Welcome to Beyond the Breach. A new series about how individuals and organizations manage change – with a focus on technology’s impact on humanity and the nature of cybersecurity risk. * The show is hosted by Jonathan Reiber, a writer and security strategist who served as a Speechwriter and Chief Strategy Officer for Cyber Policy in the Obama Defense Department, and co-hosted by D.J. Skelton, a combat veteran, retired Army officer, founder of Paradox Sports, and outdoorsman. * In each episod ...
This is The Founder Formula: Every passing moment, a tech startup disrupts life as it was. In humanity’s pursuit of faster, better, and higher capacity, fresh companies are tackling old problems and modern complexities, all while pushing the bounds of the future.The Founder Formula brings you in—behind the curtains and inside the minds of executives at Start-ups that have traditionally only been found in Silicon Valley—and the Venture Capital Firms that fund them. Each interview will feature ...
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The Founder Formula


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Rakesh Loonkar, President & Co-founder Transmit Security - Introducing the Largest Series A in the History of Cybersecurity
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You need these two things to start a company: a really big idea and a plan for how to get there. Our guest today has an absolutely mammoth idea… Passwordless authentication. In this episode, we interview Rakesh Loonkar, President & Co-Founder at Transmit Security and four-time founder, about how his latest company achieved the largest series A in t…
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Armon Dadgar, Co-founder HashiCorp - Changing Hats as a Founder
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Big tech companies have their pros and cons; but compared to the freedom found in startups, the choice was a no-brainer for Armon. In this episode, we interview Armon Dadgar, Co-founder and CTO at HashiCorp, about how his company gained success through a balanced relationship with the co-founder, seed money from trusted investors, and changing hats…
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Amir Ben-Efraim, Co-founder Menlo Security - A Mission to 100% Eliminate Malware
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Menlo was founded, in part, because five cybersecurity experts were fed up. Security products should stop bad things from happening — but they didn’t. Founding his second company on the premise of “Hey, we can do better” has taken this entrepreneur all the way to validation in Gartner’s Magic Quadrant within a decade. In this episode, we interview …
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Andrew Rubin, Founder Illumio - Leveraging the "Zero Trust" Strategy
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Celebrating a massive milestone - $225 million in Series F funding for Illumio - our guest today is startup guru and network security expert, Andrew Rubin. Illumio is at the bleeding edge of the cybersecurity maelstrom with their groundbreaking work in Zero Trust Segmentation. Andrew offers up his entertaining insights on cyber security, his histor…
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Mike Pfeiffer, Founder CloudSkills.io - Sharpening the Skills of Millions of Technologists
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For this Founder, getting out of the cubicle and teaching completely changed his life and his career. We’re talking to Mike Pfeiffer this week on The Founder Formula. He’s the CEO and Founder of CloudSkills.io, the most immersive cloud and devops learning community in the world. Mike realized as he was working in tech support and cloud architecture…
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Brian Wheeler, Co-founder Morpheus Data - Already Having your Dream Job Before Launching a Company
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Why would you launch a company when you’re already working at your dream job? If you’re Brian Wheeler, the answer is simple: you can stay a partner at your dream job, while also able to Branch out and launch a new company. It was a win/win. On this episode of The Founder Formula, we talk to Brian, who is a partner at Bertram Capital, and the cofoun…
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Ian Tien, Co-founder Mattermost - How to Solve a Problem Before Knowing it Even Exists
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How do you know when you’ve built a winning culture? More importantly, how do you know when you’ve succeeded in instilling your core values across the entire company? We’re talking this week to Ian Tien, CEO at Mattermost, an enterprise messaging workspace for teams to collaborate securely and effectively. His career has taken him through various a…
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Evan Macmillan, Co-founder Gridspace - Creating Voice Robots and Making Them Video Stars
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When was the last time you or your company made a product video? If you’re not using video to communicate your message, odds are that you’re missing a huge array of potential investors, consumers, and users. And before you make excuses about your company not being exciting, or your product not sexy enough for video, take a listen to this episode of…
