show episodes
 
Business, Jesus and Sweet Tea is a weekly podcast produced and hosted by Heather Heuman and Sweet Tea Social Marketing. The podcast was created for Christian business owners, entrepreneurs and leaders that need help to grow businesses with social media marketing, branding and insight from leading influencers getting results in this ever-changing marketplace. Plus, it has a huge desire to be an encouragement to you to use your gifts and talents from God to shine a light for Jesus in the marke ...
 
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
 
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show series
 
When it comes to having a business and creating wealth and income within Christian circles, I find that people can question your motives - think that you're only in it for the money - or that you used a 'get rich' sales and marketing scheme. I have you ever heard that or even FELT that in conversations? While I'm sure that kind of thing is out ther…
 
Throughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My guest this week in the November nonprofits series is Tim Nelson, CEO of Hope For Justice. Hope For Justice is a global organization that works to bring an end to modern slavery by preventin…
 
We've all heard the saying, 'a confused mind doesn't buy'. So how do we alleviate confusion with potential buyers? One way we can do that is to have systems in place for sales and marketing. Systems allow for us to be consistent and consistency in execution is what buyers want to see. And it brings peace of mind to you as a business owner to not ne…
 
Do you ever wonder why some brands become the “top-of-mind” choice in an industry when their competitors may offer a better product at maybe even a better price? These brands no longer have to do much work to draw in customers. They simply have fans who continuously come to them in drives. These are the brands that really stand out. They’re the one…
 
This episode is for all my Christian Women Leaders! This month, at the time of recording, my business - Sweet Tea Social Marketing - is celebrating 7 years of business. How exciting! It's honestly hard for me to believe and I am incredibly grateful for how God has guided me through these last seven years. As I've sat back and reflected on my busine…
 
A rewarding career doesn’t just happen. It’s built, step by step, opportunity by opportunity, decision by decision. It takes a lot of intentionality to know the right steps to take, the right opportunities to pursue, and the right decisions to make. And no matter where someone is in their career, it can leave them with a lot of questions on how the…
 
Throughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My guest this week in the November nonprofits series is Joe Pulizzi. Joe was previously featured on the SIMPLE brand podcast episode 33. Joe’s the founder of Content Marketing Institute and Th…
 
I recently had someone in my academy ask the question, 'What kind of content should I be posting to social media?' This lady owns and runs an alteration business and feels posting content around alterations gets old. This prompted me to want to record this podcast episode and share with you what I shared with her. In this episode, I share with you …
 
Throughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My first guest in the November nonprofits series is Michael Solomon. Michael was previously featured on the SIMPLE brand podcast episode 46. He’s the co-founder of 10X Management, and he’s the…
 
I’m sure you’ve heard this before, and it’s absolutely true. Success - real sustainable success - takes time. But not only does it take time, it also takes work - strategic, intentional and focused work. And it takes setting up the right decisions and boundaries so that you can ensure you’re always focused on the right work. When you add all of tho…
 
I've been using social media for over 10 years and have grown two businesses to over 6 figures using the power of social media. I've seen a lot of things change and many trends come and go. But there's one thing that I have had success with over and over again. In this podcast episode, I share with you the one secret I have to success with social m…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Len Herstein, author of Be Vigilant: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Over the past couple of decades, too many businesses have continued to operate the same way for decades because "that’s how we’ve always done things." While t…
 
Leaving a legacy and inheritance behind for our children is something many, if not all, of us desire. That requires us to build - whether it be financial, spiritual, etc. I loved sitting down with Gretchen Heinen as she shares about overcoming mindset limitations that can keep us from being able to build the kind of wealth needed to have impact, gi…
 
If you're at the 6 & 7 figure level in your business, chances are (if you're using social media) you have someone else handling your media presence. What I want to leave with you today is this... if this person isn't a Christian, doesn't have the same world view you have and / or doesn't know your brand voice - you are not effectively using social …
 
This episode is packed full of really great, insightful nuggets that I am so excited for you to hear. Heather Singleton is a dear gift full of wisdom and I know you will walk away with helpful knowledge on your business journey. We discuss brand strategy and how branding doesn't exist just for those your brand is trying to reach, but branding also …
 
