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The Confident Coaches Podcast is a show for life coaches who want to build up confidence, sign more clients, and help more people. If you’re struggling to put yourself out there as a life coach, there’s nothing wrong with you - you just need to know how to tap into your courage. Each week, Certified Master Life Coach Amy Latta shares tools, ideas, and stories that will help you be a bolder, more confident coach. Find out more at amylatta.com/podcast.
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The Confident Coaches Podcast
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#202: How to Spend Your Business's Money with Mark Butler
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Do you have any idea what a reasonable amount of money is to start a coaching business? What about to keep one running? This was heavy on my mind as I created my brand-new program, Elevate Your Income, focused on turning revenue into actual income for you, the coach. So, who else but my former CFO Mark Butler to have back on to talk about what we s…
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#201: Exactly How You Elevate Your Income
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It’s time to take the focus off just creating revenue and selling, and put it into creating a business that delivers the income you want. And this episode breaks down the exact 8 steps you’re taking to Elevate Your Income. Designed with the woman entrepreneur who has made money in their business and knows people want what she’s buying, these eight …
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#200: Elevate Your Business & Your Income
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Making more money and signing clients is so...boring. And no matter what I've said in the first 199 episodes, this is episode 200 and we're changing the conversation. It's time to Elevate Your Income. Elevating your work, your audience, your personal finances, through transformational work, innovative ideas, and no longer leaving clients behind in …
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It’s the 80s and 90s and the Mall was KING - you’d roam the mall with your friends, and you were just sucked in by some stores and totally could care less about others. Why? You felt a certain way, they spoke to who you were and what you vibed with. This is what good messaging in your business does. In a super mall of coaches, what is your space ve…
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Listen, I do think it’s a bag o’ bones that so many coaches were sold on the dream of “come get certified and you’ll be making 100K your first year.” It’s not that the dream isn’t possible. It’s just that it’s so much more nuanced than that, and the nuance was thrown out like the baby with the bathwater. In this episode, I break down the truth of t…
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#197: F*ck 'Em Pt 2 - Assume the Best in You
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You can wait until everyone else assumes the best in you ... or you can do the only work that’s actually possible. Assuming the best in you. In this episode, I help you find where you are still assuming the worst in yourself, how you let go of that for others, so you can transfer that to yourself. You’ll know exactly what you’re expecting the worst…
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You’re gonna want to send tender ears out the room for this one, because it packs an emotional punch, but also drops more f-bombs in one episode than in a comedy special. But it’s an episode I need to hear, you need to hear, not just today, but every month, maybe even every week. It’s how you’re gonna strengthen the relationship you have with you, …
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It’s time to stop helping people. While your mind screams at me, enter into some cognitive dissonance this week as I break down who you should help instead, and why, and how you’re gonna bring social-ness back to your social media. And create way more connection and engagement with your audience when you release the pressure of having to help peopl…
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#194: Not Quitting & Creating a Sustainable, Profitable Coaching Businesses
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Maybe your messaging is all over the place, or you're in a content drought, or you haven't had any interest in months. But you are not quitting coaching. Aw, hells No! Ok! So. Now what? Good News: while there is a trend of lower revenue across the coaching and lots of other industries, there are coaches making more money this year than ever before.…
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#193: Side Gigs, Hobbies, and When to Quit Coaching
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How do you know when you should just throw in the towel on your coaching business? It’s time we talked about it, because from coaches who’ve never sign more than a client or two in two years, to coaches who’ve made six figures, there are many coaches feeling worn or frustrated or just not feeling it, and they’re asking… how do you know when to quit…
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#192: Why and How to Let Your Clients Disagree With You
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Disagreement and dissenting views can be a powerful part of the coaching process, and yet no one ever taught me how to really do that. Or why it’s important. Or how it might hinder my results or my clients’ results. So, this week, dive in with me on why we fear disagreement and shouldn’t. How it makes your coaching so much better. And how I have le…
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#191: A Complete New Approach to the G Word, Goals
