CEO to Rainmaker: Monthly small business educational show featuring the subject of finance & loans. Content designed to elevate a small business CEO's financial executive skills. "A rainmaker is an exceptionally talented CEO who can "make it rain" i.e. bring in customer money, on a consistent basis.
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CEO To Rainmaker


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Episode 61#- 2022 year in review, 2023 format changes
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10:23
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Gene provides stats on his very successful first year as a podcast host and shares his new format for 2023 starting in January 909-2300024 evaldez@theloandoctor.loans Support the showBy Gene Valdez
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Episode # 60 How To Get Your Piece of the Government Pie ! w/Abe Xiong
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Gene sits down with Abe Xiong , president of National Government Contractors Assocation Abe explains the process of how small business owners obtain contracts also shares his entrepreneurial journey. abe@govassociation.org 404-955-8080 Support the showBy Gene Valdez
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Episode # 59- There Are A Lot of Different Ways To Make Money w/Rebecca Diamond
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23:16
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Gene sits down with Rebecca Diamond owner of Rebecca Diamond Voice Actor Rebecca has a unique business and and a non traditional business background (theater arts) proving that any type of background will work if you are providing a service businesses want and will pay for. Rebecca shares what a voice actor is , what she does for clients and also w…
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Episode #58 How To Build A Winning Team By Becoming A Better Leader w/Patti Cotton
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23:56
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Gene sits down with Patti Cotton, President of the Cotton Group , a company engaged in the area of leadership and organizational development. Patti is an expert in these two functional areas. During the show Patti shares her thoughts on how small business CEOs can reach the maximum potential of their businesses. Patti has an impressive list of form…
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#57 "It's Time To Make Dust" w/Janet Steiner Former CEO
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26:25
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Gene sits down with Janet Dabek Steiner former CEO of Thoro Packaging, Inc. and currently a motivational key note speaker. Thoro packaging was formed by her father Macy Dabek in 1968 after he moved the family away from the cold winters of New Jersey to Anaheim, Ca. Thoro was engaged in the short run folding carton business. After graduating from hi…
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#56- How to Get Big Bucks When You Sell Your Company w/Wayne Slavitt
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19:25
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Gene sits down with Wayne Slavitt, president of the Primemark Group. Wayne is an expert in the area of maximizing business value and exit planning . He earned his designation as a certified Exit Planning Advisor by the exit planning institute. In addition he is an extensive public speaker and author. He recently penned a new book called "Run It Lik…
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Episode # 55 How I Did It ! The Story of a Poor Mexican Kid from Lynwood , Ca w/Gene Valdez
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In honor of National Hispanic Entrepreneur month , Gene shares his story as to how he made his dream of becoming a successful coach/consultant a reality . Genes parents Edward & Consuelo immigrated from Mexico to southern california in the late 20's and 30s. Gene's family was poor. Gene attributes his success to the grace of god, having a mentor, h…
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Episode # 54- Female Immigrant From Mexico Creates A Multi Million Dollar Business in Just 5 years! w/Angy Lopez
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25:29
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Gene sits down with Angy Lopez, CEO of Angy's Angels Cleaning Service Angy's story is truly inspirational and motivational Angy was a divorced mother with four children who immigrated to the US in 2013 for a better life for her kids. At the time she spoke no english. She went to a community college to learn english and worked three jobs to support …
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Episode # 53- From City Intern to Successful Entrepreneur w/Jonathan Palacios-Avila
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Gene sits down with Jonathan Palacios-Avila, co-founder & currently VP of Marketing and Research of Stratos Fuel Inc. Jonathan of Mexican heritage, founded the company 8 years ago along with his father John who provided guidance and initial capital . Jonathan was only 25 years old at the time. He started thinking about his business idea when he was…
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Episode # 52 Miguels Mexican Restaurant- A Family Success Story w/Javier Vazquez
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Gene sits down with Javier Vazquez, CEO of highly successful Miguel's Mexican Restaurants which was formed by his Mother & Dad over 50 years ago . There are now 22 location, 21 quick serve and 1 sit down with locations in the Inland Empire & Orange County ( 4). Gene discussed with Javier a variety of topics including ; The benefits of working in a …
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Episode # 51 Can You Use Thrift & Spending Money To Pursue Profits In The Same Sentence? w/Tony Reyes
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Gene sits down with Tony Reyes who is an expert in the 24 billion dollar thrift store industry and is now the CEO of the Thrift Store Consulting Group, a company that provides services to meet various social needs such as kids at risk and the homeless. Tony has 35 years experience in the industry Born in Pomona, Calif, as one of nine children , Ton…
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Episode # 50 US Population- Demographics- What Are The Numbers Telling us?