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Nolan Bushnell, Co-founder Atari, Inc. - When Two Titans Cross Paths
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Last Episode we spoke with a man who has been called the Father of Video Games. Silicon Valley legend Nolan Bushnell. If you haven’t listened to that interview, make sure you go back and do so, because we talked all about his career up through his time at Atari, and ultimately the sale of Atari to Warner Media. So again, if you haven’t listened to …
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Nolan Bushnell, Co-founderAtari, Inc. - A Crash Course in Founding
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For the 25th episode of The Founder Formula, we thought we’d pull out all the stops, and invite one of the most famous founders in Silicon Valley history on the show for a two part extravaganza. If you spent any amount of time in the 1970’s & 1980’s playing Atari, you have our guest, Nolan Bushnell to thank. Nolan founded Atari, and brought video g…
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Renen Hallak, Co-founder VAST Data - Making Company Culture a Priority
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On this week’s episode of The Founder Formula, we talk with Renen Hallak, Founder and CEO of VAST Data. In 2019, he was honored for entrepreneurship by Goldman Sachs at their annual Innovator Summit. His company also recently made the news by raising $100M in Series C Funding — so it’s safe to say that Renen knows a thing or two about being a succe…
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Rehan Jalil, Three-Time Tech Founder - Knowing and Never Losing Sight of your Customer
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On this week’s episode of The Founders Formula, we talk with Rehan Jalil. Rehan is a successful three-time founder, holds an AMP from Harvard Business School, has over 25 patents either granted or pending, and was named one of Ernst & Young’s Entrepreneur of the Year finalists. So it’s safe to say that Rehan knows a thing or two about the founder’s…
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Justin Borgman, Co-founder Starburst - Ignoring Tradition and Going Bootstrap
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Our recent podcast guest & 2-time founder saw entrepreneurship as a way to have an impact on the world. He & his employees wanted to do something to help fight against COVID-19, so they made their whole enterprise solution free to COVID-19 researchers. That’s true impact. That’s wanting your work to do good in the world. In this episode, we intervi…
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Todd Mostak, Co-founder OmniSci - How a Liberal Arts Kid Turned into an Accelerated Analytics Founder
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When I asked Todd what clued him in that he was destined to become an entrepreneur, he said, “Intense curiosity.” The first-time founder taught himself Arabic, programming languages, data science, and entrepreneurship. In this episode, I interview Todd Mostak, Cofounder and CEO at OmniSci, about his amazing startup journey. What we talked about: - …
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George Kurtz, Co-founder CrowdStrike - The Path from Accounting Major to Programmer to Ringing the IPO Bell
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George Kurtz is the President, Founder, & CEO of CrowdStrike, but his journey to the CEO of a $20B+ company isn’t one that a lot of people would expect. On this episode of The Founder Formula, we sit down with George to discuss: - What nearly got him fired from PricewaterhouseCoopers - Why his lack of collegiate tech background makes him a more eff…
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Jon Oberheide, Co-founder Duo Security - Getting Early Customers by Sending Pizza and 5-hour Energy
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After growing up in Ann Arbor and attending the University of Michigan, Jon Oberheide and his partner Dug Song started their career as offensive security researchers. They soon found that it’s really easy to break things in the security space but it's a lot harder to build something resilient. Jon joins us on this episode of The Founder Formula to …
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Craig McLuckie, Founder Heptio - A Founder's Two Most important Relationships Revealed
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"The only reason to launch a start-up is because you have to!" In this episode, we talk to cloud entrepreneur and innovator Craig McLuckie. He talks about the time to launch a startup when you see 2 things: 1) A total addressable market 2) A moment of disruption Listen to this and all of The Founder Formula episodes on Apple Podcasts, Spotify, or o…
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Cindy Padnos, Founder Illuminate Ventures - From Successful Tech Start-up Founder to Successful VC Founder
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Cindy Padnos has not only done it twice, she's in a great position to advise those who only need to do it once. Cindy is unique in that she founded her own tech company that was purchased by Oracle. She then found her second company, one that funds entrepreneurs. Her advice? Focus on the things that matter - then go off and build a great business! …
