show episodes
 
The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you. We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else. So if you want to master the ...
 
Hear that voice in your head? The one that nitpicks all your new ideas? That's your monkey. And we're gonna shut it down! SHUT YOUR MONKEY: The Podcast is going to give you a weekly dose of moral support and practical advice. With intelligence, wit, and compassion, best-selling author Danny Gregory and his weekly guests will delve deep into your head and pull that monkey out. We'll explore creative blocks, missed deadlines, tantrums, procrastination, perfectionism, and all the old monkey tri ...
 
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show series
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Ilise Benun discuss the disconnect between the value of business services and the value of the person selling them. They give actionable steps to get more comfortable having the money conversation with prospects and clients. Ilise Benun and I cover these points and more: Common struggl…
 
How do you know how much marketing is enough? Too much? Not enough? There’s no foolproof formula but with time you will discover it for yourself. In this wide-ranging chat, Melanie the Marketer shared her “formula,” plus how she uses her hourly rate to ensure profitability. And if you like what you hear, we’d love it if you write a review, subscrib…
 
Are you overwhelmed by all the things you can do on LinkedIn? Not sure what the heck “Creator” mode is? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Sarah Hawley discuss how remote work not only allows you to create a more conscious culture, it also ensures greater alignment within your business relationships. Sarah Hawley and I cover these points and more: How remote work allows us to unpack unconscious bias during hiring; What co…
 
What’s the difference between getting clients via word of mouth and referrals? If you’re not sure, this episode is for you. In my chat with Michael Roderick, host of the Access to Anyone podcast, we define our terms and talk about what makes a brand or a business “referable.” See if yours is. And if you like what you hear, we’d love it if you write…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Chris McLean discuss boundaries, setting the right example as leaders, and the possibility of eliminating burnout at agencies. Chris McLean and I cover these points and more: the balanced relationship between personal development and business development; as leaders, we need to model b…
 
If you struggle with the tricky client situations that come up as a self employed creative pro, this episode is for you. In Part 2 of our chat, Deidre Rienzo shared what she does (and doesn’t do) to attract the best clients and to make her days efficient and productive enough to spend the bulk of her time doing what she really wants to do. If you l…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Debra Sunderland discuss what conscious leadership is and why more creative agency owners are waking up to it right now. Debra Sunderland and I cover these points and more: how deep inner work translates into conscious leadership; what conscious leadership is and how is it shows up; ho…
 
If being an “in demand” creative pro seems like a far-off pipedream, this episode is for you. In Part 1 of our chat, I talked with Deidre Rienzo about how she went from self-doubt and anxiety to mostly moments of confident action. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips f…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Jennifer Briggs discuss how creative firms can use employee stock ownership plans (ESOPs) or co-ops as a business model, both demonstrating equity and planning for succession. Jennifer Briggs and I cover these points and more: the basics of an Employee Stock Ownership Plan; how employe…
 
If you suspect you’ve been leaving money “on the table” when negotiating project fees, this episode is for you. In my latest conversation with Jennifer Barrett, author of “Think Like a Breadwinner” (who will also be speaking at HOW Design Live in Nashville, Oct. 19-21), we talked about how exactly to ask for more -- money, that is. If you like what…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Iris Shoor talk shop about how Oribi takes the guesswork out of customer journey analytics and campaign attribution to help agencies improve performance and retain clients. oribi.io/thrive: 7-day free trial + Get 20% off your first 3 months using code THRIVE at checkout Iris Shoor and …
 
In This Episode: After 100 amazing episodes, we are stepping away from The Business of Writing Podcast to focus on exciting new ventures and partnerships. In the final episode of this first chapter, Laura and Rachel reveal why they’re making this decision, what we’re doing next, the biggest lessons we’ve learned along the way, and how you can make …
 
If your ideal clients are marketers, this episode is for you. I spoke with Scott Miller, a 25-year veteran marketer and author of many books, including his latest, Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own), and I asked him how creative professionals should build relationships with the marke…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Juan Cortés discuss how creative and technology agency owners typically think about diversity and inclusion as it relates to attracting and retaining team members, but there are many other opportunities for us to create conscious inclusion. Juan Cortés and I cover these points and mo…
 
In This Episode: Adam Hunt is a TV Producer turned Copywriter who specializes in comedic copywriting. He says there’s an art to writing jokes that work for brands – and a science that makes sure the end result is on-brand, on-message and won’t get you cancelled. Adam brought together TV’s best comedy writers to form his White Label Comedy Hive-Mind…
 