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The G-word never fails to shut people down. Every time I use the word Goals, I see eyes glaze over and energies bottom out. We’ve talked about it ad nauseum, and while people want to set and achieve goals, the work of doing that just isn’t fun. In this episode, I share why previous goal setting tools I’ve taught and used no longer work for me. Or h…
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#190: How to Create a Non-Culty Coaching Biz
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Coaching communities are rarely cults, but that doesn’t mean they aren’t using practices - in marketing, selling, and coaching - that are a lil’ bit culty. And to me, this is the real dangerous area, because most of us don’t see it, until we see it. This ep is a thick and juicy episode on what we’ve seen (and sometimes even done) that is a little b…
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#189: My Role in Perpetuating Shitty Practices
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It’s time for a hard conversation, that’s been months in the making. I can’t change the past, but I can take accountability for it, learn from it, and make the future better. This week is just an honest conversation and apology from me, to you. Click here to review the new Amy Latta Coaching Values, Practices, & Privileges Some previous podcast epi…
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#188: When Women Stop Competing with Melanie Childers
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It’s time to stop side-eyeing other coaches just because they’re hitting your goals and you didn’t. Amazing things happen when women connect and cheer each other on. So why do we secretly want to tear each other down? My business bestie, Melanie Childers, returns for a powerful conversation on why women feel compelled to compete with one another, h…
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#187: Ditch Social Media and Market Online
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No, you don’t have to market your business on the internet. Following up on last week’s episode, this week I break down what happens when we take the Simplest Marketing Plan of Ever, and apply it to the in-person world. Here’s the best news ever - online marketing is still new and marketing offline is literally how human business has been down sinc…
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#186: The Simplest Marketing Plan of Ever (And It's Not Ads)
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Marketing can be simple. This is the episode that shows you how. You don’t need Facebook Ads. You don’t needs layered plans. You don’t need complicated if-this-then-that systems. You don’t need a marketing degree to be great at marketing your business. Grab your pen and notebook, because after this episode, you will walk away with the Simplest Mark…
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If doing things different in your biz, experimenting with your YES plan, and breaking rules of business stops you in your tracks … this is the episode to save and listen to you when you need a push, because our mind is wired to easily divert to “but I can’t do that.” And not only can you, but you need to. It’s imperative, it’s necessary, and requir…
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If fail plans and failing your way to success shuts you down, this is the episode you’ve been waiting for. Fact is, failure is required for success, but our minds put up brick walls every time we try to dive in. And then I discovered this fabulous Jedi mind trick - it’s exactly what you need, what we all need, to finally take action that stretches …
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#183: Why Play is Required for Success in Business
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You’ve been withholding the very thing that makes you creative and motivated and ready for growth for years … and this is your invitation to STOP that right now. This week, I am tackling the notion that you have to work hard, then play hard. And instead, why playing MORE is actually required for success in your business. From the patriarchal roots …
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#182: Know When a Podcast Makes Sense for You with Kara Gott Warner
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Everyone and their brother's dog has a podcast, but does that mean you should? On this week's episode, I'm talking with my podcast editor and your all around gal-in-the-podcasting-know, Kara Gott Warner. We cover almost every question I've ever been asked when it comes to podcasting for coaches, and Kara brings the mindset you need for podcasting, …
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This is the episode to save for every time you think it's time to quit. Because I get it. I know that place of thinking this should be easier. Others are getting it and you aren't. You're running out of time, you're running out of money, and nothing you do even seems to work. This is the episode that tells you the one skill, the personal quality, e…
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#180: Behind the Curtain: Running a Biz with ADHD
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Oh, hey, just exposing some raw nerves and sensitive spots to continue the conversation on mental health and coaching. Because I was recently diagnosed with ADHD, it’s had a huge impact on my life and my business, and also … in no way does having a mental health diagnosis have to mean you can’t be successful. Your clients can’t be successful. Even …
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#179: Priming to Buy - Are you Influencing or Manipulating Your Audience
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There's a line between marketing that's influencing your audience and manipulating your audience. And HOO BOY, do some coaches like dancing on that line and even unabashedly crossing it. The question is ... if it works, does that mean we should do it, too? In this week's episode, I dive into what it means to prime your audience to buy from you, and…
