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Inbound2Grow

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Inbound2Grow

Todd Hockenberry and Dan Tyre: Authors of Inbound Organization

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Welcome to the inbound2grow podcast hosted by Todd Hockenberry and Dan Tyre. Our goal for is to share the latest ideas, strategies, and real-life stories that will help your business grow. We want to help you create an amazing company culture, develop effective business strategies, and deliver outstanding customer experiences - in other words - to be more inbound. Because to do inbound you must be inbound.
 
No nonsense, straight, practical talk on Business growth, marketing, and Leadership. I’m an athlete and love running and basketball. I love to watch, learn, adapt, and coach others implementing the best strategies to help them improve. I bring this over to business consulting. Leaders need to take time to stop for a “halftime” to reflect on the “first half”. I'll then help you elevate your business game for the 2nd half! Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/su ...
 
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Have you tried analyzing analytics for your clients and feel like you are overcomplicating it? Mastering analytics comes down to two things: Listening and Responding. In this episode, we speak with Chris Mercer, Co-Founder of MeasurementMarketing.io about Demystifying Online Marketing and Analytics. Chris dives into not just what analytics you need…
 
Have you tried using video as a part of your marketing strategy for your clients? Or have you avoided it because of cost or inexperience? In this episode we speak with Zachary Slingsby from Human Factor Media about reimagining branded content within the context of video. Zach sheds light on the strategy behind and value of creating high quality vid…
 
In this episode, we speak with Brian Becker and Will Evans from Flowcandy about The Constantly Evolving Strategies and Tools That Drive eCommerce Marketing specifically around retention marketing. Not only that but we hit on the importance of the customer journey and key insights on how to create a good customer experience for your clients and ecom…
 
Have you ever wanted to work with influencers for your clients? Are you unsure of how to find the right ones that will bring your clients success? In this episode, we speak with Melissa Chiou, a content marketer, and influencer specialist, on how to find and work with influencers. Melissa talks about: • The benefits of working with influencers • Ho…
 
So much has happened since March of 2020! 2 years later it is important to understand that there is no "going back to the way it was" any longer. The world has been through a massive shift in the last 2 years and in America, in particular, we have been through the pandemic, the murder of George Floyd and the related ongoing racial reckoning that is…
 
In this episode, we speak with Rebekah Rius from Sidecar Marketing Solutions and we chat about New Privacy Laws and how to help your clients navigate the constant changes. Rebekah talks about: • How google analytics are no longer compliant with the GDPR • Tools you and your clients can use to stay compliant • Alternatives to Google Analytics • US v…
 
In this episode, we speak with Celia Coughlin - Surridge from Celia Rose Creative, about why your website's content may actually be hurting your SEO Celia talks about: • How talking about too many topics can hurt your SEO • How to know if your content is performing how it should for SEO • Three things someone should check or implement today to know…
 
Do you ever feel like you're giving too much information away for free? In this episode, we speak with Wes Gay from Wayfinder, a StoryBrand Certified Marketing Agency, about how generosity is actually a business advantage. Wes talks about: • What generosity looks like as an agency • Why you shouldn't fear it • How to use it for driving growth • Ado…
 
Have you been considering keeping a remote workforce post pandemic? In this episode, Nikki Jasper explores common challenges, advantages, and disadvantages of managing a remote workforce. • How do I know they’re really working? • How can I build and maintain a thriving company culture? • Can virtual meetings REALLY take the place of face-to-face me…
 
Does your agency use a recurring revenue model? Have you ever considered using a business ladder to add to your recurring revenue? Jesse Gernigin of Authority Consulting thinks it's a great way to increase your revenue. In this episode, Jesse will talk about: • What a business ladder is • How to use each step of the business ladder to amplify the i…
 
Are your clients marketing in their true voice? Do you even know what their true voice is? If not, it's OK! Paige Worthy of Paige Worthy LLC is here to help you out! Paige tells us WHY this is insanely important PLUS gives us actionable tips for working with clients on their voice and tone. She even shares a few success stories! Don't miss out as P…
 
According to the Harvard Business Review, employers who invest in employee wellness programs get an ROI of about 6-to-1. That’s some serious ROI. Typically, when employees are fit and healthy, there is higher morale and increased productivity in the workplace, which then improves the company’s profitability. In today’s mobile culture, one of the wa…
 
If you're running a solo agency and you don't know how to get out of the grind of wearing ALL the hats, listen up! Mandi Ellefson of Hands Off CEO wants you to know there is a better way that will not only free you from an unsustainable way of working but will also allow you to grow to $100k per month! In this episode you'll learn: • The downside o…
 
Have you been using the same marketing tactics for your clients for years? Do you know if they are actually working? (Hint: Probably not!) So what's an agency to do when the ol' standbys aren't working anymore? Luckily, Matt Banker of Banker Creative is here to help! Matt tells us why the classic digital marketing tactics might not be working as we…
 