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Gene discusses general population numbers as provided by The US Census, (2019) and the breakdown of small businesses owned by women, all minorities and veterans. This information can be used by listeners to create better sales and marketing strategies and reveals a large disparity of representation by minorities. Also discussed are podcast listener…
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Episode # 49 If It Worked For Albert Einstein, It Will Surely Work For You ! w/Gene Valdez
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Gene interprets a quote of Albert Einstein , " Logic Will Get You from Point A to B. Imagination Will Take You Everywhere " In order for a CEO to be super successful they must spend much of their time imagining what they want their businesses to become in the future. Another term is vision. While logic and processes are important to get the work ou…
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Episode #48 Changing Careers, How To Successfully Pivot ! w/ Shelly Harrison
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Gene sits down with Shelly, CEO of Luminary leaders who started her own business five years ago after a distinguished 25 year banking career. Shelly shares her entrepreneurial journey and best practices which has resulted in a very successful business today. Shellly Harrison, CEO 909-519-3712 luminaryleaders@gmail.com link: https://ceotorainmaker.b…
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Episode # 47 Cyber Attacks, Are Losses Insurable? w/Chris Hodson
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With cyber attacks on the rise and losses mounting, Gene sits down with Chris Hodson a professional commercial insurance broker who gives a general overview of this subject matter and if this risk is insurable and what the cost might be. chris hodson 1949-287-5667 chodson@thebrokerageins.com Link: https://ceotorainmaker.buzzsprout.com Support the s…
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Episode 46-Rainmaker Lingo ! w/Gene Valdez
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One part of being a certified rainmaker is that you have to speak rainmaker language or lingo. Gene outlines twenty five key words and terms and also provides the definitions in the form of a test . Terms discussed included but were not limited to : barriers to entry; boot strapping ; business angels; licensing and vertical integration . This is a …
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Episode # 45 Employee Retention Credits, An Unexpected Source of Cash For You? w/Brad Trangsrud
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Gene sits down with Brad Trangsrud, Associate Director of the Alliant Group. The Alliant Group is a Houston based national tax consultancy firm with over 20 offices in the US. Brad is an expert in the Employee Retention Credit field. Brad has helped small & mid-size businesses claim more than $250MM in credits. Brad provides information on ERC, PPE…
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Episode # 44. If Thomas Edison Can Deal With It, Why Can't You? w/Gene Valdez
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3:22
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Gene, quotes Thomas Edison who said " I have not failed I have just found 10,000 ways that do not work!' Gene interprets the quote that todays CEO will be bombarded with failure but the key is how will they respond to those experiences? gene@ceo2rainmkr.com 909-2300024 www.ceo2rainmker.com Link : https;//ceotorainmaker.buzzsprout .com Support the s…
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Episode 43 -Growth Strategies 360% w/Gene Valdez
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Gene briefly discusses six internal ways you can grow " organically" or " from within . " 1) create a new product/services 2) add new features & benefits to existing product/services 3) sell to different target markets 4) create a more aggressive sales & marketing plan 5) make it easy for customers through technology to pay you 6) consider exportin…
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Continuing Education Can Make All Your Dreams Come True w/Dr. Mike Stull
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Gene sits down with Dr. Mike Stull who heads up The Inland Empire Entrepreneuership Program at California State University - San Bernardino. Mike and his staff have created a new 50 hour educational program called The Catapault Business Network . The program targets CEOs who operate small businesses that want to grow . In addition to the "How To " …
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Episode # 42 How To Value Your Business To Sell! w/Ed Fixen
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Gene sits down with Ed Fixen a Certified Business Appraiser and Broker who is the CEO of Business Quest Brokers. Ed is an expert in the field of Business Valuation. He has sold and appraised over 200 businesses covering a variety of industries . Ed shares the three analytical ways a business can be valued and discusses various ways a business can g…