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#178: A Business That's Yours and No One Else's with Molly Claire
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There’s so much about business that can be frustrating and a struggle, but none more than building a business that’s not your own. Yet, thousands of “successful” coaches find themselves in a business built on other people’s values and desires - and no amount of money makes that feel amazing. The amazing coach and colleague of mine, Molly Claire, jo…
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When your coach says “you can create anything you want, what will it be,” and your mind goes blank - I’ve just discovered a reason I’ve not heard anyone talking about in the coaching community. This is me, BTW, a mind that goes blank wall, radio silence, crickets when coaches have asked me that question, and I always assumed it was inadequacy, but …
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You’re not posting at all, or your not inviting people to take the next step, or you’re hiding in any number of ways in your business- you know, I know it, your brother’s cat knows it… And yet you’ve been coached on this every which way till Sunday, and NO-THING seems to make a difference. I’ll tell you exactly what to do. I break it down in this w…
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#175: Finding Your Voice & Going Viral with Adrienne Bishop
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What happens when you go viral and you suddenly have everyone and their mother up in your comments and DMs with all their opinions? Path to 100K client Adrienne Bishop shares how she made going viral happen and what she totally didn't expect when it happened. It's a super fun episode. You're gonna want a pen and paper ready to go. How to handle the…
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#174: It’s About the Money and Not At All
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It’s time we have a conversation about how important money is, and how absolutely worthless it is. Like luck and hard work, the answer almost always lies somewhere in between. I’m sharing some super vulnerable insights into the money of my own business, what it taught me, the importance of making money, and what’s actually more important than that.…
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Nothing gets me twitchier than massively successful people saying luck plays no part in their success. And also, I wanna pound some tables when I hear people complain that some coaches get all the luck. It’s almost like … the truth lies somewhere in the middle. In this episode, I break down the kinds of luck some people absolutely do enjoy on their…
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#172: Absolutely Thrive in a Changing Industry
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So yeah, the coaching industry is going through tons of changes right now, and that can freak a coach mind out. No worries, there are business basics that never ever go out of style, and on this week’s episode, we’re going over every one of them. No matter if things stop working in your business, revenue drops, industry shifts, when you know these …
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It's a day of hearts and love and romance. So, obviously Amy is going to talk about people hating you. Makes you feel a little squeamish, doesn't it? The fear of people hating you, canceling you, calling you out, coming up against you is a very real fear. But there's something much worse. Not being thought of at all. Here's a question for you to th…
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#170: Disrupting the Coaching Industry with Mark Butler
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Mark Butler has been the CFO for multimillion dollar coaches, small coaches, mid-size coaches, and hundreds if not thousands of businesses. He has seen the reality behind closed doors of big launches, the successes and failures, and in this episode, he shares his unfiltered perspective that disrupts the coaching industry, and challenges the coachin…
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How do you know what you should burn down and what you should double down on? We rarely have a coach that says, let's lay it all out on the table. What if you find yourself marketing towards a group of people only to find yourself with a business that doesn't light your soul on fire? One of the best questions you can ask yourself: if my emotional a…
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#168: How to Not Let Drama Stop You with Kristin Lindell
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Your mind drama doesn’t have to stop you anymore. That’s what my client, Kristin Lindell, learned in her six months in Path to 100K Mastermind - how to have conflicting thoughts at the same time, how to allow her drama to come with her, how to believe she’s a brilliant coach who’s amazing at selling, even when she gets three Nos in a row. Listen in…
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#167: How Feminist Business is Changing the Coaching Industry with Melanie Childers
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Join two feminist badass coaches who are not afraid to call out people who have a lot of wealth, and who are doing damage to others, while they shine a light on the fact that wealth doesn't inherently do the damage, it's the person who is the perpetrator. Women are taking up more spaces at tables of power, and it's only been recently that they are …
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After 10 years of coaching, here's what I know for sure: take credit for the success you have. Do not copy what everybody else is doing. Put everything out there. You do not need to wait until something's perfect before you put it out into the world. Stand on your own ideas, and be different and controversial. Do not spend energy thinking about wha…
