))
Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
Keep your day job, build your dream job.
African-American Naval Academy Graduate, Marine Corps Veteran, and Entrepreneur "IRON" Mike Steadman, shares his perspectives on race, culture, and business.
A tool of encouragement for young people in high school and college who are determining or even re-determining their path to success. The Achievement Playbook is brought to you by The Chad School Foundation, where we offer scholarships, leadership workshops, and link young people with mentors. Visit us at www.thechadschoolfoundation.org and get connected with Chad.
A show dedicated to highlighting the resilience of black entrepreneurs and the impact of patient capital.
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Find Fat Fish Presents: "The Intelligent (and Lazy) Investor"
1
Find Fat Fish Presents: "The Intelligent (and Lazy) Investor"
Cole Hauptfuhrer, Find Fat Fish
A limited-edition podcast series about the step-by-step strategy successful stock pickers use to double their income in their spare time, retire on their terms, and free themselves from the worry that they will outlive their money.
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Dog Whistle Branding
1
Creative Ways To Attract Customers With Andre Truss, Co-Founder of Teller Truss Reality
43:03
43:03
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43:03
Today on DWB, I chop it up with my fraternity brother and fellow Marine, Andre Truss, a serial entrepreneur based in Jacksonville, NC.Truss talks about his omnipresent social media strategy to stay top of mind with prospects, how he uses teaching to drive his lead generation, and his plans for his new restaurant. Be sure to subscribe to the Dog Whi…
Today on DWB, I discuss why poor positioning can kill your revenue. If your sales and marketing isn’t working, then your positioning is broken. Luckily, we’re going to discuss how to fix it. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https:/…
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Dog Whistle Branding
1
The Hawke Method (Awareness, Nurture, Trust)
21:04
21:04
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21:04
Today on DWB, I go over a simple marketing framework called The Hawke Method, coined by Hawke Media CEO Erik Huberman. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Purchase “The Hawke Method” here: https://amzn.to/3W20A…
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Dog Whistle Branding
1
New Years Resolutions Are For Losers (Winners Build Scoreboards)
37:27
37:27
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Today, we interrupt your regularly scheduled programming, to talk about execution with Bill Watkins, in particular scoreboards, because this is my show and there are no rules in audio. But in all seriousness, at IRONBOUND, we like to teach you how to bridge the gap between brand strategy and execution, and measuring your performance with scoreboard…
On this episode of DWB, I continue our conversation on Category Design, by discussing The Law of Category from the book, The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to…
On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy Mike Steadman
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Dog Whistle Branding
1
Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital
40:18
40:18
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40:18
Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom. Both John and Henry attended the Naval Academy together and launched their firm, to help more vet…
Alana and I catch up on all things BVE, while also discussing why I feel like a walking contraction, amongst other things :)Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgFollow me on Twitter here: https://bit.ly/38CkyZfIf you like this type of dialogue and are interested in booking me to speak at your organization, just s…
Advice for maintaining focus in a world of constant uncertainty.Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comOrder my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy Mike Steadman
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Dog Whistle Branding
1
The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of Talea Beer
46:57
46:57
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You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of Talea Beer Company, a women owned-brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportunity for more women friendly branding and flavors, in…
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Dog Whistle Branding
1
Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures
48:23
48:23
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48:23
On this episode of Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” he…
I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs” Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kgBy Mike Steadman
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Dog Whistle Branding
1
Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group
32:06
32:06
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32:06
I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kristen’s been in the game a long time, working with a variety of small and medium sized businesses i…
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Dog Whistle Branding
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A Chief Marketing Officer's Guide To Marketing & Branding with Aaron Saari, CMO at OP2 Labs
1:17:41
1:17:41
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1:17:41
In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the only nano hydrolyzed collagen® protein supplements in the world. Find Frog Fuel at: https://fro…
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Dog Whistle Branding
1
Scaling Digitally Native Brands with Bryan Welfel, CEO of The Beard Club
58:28
58:28
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58:28
For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by providing high-quality grooming products at affordable prices delivered right to their door. I met Bryan back in 2020, shortly after…
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Dog Whistle Branding
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Getting the Right Message In Front of An Audience That Can Say Yes with Matt Handal, CMO at MCFA
1:03:59
1:03:59
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1:03:59
Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as other federal, state, and local agencies. MCFA was one of the first big clients at IRONBOUND Media, …
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Dog Whistle Branding
1
How-To Successfully Niche Down & Use Community Building as a Growth Strategy with Spencer Payne, Co-Founder and President of Brotallion
51:19
51:19
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51:19
Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team produce branded apparel that authentically represents military aviation culture, while also donating a percentage of their profit…
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Dog Whistle Branding
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Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility ...