How many times have you gone to Amazon and made a purchase after looking at the reviews? I don't know about you but I rarely buy anything without first looking at the reviews. I don't know those people but the chance of me buying a product with 16,000 reviews vs. 160 is much higher. Your business isn't any different! Having reviews or social proof …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Michael Solomon, author of Game Changer: How to be 10x in the Talent Economy! It’s no secret - highly skilled employees bring at least 10 times their value to your organization, maybe even more! When you have highly skilled, 10x high performers in your organization your …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Michalowicz, author ofGet Different: Marketing That Can't Be Ignored! I’m sure you know this - your customers are bombarded with distracting messages and experiences all day, every day. And it’s hard to cut through that clutter. Too many business owners are left fru…
 
I'm so glad we were able to have Brian and Bill on the podcast to talk about using video in your marketing to tell powerful stories. While we believe that the question of whether or not you should utilize video is over (you should be using), the question is now whether or not you want to be using video well. And then, knowing where your audience is…
 
To everyone out there pursuing their dream of building a business that you LOVE that allows you to create the time freedom you desire and that allows you to be fully present to those in your life you love, I want to encourage you, KEEP GOING. I just had my highest invoice of $27K invoice paid in full. Sent the invoice Friday and paid in full Saturd…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Christy Wright, author of Take Back Your Time: A Guilt-Free Guide to Life Balance! So many people today are feeling stretched too thin: like they’re overworked, overwhelmed, and overcommitted. And it doesn’t seem like that’s slowing down. At first, you may think that we’…
 
I am greatly inspired by Lisa's story. Here's a snippet : "I was 7 years old when I decided that it wasn't safe to use my voice. So I stopped. From as young as I can remember, my Dad and Mom fought which often resulted in her being sent to the hospital. It was not until I was in my 20's and in my career that I realized I needed to let go of many li…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with John Meese, author of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)! Let’s face it. If you’re a small business owner, statistics are not on your side: 20% of small businesses fail within their first year 50% of all businesses …
 
I love what I do. I love helping other Christian business owners and leaders thrive using the power of social media. If you feel that you are not using social media to the fullest you could be, I want to invite you to check out my 12 month social media mentorship program. Tune into this episode and head over to the website to learn more! www.joinso…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Kris Kelso, author of: Overcoming the Imposter: Silence Your Inner Critic and Lead With Confidence! Some of the biggest barriers to our effectiveness are the ones we put up ourselves. And imposer syndrome is one of those barriers I had to overcome if I was going to succe…
 
Traci was climbing and hustling her way up the ladder of a direct sales company and after the birth of her second child, Traci was diagnosed with Postpartum Obsessive Compulsive Disorder. This began her journey of the importance of mindset and how it affects all areas of lives. In this episode, Traci shares with us her story and how she is now empo…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with......well, it's just me, Matt Lyles! I’ve been talking with a number of business owners over the past couple of months, and they’re pretty distraught over a couple of things, and they both have to do with their people and a massive labor shortage. On one hand, people are…
 
Join my Thrive with Social Media in Business for Christian CEO's & Service-Based Business Owners MASTERCLASS happening this week! You'll learn in 5 days the step-by-step method for increasing your influence, growing an online audience of people that are EXCITED to buy from you so you can scale your impact for Jesus! Don't miss this. THRIVE in busin…
 
Messaging matters and in this episode I'm joined by Jennifer and Heather of Arlington Strategy as they talk about what it takes to market big brands (and by big brands, they're talking about those making impact and reaching people and growing (i.e. you don't have to be Nike). This advice and tips they give is invaluable to anyone looking to see gro…
 
How we show up in business matters. Our mindset matters in business. Do you find yourself looking for the cheapest help when it comes to hiring someone? In this episode, find out why that's a bad idea... ---------------------------------------------------------------------------------- Never in a million years would I have dreamed that God would tu…
 
You're not making enough videos. This is Owen's top mistake that entrepreneurs make when using video and trying to get engagement on YouTube. I loved this episode with Owen. He's a straight shooter (i.e. 'If you can't rattle off 10 topics for video off the top of your head, you're not an expert.') In this week's podcast episode, Owen and I talk abo…
 
