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HerBusiness

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HerBusiness

HerBusiness (Host: Suzi Dafnis)

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It’s True! You can have a profitable and scalable business without overwhelm or exhaustion. Growing a sustainable business that gives you more income, more impact and results without you working harder and harder is possible for YOU when you can stop ‘winging it’ and follow the path that has helped tens of thousands of HerBusiness members grow their business. -------------------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for wo ...
 
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Right now, inside the HerBusiness Network, we are focused on planning. Our members are all working on their 2023 plans. And we’re running everything from all-day planning days to 3-hour online workshops. We’ve also curated hundreds of dollars in resources for members to read, listen to, watch webinars, and complete worksheets. We’ve also created a …
 
Ready to create your Business Success Plan? The ability to create a plan and then work to the plan is one of the most fundamental secrets to the success of any project or venture. It doesn’t mean everything always goes to plan, but I’ve found that HAVING a plan always gets me closer to the outcome I want than NOT having a plan. Planning gives you a…
 
Have you ever set a big goal that scared you? One that you KNEW you’d have to put a lot of time, effort and sweat into? One that you didn’t know you’d succeed with? When he set himself the goal to climb the height of Everest on an organised hike, my guest didn’t know the enormous impact that it would have on him emotionally, physically, spiritually…
 
You’re heading off on vacation. You’re cramming to get things done before you go. For good measure, you check out the wifi speed in your hotel room, and you pack your laptop. Just. In. Case. But should you ‘unplug’ while you’re away? Or does it make more sense to fit some work in during your vacation? Many business owners say it’s difficult to deta…
 
Ready for a business breakthrough? Sometimes we may not feel ready for a breakthrough. Maybe we don't feel confident. We don't have enough information. We don't have all the skills. We don't know the final outcome if things change in our world, which can be a bit scary. And often, we're sitting on this precipice of wanting to move forward but think…
 
I just returned from spending a week attending the Business Mastermind I belong to. It was a powerful time to evaluate my business and look at what is working and what needs a different or fresh approach. In this episode, I’m sharing five of the most important questions you could be asking yourself to get more clarity, focus on your business, and f…
 
Imagine getting new clients, building a community of people around you who support you and sending you referrals and gaining brand new confidence to show up more on social media and build your profile. In this interview with three of our HerBusiness members, you’ll see how an investment of just 1-2 hours a week and less than $20 a week in their bus…
 
How can you create an audience of buyers on social media - without buying expensive ads? In this episode, I share a training I recently did for our HerBusiness community. I give you four things you can do NOW to start growing a profitable audience on social media without spending money on ads and even if, up until now, you haven’t been able to turn…
 
Getting new clients often starts with Showing Up. You're visible when you're showing up, putting your hand up for things, and saying yes to opportunities. SHOWING UP is about knowing what your GOALS and VISION are - where the goalposts are. That means you KNOW HOW TO POSITION YOURSELF and explain what you do in a way that demonstrates how you help …
 
Karina Pellicone of Plum Petal hit a six-figure revenue milestone in April 2022. After launching her wholesale website and business model, she’s grown her jewellery business 75% from the previous year. But this shift in revenue to her jewellery business didn’t happen overnight. It took seeing some incremental growth in her eCommerce store and then …
 
To grow your business, you have to stop being the one making every business decision. Making ALL the decisions is exhausting. And if you've ever gotten to the end of the day and thought… "Oh… I can't even decide what I want for dinner. Someone just feed me, please! And bring me a glass of wine while you're at it."… you might be suffering from decis…
 
We're doing something a little different in this episode of the HerBusiness podcast. Recently we ran a free online training called: My Breakthrough Business Success Strategy. And we had such great feedback that I wanted to share it with you. Four Business Owners Share the ‘One Thing’ that Made the Biggest Difference When Growing Their 7-Figure Busi…
 
It’s a VERY good day when a business owner you’ve been cheering on hits that magical 6-figure mark! And naturopath and menopause expert Angela Counsel has an AMAZING story about her journey to that awesome milestone (including how she almost gave up right before she had her BIGGEST breakthrough!). When Angela Counsel joined the HerBusiness Network,…
 
In this episode of the HerBusiness podcast, I am joined by best-selling author and leading online business owner, Denise Duffield-Thomas. We discuss her updated and expanded edition of Chillpreneur - which is titled: Chill And Prosper. Whether you’re an aspiring entrepreneur, already have your own business, or need a little expert guidance to take …
 
In this episode of the HerBusiness podcast, I share with you how to discover WHO your IDEAL Client is so that you can easily find MORE ideal clients just like them and know exactly where to look for them and have them buy from you sooner. Because now you finally feel clear and confident about what products and services to offer and who you serve. E…
 
I’m sure you’ll agree that trying to grow a successful business isn’t as simple as some people make it seem. Running a business doesn’t feel ideal AT ALL most of the time. On any given day, you might need to deal with... Getting the right team and support around you Juggling finances Creating Systems Making Decisions about Technology Then there’s. …
 
If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you. When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in retur…
 
As business owners, we have an ongoing need to upskill and grow our knowledge. How we market our business changes. New technology comes along that makes the old way of doing things obsolete. Trends change and evolve. What worked yesterday, no longer works and so we need to grow and learn and implement new strategies. But when should you spend money…
 