1:02:25
1:02:25
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1:02:25
Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great discussion on the show about his methodologies and what it takes to develop and monetize expertise. Be sure to subscribe to the Do…
Today on the show, I’m joined by longtime friend and Naval Academy classmate, Alana Abernethy, to discuss our book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness.” The book releases this month on Amazon, so Alana and I decided to jump on the podcast and talk about our journey bringing it t…
I’m excited to share an interview I had with two amazing active duty Sailors , Damon and Damo from the Podcast Permission to Speak Freely, where they share sea stories and have unfiltered conversations about current events, policies, and everyday life as a service member. It’s not everyday you get to have an unfiltered conversation with two black s…
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Dog Whistle Branding
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Scaling an Executive Virtual Assistant Firm Powered by Military Spouses and Veterans with Gabriela Bell, Founder of Organized Q
35:46
35:46
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Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services to Entrepreneurs, Solopreneurs, and Small Business Owners. I'm a huge fan of Organized Q. On the show, the three of us talk th…
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Dog Whistle Branding
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Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG
48:35
48:35
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48:35
Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Katie Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CPG companies. Katie is a beast when it comes to building systems and coming with ways to source consistent leads. Be sure to s…
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Dog Whistle Branding
1
“Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs
47:56
47:56
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Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and pain, allowing its customers optimize their pursuits from sunrise to sunset.Be sure to subscribe to the Dog Whistle Brand New…
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Dog Whistle Branding
1
Product Marketing Fundamentals for Venture-Backable Startups with Diego Rivas, Product Manager at Google and Advisor For Google For Startups
57:08
57:08
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Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Veteran Carla Bond, Founder of UpSkill VR, a tech company that uses virtual reality to train and certify first responders in CPR. Di…
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Dog Whistle Branding
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From Scaling A High Growth Consumer Brand To Building World Class Gyms-on-Wheels with Randy Hetrick, Founder of TRX & OutFit Training
1:09:17
1:09:17
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1:09:17
I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness.Randy knows what it takes to go from Zero to One, taking TRX from a bootstrap startup to a high growth consumer brand with 100 employees and approximately $85M in annual revenue…
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Dog Whistle Branding
1
Killer Growth Strategies for Veteran-Owned CPG Brands with Dr. James Richardson, Author of Ramping Your Brand: How To Ride The Killer CPG Growth Curve
58:12
58:12
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Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringing strong research and data to support his growth strategies. Together we have a great discussion on the CPG space and how vet…
Stop hiding, start sparring, and validate who your perfect customer is!Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comBy Mike Steadman
Are you an impersonator or an original?Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comBy Mike Steadman
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Dog Whistle Branding
1
How A Marine Veteran Built A Cigar Rolling Empire with Joey Mac Dizon, Chief Smoking Officer at The Mobile Cigar Lounge
50:21
50:21
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50:21
You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience for weddings, private parties, and local festivals. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here…
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Dog Whistle Branding
1
Building A Veteran-Owned CPG Brand From The Ground Up with Paula and Lawrence Shaw, Founders of Cured Leaves Tea Co.
