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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories


Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communic ...
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The Justin Brady Show amplifies the best ideas, companies, entrepreneurs, and people on earth. Justin is an emerging tech PR communications guy that works in SEO, content strategy, PR and comms. When he's not amplifying his clients, he's amplifying ideas, companies, entrepreneurs, and people in the larger community. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew M ...
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Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
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Small Business Marketing Minute


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Small Business Marketing Minute
Simple, affordable, and practical marketing tips delivered weekly
Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business! Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, i ...
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They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mand ...
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The Own It Show


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The Own It Show
The Own It Show: Where Everyday People Take Ownership to Create Extraordinary Success
This is The Own It Show. Where Everyday People Take Ownership to Create Extraordinary Success. Led by a couple who have influenced people at the highest level of corporate, athletic, entrepreneur, and the business world. We teach through science and data-driven methods to help you take true Ownership to lead through energy and influence. We don't just use our stories, but tell stories of everyday people who through ownership created extraordinary success. These people have been in your shoes ...
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The Tracking Wonder podcast, hosted by Jeffrey Davis, is all about helping agile creatives and curious entrepreneurs advance their most important ideas even amidst inevitable challenges. Each week brings you in-depth conversations with leaders, stories from change-makers, and provocative ideas from artists and scientists - all designed to inspire you to shape your best work with more possibility, impact, and - yes - wonder.
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Pamela Slim, author of the Escape from Cubicle Nation blog and coach of wannabe entrepreneurs, provides practical, how-to information to help frustrated corporate employees break out and start their own business. She covers the awkward area between deciding that you cannot stand being in a cube another day and figuring out everything necessary to make your new business happen.
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Mike Up In Your Business Podcast with Mike Michalowicz


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Mike Up In Your Business Podcast with Mike Michalowicz
Mike Michalowicz, Matthew Pollard
It is time to get serious about growing your business, and have some fun while doing it. Hosted by business & entrepreneurship author Mike Michalowicz, we dive into interviews with real entrepreneurs who have been in the trenches. They give us the good, the bad, and the ugly when it comes to starting and growing a business. Each episode is an opportunity to pick up tidbits of entrepreneurship knowledge, and apply it to your business. Formerly the Entrepreneurship Elevated Podcast.
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Customer Management IQ is a forum for sharing ideas, best practices and solutions within the business community. The emphasis of Customer Management IQ is on peer-to-peer communications within the Customer Management community. Simply put, you can interact and share solutions with an incredible network of authoritative sources and practicing professionals. It's easy. It's fast. It's free. And it enables you to find from your peers a method, a solution, a proven best practice that solves your ...
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Your Yes Life Now Podcast is the place to come to when you are ready to say yes to your dreams so that you can lead the way and light the way for others. Each week you will hear from incredible guests who are here with one mission, to give you the tools, tips and their secrets that have helped them say yes to building their dream life and will help you do the same. It’s time to say yes to your curiosity, yes to your ambition, yes to your fear, Yes to your dreams and a big Helz yes to living ...
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Hands-Off CEO


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Charge More as Clients See You as a Strategic Growth Partner with John Jantsch
25:03
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Are you ready to take your marketing strategy to new heights? We have a treat for you! Our latest podcast episode features the marketing expert, author, and speaker John Jantsch, owner of Duct Tape Marketing. Get ready to fuel your success with these game-changing insights! In today's fast-paced world, time is everything, and we understand that. Th…
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Marketing Smarts from MarketingProfs


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ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]
28:42
28:42
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It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.By George B. Thomas
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The Own It Show


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Building a Life by Design: 8 Steps to Success & Sustainable Habits w/ Justin Roethlingshoefer
14:59
14:59
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Welcome to The Own It Show with your host, Justin Roethlingshoefer! In this insightful and motivational episode, we dive deep into the transformative power of ownership and how it can truly revolutionize your life. Join us on this inspiring journey as we explore the eight crucial steps that will help you achieve success and develop sustainable habi…
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories


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43. Brands Don't Have the Rizz: Appropriating Gen Z Slang Is Falling Flat in Social Media Marketing
40:23
40:23
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"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media …
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Duct Tape Marketing


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The 7 Myths To Follow Your Creative Pursuits
29:29
29:29
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In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow. Her new book Do What You Love: A Guide to Living Your Creative Life Without Lea…
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The 7 Myths To Follow Your Creative Pursuits written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kate Volman In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneur…
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The Own It Show


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Ownership is Bravely Standing in your Truth with Leon Logothetis, Autor of Go Brave!
27:37
27:37
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In this inspiring episode of the Own it show, Leon Logothetis, the author of "Go Brave!" shares his incredible journey of traveling the world without money, relying solely on the kindness of strangers. He recounts his decision to quit his job and embark on a life-changing adventure, driving a vintage yellow motorbike from Los Angeles around the glo…
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The Power Of Digital Strategy In The Digital Age written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Lenox In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty …
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Duct Tape Marketing


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The Power Of Digital Strategy In The Digital Age
20:28
20:28
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In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia’s Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford. His new book Strategy in the Digital Age: Mastering Digital Tr…
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Marketing Smarts from MarketingProfs


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World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]
36:28
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Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot oBy George B. Thomas
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The Own It Show


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Ownership is keeping promises to yourself with AJ Agsari, CEO & founder of Drugstore2Door
34:12
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In this episode, AJ Agsari delves into the significance of ownership and how it involves honoring promises made to oneself. He emphasizes that owning oneself provides a greater sense of control, leading to increased confidence and consistency in life. AJ also highlights the pivotal role of habits in maintaining control and achieving personal goals.…
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Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the…
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Duct Tape Marketing


