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In our pursuit of a happy life, we build, we structure, and we plan. Often, we follow conventional wisdom and strategize. But what happens when our plans fall through and expectations don’t meet reality—when the things that should make us happy don’t? In season 3 of our How To series, Atlantic happiness correspondent Arthur Brooks and producer Rebecca Rashid seek to navigate the unexpected curves on the path to personal happiness—with data-driven insights and a healthy dose of introspection. ...
 
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Stand Up Explained

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Stand Up Explained

Brandt Tobler and Andrew Sleighter

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Don't waste your money on a comedy class, because trust us, if you are going to be a comedian you are going to need every dollar you have! Each week Andrew Sleighter and Brandt Tobler explain Standup Comedy. They have been seen on Conan, Comedy Central and Espn! They've performed at colleges, corporate events, nudist colonies and cruise ships. They've done military tours, recorded CD's and wrote books. And to reach all these successes, they bombed countless times! They will talk about gettin ...
 
Grow your podcast with insights from talented podcasters, entrepreneurs, and industry insiders. Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell uses the lessons she's learned after more than a decade in the news business and a few years in marketing to focus specifically on helping independent podcasters grow their shows. This goal of this podcast is to be a resource for growth, inspiration and community. Our guests include Libsyn's Elsie Escobar, Rob Greenlee, Erica Mandy, ...
 
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Currently, the price for 1000 downloads of your podcast is $25. That is .025 cents per download. That means if you have 200 downloads per episode, you would make $5 per episode. Less than 10% of podcasters get a "big sponsor" because the sponsors want you to get 10,000 downloads per episode after 30 days. This doesn't mean you can't have sponsors, …
 
There are millions of apps in the different Apple and Google stores. Most people know how to download and install one. With this in mind, should you have someone create an app for your podcast? As always, it depends with podcasting. If your audience isn't that tech savvy, and finding a podcast app like Apple Podcasts or Google Podcasts is too much …
 
We often follow a misguided formula for happiness—pushing us toward material wealth and other worldly successes. But when our expectations set us down the wrong path, it may be time to reorient ourselves around something new: universal happiness principles we can practice at any age. In our finale episode of this season, a conversation with psychia…
 
The mandates of modern parenting can be dizzying. But in the effort to optimize our parenting, we may lose sight of the values we hope to impart to our children—and the skills necessary for individual decision making. A conversation with economist Emily Oster helps with understanding the nuances of choice-making in parenthood. This episode was prod…
 
If there is a problem with the sound of your podcast, the way you troubleshoot it is by isolating each part of your signal chain (the path your voice takes from the microphone to the cable to the interface to the recorder, etc. I recently attended an event and came back with lots of ideas I want to try to grow my audience. These include: Using a to…
 
From how we build our cities to how we shop, it can seem as though our natural human tendency is to add. But a culture of accumulation may be exactly what holds us back from the simple solution in front of us: taking things away. University of Virginia professor Leidy Klotz helps us analyze the benefits of subtraction and how less may create the sp…
 
We try to use our time wisely—both at work and in leisure—but we often waste it. We may blame work for stripping us of recreation, but when valuable free time comes around, we can often revert back to more work. What explains the gap between how we use our time and how we want to use our time? A conversation with Harvard Business School professor A…
 
Dating apps show us what we want—a relationship—without always accurately reflecting the experience of it. Our expectation that tech will create anything more than opportunities for social connectedness may overlook the hard work of coexisting with another human being. A conversation with University of Kansas social psychologist Omri Gillath helps …
 
Audience engagement is critical for the success of any podcast. It's important to know who your audience is and what they want to hear. By understanding your audience, you can create content that resonates with them and keeps them coming back for more. Today I have three strategies to help you gain insights into your audience. 1. Amazon Look for yo…
 
When the behaviors we thought would make us happy don’t, we’re forced to bridge the gap between where we are and where we want to be. But our happiness goals are often stifled by the disease of addiction—and its complex neurochemical influence on our desires. A conversation with psychiatrist Anna Lembke helps us understand the gap between the cravi…
 
I saw on Facebook that someone who has been podcasting for a while and has their guests sign a release form was contacted by a former guest who asked them to remove their interview. They were going to school for psychology and they didn't want their clients to be able to find them. So they have no legal leg to stand on. They signed a release. You p…
 
In our pursuit of a happy life, we build, we structure, and we plan. Often, we follow conventional wisdom and strategize. But what happens when our plans fall through and expectations don’t meet reality—when the things that should make us happy don’t? In season 3 of our How To series, Atlantic happiness correspondent Arthur Brooks and producer Rebe…
 
I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility. When interviewing someone, be sure THEY know: Why they are on your show Who your audience is How long the interview is slotted to be Then mak…
 
I'm back from speaking at Podcast Movement in Dallas. I shared a presentation, and here are some of the main points. Watch my full presentation. 1. Never let anyone get between you and your podcast, web host, media host, etc. If you're "Podcast Manager" set up your hosting with their credit card, THEY own your show. 2. You can get additional stats …
 