50:03
50:03
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50:03
Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw, from Cured Leaves Tea Company, a specialty tea company that helps consumPaula and Lawrence share what led them to start the company, how they're thinking about growth and some of the different strategies that I have them implementing. Be sure to subscribe to the Dog Whistle Brand News…
A short story about being a Painkiller.... Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comBy Mike Steadman
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Black Entrepreneurs Survive & Thrive
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How The New Jersey Small Business Development Center is Serving Black Entrepreneurs with Kelly Broznya, The State Director and CEO of The NJSBDC
34:46
34:46
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To learn more about New Jersey Small Business Development Center, visit: https://njsbdc.com/By Mike Steadman, Kelly Broznya
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Dog Whistle Branding
1
Behind-The-Scenes of Launching Digital Products with Army Veteran & Fellow Podcaster Tony Nash, Host of The Got Your Six Podcast
43:07
43:07
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In addition to hosting his podcast, Tony launched a badass digital product called “The Night Before Journal,” a strategic planner that gives you your day back, by dedicating five minutes before bed to plan your day the night before. Pretty sick right? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.…
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Dog Whistle Branding
1
What Veteran Entrepreneurs Can Learn From Trader Joe’s
34:43
34:43
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Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Read the article discussed on the show here: https://www.cnn.com/2022/05/…
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Dog Whistle Branding
1
Fueling American Greatness Through Performance, Nutrition, and The Best Tasting Protein Bar Period with Alex Witt, CEO of Battle Bars & 104010 Fitness
51:33
51:33
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51:33
Today on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made In The USA. When he’s not running Battle Bars, he’s running his other company, 104010 Fitness, which is on a mission to take back what it means to be an Ameri…
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Confessions of a Native Son
1
Weapons of Mass Destruction (Formerly Known As Assault Rifles)
10:27
10:27
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10:27
Why I think we should rebrand assault rifles for what they really are.Connect with me Instagram @ironmikesteadman or Linkedin “IRON” Mike SteadmanFollow me on Twitter here: https://bit.ly/38CkyZfIf you like this type of dialogue and are interested in booking me to speak at your organization, just shoot me an email at Mike@weareironbound.com or visi…
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Dog Whistle Branding
1
Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods
44:07
44:07
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44:07
Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship sugar free ketchup and barbecue sauce.I invited Abe on the show to share the story of True Made Foods, along with the lessons h…
In the words of Muhammad Ali, “The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life.”Follow me on Twitter here: https://bit.ly/38CkyZfIf you like this type of dialogue and are interested in booking me to speak at your organization, just shoot me an email at Mike@weareironbound.com or visit my website www.Confes…
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Dog Whistle Branding
1
What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope
54:37
54:37
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54:37
On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped CrossRope into one of the Inc. 500’s fastest growing companies and Best Places to work. He knows what it takes to build a brand …
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Dog Whistle Branding
1
Positioning Won’t Help If There’s No Demand
18:51
18:51
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18:51
Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering.Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.comAdd me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/…
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Dog Whistle Branding
1
Are You Positioning Your Company as a Vitamin or a Painkiller?
28:26
28:26
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28:26
Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which provides instant relief and gratification to pain, your perfect customer is more than willing to spend money, in order to get rid …
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Dog Whistle Branding
1
Stop Watching & Reading Hustle Porn (You Know Who You Are!)
38:43
38:43
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38:43
Today, Bill and Riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatness” by clicking here: bit.ly/3NXZHDhAdd me on Linkedin: h…
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Dog Whistle Branding
1
Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures
47:50
47:50
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47:50
Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Partner at Unusual Ventures, a seed-stage venture capital offering hands-on support and expertise to startups on their early-stage…
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Dog Whistle Branding
1
Positioning First, Marketing Second with Arielle Jackson, Marketer-In-Residence at First Round Capital
56:46
56:46
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56:46
I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a background that includes, Google, Square, and various other tech startups.Pre-order my book, “Black Veteran Entrepreneur: Valida…
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Dog Whistle Branding
1
The Benefits of Leveraging Culture To Differentiate Your Product with Antone Aku, Founder of Voyager Cold Brew
44:49
44:49
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44:49
Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyager's growth, as well as their rebrand, thanks to Drew O’Brien from the Design Company, who I featured on Episode 14, “How to Cr…
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Dog Whistle Branding
1
Riches Are In The Niches with Marine Veteran Juan Pablo Osorio, Founder of Alpha Co. Marketing & Media and Category King of Bilingual Digital Marketing
54:06
54:06
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54:06
Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marketing. Juan breaks down the importance of having a sales process that compliments your marketing efforts, and how he’s managed …
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Dog Whistle Branding
1
“Ready, Launch, Brand: The Lean Marketing Guide For Startups” with Orly Zeewy, Author and Brand Architect
57:30
57:30
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57:30
Today on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to build a lean marketing plan and brand that drives revenue, without all the extra fluff.Add me on Linkedin: https://www.linkedin…
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Dog Whistle Branding
1
How-To Convert Prospects Into Paying Customers With A Customer Activation Cycle
17:00
17:00
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17:00
Implementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and improve your own. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog W…
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Dog Whistle Branding
1
How-To Punch Above Your Weight & Build A Multi-Million Dollar Brand
32:48
32:48
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32:48
One of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your weight and building a multi-million dollar brand.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/B…
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Dog Whistle Branding
1
Scaling Your Perfect Customer by Identifying Your Dream One-Hundred with Erick Bakey, Founder of Combat Imagineer
43:46
43:46
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Bill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients.Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.c…
