Explore the processes of working writers with bestselling author Rachael Herron. How do you write a book? Start here. You'll gain tips to get in the chair, tricks to stay there, and inspiration to get your own words flowing. See acast.com/privacy for privacy and opt-out information.
Learn how to write a book that grows your business. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.
If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind th ...
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How Do You Write


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Ep. 232: Sonya Lalli on Using Romance Beats in Mainstream Fiction
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Sonya Lalli is a Canadian writer of Indian heritage. She studied law in her hometown of Saskatoon and at Columbia University in New York, and later completed an MA in creative writing and publishing at City, University of London. Sonya has a black belt in tae kwon do and loves travel, yoga, and cocktail bartending. She lives in Toronto with her hus…
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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148: I Get to vs I Have To with Alicia Dunams
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Executive coach and entrepreneur, Alicia Dunams, has coached thousands of leaders, executives, and industry experts to share their message with the world through her signature process and acclaimed Bestseller in a Weekend® and other professional development training. In her new book, I Get To: How Using The Right Words Can Radically Transform Your …
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)
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Ep. 231: Deanna Raybourn on Why Being a Writing Magpie is a Great Thing
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New York Times and USA Today bestselling novelist Deanna Raybourn is a 6th-generation native Texan. She graduated with a double major in English and history from the University of Texas at San Antonio. Married to her college sweetheart and the mother of one, Raybourn makes her home in Virginia. Her novels have been nominated for numerous awards inc…
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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It’s Never Too Late to Write a Book with Rob Brown
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Rob Brown has been in the financial services industry as a top-producing advisor and has held several senior leadership roles. Now, as a business coach, Rob helps his clients achieve excellence while living more purpose-filled lives. His book, “Truest Fan” is a story about turning the simple lessons we learn from baseball, loving God and others int…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery
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Ep. 230: Erika Robuck on the Magic of YouTube Research
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Erika Robuck is the national bestselling author of Hemingway’s Girl, Call Me Zelda, Fallen Beauty, The House of Hawthorne, and Receive Me Falling. She is a contributor to the anthology Grand Central: Postwar Stories of Love and Reunion, and to the Writer’s Digest Essay Collection, Author in Progress. She writes satire (#Hockeystrong) as E. Robuck. …
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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Self-publishing vs Publishing, Which is Right for Me?
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On this week’s episode of “Authors Who Lead,” Andy joins me as he relives his publishing journey and shares his marketing plan, which included an advanced reader team, scheduling podcasts, and reaching out to others in his professional world. What We Discuss with Andy Storch: How Andy got inspired by Hal Elrod to write a book Having the right minds…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff
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Ep. 229: Chang-rae Lee on Slowing Down While Writing
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Chang-rae Lee is the author of Native Speaker, winner of the Hemingway Foundation/PEN Award for first fiction, as well as On Such a Full Sea, A Gesture Life, Aloft, and The Surrendered, winner of the Dayton Peace Prize and a finalist for the Pulitzer Prize. My Year Abroad is his new novel. How Do You Write Podcast: Explore the processes of working …
In this episode, we asked our listeners like you some of their challenges when they go to write a book to figure out what we can do to help you finally get the book you wanted to write done. What We Discuss with Azul Terronez: The need for clarity Which to choose to write first when you have many book ideas How to self-publish a book Choosing what …
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao
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What are challenges? And how are the most successful authors & entrepreneurs using them to sell more books & grow their business? Today I'm joined by Pedro Adao (aka "The Challenge Guy") to talk about: -What makes a good challenge? -How to use challenges to maximize your book launch and sell more books -how to craft the perfect challenge, get peopl…
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Ep. 228: Jasmine Mans on Harnessing Play to Expose the Truth
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Jasmine Mans is a Black American poet and artist from Newark, New Jersey. She graduated from the University of Wisconsin Madison, with a B.A. in African American Studies. Her debut collection of poetry, Chalk Outlines of Snow Angels, was published in 2012, and BLACK GIRL, CALL HOME, just out, is a love letter to the wandering Black girl, and a vita…
Anita Morris is a DIY Fashion Blogger who inspires women all over the world to sew their own clothes. She’s an Inspirational Speaker who shares a message of hope, perseverance, and power for women who want to overcome past hurts, trauma, and grief. Anita is the Author of STEP Into It, Overcoming Trials that Lead to Purpose. She understands the stru…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)
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Ep. 227: Elly Griffiths on Writing in the Garden
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Elly Griffiths was born in London in 1963. Her first crime novel The Crossing Places is set on the Norfolk coast where she spent holidays as a child and where her aunt still lives. Her interest in archaeology comes from her husband, Andrew, who gave up his city job to retrain as an archaeologist. She lives in Brighton, on the south coast of England…
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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John Lee Dumas - The Common Path to Uncommon Success
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John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. Today, he talks about how you can carve your…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman
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Ep. 226: What’s a Hybrid Press and What Should I Watch Out For?
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In this episode, Rachael dives deeply into hybrid presses. What’s the difference between them and assisted self-publishing? Or vanity presses? How can you tell the difference, and most importantly, how can you protect yourself from being scammed? How Do You Write Podcast: Explore the processes of working writers with bestselling author Rachael Herr…
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How Do You Write