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Building A Strong Social Media Strategy For Business Growth
23:34
23:34
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In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Andrew emphasizes how it's important f…
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The Own It Show


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Ownership is connection with Dashama Gordon, Founder of Flow State Yoga Institute
45:34
45:34
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Join us as we delve into the world of Dashama Gordon and the transformative power of the Flow State Institute. In this episode, we explore the profound insights and practices that can help you shift your energy, increase productivity, and tap into your divine potential. Dashama Gordon, a renowned guide and founder of the institute, shares wisdom on…
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How To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummie…
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In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He’s the Founder of theCLIKK, an email newsletter about digital marketing. Russel talks about how newsletters have made a comeback by com…
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Marketing Smarts from MarketingProfs


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How to Build a Successful Go-to-Market Campaign Plan: Pam Didner on Marketing Smarts [Podcast]
32:31
32:31
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Pam Didner and host George B. Thomas get into all things go-to-market, including understanding the scope of your campaign, researching your audience, and listening to your peers--all of which are ongoing processes.By George B. Thomas
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Redefining Success In Sales With The Unsold Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Brown and Colin Coggings In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at th…
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Duct Tape Marketing


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Redefining Success In Sales With The Unsold Mindset
28:38
28:38
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In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business. Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common …
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The Eight Steps For Creative Brilliance written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Shekter In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups …
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In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises while reshaping corporate cultures for unlimited innovation and gr…
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Marketing Smarts from MarketingProfs


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The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]
35:49
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On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more--all peppered with movie metaphors, existential questioning,By George B. Thomas
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Hands-Off CEO


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Achieving Growth and Balance: A CEO's $28M Success Story with Wally Waldron
52:11
52:11
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As entrepreneurs, we often feel the pressure to sacrifice our personal lives to achieve business success. But is it possible to have both? In this episode, a CEO who was able to maintain a work-life balance is taking me through his iterative process of reaching that sweet spot. We will be discussing the keys to maintaining work-life balance while s…
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories


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BONUS: Covid is—Air Quotes—Over. What That Means for Strategic Communicators, with former HHS Spokesman Bill Pierce
28:52
28:52
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Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it…
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Duct Tape Marketing


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The Power of Connection To Create Memorable Pitches
25:13
25:13
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In this episode of the Duct Tape Marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight, she has launched and sold millions of dollars of products and services. Diana's new book wit…
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Duct Tape Marketing


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Purposeful Growth: The New Revolution For Business Success
23:18
23:18
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In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He's a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting diffe…
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Marketing Smarts from MarketingProfs


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The Three Pillars of Winning Communication--Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]
46:35
46:35
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Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.By George B. Thomas
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The Justin Brady Show


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What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers.
31:34
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As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product. It's a whole new world and although there's plenty of cash for early stage found…
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories


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42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps
49:54
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When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less t…
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Duct Tape Marketing


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Enhancing Marketing Strategies with AI Assistance
18:43
18:43
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In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients. AI prompts cover topics like analyzing a client's online presence, identifying the ideal client, disc…
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Duct Tape Marketing


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How Decisions Define Our Business Destiny
21:33
21:33
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In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectivenes…
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Marketing Smarts from MarketingProfs


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Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]
40:18
40:18
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Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.By George B. Thomas
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The Justin Brady Show


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CEO of FreePower on creating new Tesla device charger and how he amassed a huge following.
32:22
32:22
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Jake Slatnick, CEO of FreePower discusses the process in creating Tesla's new free position device charger and overcoming engineering hurdles—how did he succeed where Apple failed? I also ask the direction question everyone wants to know: will this charger be on the new Cybertruck? We also discuss how he captured massive amounts of earned media and…
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Duct Tape Marketing


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Tough Titties: Living Life on Your Own Terms
25:08
25:08
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In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray. She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Her first upcoming book Tough Titties: On Li…
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Duct Tape Marketing


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Navigating Uncertainty: The Art of Imperfection in Strategy
25:23
25:23
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In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of Patagonia and sits on The Nature Conservancy European Council. He co-authored the bestselling bo…
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Marketing Smarts from MarketingProfs


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How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]
30:19
30:19
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Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.By George B. Thomas
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Hands-Off CEO


1
How to Double Profits With a Fraction of the Clients With Jeff Ennis
39:53
39:53
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What do you do when your business hits a ceiling and struggles to scale? In this episode of Hands-Off CEO, Jeff Ennis tells me how he transformed his company's operations, revamped his mindset, and added more value to his clients. From expanding their services, hiring the right team, standardizing their processes, to automating their systems, Jeff …
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The Justin Brady Show


1
If you utilize a customer's values they are neurologically wired to chase you says David Allison.
35:24
35:24
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David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to precisely communicate and position our message in a way others are neurologically wired to hear and un…
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Duct Tape Marketing


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The Benefits of Hiring A Virtual Assistant For Your Business Growth
22:03
22:03
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22:03
In this episode of the Duct Tape Marketing Podcast, I interview Rob Levin. He is the co-founder and chairman of Work Better Now, a virtual assistant company providing talented remote professionals from Latin America for US and Canadian-based small and mid-sized businesses. He is also the managing member of the Oasis Strategy Group and CEO of RSL Me…
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Duct Tape Marketing


1
The Fastest And Least Expensive Way To Double Your Sales
22:57
22:57
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In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. Amanda shares more about her jo…
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