Joe Casabona Podcasts

So on the podcast today we have Joe Casabona. Joe is a podcaster and educator, which makes him perfect for the discussion today, ‘Why WordPress Is a Great Choice for Your Podcast’. We talk about a broad range of podcasting topics including why WordPress and podcasting are such a great fit, what equipment do you really need to get up and running wit…

A few weeks ago we talked to Louis Nicolls about the importance of having a good newsletter that helps people — some targeted, educational resource. Brennan Dunn knows a thing or two about that and has built an empire around segmentation and personalization. The last time he was on the show, we talked about Right Message. Today, we talk to him abou…

When you have a membership or subscription, your goal is to prevent churn, or people leaving. The best way to do that is to deliver value. But it's also a matter of how often you ask your subscribers to evaluate the value they get. Here's what Brian Krogsgard recommended. Listen to the entire episode at https://howibuilt.it/003 Be sure to subscribe…

Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well. But then somethin…

On our latest episode of the GoWP Digital Agency Owners Podcast, we welcome Emily Hunkler, COO of GoWP. Join us as we discuss how she creates happiness, prioritizes her family and community, and is passionate about helping GoWP reach new levels and help more agencies grow.By GoWP

On the podcast today we have Courtney Robertson. Courtney is a Developer Advocate at GoDaddy Pro who has a passion for teaching and learning, specifically about how to use WordPress. Her work involves outreach to developers but it also includes time to help contribute to WordPress as well. Courtney uses this time to assist with the WordPress Traini…

Most people who start a business hate it when they get away from the actual work and move towards managing — the business and the people. But not James Laws. James has started several successful businesses and his favorite part is building the culture, ensuring employees are happy, and ultimately making sure everyone feels fulfilled…so much so that…

Too many people decided they want to make an online course, spend 6 months making it, and launch to crickets. Rebecca Gill knew better, and her advice from Episode 2 can save you a ton of time (and heartache). Listen to the entire episode at https://howibuilt.it/002 Be sure to subscribe at https://howibuilt.it/subscribe This clip is brought to you …

On this episode of the Audience podcast, we’re diving into the archives to show you an older but important episode of the 3 Clips Podcast called, “Making a Living in Podcasting.” This episode was hosted by the 3 Clips original host, Jay Acunzo with business partners Kinsey Grant and Josh Kaplan as guests. 3 Clips is a show that focuses on the craft…

It’s the first-ever feedback episode! I read a couple of reviews — one good, one bad, and how I’m adjusting — and then answer listener questions. It’s a fun episode! We cover getting started in content creation, growing your audience, configuring a Stream Deck, and podcast interviews. Show Notes: My Live Stream Kit My Stream Deck blog post My Strea…

Jason Coleman was the very first guest on How I Built It, and he started the show strong with a ton of fantastic advice. Here's my favorite: a bit about why charging monthly might not align with the value you deliver, as well as how to handle negative reviews. Listen to the entire episode at https://howibuilt.it/001 Be sure to subscribe at https://…

“No one ever says that we should stop publishing books.” is the thought that popped into Stuart’s head while he visited a bookstore in today’s episode. After returning, he and Matt chat about finding a niche for your podcast. With over 4 million podcasts published at podcastindex.org and 2 million+ in Apple’s directory, you might feel discouraged t…

On the podcast today we have Aki Hamano. He's a fan of creating WordPress blocks and currently has five available in the repository. We talk about the WordPress community in his home country of Japan and then give deeply into what all of this blocks do, and why he's been creating them. It’s an interesting discussion, and you never know, perhaps you…

How good is creating niche content? How about understanding the purpose of your content and focusing on providing value? Alexis Grant, founder, and CEO of They Got Acquired, understand the importance of both of these things. She has launched not one, not two, but 3 content businesses — successfully selling her previous ones. Today she’s here to sha…

Have you ever seen a great talk, video, or even podcast episode that dolled out some fantastic advice, only for you to forget it before you implement it? Maybe that feeling is amplified when you go to a conference. There are so many great takeaways...how can you remember it all? It's almost like you need a TL;DR for when that happens. And How I Bui…

What does a producer actually do anyway? Well, it varies from one project to the next but the best podcasts often utilize the services of a producer or multiple producers. So for this episode, Stuart chats with Alex Lewis, an audio producer and musician. Alex has been a radio and audio producer for more than a decade and has worked with NPR, the BB…