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Ep. 225: What Do You Actually MEAN When You Say to Write Fast and Badly?
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In this episode, Rachael Herron answers questions from her Patreon supporters. What does a crappy draft actually look like, for real? Also, we talk about making sure stories move forward in a real way when constrained by historical facts, how to incorporate beta reader feedback if it’s all over the place, and why we flip away from our manuscripts w…
Gahrey Ovalle is a serial entrepreneur who has spent more than 20 years building successful six-and-seven-figure companies for himself and others. He now teaches people the art of living remarkable, purposeful, happy lives while erring on the side of personal well-being, financial security, and growth. As a coach and mentor to entrepreneurs and lea…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell
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Ep. 224: Abigail Dean on Writing (Very Deliciously) Dark
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How do you write dark? Like, REALLY dark? Abigail Dean tells us. Abigail Dean works as a lawyer for Google, and before that was a bookseller. She lives in London, and is working on her second novel. Girl A is her first novel, just out in the United States after a competitive international auction that saw the book sell in 25 territories. It’s been …
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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Using Your Morning Routine to Write with Danét Palmer
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A Metaphysical Minister by profession, Danét Palmer worked as an inspirational pragmatic coach for many years. During that time, she helped create and facilitate intensive workshops and has also facilitated groups as well as individual and couples counseling, helping others to let go of the past and choose the path of joy. Danét is also passionate …
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards
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Ep. 223: Janna Ruth on Transforming Trauma into Art
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In 2016, Janna Ruth's plans for the new year was one submission to an agent. By the end of the year, she had won a writing competition with German publisher Ueberreuter and was deep in the throes to publish a second novel with a group of self-publishers. That novel, a modern fairy tale retelling with mental health topics, went on to win the SERAPH …
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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140: “Can Writing a Book Make You Dangerous?” with Tripp Lanier
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Tripp Lanier is the author of the book, This Book Will Make You Dangerous. He coaches men to get out of the rat race, become an authority in their field, and make a great living doing meaningful work that they love. From small business owners to startup founders to Navy SEALs, Tripp has coached anyone and everyone who refuses to settle and wants to…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz
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Ep. 222: Lisa Gardner on How To Keep Moving Forward With Your Story
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Lisa Gardner is the #1 New York Times bestselling author of twenty-three suspense novels, including The Neighbor, which won Thriller of the Year from the International Thriller Writers. An avid hiker, traveler, and cribbage player, she lives in the mountains of New Hampshire with her family. Before She Disappeared is her latest stand alone novel. H…
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Ep. 221: How Do I Even START Writing My Book? Bonus Episode
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In this bonus miniepisode, Rachael talks about how to start writing your book when it’s all you want to do and you’re still not doing it. Also: how to lay groundwork in a first novel in a series for the next book without letting down the reader, how to deal with a revision letter, and how to use a foreign language in context! How Do You Write Podca…
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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139: “What It Takes to Change Your Mission” with Dr. Uchenna Umeh
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A former Lieutenant Colonel and commander in the U.S. Air Force, Uchenna L. Umeh M.D., MBA (Dr. Lulu aka The Momatrician) is a Nigerian-born board-certified pediatrician, global speaker on youth suicide prevention, 3-time bestselling author, and mother of three. She is the CEO of Teen Alive, and Dr. Lulu’s Youth Health Center, both dedicated to at-…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka
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Ep. 220: Rachel Lynn Solomon on Speeding up the Slow and Slowing Down the Fast
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Rachel Lynn Solomon writes, tap dances, and collects red lipstick in Seattle, Washington. She is the author of the YA novels Today Tonight Tomorrow, You'll Miss Me When I'm Gone, Our Year of Maybe, and We Can’t Keep Meeting Like This (June 2021). She will also tell anyone who'll listen that it really doesn't rain that much in Seattle, where she liv…
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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138: “Why Is Writing a Book So Hard?” with Jadah Sellner
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Writing a book is not about achieving a goal or getting published, it’s about how the book will change you as the author and the transformation that you can make when you let it be your commitment to yourself. Our guest today is Jadah Sellner and she talks about breaking free from the fear and resistance of writing a book. What We Discuss with Jada…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler
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How do you sell 25,000 copies of a book that isn't even on Amazon? ...and charge $37+ for it??!! Sean Vosler shares how he's done it on this episode. He also teaches the fundamentals of copywriting that you can use to sell more books and how he sells books using Facebook ads. I had a blast on this one! Sean is a smart marketer and someone to learn …
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Ep. 219: Ashley Audrain on Getting Work Done During Lockdown
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Ashley Audrain previously worked as the publicity director of Penguin Books Canada. Prior to Penguin, she worked in public relations. She lives in Toronto, where she and her partner are raising their two young children. The Push is her first novel. How Do You Write Podcast: Explore the processes of working writers with bestselling author Rachael He…
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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137: ‘The One Thing’: From Bestseller to Thriving Company with Geoff Woods
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Geoff Woods is the President of ProduKtive®, the training company behind The ONE Thing and the host of The ONE Thing podcast which is in the top 5% of all podcasts in the world. Geoff went from employee to entrepreneur, co-founding a company with the co-authors of the best selling book The ONE Thing. What We Discuss with Geoff Woods: The TWO events…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 089: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance
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Ep. 218: Ricardo Fayet on Finding the Perfect Editor
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Ricardo Fayet is one of the four founders of Reedsy, a marketplace connecting authors to the world’s top publishing talent—from editors to cover designers, book marketers, author website designers, and literary translators. He’s the author of several Reedsy Learning courses on book marketing and a regular presenter at several prestigious writers’ c…
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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Stacy Tuschl - Why Being at the Top Can Be Dangerous
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Stacy Tuschl is a best-selling author, speaker, and the owner of multiple 7-figure businesses. She’s the creator of the Foot Traffic Formula, where she helps small business owners get more customers in their door, more profit in their pockets, and more happiness in their homes. What We Discuss with Stacy Tuschl: Not getting attached to the big pict…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick
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Brad Lomenick is the former president of one of the largest leadership conferences of all time, Catalyst. In this episode, we talk about how to sell books WITHOUT a big platform...and how marketing a book is actually more successful if you personalize things instead of using "Broad Marketing". We also talked about: - selling more books using podcas…
Every year, Rachael Herron talks you through what she made over the previous year and how she made it because she firmly believes there’s not enough transparency in publishing. In 2020, she made $186,000, and here’s how she did it. How Do You Write Podcast: Explore the processes of working writers with bestselling author Rachael Herron. Want tips o…
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How Do You Write