Here's a reality check in case you didn't know - you can't do everything in your business. I think *most* of us know this, however, oftentimes we still end up trying to do it all. When it does down to it, trying to do everything in your business is quite counter-productive and will leave you doing less. Delegation is your friend and trusting others…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with J.J. Peterson, co-author of: Marketing Made Simple! When I look across the marketing landscape, Storytelling is still one of the biggest buzzwords today. Most any, and every, CMO likes to tell you that they embrace storytelling in their marketing. But here’s the thing, s…
 
Have you ever experienced the idea tornado? I'm sure you have. You get ready to sit down to create content and you suddenly forget everything you know or wanted to do or the thought you had at the pool the other day but didn't write down. I know we've all been there. That's why I am excited about this podcast episode with Christa Hutchins as she sh…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand! How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best? Or how are some others able to create six- or seven-fig…
 
Are you ready to get off the struggle bus? I am not here to sugar coat how to have success using social media OR to make this podcast episode really long. In this SUPER short episode, I'm sharing with you the TOP 2 things you must be doing if you want to see success in your business with social media. It's not rocket science, nor is it hard, but it…
 
Last year when the pandemic hit, SO many businesses were affected - including Crystal Mallari's. In fact, Heather lives in Toronto, Canada and gyms still are not open (at time of recording). In this episode, Crystal and I talk about how she pivoted her brick and mortar business to being strictly online, how she lost 50% of her clients due to the pa…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Lisa Bodell about lessons from her book: Why Simple Wins! Do you ever find yourself so busy - or worse yet - do you ever find your team so busy and you look and realize that the majority of their time is spent in too many meetings, spent on too many minutiae tasks, spent…
 
One thing I consistently tell people is that you do not need to be everywhere on social media. Choose which platforms work best for you and where your audience can be found. If one of those places happens to be Facebook, then optimizing your Facebook business page is a key to your success on the platform. I see many pages that are years old that ar…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Josh Miles about lessons from his book: Bold Brand 2.0! If you’ve been listening to the SIMPLE brand podcast for a while, then hopefully you know the best way to brand out from the crowd is to be different. Like Sally Hogshead says, “Different is better than better.” But…
 
I love Dr. Jen and I am so glad that she has joined me on this episode of the podcast talking about navigating being a women in leadership. What does it look like to lead as a Christian woman and navigate things like fear...of what will people think, making a mistake, dealing with imposter syndrome, loneliness and more. Dr. Jen Bennett is a passion…
 
I’ve really enjoyed meeting with and talking with all of my guests on the SIMPLE brand podcast. But I can truly say - without a doubt - that I love this week’s guests more than any other. In honor of Fathers Day coming this weekend, I recorded a special Fathers Day interview with my sons - Allen and Thomas. Children can have a pretty different pers…
 
Does Social Media make you uncomfortable? Many people feel uncomfortable posting 'all the time' on social media. Maybe you're an introvert, maybe it feels too personal, maybe you don't want to annoy people. I hear all sorts of answers. The reality is, social media is an amplifier. When you begin using social media to talk about your business, it wi…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Steven Van Belleghem about his latest book: The Offer You Can't Refuse! I keep having a recurring conversation with a number of business leaders. And it's a pretty disappointing conversation to them. We’ll talk about their business, how it’s positioned, and what attribut…
 
If you were to start over in business, what would you want your business to look like? Does it look anything like what you're currently doing? There are so many reasons we can end up in a business that we are simply not that passionate about, whether it's chasing financial goes or listening to others over God and what we know to be true. In this ep…
 
If you've been around the Sweet Tea Social Marketing world for any length of time, you know I'm all about social media marketing. And I'm here to tell you that you can 100% use social media in your business strategy to grow in 2021. It will take time and it will take effort but I know that anyone can do it. Join my free Facebook group for Christian…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Carla Johnson about her latest book, RE:Think Innovation! I preach “Innovating to stay ahead” as one of the key behaviors that creates simple experiences. But there’s a challenge with innovation. People make innovation much harder than it has to be. They think innovation…
 
We all have thoughts about email marketing and we've all been recipients of those sleazy emails that just don't feel quite right. BUT... there is incredible power in using email marketing the RIGHT way and as Abbi states in this episode, when done correctly, email marketing has the ability to turn every dollar spent into $32. WOW! I loved chatting …
 
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