In a way it doesn't matter WHY you were away, but you started a podcast and were consistent in your schedule, until you weren't. Life happened and what was supposed to be a few days turned into a few weeks, maybe months, or even years. Now you want to come back, but you feel a bit weird. Maybe a bit embarrassed that you started and then just vanish…
 
I have advice that I tell my clients: Record a few test episodes so you can see how long it will take to create an episode - then pick your schedule. Get some feedback from someone you are not related to, or didn't grow up with. You need constructive feedback. While I recorded a few test shows, I didn't spend much time on this (two episodes) and I …
 
In the past, I would recommend what we called, "episode zero" where you would share about yourself, what to expect, and why you started the podcast. Then I read something In the book, Epic Content Marketing: How to tell a different story, break through the clutter, and win more customers by marketing less by Joe Pulizzi states, “Your customers don’…
 
When we regret our past, it can feel like we’re incapable of changing our future. But it may be our past “mistakes” that help us realize there is room to evolve. In the finale episode of How to Start Over, we explore how regret can be a catalyst of change, what holds us back from self-forgiveness, and how to reconcile our past mistakes—and move for…
 
When you first start out, you are not as confident on the microphone, you may be using some "not so great" equipment (like your camera's microphone) and you haven't mastered mixing audio (so your music bed is too loud). Now 10 episodes later you sound better, and it is noticeable when this great-sounding voice follows the "not so great" intro. Now,…
 
In the post-social-distancing era, some of us can’t remember how to make a new friend. But for many, making friends has always been a challenge—left as an unfulfilled desire without any clear course of action. In this episode of How to Start Over, we explore the barriers to friendship formation in adulthood, how to navigate conflict, and why starti…
 
Romantic relationships often show us the deep divide between expectations and reality. For any relationship struggling to overcome conflict, the first step to starting over may be identifying how your vision of marriage is out of step with your partner’s. In this episode of How to Start Over, we explore why some marriages can withstand conflict, wh…
 
I was at an event and went to lunch with an old friend and he asked if I would like some feedback (I'm always open for advice)? He mentioned that sometimes when I'm talking about a mistake someone makes I may be coming across a bit more like a curmudgeon. I didn't get defensive and realized that there may be times when bad advice is being circulate…
 
In a society dominated by romantic couples, it can be hard to accept your unpartnered state for what it is. But for the “single at heart,” the desire for partnership is nonexistent—replaced with a sense of self-sufficiency, satisfaction, and robust friendships. In this episode of How to Start Over, we explore misconceptions about singlehood and wha…
 
Some families have the frictionless ease of unconditional love and understanding, but for many the stalemate of family tensions can be insurmountable. In this episode of How to Start Over, we explore what can be done to evaluate the dynamics in lifelong family relationships, find ways to manage our emotional response when tensions boil over, and an…
 
There is a conference about your topic, and you decide to attend. If you are traveling to get there, this won't be cheap so today I'm going to tell you how to get the most out of going to a conference. Wear Comfortable Shoes In some cases, these are in giant hotels that will have you going way over 10,000 steps. Also, you will be standing a fair am…
 
A professional change in midlife can provide a much-needed reset—at least when you’re looking for a career that more closely aligns with your passion. But finding what you love, especially once you’ve gone down an entirely different path, can feel impossible. How do we redirect our efforts away from what we’re used to and toward what we want to do?…
 
I have seen this over and over in my 17 years of podcasting. A big company comes in and explains how they are embracing podcasting, and then a short time later they quietly disappear and hope all the people with microphones don't notice. We do. There is one strategy that ALWAYS works with or without social media and that is what I want to share tod…
 
In this series, Atlantic staff writer Olga Khazan analyzes what it takes to change our relationships, our work, and our perspective—with a practical approach to one of life’s greatest mysteries: how to start over. Change can be really hard. Inertia is powerful, mortgages and marriages are long-term, and personality traits can feel pretty hardwired.…
 
There is a simple exercise you can to pick the right publishing schedule. I did this with my new podcast and it help me immensely. WHY? As always it comes back to WHO is this for and WHY are you doing it? You might do a quick daily podcast to keep your brand in front of your target audience. You might do a longer (20 minutes?) episode on a weekly b…
 
You join an online podcasting community and people keep talking about "301 redirects." What is it and when do you use it? 301 REDIRECTS If you've ever moved, you know you need to fill out a change of address form so any mail that goes to your old address forwards to the new address. If you put that into podcasting, it is similar. A 301 redirect is …
 
People are trying to launch their podcast with down to the second precision and I'm here to tell you that you're going to lose your mind or have a heart attack. People will pick a release date (typically not far out enough) and then struggle and freak out trying to make an extremely unrealistic deadline. This is especially true when it comes to sub…
 
When you let someone configure your podcast, there is a good chance you "Didn't know what I didn't know" and you may not even own your show. Today I cover some tips. 1. Make your media host offers a redirect ( use the coupon code sopfree to get a free month at Libsyn.com) 2. Make sure it's YOUR email and credit card on your media host and web host.…
 
