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Dan Jasper is director of public relations at Mall of America in Bloomington, Minn. Five things you’ll learn from this episode: How Mall of America, as a major retail destination consistently providing first-class experiences, dealt with different challenges brought by COVID-19 and went beyond the extra mile by over-communicating what is happening …
 
Tim Pollard founded Oratium in 2011. As CEO, he leads the ongoing development of Oratium’s intellectual property as well as leading all major client relationships. Tim has developed a remarkable insight into the science of designing and delivering extraordinary sales messaging. Five things you’ll learn from this episode: The most destructive proble…
 
This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a stepping stone for you to build a strong brand and reputation? Five things you’ll learn from this episode: Understand why many companies are actively offering scholarships, how it positions you as a thought leader, and h…
 
Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave. Five things you’ll learn from this episode: The value of creating the best workplace, striving to have a WOW brand that customers love, and wouldn't ever want to buy from somebody else. …
 
Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in televis…
 
Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future. Five things you’ll learn from this episode: What marketing communication leaders need to think about in terms of guiding their team on how to communicate, externally and in…
 
Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She an optimist, island lover, and “word person”. Five things you’ll learn from this episode: How to get started in PR and marketing without a PR or marketing degree Why hospitality might be a great starting point for marketing and PR profe…
 
Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: The four questions to ask yourself before you start your own podcast The steps to building your own podcast The three steps to launching your podcast How to monetize your …
 
Learn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker. Five things you’ll learn from this episode: Why only 3% of people and brands are able to think and operate their business differently The two main ways you can stand out…
 
Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence. Five things you’ll learn from this episode: The power of following up to get m…
 
Our episode guest is Tru Pettigrew. He connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines. Five things you’ll learn from this episode: The difference between diversity, equity, and inclusion T…
 
Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events. Five things you’ll learn from this episode: How to use social media and web content to directly reach your audience How to stop relying on only news coverage for PR How to attr…
 
Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: Mistakes companies make when working with influencers The difference between an influencer and a spokesperson The slippery slope of working with influencers who buy followers W…
 
Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys. Five things you’ll learn from this episo…
 
Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies. Five things you’ll learn from this episode: How Jack Welch changed business operations and tran…
 
Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role. Five things you’ll learn from this episode: What clients n…
 
Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry. Five things you’ll learn from this episode: The benefits of having a company podcast The challenges of starting a podcast How …
 
Learn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: How commercial newswires work The benefits of using commercial newswires When to use a commercial newswire Wh…
 
Learn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media. Five things you’ll learn from this episode: How you can improve yo…
 
Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content. Five things you’ll learn from this episode: Social media best practices How companies can improve their social media presence What it m…
 
Learn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand. Five things you’ll learn from this episode: The benefits of the having a PR agency mindset whi…
 
Our episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual PRWeek Awards, Best Place to Work, and Salary Survey. Five things you’ll learn from this episode: What are PR industry trends? Wh…
 
Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: How online reviews compare to your online reputation Steps to auditing your company’s online reputation The importance of domain authority What you can do offline to imp…
 
Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision. Five things you’ll learn from this episode: How to use HARO and Pr…
 
Our episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs. Five things you’ll learn from this episode: How to use human motivation to boost sales, increase margins, and improve employ…
 
Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing m…
 
Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line. Five things you’ll learn from this episode: Why Chris Chiames thinks PR pros shouldn’t be storytellers Why measurement is just one important factor in demonstrating PR effectiveness The value of observation before maki…
 
Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, managing partner of Axia Public Relations. Five things you’ll learn from this episode: If a TV newsroom always posts an online article in addition to the aired news story How you can get a copy of an aired TV news s…
 
Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been. Five thing…
 
Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce. Five things you’ll learn from this episode: U…
 
Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Five things you’ll learn from this episode: The power of PR measurement Why PR measurement is…
 
Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins. Five things you’ll learn from this episode: Some of the mistakes top marketers make How to improve your marketing, storytelling, an…
 
Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: What the 10 elements of news are How you can proactively address the timeliness of your news What consequences could be considered newsworthy Why human interest is almost always local How…
 
Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach who helps corporate (and agency) leaders, senior executives, and managers in public relations, marketing, advertising, and/or related communications functions. He focuses on helping others achieve and surpas…
 
Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin. Five things you’ll learn from this episode: How to transition from being a PR student to a PR professional Understanding the PR industry as a…
 
Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Five things you’ll learn from this episode: How a sale is a love affair The five phases you need to pull a buyer through in their purchase Tactical tools help your sales team sell more effectively The killer qu…
 
Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications. Five thing…
 
Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: The five questions you should ask yourself before you send out any corporate communications Why yo…
 
Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute. Five things you’ll learn from this episode: What three ways brands are responding to the economic climat…
 
Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast. Five things you’ll learn from this episode: Why companies should use neurodiverse marketing Common mistakes marketing and PR professionals make when approa…
 
Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space. Five things you’ll learn from this episode: How can I get a job? What does the current PR job market look like? What mistak…
 
Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. Five things you’ll learn from this episode: What are the three types of PR agency clients? Why doesn’t hiring an agency based on size or spend guarantee it will meet your …
 
Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: What’s the true cost of employing PR professionals inside your organization? How does hiring an in-house PR professional compare to hiring a PR ag…
 
Our episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance. Five things you’ll learn from this episode: How do you create a great place to work? What are people practices and profit performance? How can I improve my workplace’s culture? What can I do as…
 
Our episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.” Five things you’ll learn from this episode: Why should I lead with PR before advertising when launching a campaign or brand? What is the importance of brand positioning? Why should companies t…
 
Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo. Guest: Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Publ…
 
Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs. Five things you’ll learn from this episode: How did Firehouse Subs prepare for the COVID-19 pandemic? What lessons did Firehouse Subs learn…
 
Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps. Five things you’ll learn from this episode: How can I improve and increase my earned media coverage? How can I better understand how to work with the media? What types of stories should I share…
 
Guest: Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable. Five things you’ll learn from this episode: Why are marketing managers scaling down their outside agency…
 
Learn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years of experience helping companies scale. Topic: Use personality assessments to build the best team…
 
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