On the podcast today we have Cate DeRosia. Cate is a familiar face in the WordPress community. Along with her husband, Topher, they run the HeroPress Network. She describes herself as a 'serial volunteer in the community'. In early 2022 Cate was hired by Automattic to be a sponsored member of the Community Team, and it’s this role which finds her o…

What if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi, argues. That when it comes to SEO, link building, and organic traffic, quality outperforms quantity every time. And he doesn’t stop there. He provides a process for figuring out what content to write, and how to g…

On our latest episode of the GoWP Digital Agency Owners Podcast we welcome Joe Casabona! Host of the Podcast "How I Built It" and Founder of Podcast Liftoff. We talk about the value of finding community, being a teacher and having empathy for your students, the importance of content and how business owners can learn from Walt Disney, and much more!…

Are you curious about subscription podcasting? Do you know what a private podcast is? Are you scared about jumping into private podcasting? On this episode of the Audience podcast, Jonathan Jones and Matt do a little experiment with subscription podcasting. Jonathan is going to build a subscription podcast (at Castos) in public, with Matt. Today th…

On the WP Tavern Jukebox podcast we're talking about how the block editor is being used by Daniel Schutzsmith and his team. We learn about the transition that they underwent after they'd decided to use the block editor on their government websites. What procedures did they have to put in place to make the transition as smooth as possible and what l…

5 years ago, email was dead. Now it’s not only growing, it’s the life’s blood of the creator economy. As a creator or small business owner, without a good, helpful, and nurtured email list, you’re leaving money on the table. And to tell you why Louis Nicholls from SparkLoop is here this week. We talk all about what makes a good newsletter, what mis…

Joe Casabona joins the Audience podcast today to talk about his journey as a podcast creator. Joe produces a mix of podcasts in the web, WordPress and podcasting space. Matt and Joe cover some of the ways you can monetize a public podcast. Including digital products, courses, memberships, ads and more. Joe has found balance in offering sponsorship …

On the podcast today we have Chris Coyier. Chris has been a user and educator in the WordPress and web development space for many years. He’s an author, podcaster, developer, but is perhaps best known for his website CSS-Tricks. CSS-Tricks has been a valuable source of information about CSS for over 15 years. Updated multiple times a week, the site…

Jack Kitterhing has been in the WordPress space for a while; you can say he deeply subscribes to the ethos that owning your own platform is one of the most important things a creator can do. That a SaaS, like Teachable, won’t be there for you like an owned platform, like WordPress + LearnDash, will. We have a good discussion about the merits of bot…

On this episode of the Audience podcast, Matt and Stuart talk about what it takes (behind the scenes) to make a great podcast, with examples from the 3 Clips podcast. They talk about best practices and their processes when it comes to booking guests, pre-interviews, monetization, and editing. Not only do they touch on a few newbie mistakes (and how…

On the podcast today we have Oliver Sild from Patchstack. Patchstack is a product which is designed to help you identify plugin vulnerabilities in your WordPress sites. We talk about how, over the past couple of years, Patchstack has released an annual report concerning the state of WordPress security. What are the broad security trends which have …

In this episode of the GoWP Digital Agency Owners Podcast, we welcome Ali Green from Green-Mellen Media. Join us to hear the story about her focus on culture, establishing her leadership style, the importance of core values, finding your audience, and much more. Join our Digital Agency Owners community! A highly vetted group with over 1,900 agency …

There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a nich…

Today I'm hoping you can share in the improvement of the Audience podcast by taking part in our survey. Head there now at https://castos.com/survey As you might know, Season 2 of our other podcast 3 Clips has come to close. That means Stuart will be joining us more regularly on Audience. We have some new concepts cooking for you, which I think you'…

On the podcast today we have Evangelia Pappa & Bernhard Kau. They're two of the WordCamp Europe 2022 organising team. They are here to talk about the upcoming event, happening during June, in Porto, Portugal. We talk about the measures that they've put in place to ensure that the event is as safe as possible. We also get into a discussion about the…

"We need to de-stigmatize lending money to friends and family." It's one of the first things Brian Bristol said to me in today’s episode. See, Brian is the co-founder of Pigeon Loans — a place where anyone can set up a private loan, backed with tracking, interest, and a legally binding agreement. And this ethos is as interesting as the approach the…

Technology is only good if it solves a problem. In the case of podcasting it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio. But creating a good podcast is so much more than simply choosing the right microphones, the best software and distributing an RSS …

