show episodes
 
NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Explore the world of ecommerce and online business, with a focus on the Shopify platform. Each episode features interviews with successful entrepreneurs, experts, and thought leaders, sharing their insights, tips, and experiences on building and growing a successful online store. Join host Kurt Elster and his guests as they share their stories and learn from each other's successes and challenges. LETS GET PAID.
 
The PitStop Podcast is dedicated to auto executives, insiders, and consumers looking to uncover the latest automotive trends, insights and actionable digital marketing strategies. Each episode, we provide expertise and detailed analysis of these topics and interview industry pacesetters driving the automotive and powersports world.
 
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show series
 
Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry. His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone. Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything. An importan…
 
Today I have my friend Zach Mitchem on the show. Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. As you guys probably know, I recently hit 100K subs on YouTube and it took me about 2.5 years to get there. But since then, Zach has been helping me with …
 
Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut! In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage. To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short game. You know the saying, "Driv…
 
The great lockdown of 2020 seems like a lifetime ago. At that time, a lot of took on hobbies. Some of us baked. I made a lot of homemade pizza. Today's guest also picked up a pandemic hobby, and then, unlike my homemade pizza, she turned it from a passion to a business. Talia Boone, founder of Postal Petals, a store that sells “do it yourself” flow…
 
Today I have my good friend Jeff Rose back on the show after 7 years and a lot has changed since we last spoke. His partners have changed, his strategies have changed and the content business has changed. Jeff runs the popular blog GoodFinancialCents.com, a popular YouTube Channel called Wealth Hacker that has 380K subscribers and a portfolio of ot…
 
Made with Local started as a simple farmer’s market table and is now a B-Corp certified food provider available at stores across Canada–but it’s still baked at home (that is Dartmouth, Nova Scotia!), by locals with local ingredients. Founder & CEO Sheena Russell is on a mission to inspire mindfulness and conscious consumption through community conn…
 
Today I have my friend Mike Jackness back on the show to talk about a sensitive topic that is rarely discussed. Can successful entrepreneurs live a balanced life? Do you have to make sacrifices in order to make money in business? In this episode, we discuss the brutal truth about success and the curse that all entrepreneurs have. Enjoy! What You’ll…
 
What you don’t know about YouTube is hurting you. Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG. He’s been running ads and geeking out on YouTube organic growth since 2012. He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault. The team here at OMG actually uses bo…
 
This episode is also available on YouTube: youtu.be/eyGIORYpio4 Before Harley Finkelstein was President of Shopify, he was one of their first customers, selling t-shirts on a Shopify store sixteen years ago. In 2010, he joined the company as a "jack of all trades" and now serves as its president. Today, Shopify as a platform is the second largest o…
 
This episode is also available on YouTube: youtu.be/eyGIORYpio4 Before Harley Finkelstein was President of Shopify, he was one of their first customers, selling t-shirts on a Shopify store sixteen years ago. In 2010, he joined the company as a "jack of all trades" and now serves as its president. Today, Shopify as a platform is the second largest o…
 
Today I have my friend Jadah Sellner back on the podcast. The last time I had Jadah on the show, she and I discussed how she created Simple Green Smoothies with her partner Jen Hansard. But since then, Jadah has exited that company and is now on a mission to help others build sustainable small businesses without burning out. In this episode, you’ll…
 
Ecommerce Fuel community leader Andrew Youderian joins us to discuss the results of his 2022 ecommerce trends report gathered directly from store owners like you. We'll give you a unique, detailed look at what trends are shaping the eCommerce landscape and, ultimately, your business. GUEST BIO: Andrew Youderian is the Founder of eCommerceFuel, a co…
 
Today I have my friend Charlie Hoehn on the show. Charlie is a best-selling author who has worked with many entrepreneurs such as Tim Ferriss, Ramit Sethi, Seth Godin and Tucker Max. His book “Recession Proof Grad” was one of my favorites and his bestselling book “Play For A Living” was referred to by Tony Robbins as the cure to all stress. Having …
 