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Episode # 41 State Government Loans Could Be Yours! w/ Michael Ocasio
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Gene sits down with Michael Ocasio, CEO of the Small Business Development Corporation of Orange County. SBDC-OC operates under the state's public municipal bank called " IBank" ( the California Infrastructure & Economic Development Bank) The SBDC provide many business financing assistance programs including but not limited to financing or guarantee…
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Episode # 40. Business Ideas Are A Dime A Dozen, Businesses Are Not! w/Gene Valdez episode 40
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Gene introduces a new entree to his podcast menu. The name of these episodes is entitled "Brief Insights From The Rainmaker Coach". These episodes are very short , no greater than 4 minutes and the content covers a variety of business education topics. When you have your morning coffee think of them as your "Business Danish or Dougnut". The initial…
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Episode #39- How To Improve Your Negotiating Skills- w/ Aaron Silva
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Gene sits down with negotiations expert Aaron Silva . Aaron is the founder and owner of Paladin-fs, LLC a firm that provides negotiation services for executives of large companies all over the US. Info covered includes; does every negotiation have a winner or loser? what is a haggle? How important is time ? when you should walk away from a negotiat…
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Episode # 38- How To Win The War of Business w/Gene Valdez
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Gene quotes wisdom from Sun Tzu a famous Chinese general and military strategist around 500BC. Using an analogy of being at war with being at "War" in business., Gene discusses the need of a battle plan . The Battle Plan in business is a " competitor analysis" which can be accomplished through the creation of a simple one page competitive grid. gen…
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Episode # 37 Young Entreprenuer On Fire W/ Mike Cachat
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Gene sits down with young entrepreneur, Mike Cachat who stated his current company Jenson USA when he was 16 years old out of his garage with out a formal business education. Some twenty five years later the company is a leader in its industry. The company sells high end bicycles and parts mostly on line . Mike lists four reason for his success, 1.…
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Episode # 36 How To Achieve Work Life Balance as Husband & Wife w/Robert & Kay Lee Fukui
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26:48
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Gene sits down with Robert & Kay Lee Fukui who consult married couples to help them achieve better balance between work and home. The Fukui's reveal during the episode that setting boundaries and conducting weekly planning sessions are two of the key ways for couples to achieve that elusive balance. This is a must listen to episode. The Fukui's con…
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Episode #35- Passion- Why You Need It ! w/Gene valdez
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Passion is a key ingredient in the Rainmaker CEO 's emotional tool box. In this episode Gene itemizes five reasons why, which includes but not is not limited to, the ability to learn, work hard, handle rejection and develop persistence and perseverance. http://. ceo2rainmkr.com Support the showBy Gene Valdez
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Episode #34- The Ultimate Women Business Owner w/Betsy Vavrin
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Gene sits down with Betsy Vavrin, CEO and 100% owner of SMC Marketing . Ms. Vavrin is a devoted advocate of women business owners and as such provides a multitude of services to this niche. Ms. Vavrin's clients are actually banking and financial services companies. She advises these intuitions on what programs they should create to help women busin…
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Episode # 33- Business Succession Planning & The Buy Sell Agreement w/Janise Graham
24:03
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Gene sits down with Janise Graham, CEO of Small Business Style & Entrepeneur's Insurance Services. She recently authored a new book entitled , " Leaving In Style: Business Succession on Your Terms. " Ms. Graham discusses how important it is for a business owner to have a succession plan in place and especially a Buy Sell agreement. Even if you are …
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Episode # 32 How To Manage & Reduce Your Freight Expense w/Mike Blair
