42

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If you are thinking of buying, selling, or merging your practice then this episode is for you. Whether this is your first deal if you've been through this before, this interview will help you navigate the transition process in the most successful way possible. Joining me on the show are two people who have assisted in more than 1,000 practice trans…
 
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The Dental Marketing Secrets Podcast

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#53: Authentic Marketing with Guest Regan Robertson 33:22

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Most practices tend to use a 'copy cat' approach when it comes to marketing. (They typically look at what their competitor down the street is doing and then do the same thing) But that strategy leads to unpredictable results because you are not showing up as a truly unique, different option to potential patients. You're just a commodity. So how do …
 
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The Dental Marketing Secrets Podcast

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#52: Moving Your Practice Away From PPOs with Dr. Chad Johnson 59:18

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Yes, we've all wanted to transition away from PPOs and move towards Fee for Service. But what does that actually look like? How do you go about even starting? As a follow up to our earlier podcast on a similar topic, I invited Dr. Chad Johnson to join the show and share his first-hand experience. Not only did Chad decide to cut ties with PPOs, he a…
 
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The Dental Marketing Secrets Podcast

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#51: Are You Charging The Right Fees? w/ KJ Jordan 40:50

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Are you charging the right fees? This one strategy has an enormous impact on your practice profitability. In this episode, I'm joined by KJ Jordan, revenue analyst extraordinaire for Benco Dental, and we tackle this topic head on. Specifically, we dive into: The fact that you are NOT competing with dentist down the road, but with Disney World and t…
 
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The Dental Marketing Secrets Podcast

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#50: Practice Growth Strategies for 2021 with Tim Kelley 48:57

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Strategic practice growth comes from understanding your current position and where you'd like to be in the future. In this episode, guest Tim Kelley and I dive into which 8 numbers/metrics you should be keyed into as you look to scale your practice. We also dive into: Two specific areas of opportunity for EVERY practice Common problems of most dent…
 
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The Dental Marketing Secrets Podcast

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#49: How To Get Rid of Bad PPOs with Brad James 44:36

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Who else is ready to break free from lousy PPOs?? Being tied to certain PPOs is a lot like paying taxes: the little reward you receive in the end never seems to add up to the amount you put in. But many dentists wonder...Is it really possible to cut ties with a PPO and avoid a mass exodus of patients? And if so....HOW? Today, Brad James joins me to…
 
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The Dental Marketing Secrets Podcast

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#48: Winning in 2021 with Guest Devin Schumacher 48:11

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What are YOU going to do in 2021 to help grow your practice? With the competition the way that it is, if you are NOT dedicating time and effort towards promoting your practice, you will get passed up. Devin Schumacher joins me on the show to discuss the #1 way for dentists to win in 2021. Take notes! **** About Devin Schumacher Devin Schumacher is …
 
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The Dental Marketing Secrets Podcast

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#47: Is Teledentistry Really Here To Stay? with Fred Joyal 42:05

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With the outbreak of Covid-19 , many practices didn't know what to do or when they could open their doors again. Some chose to wait it out, hoping that they could survive that long. A few other practices started to embrace teledentistry into their operations. Now in early 2021, we are still in grips of the pandemic and teledentistry has become more…
 
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The Dental Marketing Secrets Podcast

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#46: Why Your Online Reputation Matters with Angela Byrnes 35:37

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Does your online reputation (reviews, social media, listings) actually reflect your patient experience? For a lot of practices, that answer is 'no.' This causes friction for prospective patients and makes it harder for them to schedule an appointment. In this episode, I talk with Angela Byrnes, Director of Client Services for Roadside Dental Market…
 
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