When you think about your clients' experience with your agency, do you consider the onboarding process? Many agencies overlook the onboarding process as an important time for creating an amazing client experience. Whether it's automating it too much or not adding those personal touches, client can end up with buyer's remorse if you're not careful. …
 
Have you ever thought about starting a podcast? Do you wonder if it will help your business or just be a time waster? Wonder no more! Harry Morton of Lower Street wants you to know that it's definitely worth your while to start a podcast. But maybe not for the reasons you think. Join Amy as she and Harry chat about why every agency should be podcas…
 
Is your company wanting an app in the Apple and Google Play app stores? Are you not wanting to spend 6 figures and potentially want a simpler way to build that you can manage or update? Then it's time to look at no code app builder tools like Shoutem, Appy Pie and more. In this podcast, we dive in with mo Ready to dig in? Listen to this "No Code Ap…
 
If you're like every agency out there, you've probably been struggling to find and retain great team members. In this chat with Lucas Munisteri of Theia Marketing, we get down to some of the issues we're finding with job candidates and also how we've worked to solve them. If you're trying to find great people for your agency, you'll definitely want…
 
Before you can scale your agency, you need to systematize it. But how do you do that with little help and small budgets? Well, Tyler Kemp of IntentFlow and Lead Roll is here to tell you exactly how. In this episode, Tyler talks about: • The exact steps to take to systematize your agency • Helpful tips on how to scale • When and who to hire first • …
 
Have you ever heard of the Zero Moment of Truth (ZMOT)? It falls between the awareness and purchase phases of your customer's buying journey. And it's super important. Paul Mackiewicz of #SmartMarketing was nice enough to come on the podcast to talk about ZMOT and how to take advantage of it to make business decisions and drive revenue. You'll lear…
 
How to get more views on Youtube? That's a popular Google search and for good reason! There's power in video, there's power in YouTube where people spend hours per week watching videos, and there's potentially money to be made for your brand through YouTube videos. This podcast, we dive in with more details! Full content version on the top business…
 
What if I told you there was a free resource that will help get you in front of tons of Google searchers and increase your revenue? Would you believe me? I talked with Sharon Mostyn of Mostyn Marketing Group about this very thing and Google My Business is that free resource! Google My Business (now called Google Business Profile) is something every…
 
As an agency owner, bookkeeping may not be your biggest strength. In fact, maybe you don't even know where to start. Well, you're in luck! Jenni Allen of Keeping Digital Books is here to school you on all things bookkeeping! Jenni talks about: • 3 things you should do first • How to know when to outsource bookkeeping and tax preparation • How to fi…
 
If you've been struggling to create an amazing culture in your company because you are on a tight budget, LISTEN UP! Myles Anderson from BrightLocal gives a thorough education on how to create exactly the type of culture you want without any money at all. You'll learn: • How to hire the best people for your team • How to get your people to WANT to …
 
We all want to have the most accurate data in order to make the best marketing decisions. But is that even possible? Skyler Reeves of Ardent Growth talks about data accuracy and why it may not matter as much as you think! In this episode you'll learn: • How to talk to your clients about data accuracy (hint: it's about setting expectations) • The di…
 
Are you using 37 different tools to run your agency? 🙋‍♀️ Did you know that there is one simple tool that can replace all of those other tools? Well, Vincent Aguirre of Distinct wants you to know that it can (and should) be done! Keeping your tools as simple as possible will help your agency run more efficiently and profitably. In this episode, you…
 
If you're looking for something different to add to your clients' marketing strategy, have you ever thought about adding comics? Stay with me here. Comics are a great addition to your clients' content marketing for many reasons. And Bill Kerschbaum of Good Gnus Marketing is here to tell you why. In this fun episode, you'll learn: • The advantages a…
 
If you are lucky enough to have highly engaged and loyal employees, this episode is for you! Laurie Busby of James & Matthew is here to teach you how to leverage those employees for maximum ROI for both your agency and the employees. You'll learn: • How to build trust and why it's important • How to see failures in a way that promotes growth • How …
 
In this post and podcast, we answer for you "What is a live streaming app" and we share which ones are best! View the full blog post published December 16, 2021 on mikegingerich.com. --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/messageSupport this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support…
 
Saxon Seay of Saxon Seay Consulting has been on the client side when she worked in Branding for Coca Cola, so she knows a thing or two about being the client of marketing agencies. She learned a lot of lessons during her time as a client that help her serve her clients now that she's an agency owner. And she's sharing with us today! Don't miss out …
 
We all would like to think that we would never make a mistake when starting or growing our agencies, right? But that's just impossible. Everyone makes mistakes, especially in business. Sara Nay of Spark Lab Consulting and Duct Tape Marketing wants to tell you about some mistakes she's made so that you can avoid them. Sara will even tell you some of…
 
Do you believe that every business can benefit from running paid ads? If you said yes, Silvia Coletto of The Paid Ads School is here to tell you you're wrong! In this episode, you'll learn 15 signs that a business is NOT ready to run ads as well as how to fix the problems.By Inbound Back Office
 