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Support the showBy Gene Valdez
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Episode # 31- Business Partnerships , "The Good, The Bad, The Ugly" w/Peter Coye
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Gene sits down with Peter Coye , a business owner with over 45 years experience who has been involved with several businesses involving partners. Peter outlines the good and bad parts of a partnership and what CEOs need to do to avoid picking the wrong partner resulting in a toxic partnership. Peter's contact info: 951-314-3117 petercoye@petercoye.…
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Episode #30- " How to Reduce Your Worker's Comp. Expenses w/Chris Hodson
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23:09
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Gene has a candid conversation with Christopher Hodson who has more than 30 years' experience in the Worker's Compensation space. Christiopher is the owner of The Brokerage a full-service commercial insurance company which is now part of the ALERA Group a national insurance and financial services firm. Christopher outlines several ways a small busi…
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Episode #29: HowTo Get Your Business Into Heaven! w/Gene Valdez
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Gene provides his version of the Business Top Ten Commandments which he developed by interacting with successful rainmakers for over 45 years. CEOs who adhere to his ten commandments stand an excellent chance of having their businesses enter the pearly gates of "Business Heaven"! Support the showBy Gene Valdez
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Episode #28 Commercial Banking 101 w/Keith Cerwinski
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18:56
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Gene sits down with Banker and Regional EVP of American Business Bank , Keith Cerwinski. Keith provides an a summary of the commercial banking industry touching upon several topics such as how to get a loan approved, the role of the federal government and future trends to look for. Support the showBy Gene Valdez
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Episode # 27 : Achieving Long Term Success! W/Christina Coulourides
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22:18
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Christina Coulourides, affectionately known as "The Wine Lady" is the Founder and President at Plume Ridge Wine Import and Whole Sale and has been involved in the wine industry for nearly 40 years! Christina has developed numerous successful national brands and skillfully sources high-quality hard-to-find wines for major national retailers, hotels,…
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Episode #26 Key Performance Indicators, "KPIs" , W/Gene Valdez
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FINANCIAL LITERACY MOTH SEASON FINALE! In honor of April being National Financial Literacy Month, Gene hosts Part 4 of a 4 part practical guide that CEOs can use to make their businesses healthier, stronger, and sustainable over a long period of time. -WHAT YOU'LL LEARN- WHAT IS KPI OR KEY PERFORMANCE INDICATORS HOW TO LEVERAGE KPI'S TO IMPROVE YOU…
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Episode # 25. Commercial Loan Strategies w/Gene Valdez
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In honor of April being National Financial Literacy Month, Gene hosts Part 3 of a 4 part practical guide that CEOs can use to make their businesses healthier, stronger, and sustainable over a long period of time. -WHAT YOU'LL LEARN- TYPES OF LOANS STRATEDGIES ON HOW TO OBTAIN LOANS "National Financial Literacy Month is celebrated in April, which is…
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Episode # 24. How to Become A Great Cash Flow Manager w/Gene Valdez
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In honor of April being National Financial Literacy Month, Gene hosts Part 2 of a 4 part practical guide that CEOs can use to make their businesses healthier, stronger, and sustainable over a long period of time. -WHAT YOU'LL LEARN- HOW TO BECOME AND AWSOME CASHFLOW MANAGER! "National Financial Literacy Month is celebrated in April, which is a grea…
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Episode # 23.Financial Literacy for Business w/Gene Valdez
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In honor of April being National Financial Literacy Month, Gene hosts Part 1 of a 4 part practical guide that CEOs can use to make their businesses healthier, stronger, and sustainable over a long period of time. -WHAT YOU'LL LEARN- 1) Basic Financial Terminology 2) Roles and Responsibilities of a financial department 3) Basics of how finance works…
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Episode # 22. Business Model Your Way to Success w/Gene Valdez