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Lior Div, Co-founder Cybereason - Software as a Weapon: A Soldier Founds a Cybersecurity Company
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“Software is a weapon.” And the thing about weapons is, they can be used to attack. Or they can be used to defend. And if you know how they can be used to attack, it only makes them all the easier to defend when the time comes. On a recent episode of The Founder Formula, we sat down with Lior Div, who traded his life in the Israeli army, for a life…
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The Founder Formula


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Gaurav Manglik, Co-founder WestWave Capital - Starting a Company During a Global Pandemic
37:20
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This is a terrible time to be trying to start a company. Right? Maybe not. While it might seem like the worst possible time to be throwing your energy, time, and money into starting a company, what if this were the best possible time to embark on this crazy journey? Gaurav Manglik thinks this might just be your time. And it’s not just about startin…
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Tim Delisle, Co-founder Datalogue - Executing Someone Else’s Ideas Inspired a 25-Year-Old Intern to Launch a Start-up
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After graduating from Cornell University, Tim’s first gig was executing the ideas of others. He soon realized the Data Science and Insight work he was doing wasn’t solving the pain point that was creating usable data. The solution didn’t exist. It needed to be created – and he knew how to do it. Thus, the launch of a new start-up and a founder's jo…
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Jack McCauley, Co-founder Oculus VR - From Guitar Hero to Oculus VR: Surviving a Start-Up
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What happens when you get the chance to sit down with someone who was the co-founder of Oculus VR, and was one of the chief IP leads for the famed Activision franchise Guitar Hero? Someone who has made a career out of innovation and knows what it takes to succeed in the startup world? You drop everything and have that conversation. On the Season 2 …
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Jake Knapp, Founder Design Sprint - Why You Need Design Sprint
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Today’s guest is Jake Knapp, Designer, Advisor, & New York Times Best Selling Author, and someone who cut his teeth on Microsoft Encarta. Who remembers Microsoft Encarta? Show of hands. For those of you under the age of 30, it was essentially Wikipedia on a CD-ROM. You’d buy it, and then at the end of the year, it would get updated and you’d have t…
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Benjamin Hindman, Co-founder D2iQ - A Great and Terrible Idea: Founding a Company With High School Buddies
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Today’s guest is Benjamin Hindman, Co-Founder of D2iQ (formerly Mesosphere). After founding a company with buddies from high school, would you undertake a CEO search and an entire company rebrand? If you did, here’s what you’d learn: Why founding a company with high school buddies is a great and terrible idea What it’s like to search for a CEO The …
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Nir Polak, Co-founder Exabeam - Embracing Design Partners Rather Beta Testers
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Today’s guest is Nir Polak, Cofounder and CEO at Exabeam. Founders of tech solutions should sign design partners. Not beta testers. What we talked about: Design partners and how they’re superior to beta testers Benefits of refining your product market fit early in your to market process Creating a heat map of scaling communications Finding investor…
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Elik Eizenberg, Co-founder BigPanda - Three Traits of People You Want to Found a Company Alongside
34:03
34:03
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Today’s guest is Elik Eizenberg, Founder & CTO at BigPanda. On this episode, he speaks with us about his enduring love for data algorithms. The more you think about founding a company, the more you don’t want to do it. At some point, you’ll have to stop analyzing all the reasons not to and get started. What we talked about: Why analysis will keep y…
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Jyoti Bansal, Co-founder Harness - Three Ways to Prove to VCs you’re a Billion-Dollar Company
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Today's guest is Jyoti Bansal, serial entrepreneur, tech visionary, and co-founder of Harness. As an entrepreneur, the hardest part about taking a chance on an idea often isn’t when the idea doesn’t work out. It’s when it does work out. Jyoti was kind enough to fill us in on what it takes to prove your startup plan is worth a billion dollars. In th…
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Hayes Drumwright, Tech and Winery Founder, Author - The Myth of Entrepreneurship
38:12