John Parkes and I go way back. In the early days of OMG, we partnered with Russell Brunson on a project called DotComSecrets Local. John helped oversee the project. It was pre-ClickFunnels in 2010 and an excellent time to work as an online entrepreneur. Having an upfront seat watching Russell and his team was inspiring and educational. Fast forward…
 
How a 12-month-old platform, Bounty, is merging influencers and loyalty for efficient customer acquisition GUEST BIO: Abe started Bounty in November 2021 following Apple’s iOS 14.5 privacy updates that turned the advertising industry upside down. He previously co-founded two direct to consumer brands, but due to the product categories, couldn’t run…
 
Today I have my friend Nick Loper on the show. Nick is the host of the popular Side Hustle Nation podcast where he and I share similar goals. We highlight entrepreneurs who run businesses on the side or full-time. One of the common complaints that we often get is not being able to decide what type of business to start. In this episode, Nick and I b…
 
Preparation is the backbone for success during the holiday season. Today I am talking to a few of our OMG experts on preparing to win the 2022 holidays. Joining us is Amber Norell, OMG’s Amazon Director, Bill Cover, one of OMG’s amazing Google Strategist, and Savannah Knight, one of OMG’s rockstar Google Specialists. This holiday season should be q…
 
Preparation is the backbone for success during the holiday season. Recently we just recorded a holiday webinar featuring Kristina Muntean and Jenna Galardi. Kristina works for Gorgias, an online customer support service who has worked with big brands such as Steve Madden and OLIPOP. Jenna Galardi has over a decade of experience helping businesses g…
 
This panel was originally recorded live during Commerce Accel 2022, and is syndicated on The Unofficial Shopify Podcast with permission from conference organizer Kunle Campbell. We find ourselves in a challenging retail and economic environment this year, the stakes have never been higher, and consumer psychology and behavior is adjusting rapidly t…
 
Today I have my long-time friend Kurt Elster on the show. Kurt is the host of The Unofficial Shopify Podcast and a Shopify store consultant. As part of his job, he often runs split tests for his clients. And over the years, he’s amassed many counterintuitive strategies that can grow your sales. Some of these make no sense but they work. Enjoy the e…
 
I love Arrae as a brand and as a group of products. I also think Nish Samantray is one of the brightest up-and-coming eCommerce founders in the game right now. Arrae is unique because it’s a supplement brand that combines natural ingredients with amazing packaging and design. Their supplements are designed to work in under an hour. So their bloat p…
 
Today I have my friend Michael Epstein on the show to talk about an old school marketing tactic that’s making a huge comeback. With the latest iOS updates limiting the performance of Facebook ads and email marketing, this strategy comes at a great time. In this episode, we discuss how to use postcard marketing to grow your sales. What You’ll Learn …
 
Content is King. Regardless of the platform. Want to scale on TikTok? You’re only as good as your content. Want to step up your IG game? Content, baby. Want to finally scale on YouTube? Hire OMG (ha!) and create great content! Today I’m interviewing Danil Saliukov, CEO and Co-Founder of Insense. I met Danil when we both spoke at Geek Out in San Die…
 
If you're struggling with Facebook ads, you’re not crazy and you’re not alone. Social media advertising is not what it once was, and neither is Q4. This new landscape is really, really hard. Guest Bio: Andrew runs Foxwell Digital, where he not only advises companies on their marketing strategies and overseas digital ad campaigns on behalf of client…
 
Today I have my favorite outspoken Zoroastrian friend back on the show, Neville Medhora. Neville is the founder of CopywritingCourse.com where he runs an incredible copywriting community and teaches people how to write persuasive copy. In this episode, we discuss how written content creation has evolved over the years and how to be successful with …
 