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In this episode, Business Coach Gene gives you a step-by-step guide in putting together a proper and compelling business model, as well as how to update your business model if there are changes in your business landscape to help you survive and thrive in the long term. "A compelling business model is CRITICAL to a firm's ability to succeed both in …
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Episode # 21. Branding Through Content Creation and Marketing Ft. Joan Burke Stanford
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Gene sits down with Joan Burke Stanford of Jazzy Pen Communications to discuss brand building through content creation. Joan Burke Stanford is a trained journalist with more than 20 years of writing and editing experience. Jazzy Pen Communications helps business owners and service-based entrepreneurs brand themselves, market their companies and att…
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Episode #20-How To Make Your Employees Think Like an Owner! W/ Dr. Mike Stull
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Gene sits down with Dr. Mike Stull to discuss thinking like and owner. Dr. Mike Stull is the Director of the Inland Empire Center for Entrepreneurship (IECE) at California State University, San Bernardino (CSUSB). He also serves as Interim Director for the School of Entrepreneurship in the Jack H. Brown College of Business and Public Administration…
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Episode #19- Achieving Business Results Through Neuro-Linguistic Programming ft. Carrie Prado
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Gene Sits down with Business Advisor and Coach Clear Blue Capital Groups' own Carrie Prado, to get an intro in Neuro-Linguistic Programming or NLP. -WHAT YOU'LL LEARN- The Basics of Neuro-Linguistic Programming How NLP is utilized. Benefits of using NLP in the workplace. CEO To Rainmaker is a weekly small business educational show dedicated to elev…
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Episode #18- IT and Cyber Security w/ Ryan Kincer
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28:18
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Gene sits down with Ryan Kincer, founder of Keen IT services. Keen IT Services specializes in a wide range of services, including tailored IT services and solutions for small and medium businesses and their owners in Orange County and Riverside County. -WHAT YOU'LL LEARN- 1) What is the current definition of IT, and what does it include 2) What Bus…
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Episode #17- Fail your way to Success. w/Gene Valdez
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Gene discusses a famous quote attributed to Dr. Ronald Niednagel about failure. CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow https://ceotorainmaker.com https://ceo2rainmkr.com https://www.facebook.com/Ceo2rainm…
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Episode #16- 7 Steps to Create Desired Results w/ Bodine Balasco
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19:37
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Gene sits down with one of America's top motivational keynote speakers; Bodine Balasco. Where they discuss Bodines breakthrough 7 Step Strategy for Creating Desired Results. Bodine was Named One of the Top 21 Speakers for the 21st Century by Successful Meetings Magazine. Through years of research into the dynamics of human creativity and achievemen…
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Episode #15- Basics of Intellectual Property with Rick Finkelstein
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Gene discussed the basics of Intellectual property with Patent Lawyer Rick Finkelstein and discusses all things Patents, Copyright and Trademarks Oh My! Rick Finkelstein is a Patent Attorney and owner at RC Trademarking Company LLC based out of Brookfield CT. https://www.linkedin.com/company/rc-trademark-company-llc/ -WHAT YOU'LL LEARN- 1. What qua…
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Episode #14- Advertising Without Spending Much Money w/ Lou Desmond
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The one and only Lou Desmond gives insight on how to create awareness for your brand without breaking the bank! -YOU'LL LEARN- 1) How Lou used "Stunt PR" to get free press 2) How to leverage social media, advantages, and disadvantages 3) Best practices for how to advertise your company as a small business owner Lou Desmond is a public relations pro…
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Episode #13- Successful Growth Strategy w/ Hilda Kennedy
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AmPac Business Capital CEO Hilda Kennedy sits down to discuss her journey and inspire business owners to a successful growth strategy. CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow https://ceotorainmaker.com htt…