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The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.
 
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Brian Fritton is the founder of Havoc Shield, which is a cybersecurity program as a service where he brings the founder’s perspective to cybersecurity in an increasingly complicated and risk-filled environment. Brian has built products and led engineering, design, and IT teams at companies with credentials such as Fortune’s 500 Fastest Growing Comp…
 
Scott Turman is an IT expert and entrepreneur that has been writing code and cryptographic systems for the last 25 years for the likes of NASA, the Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, an all-in-one writing and publishing service for busy entrepreneurs like himself. He lives in Fl…
 
Brian Roland is a Social Entrepreneur and Founder of Abenity, the 6x Inc. 5000 Company that’s powering corporate perks for top brands including U.S. Bank and MasterCard. And while Abenity provides millions of subscribers with private discounts, the company’s social mission is fighting extreme poverty with every program they deliver. Abenity recentl…
 
There are a few reasons why so many entrepreneurs fail. I believe that lack of marketing is the biggest one. And that’s also what entrepreneurs think. According to CBInsight Post-Mortem research, 42% of the entrepreneurs who failed said the number one reason for their failure was ‘No market need.’ Finding the market need is, as I see it, the first …
 
Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company. As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to …
 
Yaro Starak is the co-founder of InboxDone dot com, an email management company with a team of 25+ serving clients including restaurant owners, venture capitalists, accountants, doctors, lawyers, real estate agents, car retailers, online coaches and more. Yaro has made 30+ angel investments in tech startups including Steezy, LeadIQ, Fluent Forever,…
 
Serioja Glorie is an enthusiastic Serial entrepreneur. He has a wealth of knowledge on e-commerce that can be quite beneficial to every business owner. His automation service journey started because of his personal success & demands by others to tread similar paths that yield positive results. He broke a lot of barriers and utilized an ever-evolvin…
 
Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. Having built her own successful eComme…
 
John Thalheimer is an award-winning management consultant, speaker, and author who has helped hundreds of businesses and thousands of entrepreneurs and small business owners transform their potential into extraordinary performance. The secret is in learning the ability to make the right behavioral decision in the moment to reach the desired outcome…
 
Steve Hoffman (Captain Hoff) has had more careers than cats have lives, from Hollywood TV exec and game designer to manga rewriter, voice actor, animator, electrical engineer, studio head, and video game designer. Today, he’s the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Founders Space was ranked the #1 incub…
 
Vikrant Shaurya is the CEO and Founder of BestsellingBook.com. He’s also the author of two #1 bestsellers: P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority. Vikrant is the most-viewed author for “eBook Publishing” on Quora and is recognized by the Nat…
 
Anthony Blatner is a tech founder, ex-IBMer, and the founder of Speedwork Social: a top LinkedIn advertising agency. After watching a lot of companies with great products or services fail because of ineffective marketing, Anthony started Speedwork Social to help those businesses unlock their B2B marketing potential and achieve explosive growth. By …
 
Dan McGaw is an award-winning entrepreneur, speaker and the CEO of McGawdotio, an analytics and marketing technology consultancy and SaaS platform, UTM.io. In addition, Dan also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando. He’s also a thought leader in the MarTech world and CXL instru…
 
Mark Firth spent a large portion of his life working a corporate job in London, but he was left feeling unfulfilled and in need of creating an impact. He decided to take an extended break and visit Colombia, not knowing it would be one of the best decisions of his life. Mark met, fell in love and quickly started a family in Columbia, but he didn't …
 
Karl Maier founded Abunden to help internal and external business advisors be even more effective in helping their clients to grow and succeed. Abunden is the third software company Karl has co-founded. In his various roles over the past three decades, he has been part of the leadership team in six established companies which have at least doubled …
 
Jess Chan is the Founder & CEO at Longplay, a full-service email marketing agency for DTC e-commerce brands. Within 6 months of launching Longplay, Jess helped brands increase email revenue by 639% within 90 days and increase average order value by over 67%. Prior to Longplay, Jess was the Chief Marketing Officer at DTC brand Best Self Co where she…
 