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This episode talks about the rooms and spaces we are seeking as coaches, and those that we want to create. We explore the nuances of inclusivity, safety and transparency and non-judgmental, non-hierarchical spaces where coaches can grow the most. Consider this a conversation starter and a guide for what to look for in the coaching communities you w…
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Life coaching has been a thriving industry for years, and it is coming under a lot more scrutiny, and it should. This conversation is through the lens of you choosing a business coach and not getting duped, but for sure be noting these things to look out for if you are doing them yourself. People are struggling, people are suffering. And also there…
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This is the episode that makes under-celebration a thing of the past. Why don't we celebrate in the first place? Why is this a problem? Why aren't we like little toddlers who say, “I'm amazing. Mommy, look, what I did,” as they show you some sort of crayon mess they're so proud of. Where is that energy for the milestones in our coaching business? W…
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How you show up in your life is how you show up in your business and how you show up in your business is how you show up in your life. How your business is doing, and how you talk about your business, how you think about your business, how you feel about your business, how your business is doing, is the story of your relationship. And that story of…
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#161: How to Fail and Feel the Deep Stuff with Krista St. Germain
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Identifying that super-hard emotions are part of being human, our job is to be an advocate for ourselves and our clients, and to witness the humanity that we have. Part of building a business is the allowance and processing of intense emotion, and we don't make it mean that something's gone wrong when that happens, or that somehow we're different, …
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#160: Calling Truth to Shady Business Practices
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We get into online business and there's tons of celebrity entrepreneurs and influencers who have convinced us that it's super easy. "Just follow me, and you're going to be making your money back right away." And also, they say you should be investing every dime you make right back into your business, otherwise, you're asking way too much of your bu…
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#159: 3 Things You Need That My Mama Taught Me
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Today is a special day because it is my mama, Frances Louise Lee's birthday, and I don't know if I've ever had a podcast episode drop on my mom's birthday or when I might again, so I was like, “what a great time to thank my mama for being awesome and celebrate her birthday?” My mom showed me that everything in life can teach you things that you nee…
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#158: Stop Your Stress Cycle with Bryn Bamber
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When your prefrontal cortex, your Gigi brain goes offline, it shuts down because you're simply experiencing too much stress in your business. You logically know that the stress is often self-imposed, but you let negative comments on a post mean something, so it sends you into fight or flight. Trauma Informed Coach, Bryn Bamber joins the podcast tod…
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Get ready to learn a Jedi mind trick that works all of the time to creating the alternate reality of our fricking dreams. When we practice alternate universe belief, our brains don't know the difference between the reality that you we are living, and the reality we create where all the rules are flipped upside down. Everything we've lived by up to …
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#156 Using Matrix Energy When You Have No Clients
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You've done all the things and you believe clients are coming, but right now you're thinking, "but nobody's signing up to work with me!" You're making offers all of the time, and it's so obvious and so clear how to work with you. You're swinging back and forth between complacent energy where you don't want to be the overeager beaver, and then you f…
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Knowing what your sticky thoughts are and that they are sticky is a huge help in and of itself. Not acknowledging them, not shining a light on them doesn't give them less power, and in fact keeping them in the dark gives them more power. The more you try to hide your sticky thoughts, the stronger an influence they will have on how you're showing up…
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Ep #154: Hierarchy, Relationships, and The Maggie Protocol with Maggie Reyes
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Wouldn't it be amazing if you discovered that the coaches you look up to and admire still need to work on beliefs even when the results aren't there? And that even a super-certified coach still sees themself as someone who is constantly learning and growing? In this episode, we dig into this and more with Maggie Reyes, Life Coach and Modern Marriag…
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Ep #153: Clients Don't Pay Your Bills, You Do
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The responsibility of the bills getting paid is on you, not on your client. As soon as you put it on them, it gets into some really icky energy that cuts off all sources of money flowing to you. It's no wonder you worry about being too salesy when your energy is fueled by, "I need you to pay my bills 'cuz I don't know if I'm going to be able to do …
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