Facebook has a new name! In this episode, we dive into Meta, Facebook's new name including what changes and what stays the same. View the full blog post at Mike on Meta > --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/messageSupport this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support…
 
In the marketing industry today, the only constant is change. Every week there is a new marketing philosophy or new expectations from customers. So how does a marketing agency keep up when things are always changing? Well, John McTigue formerly of Kuno Creative and now of Customer Journey Maestro is here to tell you how to adapt to the ever-changin…
 
In digital marketing, it's so easy to get caught up in automating everything to make your processes more efficient. But does this really benefit your customer? Brad Alexander of Clarity Creative thinks it CAN benefit the customer, but we have to be careful not to remove humanity in the process. In this episode, you'll learn: • What we risk by not h…
 
Do you even measure data, bro? First of all, if you don't, you need to start TODAY. If you do, are you sure you're using the best tools for the job? Tom Armitage of Site-Seeker is here to tell us what tools we should not be living without and which tools we should use if we can when it comes to measuring marketing data. In this episode, you'll lear…
 
If there is a question I get via email a lot, it's about SEO and ranking high in search results. It usually goes something like this, "Mike, we aren't ranking well for . Why not? Somehow they expect a simple explanation and an easy fix. If it were that easy, everyone would be doing it and competing for top ranking! It's not SEO and ranking hi…
 
Do you have a defined visual identity for your agency? Do your clients? If not, you (and your clients) definitely should! Ian Bower of Graphic Rhythm is here to tell you all about visual identity, why it's important, and how to create one for your agency and for your clients. In this episode, you'll learn: • What a visual identity is (and what it's…
 
As an agency, you are probably well-versed in Google and Facebook ads. But, do you use them to their full potential? If you're not using them to work together, the answer is no. In this episode, you'll hear from Jeremy Gillespie of Built to Scale, who gives the exact steps for using Google ads to create a rock solid audience for your Facebook ads. …
 
We all want to build great teams, but it's not easy. Simple. Yes. But not easy. So how do we do it? And WHY do we do it? Rob Dawson of 360 Your Business is here to tell us exactly that! In this episode, you'll learn a ton of amazing tips including: • Why it's imperative to build a great team • The steps to take to build a great team • How to develo…
 
So, you think you are a rockstar when it comes to content, eh? But have you met, Laura Bernhard of Marketing Inbound? She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way! In this episode, you'll learn: • How to make sure your content is achieving the right goals • Why a feedback l…
 
If you're not one of the 86% of marketers using video for your business and for your clients, can you even call yourself a marketer? Well, you can, but you should still be using video! In this episode, Bryan Fittin of Go Rogue X tells us why we should ALL be doing video and how to get it done. You'll learn: • How to come up with video ideas • How t…
 
Have you ever considered being a guest on podcasts? Well, maybe you should! Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it! In this episode, you'll learn: • Why being on other peoples' podcasts is so beneficial • How to find podcasts to be on • How to introduce yourself to the pod…
 
Building a remote agency is hard. Scaling a remote agency is even harder (trust me, I know 😩). But Tyler Pigott of Lone Fir Creative makes it look easy! In this episode, you'll learn: • Why a clear vision is the key to successfully scaling • How Tyler's team sets goals and plans for them • How he nurtures his people in order to maintain an amazing …
 
Proper time management is a common challenge faced by workers resuming work, especially after summer or annual leave, and particularly during a pandemic when things are changing weekly if not daily! In this podcast we dive into time management tips to get back on task. Ready to dive in? Listen to the time management podcast! Full blog post here > -…
 
Do your client projects tend to include stress and frustration? Does your staff ever worry if the client will be happy and grit their teeth when the client inevitably asks for a zillion changes? If you answered yes, you need this episode in your life! Allison Amos of Honestly is here to prove that there is definitely a better way! Honestly uses a d…
 
We all want more website conversions, right? If you think you've tried everything, think again! Colin Noonan of Clarify and Convert is about to blow you away with some super simple ways to increase your website conversions. In this episode, you'll learn: • To start with defining several key components to get really clear • How to use psychographics…
 
Mobile apps have exploded in the app stores in the past 2 years and yet each month brings about even more new innovations. From cars, to motorcycles, and now to pools, niche apps for rentals and experiencing are popping up everywhere! In this podcast I talk about the trends for niche apps, the emerging industries, and we look at one app in particul…
 
Do you use the word "small" to describe the companies you serve? You may be limiting yourself by doing this! Jeff Long of True Focus Media wants you to stop limiting yourself and open up to the possibility of working with larger companies. It's not as scary as you might think! In this episode, you'll learn: How your mindset and fear may be driving …
 
What if the purpose of a business was to discover what it takes to make your customer successful and not necessarily to profitably acquire and retain customers? In this episode, John Jantsch of Duct Tape Marketing will take you on a journey through the step by step process for consistently growing your agency by making your customer successful. You…
 
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