On the podcast today we have Leonardo Losoviz. He’s here today to talk about The Block Protocol. This is a new project which aims to make blocks all over the internet interoperable. This might lead to a situation in which WordPress blocks could communicate with blocks in other apps. We talk about how it might work, who stands to benefit and how lik…

YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it’s helped he…

On the podcast today we have Destiny Kanno and Joe Simpson. The goal of BlackPress is to bring more creators of Black African descent into the WordPress community, and also provide a community space for those already there to connect, learn from, and support each other. It’s still in the early stages and they are trying to grow with a dedicated Sla…

How often should you publish? Should you use affiliate links? DO those 30-day challenges really help? Alastair McDermott and I are both at the relative beginning of our YouTube journeys, and we’re each taking different approaches — hopefully, ones that suit our needs and goals appropriately. Listen in as we talk about what we're doing, how we’re do…

Today I’d like to talk about creating your own subscription podcast without the middle man taking a cut of your revenue. Before we get too far down into the blueprint for monetizing your podcast, there are some hard requirements I’m mentioning in this episode: You must be okay with starting a free Stripe account. You’re using Castos to host your su…

On the podcast today we have Jonathan Bossenger. He’s here to talk about WordPress notifications and how they are managed. He wants there to be a unified space in the WordPress admin which handles all notifications, so that users are in control of what they see and when. Go listen to the podcast.By WordPress Tavern

In this episode, we welcome Mickey Mellen Co-Founder of Green Mellen Media. We talk about being an agency co-owner, finding the right business partner, and how to shape metrics and KPIs so they can work for you. And much more! Read the transcript. Listen to Episode 5 of GoWP’s Digital Agency Owners Podcast: Castos, Apple Podcasts, Spotify, Amazon, …

Since leaving the classroom in 2016, I've missed one aspect of teaching more than any other: connecting with students in real-time, as I teach the material. And while I love creating evergreen courses, today's guest has a better way to teach online. Wes Kao, a co-founder of both altMBA and Maven, tells us about Cohort-based Courses (CBCs), and I am…

On this episode of the Audience podcast, Matt interviews Paulina Salmas from An Eyesore and a Plague podcast. Paulina talks about how Twitter Spaces has changed podcasting and what it’s like to write and perform a scripted non-fiction podcast. Their discussion goes from podcasting to the definition of a village, to Wurlitzer keyboards. Paulina’s pa…

Morten Rand-Hendriksen wants open source to be governed differently. From paying contributors to making access more universal. Find out why he thinks this overhaul us needed on the WP Tavern Jukebox podcast...By WordPress Tavern

One of the core beliefs at Apple is telling a good story; it’s weaved into everything they do — every product, service, and publication. Something you’ll notice with their commercials is that they open by telling you it was shot on iPhone 13 Pro. And in-fact that story they told at the iPhone event in September, about iPhone 13 Pro, was that it’s f…

Chances are, if you're listening to this episode, you produce a podcast. There's a 90% chance that podcast is an interview show. There's a 50% chance you've had a guest on said show that made you exhale a gigantic w-t-f was that when the conversation stopped. We've all had that guest. They sounded good on paper, but when you hit record, the whole v…

On the podcast today we have three guests… Dave Smith, Isabel Brison and Joen Asmussen. They’re all employed by Automattic, and recently they’ve been working on the new Navigation Block. Find out what it is and how it's going to alter the way that you create your WordPress menus.By WordPress Tavern

Exactly how important is your marketing funnel? Ask R.T. Custer, who's built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between $2,500 and $10,000. In this conversation, R.T. tells us all about how he and his business partner came up with the idea to repurpose old pocket watches into…

In this episode, Morayo welcomes Bobby Kircher, Founder, and CEO of Papaya Search. They talk about his experience in founding an SEO company, understanding your client's struggles and how that can help you win the business, partnerships, work-life balance strategies, and much more.By GoWP

What can a soft-spoken painter teach us about podcasting? In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today. Stuart talks with Doug Blandy, professor emeritus at …

On the podcast today we have Chris Lubkert and Rich Tabor, from Extendify. Extendify is a library of block patterns and full page layouts which you can use inside of the Block Editor. Chris and Rich, as you will hear, decided a few years ago that they were going to dedicate themselves to working with blocks. They each had their own projects, but Ri…