Currently, I live alone. However, when I start HBO Max or Hulu a screen pops up that asks me who is listening with only one choice - Me. I know that it's only one click. However, can't they tell that there isn't an option here? It's me or someone else? It's not. There is only one answer: me. It's annoying. Do you have that one annoying friend? Do y…
 
Dynamic Content Flavors Pre and Post Rolls This enables you to add dynamic content (ads, or other promotions) at the beginning and end of your show/ Mid Rolls This enables you to content (ads, or other promotions) anywhere in your show (you select where, and the content is inserted) The dynamic part is you can change the content later and it will u…
 
Today we talk about front-loading your podcast with the best content to get people engaged and to KEEP them engaged. GROCERY STORES Grocery stores make their customers walk to the back of the store (typically ) to get to the bread, milk, eggs, and meat (those things that everyone will need). Don't make our audience work to get to the good stuff, yo…
 
As I release this it's January which is a month where many people launch a podcast. Why? Because it's a new year and they are pumped up and ready to embrace the new year. That is great and I love the excitement. Here are some questions you need to answer. 1, Why Are You Starting a Podcast? Potential Answers include: To be seen as an expert To promo…
 
I know it's hard to ask someone to review that first episode that you just spent 10 hours working on, but it makes no sense to promote something until you know it engages your listeners. THE BEST EXAMPLE In watching the documentary Get Back on Disney+, there is not one but TWO clips of Yoko Ono "singing." Does her husband John Lennon stop her to sa…
 
With some bigger shows able to charge a gust to appear on their shows, today I'm going to share why I think this is a bad idea. 1. You need to disclose that the guest is paying you to appear turning your podcast into an infomercial. 2. At first this "extra cash" might get budgeted for a monthly expense and not stay "extra." 3. Then you count on thi…
 
With a Thanksgiving Turkey, they now have that little red peg that pops up to let you know the turkey is ready. How does that work in podcasting? You've worked for HOURS on this first episode. IS it ready? Don't Publish The First Thing You Record If you think about it there are rough drafts, dress rehearsals, and, well, practice laps. I just watch …
 
Effie Parks hosts the Once Upon a gene podcast. Her son was born with a rare disease and it left her feeling completely isolated. She created the podcast to find other parents who are raising a kid with a rare disease. It's full of resources and personal stories from families who are navigating this unique lifestyle. Because of Her Podcast As Effie…
 
In adulthood, many of us are forced to recalibrate our relationship with joy. As responsibilities multiply exponentially, time grows limited, and challenges mount, it becomes harder to make time for fun, let alone remember what it feels like. As we explore the key components of happiness—pleasure, joy, and satisfaction—we ask the foundational quest…
 
As we wind down this series, a paradox remains in our pursuit of happiness—joy comes to those who have known pain. In order to overcome struggle—breakups, illness, even death—we must first accept and acknowledge its inevitability. Exploring the darkness of our suffering may seem counterintuitive, but often it’s the only way to see the light. In thi…
 
The road to purposeful work is paved with good intentions; but for many, happiness at work can feel like a hopeless cause. What if the secret to happiness at work has less to do with our extrinsic motivations—money, rewards, and personal gain—and more to do with our intrinsic motivations—the meaningful relationships we build, and the ability to be …
 
Selling is 90% mental. I used to teach sales many moons ago. When I work with clients who have products and services to sell, when I listen to their podcast their pitch sounds like this: "Hey, like if you need, I mean you don't have to, but, like, if you kinda want to, you can maybe, like, go to, you know, my website (then said so fast you can't un…
 
Bobby Hobert (@bobbbaaaay) aka The Bearded Man is 26 years young from Chicopee, Massachusetts now living in Los Angeles, CA. After graduating college from Bentley University of May 2016, “Bobbbaaaay” was unsure of what he wanted to do next. He launched and hosted “Purpose in the Youth Podcast" where he began documenting the stories of passionate pe…
 
If there’s one thing we might regret at the end of life, it’s that we missed out on moments that mattered—not because we weren’t physically there, but because our mind wandered off to some unknown place. In this episode of How to Build a Happy Life, we explore why it’s uniquely challenging to “live in the moment,” how we limit our own curiosity by …
 
Stefanie Maegan (@stefaniemaegan), host Broke Girl Therapy, is a 30 something year old serial dater who has trouble looking for love in Los Angeles. She documents every experience as her form of therapy to help her separate the difference between relationships and situation-ships. What We Discuss: 00:00 Intro 00:56 Craziest dating story shared on t…
 
Record Edit Podcast Founder, Bradley Denham (@bradleydenham), Dustin Knouse (@dustinknouse), VP of Creative, and Brendan Woolwine (@brendan_woolwine), the Head Editor, tackle the most commonly asked podcasting questions in our very first Roundtable discussion. What We Discuss: 00:00 Intro 01:08 Can you make money with your podcast? 04:44 Why do som…
 
In the social-media age, we curate images of our lives on a screen—making it especially easy to translate images of perfection as the image of oneself. But the pressure to pretend we are perfect is exactly the thing holding us back from experiencing the happiness we seek—and limiting our ability to be our whole, authentic selves. In this episode of…
 
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