Right now, you could be so close to breaking through in your business. You may only be missing a few pieces of the puzzle and my goal is to help you find those missing pieces. Maybe you're just getting started in your business. Working hard to get a new business off the ground can be really overwhelming and knowing exactly where to put your energy …
 
Stu McLaren is one of my favourite people in the world. He has helped more people than anybody to start, launch and grow membership businesses. A membership gives you a recurring revenue stream and a more predictable cash flow - which can make a big difference to the value of your business and how confident you feel about your bank account will loo…
 
When we think about making progress in business, we are often asked to set a vision, set our sights forward, and look ahead at what we want and what we can create in the future. But, what if the better and faster way to make progress is to look backward? Today I want to share with you the counter-intuitive way to make progress. This way creates a m…
 
It can be the first thing you think about in the morning and the last thing on your mind before you go to bed. Whether things are going great or not so well… running a business can often feel “all-consuming”. Then squeeze in all the other commitments you have on top of that... You can be forgiven for feeling like there’s very little space for YOU. …
 
What I’ve found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas. Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business. What are three specific focus areas that can help your …
 
Do you ever feel like your business COULD grow if only you would stop doing ALL the things? In today's episode, you'll meet HerBusiness Network member Julia Watts. Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room. She has been part of our network for over a year and recently joined our Marketing Success Mastermind. Juli…
 
Hey there, If right now: You feel like you're a little bit away from your financial goals You've been knocking on the door of that six-figure business (but it seems like no-ones home) You've been at six figures for a while, and you haven't quite worked out how to get to the next level or sustainably run your business. Then you're going to enjoy thi…
 
If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they: Post on social media hoping that people will look, comment and buy Spend a ton of money on a website, but we don't have t…
 
Every day in business we are trying to get people to say yes. Yes to our offers Yes to joining our team Yes to taking up that discovery call Yes to clicking the button on our website Yes to our proposals Yes to our invitations to collaborate. What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES t…
 
Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I’m Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I’ve helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women’s retreats, courses and ment…
 
Do you feel like there is a LOT more potential in your business that you just aren’t tapping into? As women business owners, we are often busy ALL THE TIME. We don’t find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business. And, while we INTEND…
 
Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes? The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer…
 
When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break. With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have…
 
Today I have a VERY special treat for you. Maybe you’ve noticed... ... membership and subscription businesses are thriving. Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth. Why? It’s …
 
“My biggest challenge is finding the time to market and pitch myself outside of paid projects. I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.” I loved this question from HerBusiness Member, Brittany, because it’s…
 
If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I’ve found is that MORE promotions don’t necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results. …
 
We live in a world that's obsessed with planning, achieving, and goal setting. But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead? My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different t…
 
Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with. I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enou…
 
Over the years I’ve been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it’s just not feasible for me to do that effectively and still serve my high-paying clients. So, I’ve reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level …
 
You have a product or a service that you KNOW people need. But, you're not getting as many sales, and you know you want. You're settling for fewer clients than you could have. What's happening? And, what can you do that will turn the tide and give you a flow of new clients coming your way? I recently interviewed hundreds of women business owners wh…
 
When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master. Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success. It takes speaking up to reach more…
 
We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet. Getting new clients starts with Showing Up. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP in a consistent way can be tricky when we have so ma…
 
If you’ve been trying to get something done for a while and every time you think about it your eyes roll to the back of your head… If you can’t seem to sit your butt down long enough to make progress on that project you’ve been meaning to get done… It’s likely that there is something about the tasks is triggering you emotionally The magnitude of th…
 
Every day I see women in the HerBusiness Network making big leaps in their business. They’re changing their revenue model. Launching a new product or service. Going from being an offline business to an online business. Or, they’re transitioning from being a solopreneur to growing a team. Others are bringing on more senior staff and moving out of th…
 
Running a successful business takes energy. A ton of energy. So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence. Loving what you do. Doing what you love. Feeling like there’s a good exchange o…
 
You've likely heard the phrase: Proceed with caution. If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps. Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day …
 
Do you find yourself asking for feedback? Maybe you’ve had a graphic designer work up a new logo for you. You have the choice down to a couple of options and you’re not sure which way to go. So, you reach out and ask for feedback. Or, you’re not sure what to name your new product or service. So you post into a random Facebook group and ask for feed…
 
When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries. I live in a country where the political system has been pretty stable. I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my frie…
 
What if working longer hours does not mean working more productively? What if doing more marketing, more promotions doesn’t lead to more dollars in your bank account at the end of the month? What if you could do a whole lot LESS and get MORE results? Morten Hanson is a management professor at the prestigious University of California, Berkeley, and …
 
Do you ever feel stuck, trying to make a decision but feeling unsure what you should do next? Maybe you find yourself asking: Should I start a membership? Should I be on instagram? Should I do an online course? Should I update my website? I don’t have a lead magnet. I don’t know what to do to get leads. I don’t know what to focus on. It can be craz…
 
You’ve been in business for a while. A few years. Or maybe a LOT of years. And yet. there are still areas of business that you still haven’t figured out. Maybe you’re still not making a profit. Or your marketing is still ad hoc. Or, maybe you haven’t managed to keep team members motivated or following procedures and getting their job done just the …
 
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