Roger Hardy is a serial entrepreneur with over 15 years’ experience building several technology businesses to successful exits. Hardy founded Coastal Contacts Inc. in 2000, instantly re-writing the business model for contact lens sales and delivery. Drawing from his previous logistics expertise and industry knowledge, Roger seized the newly emergin…
 
Andrea Owen is an author, global speaker, and professional certified life coach who helps high-achieving women maximize unshakeable confidence, and master resilience. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching, and her wil…
 
Chris “Mercer” Mercer, co-founder of MeasurementMarketing, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working and what’s not. First by planning out what’s important to measure in their marketing, then how t…
 
Aidan Sowa is an entrepreneur who got into the digital marketing space in 2016 due to working with the MIT Enterprise Forum Cambridge. Aidan is now the founder and CEO of Sowa Marketing Agency. Sowa Marketing Agency specializes in helping luxury realtor get featured in the media, guaranteed. Aidan believes all entrepreneurs have the choice to diffe…
 
The 3 shared traits behind successful entrepreneurships It took me fourteen years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 200 successful entrepreneurs, and listening to thousands of them. Here are the three factors of the Formula for Entrepreneurial Business Success. 1. New / Non- existi…
 
Kevin Urrutia is the co-founder of New York based Voy Media who specialise in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all. been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane wh…
 
Imran, the founder & CEO of BIZBoost and BTweeps. Creating Meaningful and Personalized Digital Media Experiences, Globally, Human to Human, Since 2009. Most passionate about I run a company called BIZBoost. I started in 2010 as a brand. Initially, I focused on building a diverse and global network, both leaders and influencers, on the 9th of March,…
 
My first executive marketing role wasn’t about marketing! At the age of 27, I was chosen to become the first Customer Service Manager and a board member. No one in that water systems company understood what I was going to do—and who needed a customer service manager when professional technicians went to fix whatever was needed when a customer compl…
 
Ronny Leber has been able to contribute to countless award winning events for over a decade. He has been on stage in front of more than 5 million people all over the world while working with some of the biggest brands in the world. Ronny loves to transform others by making them shine on stage and helping them to shape their own legacy. Besides work…
 
Jason Zilberbrand is the President of VREF Aircraft Value Reference & Appraisal Services. He is an Accredited Senior Aircraft Appraiser with the American Society of Appraisers (ASA), and an Accredited Member of the Appraisers National Association (ANA), and he is also an Accredited Member of the International Society of Appraisers (ISA), Expert Wit…
 
Jenn T. Grace, M.S., Founder & CEO of Publish Your Purpose. Jenn T. Grace is a nationally recognized business strategist, speaker, and award-winning author. She has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn passionately believes the more raw and real we can be—the deeper the connections we can experience.…
 
Dan Morris is an investor, advisor, and B2B growth expert with a mission to leverage his experience to impact 1000 businesses positively by 2025. Helping companies to succeed in volatile markets, increasing profitability from existing strategies, and helping CEOs take positive steps forward to grow their business is where Dan’s expertise is focused…
 
David Wachs's latest venture, Handwrytten, provides scalable, robotic solutions that write your notes in pen. Used by businesses in all industries, Handwrytten changes the way brands and people connect. Prior to Handwrytten, David founded Cellit, a leading mobile marketing platform. With clients including Abercrombie and Fitch, Walmart and more, Ce…
 
Simon Severino helps business owners in SaaS and services discover how to be able to run their company more efficiently which results in sales that soar. He created the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is the CEO and founder of Strategy Sprints which is a global team of certified Str…
 
Warren helps principled entrepreneurs build a Business That Matters. That is one that delivers to you, the owner, attractive profits and a fulfilling lifestyle while also creating positive impacts on customers, team and the larger community. In other words, it is one that helps make the world - or just your corner of it - a better place. He’s been …
 
Amy Rose Herrick, ChFC is America’s Profit Building Specialist. Business owners implement her “Secret Profits™” systems to increase profitability $10k-$100k or more by eliminating their hidden “profit eating black holes”. Clients have turned to Amy since 1991 accelerating profits, increasing bottom lines, de-mystifying root causes of business losse…
 
