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Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com
 
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We’re covering a topic that’s made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we’ve been working pretty closely with over the last year or so to really double down on this… In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of creating a RUNWAY for your ma…
 
We’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more p…
 
We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she’s …
 
Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all! In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of “Campaign Thinking” where you focus on a marke…
 
Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to sta…
 
Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than you might normally be able to reach. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk about Competitions and how y…
 
You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in place. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the essential systems and processes you need to ensure you hav…
 
Something we know many business owners struggle with is building your own personal profile. While we might all conceptually think, “Yes! That’s what I want.” Often when it comes down to tooting your own horn or being seen, we can clam up and want to hide. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 super simple content s…
 
So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field. When really, the KEY is finding what it is YOU have t…
 
Feel like you’re putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream! But in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Denise Duffield-Thomas, author of the best-selling (and newly re-released) book, Chill & Prosper, about how she…
 
Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global suc…
 
So much of what we do as marketers has a design element. Whether it’s your branding, your website design, the lead magnet you’re sending, your Facebook ads, the style of your social media posts, the brochure you leave with clients, the look and feel of your online course or membership – so much of what we do requires DESIGN. In this episode, your h…
 
Does everything in your business feel like it’s falling on your shoulders? Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if cashflow is tight). But then it’s hard to grow because you become the bottleneck in your business. And then you can’t take any breaks because you have to ke…
 
We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you’ve experienced this – you’ve built up a healthy following on Instagram or you’ve got hundreds or perhaps even thousands or more people in your Facebook Group, or you’ve expanded the number of connections you have on LinkedIn… but…
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools! That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've use…
 
Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without los…
 
Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over? In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact…
 
Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies. Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more……
 
A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write…
 
Are you making it TOO HARD for people to buy from you? You’ve gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you’re offering, what your core message is, what you want people to do next. And if people don’t see that right away when they land on your webpage or read your Facebook Ad or click to open your email – they lose interest pretty q…
 
Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn’t work. But what if there was a way you could get a return almost right away, instead of having to wait a long time to maybe get something back much later …
 
Do you send a regular newsletter? Or maybe you’re thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters. Listen to this episode to hear more about: What Suzi shares about her 20+ years sending a newsletter EVERY w…
 
Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a just-getting-by stay at home Dad, to a multi-million dollar business owner. And then imagine the whole world wanting to know how you did it… so you make a …
 
Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share their recommendations to add to your reading list for 2022! Listen to this episode to hear more about: The big change this year that meant Suzi read less books than usual Michelle’s realisation as to why …
 
It can be easy to hit burnout when you’re doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadlines. In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about the concept of a “Clear Week” – what it is, when and how you would add a clear we…
 
When you’re doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it’s also important to realise the COST of doing something new. In this episode, your hosts, Suzi Dafnis and Michelle Falzon weigh up when it makes sense to do something new and when we might just be chasing the next …
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they’ve just completed making a high ticket offer that SOLD OUT and made $40,000 in just a few days. And what’s really cool about this is they did it without a website, without an optin page, without a ton of emails. It’s the …
 
For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever. An…
 
Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales! Yep -- you read that right. Adding $15M and more than 500% in revenue with ONE Repurposing Strategy. In this episode, you…
 
Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold out, so you asked to be notified when it was back in stock? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about o…
 
In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and start talking almost exclusively about the people who’ve already had success with the thing you’re selling! In this episode, your hosts, Suzi Dafnis and Miche…
 
In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it. It keeps us on t…
 
If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)… You are going to love this episode. If you’ve got way too many things on your to do list; if you feel confused by all the options arou…
 
Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… wel…
 
Between them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT! In this episode, your hosts, share their top tips for great slide presentations. Listen to this episode to hear more about: How to find great content ideas “hiding in plain sight” - j…
 
Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly realise that’s a LOT of sales he’s made online! So he knows a thing or two about what works and what doesn’t. And for ma…
 
A question we get all the time is “I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?” So, in this episode, your hosts, Suzi Dafnis and Michelle Falzon share 3 content brainstorming ideas that can fast track your content creation and give you all the topics you need for a year! …
 
Ever feel like you’re in a weird niche and therefore couldn’t possibly make money from an online course? I mean, who out there would want to learn how to do what you do? In this episode, your hosts Suzi Dafnis and Michelle Falzon chat to artist, Bonnie Christine who has grown a multi-million dollar business teaching surface and pattern design to ot…
 
Being opportunistic is like a badge of honour we all need to wear as business owners, right? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it means to be opportunistic and why jumping every time the window of opportunity opens could actually be COSTING you the opportunities you already have! Listen to th…
 
Clubhouse - what’s all the fuss about? Is the social network based on voice that’s got everyone talking a giant waste of time or one of the hottest new ways to grow an audience and find customers, strategic partners and a support network? Your hosts, Suzi Dafnis and Michelle Falzon speak with Clubhouse early adopter, experienced moderator and one o…
 
If you’ve ever felt like you’ve overwhelmed people who bought your online course by giving too much content; or you’ve ever delivered an information session and had people tune out; or you’ve run a 5-day Challenge or 3-Day event and wondered why you didn’t get high feedback scores when you put your heart and soul into it - it’s likely because you w…
 
Brian Kurtz is definitely an “OG” when it comes to Direct Response Marketing. In addition to sending over 1 billion (with a “B”!) pieces of direct mail in his 40 year career, he’s also pioneered other platforms like TV infomercials, where he was responsible for buying media in excess of $80 million, selling over 3 million books via direct response …
 
Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together. Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that’s where people go wrong. They t…
 
Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to “be decisive” and made a quick decision and then wished you’d taken a bit more time before you leapt? Ever wonder how to move forward when the way is not entirely clear? If so, you are going to LOVE this week’s show where your…
 
Lead Magnets - we LOVE ‘em! When done well they can be the entry point for multi-million dollar campaigns. They are that “thin edge of the wedge” that you can use to introduce people to you and your products and services. But when done badly they can be a time suck and even when they generate leads, if you’re making one very specific mistake, those…
 
Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that unless they’ve got a physical product, piece of software or some kind of tool or gadget that a demo is not for them. In today’s episode, your hosts, Suzi D…
 
Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to…
 
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put together and make the most of virtual events. So, in today’s episode, your hosts, Suzi Dafnis and Michelle Falzon focus on one specific and super important p…
 
One of our most popular annual episodes is back! We’re sharing our favourite books of the year. Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books we've read lately that you may want to add to your 2021 reading list. PLUS Get the Content Sells UPDATED Reading List 2020 Edition here now. Listen to …
 
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