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Ep. 216: Heid E. Erdrich on Writing Poetry in the Dark
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Heid E. Erdrich is the author of seven collections of poetry. Her writing has won fellowships and awards from the Native Arts and Cultures Foundation, the McKnight Foundation, the Minnesota State Arts Board, the Bush Foundation, the Loft Literary Center, and First People's Fund, and she has twice won a Minnesota Book Award for poetry. She was also …
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran
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Jonathan Milligan - Does free plus shipping work with books to grow a list?
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Jonathan Milligan is an author, blogger, speaker, and online business coach. He has spent the last decade guiding and directing creative professionals on how to pursue meaningful work. Since 2009, Jonathan has run his own portable lifestyle business online. Today, he teaches others how to build a business with their passion, story, or message. What…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 086: Building A Personal Brand That Sells More Books & Grows Your Business with Rory Vaden
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134: Matthew Pollard - How introverts can network through stories
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Called “the real deal” by Forbes, he’s the bestselling author of The Introvert’s Edge, Amazon’s 8th Most-Sold Book of the Week, and BookAuthority’s #2 “Best Introvert Book of All Time.” Matthew Pollard is responsible for five multi-million-dollar business success stories, all before the age of 30. His humble beginnings, the adversities he faced, an…
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Authors Who Lead - Learn about writing books from bestselling authors and leaders


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133: Dr. Steve Yacovelli - What leaders need to know about being inclusive
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Dr. Steve Yacovelli is the author of Pride Leadership: Strategies for LGBTQ+ Professionals to Be the King or Queen of their Jungle. Steve is passionate about workplace equality, and specifically how leaders can be more “consciously inclusive” to foster a feeling of inclusion and belonging for all team members. His signature keynote, “Being a Consci…
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Self Publishing School : How To Write A Book That Grows Your Impact, Income, And Business


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SPS 085: How To Sell 50,000 Copies Of Your Book "Out Of The Trunk Of Your Car" with Carlos Whittaker
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If you're a speaker or aspiring speaker wanting to learn how to sell more books from your talks...don't miss this episode! Today I talk with my new friend Carlos Whittaker about: how to write a book that will actually sell, how he gets 25% of audience attendees to purchase his book, and how to improve your speaking to be more impactful while also s…
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Ep. 215: Jeff Elkins on Making Dialogue Really WORK in Your Book!
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Jeff Elkins is the author of twelve novels and leads the writing team for an innovative technology company that simulates difficult conversations for professionals to practice. In the Fall of 2020, Jeff began a new business, DialogueDoctor.com, that helps writers defeat mono-mouth by coaching them to build engaging characters and write realistic di…