Hi, my Reachers. This is the eighth ‘Mountain Episode’. It seems like you really love this amazing series of the Reach Or Miss mountains project; Today, I want to share with you the 8th and newest episode where successful entrepreneurs share their mountains stories. Listen to these incredible mountain stories I heard from the successful entrepreneu…
 
James Layfield is an entrepreneur and investor creating positive change through innovation in sectors ranging from property to financial technology. Most recently, James co-founded Clearfind, an easy-to-use, unbiased artificial intelligence platform that is changing the way companies manage and optimize software with data. James is a general partne…
 
Derick Van Ness is a Wealth Strategist who is passionate about helping people reach their full potential. His company, Big Life Financial is focused on removing the mystery and misinformation surrounding money and financial strategy so people can live their BIGGEST LIFE! Derick believes that each person has something unique and valuable to contribu…
 
Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one…
 
Joe Paranteau is a leading expert on sales, generating more than $1B in just five years, an uncommon accomplishment. He has led nearly 30K sales meetings in his 28-year career with Fortune 500, SMBs, and startup businesses. In his first book, Billion Dollar Sales Secrets, he shares fifteen secrets to help inspire salespeople to rise to meet today’s…
 
David is the founder and CEO of Warm Welcome and was recently named a Top 100 Tech Innovator and Influencer. In today’s market most businesses struggle to stand out in crowded markets. Warm Welcome helps businesses upgrade from boring text to personal video so they can build meaningful relationships that drive real revenue. David has bootstrapped s…
 
Isaac Kuhlman has been an Amazon Brand Developer since 2013, responsible for more than $12 Million in revenue. He is the co- founder of REAL Coaching with Kirsty Verity where they have helped over 1,000 Amazon Sellers grow their businesses with the right strategies to achieve their freedom goals. They specialize in taking sellers who are stuck or p…
 
Josh Little is the founder of four tech companies–Maestro, Bloomfire, Qzzr, and Volley–that have collectively been used by hundreds of millions of people. With two successful exits and third pending, he’s currently on a mission to save the working world from death-by-meetings with his fourth creation, Volley. Most passionate about I am trying to sa…
 
Scott Prisco is a nutritionist and entrepreneur with a passion for helping others. He founded Priscotty Pure, a wellness company that assists people in reaching their optimum state of well-being through unique supplement blends and an electrifying health movement. Scott is also a mover and shaker in the CBD space. He founded Inception Industries Ex…
 
Unfortunately, you won’t find my room on Clubhouse. Not because I’m not on Clubhouse. I am. There are some fantastic rooms there, and I’ve heard some meaningful discussions. I actually thought about opening a room, and I even decided what it would be called and who my partner coordinators would be. But then I realized that I had totally forgotten t…
 
My podcast, REACH OR MISS for entrepreneurs, reached its 200th episode, and - as part of the celebration - I decided to change its title to REACH OR MISS - Entrepreneurial Marketing Success. The 1st secret - your “big idea” or what you are “one of a kind of?” As I see it, the power and beauty of entrepreneurship is that it allows you to share or cr…
 
On my weekly podcast, I ask my interviewees about the digital or technological tools that they recommend using. However, I tell them that I’m not looking for the shiniest tool in the endless list of them. I’m looking for the tool that they use most and that helps them succeed. Five tools help me as an entrepreneur who has worked with thousands of e…
 
Since co-founding Escape Fitness, taking it to a $33 million-dollar global business chosen by big brands and independent fitness professionals, such as the UFC, Equinox, 1Rebel, Sanctuary Fitness and more, Matthew has continued to be a powerful advocate for functional training. Their goal is to motivate and inspire people to get started and create …
 
Ari Rastegar, Founder and CEO of Rastegar Property Company, has earned a reputation as a thought leader in real estate with his innovative, technology-driven investment strategies. He specializes in recession-resilient real assets and multifamily real estate developments, building portfolios designed to reduce risk and maximize capital appreciation…
 
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