If you often feel like a therapist to your clients, you’re not alone. In this episode, I talked with Tiffany Butler, who spent 20+ years as a designer, copywriter and project manager, but often felt like a therapist to her clients too. Then she went back to school to become the real thing. If you like what you hear, we’d love it if you write a revi…
 
On this landmark episode of THRIVE — sponsored by Workamajig — Kelly and Mo Gawdat discuss how and why slowing down actually allows you to get further in both your life and agency. Mo Gawdat and I cover these points and more: That happiness is actually highly predictable and can be summarized in an equation; How grief can catapult us into creating …
 
In This Episode: So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her. Laura is a creat…
 
If you want to make more money, the easiest way is to charge more. But how exactly do you raise your rates? And what do you say to clients without jeopardizing the relationships? Those are a few of the questions I answered in a special bonus podcast, an excerpt from my latest ebook, “Worth It: How getting good at the money talk pays off.” If you li…
 
Why trust your memory when you have LinkedIn, a.k.a. Your Rolodex? That’s where author, speaker and Ayurveda-based health and mindset coach, Sweta Vikram, turned out when it was time to promote her new book. And boy did she hit the jackpot, proving that the help you need is often just a few connections away. If you like what you hear, we’d love it …
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Charlotte Ellis Maldari discuss how creative agencies can demonstrate to prospects that they are the best choice, as opposed to being held back by peer comparison. Charlotte and I cover these points and more: Where fear and self-limiting beliefs truly come from; The benefits of running…
 
In This Episode: Finka Jerkovic is an author, international speaker, and coach. She consults with clients on their personal branding, leadership, sales, client experience and employee engagement. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a t…
 
When it comes to email lists, some people want a big one. So if you want to grow yours, today’s episode is for you. I talked with Tim Huelskamp, CEO of 1440 Media, who shares a simple strategy that he used to build his list from the ground up and which anyone can do. If you like what you hear, we’d love it if you write a review, subscribe on Apple …
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Lee McKnight Jr. discuss the most effective ways to interact with prospective clients in order to set you apart from your competition, make your sales process more human, and win more business. Lee McKnight Jr. and I cover these points and more: Examples of follow-up email that tend to…
 
In This Episode: Angie Colee is a heavily-tattooed rocker turned copywriter and entrepreneurial coach. She was one of our very first guests here on the show, and since then she’s made some incredible shifts in her business. She’s recently said goodbye to most of her client work to focus on her coaching, podcast, and writing a book – All supported b…
 
There are 2 questions that trigger all the fears at once -- simple questions that your prospects and clients ask every single day. Can you guess what they are? Either way, you’re going to love my latest podcast chat about them with one of my favorite guests, Terri Trespicio. If you like what you hear, we’d love it if you write a review, subscribe o…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Chip Griffin discuss how intentionally building your agency leads to more personal happiness and more business growth. Chip Griffin and I cover these points and more: What each agency owner wants from their business is very different; Fundamentally, you learn more from your failure tha…
 
In This Episode: Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers. They’re also the creators of Profits on Tap ® and Momentum Mise-en-Place ® where they work closely with fellow service providers who wan…
 
In this episode, I talked with Danielle Hughes, whose marketing is working so well that she’s got too much good work with good budgets from good people. What to do? It’s a good problem to have but not necessarily easy to solve. So we brainstormed solutions. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts a…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Barbara Mutedzi discuss where to begin on the journey toward self-awareness, and how healing allows you to become a more effective leader. Barbara Mutedzi and I cover these points and more: How blind spots invite us to increase self-awareness The power of trusting our own intuition in …
 
In This Episode: Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure we’re sharing lessons and insights that will stand the test of time. Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustain…
 
This episode is especially for women (although the men may learn a little something too). My guest, Jennifer Barrett, a financial expert and author of the new book, Think Like a Breadwinner: a wealth-building manifesto for women who want to earn more (and worry less), shared some important ideas about how we can adjust our mindset to take better ca…
 
On this episode of THRIVE — sponsored by Workamajig — Kelly and Ty Fujimura, Founder of Cantilever, discuss breaking out of your own mental model to relinquish control and start trusting your team. Ty Fujimura and I cover these points and more: The reality between what we view as ‘a successful agency’ and what goes on behind the scenes; Ways in whi…
 
In This Episode: Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses tailored to the needs of creative professionals. Since 2008, she has hosted the Marketin…
 
Now that video calls are the default for any meeting, what’s the etiquette for who does and doesn’t put their video on? I chatted about this with my longtime friend and supporter, Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals. If your goal is to increase billable hour…
 
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