Dr. Travis Zigler knows a thing or two about the entrepreneur’s journey. Sometimes the path you end up taking as an entrepreneur is NOT the path you had in mind when you set out. Travis and his wife, Jenna, are both optometrists by trade, but they had an itch to build an eCommerce business. They started with sunglasses, then landed with a dry eye p…
 
Performance MAX campaigns are HOT right now. This super campaign type combines ALL of Google's channels into one campaign - Search Ads, Shopping Ads, Display Ads, Gmail Ads and YouTube ads all in one. We're seeing amazing early results and believe this will be a game changer for eCommerce brands. To break it down, we're joined by Google Premier Par…
 
Today I have Alicia Reynoso on the show. Alicia is the founder of Live Infinitely which is a company that sells water bottles and outdoor gear online. Water bottles is one of the most saturated e-commerce products that you can sell online but she turned it into an 8 figure business with this one strategy. Enjoy the interview! What You’ll Learn Why …
 
My guest today is a longtime friend and colleague, Jon MacDonald. Jon is the CEO and founder of, The Good. He and his team help brands like Nike, Xerox, and The Economist turn more visitors into customers. He’s one of the best conversion rate optimization specialists I know. In this interview, we wanted to go beyond the typical hacks and quick tips…
 
Do you feel like you're burning money at the altar of Facebook while Zuckerberg builds a VR empire? Are you earning break even ROAS, and hoping ad prices don't rise any further? If you are, that's not uncommon. In August, I was at Ecommerce Day in LA, and heard their keynote speaker say "Facebook and Google's entire business model is to take credit…
 
Today I have my partner Toni on the show to talk about my 2-and-a-half-year journey of making YouTube videos. Recently I hit 100K subs and the channel is making about $20,000/month on Adsense revenue alone. In this episode, I talk about what it took to get to this point, and what you have to do to build a successful YouTube channel. What You’ll Lea…
 
Long-time fans of the show might remember me saying that SEO was the first online marketing skill I learned and was also the first service OMG offered. We got out of the SEO game years ago, but I still love it. And I believe it's a massive area of opportunity that most eComm brands are missing. I first heard my guests speak at Geek Out in San Diego…
 
If you're a little older than me, you may remember a particularly cool pair of sunglasses that was famous for using NASA satellite tech in their lenses and for being the first real activewear sunglasses in the 80s. I'm talking about REVO sunglasses. Our guest today is Cliff Robinson, CEO of Revo. Cliff has fashion in blood. You see, he was born int…
 
I’m going to say this upfront. This episode may blow your mind. It’s about building an email list fast, but in a way that is slightly controversial. Your first reaction is probably gonna be “Oh my goodness, is this even legal? I would never do that.” But today, Adam Robinson is going to teach us the ins and outs of acquiring email addresses in this…
 
Email marketing is the ultimate money maker for eCommerce companies. When you have email marketing dialed in, EVERYTHING else gets better. Your product launches improve, you can spend more on top-of-funnel marketing efforts, convert more abandoned carts, and give your customers a better experience. The list goes on and on. Nick Flint is the lead Em…
 
Today's guest co-founded the #1 cat travel brand in the world. You read that right. We're joined by Emily Miethner from travelcatshop.com, now the #1 cat travel brand in the world, and a fast-growing, global 7-figure DTC brand serving catstomers in 75+ countries. As the Chief Marketing Officer, Emily manages influencer marketing, SMS and email mark…
 
Today I have Ming Wang on the show. Ming is a student in my Create A Profitable Online Store course and she’s the founder of Alina Mae Maternity, a store that sells maternity clothing for business professionals. Despite being a very difficult niche to sell into, Ming has managed to make over $2 million per year selling clothing on Amazon and her ow…
 
My guest today is Krik Angacian, the co-founder of Candy Can. Krik’s background is first as an investment banker and then as a founder of a protein popcorn business that he sold a few years ago. Candy Can is a phenomenal product (full disclosure - I am an investor) and somewhat addictive. If you’re like me, you’ve been known to snack on children’s …
 
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