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Today’s guest is Hayes Drumwright, founder or co-founder of multiple startups ranging from tech to the nonprofit space, including a few passion projects. He sits down to discuss with us his formula for being a serial entrepreneur. Hayes has a new wine company as a passion project called memento mori--which is latin for “remember you will die.” It i…
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Raja Mukerji, Co-founder ExtraHop Networks - The Two Most Important Characteristics for Starting a Company
31:51
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Today’s guest is Raja Mukerji, Co-Founder and Chief Customer Officer at ExtraHop Networks. There is only one purpose of any company: to provide VALUE to its users. In order to do that, you need a maniacal focus on the customer right from the outset of founding a company. In this episode, Raja shares his thoughts on: Showing up in Gartner’s upper-ri…
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Mohit Aron, Founder Cohesity, Co-founder Nutanix - From 2003 Google to the Smartphone for Enterprise Data
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Today’s guest is Mohit Aron, who was employee #600 at Google. When he left, four years later, Google had 30,000 employees. He worked there during a romantic era. It was an amazing ride. He joined Google in early 2003. Now Mohit is CEO and Founder of Cohesity. He gave us incredible insight into: How Google prepared him for entrepreneurship. Why 80% …
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Guru Chahal, Founder Avi Networks, Partner Lightspeed Venture Partners - Three Crucial Things VCs are Looking for in Founders
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Today’s guest is Guru Chahal, a Partner at Lightspeed Venture Partners (and former co-founder of Avi Networks). In this episode, he told us he looks for three key things in founding teams: 1) Entrepreneurs who have a background in the market they want to take on. 2) The ability to execute. 3) The ability to monetize the technology.…
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Kumar Ramachandran, Co-founder CloudGenix - How to Pivot a Startup Without Losing your Way
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Today’s guest is Kumar Ramachandran, CEO and Founder of CloudGenix. In this episode, he talks about the balance between pivoting and persistence, why Silicon Valley is a special place for startups, the joy of making your customer the hero, and how to maintain your company culture as you scale and hire.…
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Phil Tee, Founder Moogsoft - How to Maintain your Tech Startup’s Ethos as you Scale
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Today’s guest is Phil Tee, Co-Founder, Chairman, and CEO of Moogsoft. In this one, Phil tells the story of Moogsoft’s name, why he intentionally tries to make the company’s culture different than other tech startups around San Francisco, and how he’s managed to keep the ethos of the company intact after several years. “There’s a fantastic line from…
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Mario Ciabarra, Founder Quantum Metric - The Three Most Important Attributes Founding Tech Teams Need to Possess
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Today’s guest is Mario Ciabarra, CEO and Founder of Quantum Metric. Mario tells his story about working nights and weekends to make his entrepreneurial dream a reality. He also gives advice on how to hone your pitch messaging for VCs, why the messaging for pitching CIOs is different, and the three most important attributes the core members of your …
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Why You Should Listen to The Founder Formula
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One of the leading indicators for technology that’s going to hit the market is whether or not it comes out of the major VC firms. It’s very rare that the proverbial unicorns come out of a vacuum or one angel investor. Typically the path runs through one of the top 50 VC firms in the world. On this podcast, host Mark Campbell, Chief Innovation Offic…
Welcome to Beyond the Breach. A new series about how individuals and organizations manage change – with a focus on technology’s impact on humanity and the nature of cybersecurity risk.The show is hosted by Jonathan Reiber, a writer and security strategist who served as a Speechwriter and Chief Strategy Officer for Cyber Policy in the Obama Defense …
How and why do humans take action against short-term threats, like terrorism, but struggle to respond when threats are more abstract, like climate change or cybersecurity? In this episode Jonathan heads to New York City and talks to Jason Healey, Senior Research Scholar at Columbia University’s School of International and Public Affairs, about how …
How do organizations make time for strategy in a world of risk? In this episode Jonathan and DJ talk about the importance of building “strategic habits” in work and life, building on their years of public service and non-profit leadership. Jonathan introduces listeners to the concept of the “three-day effect,” an idea developed by the psychologist …
How can scenario planning and stories help leaders to think about the future, plan for it, and invest to mitigate risk? In this episode Jonathan and DJ talk with Jesse Goldhammer, Managing Director of Deloitte’s West Coast Cybersecurity practice and one of the world’s leading scenario thinkers, about the role of scenarios and futures thinking in cy…