show episodes
 
The Cloud Consultants Show with Paul Higgins is packed with practical sales strategies to scale your Cloud Consulting Business. Paul brings you global experts from multiple cloud platforms including SalesForce, Microsoft, HubSpot, Zoho, Asana, ClickUp who have cracked the code to accelerate sales. Paul's solo shows combining his 29 years of business experience including 18 years at Coca-Cola and successfully scaling and exiting his Cloud consulting business. If you are a Cloud Consultant, te ...
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show series
 
Episode Overview Do you ever feel like you're the bottleneck for delivering results in your business? Don’t worry. You are not alone. This is a common challenge faced by business owners. And in this solo episode, I will share the 1:3:1 rule - a simple and effective approach to problem-solving. It involves identifying one problem, developing three p…
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Episode Overview Cold email is dead - Listen as Alex debunks this myth and talks about the effectiveness of cold email outreach. He also shared his experiences of successful cold email campaigns and emphasized the importance of tailoring emails to specific individuals and targeting the right decision-makers. About Alex Berman Alex is the Founder of…
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Episode Overview If you have thought about launching an app on the Salesforce App exchange or are in the process, this podcast is for you. Andi covers: Why use an outsourced dev team for app development Different types of apps - hybrid and native How to get the best out of Indian developers How Artificial Intelligence and Machine learning will deve…
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Episode Overview It is not your fault if you have so much going on in your business and nothing seems to be working. And it is not because you don't have the time to change it. It is because you are working on the wrong things. How do I know? Because I was you. In this solo episode, I share my experience of working on the wrong things in my cloud c…
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Episode Overview Are you struggling to find high-quality leads for your SaaS platform? If so, you won't want to miss this episode! Our guest, Patrick, saw a gap in the Salesforce ecosystem where end clients found it difficult to match the 5,000 Independent Software Vendors (ISV) and 2,300 Consulting Service Partners to their problems needing solvin…
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Episode Overview Gaining new talent is challenging for you as a Cloud Consulting Business owner. Matthew has an innovative way of solving this. In my interview with Matthew, he talks about: Who is the next generation of talent How to source them How to develop their soft and tech skills About Matthew Peng Matthew Peng founded Business Continuum, pr…
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Episode Overview I speak to about 5 cloud consultants daily from across the globe, typically from Salesforce, HubSpot, and Zoho (but not limited to them), and ask them what is working and not working in their quest to scale. And the common theme I get is YOUTUBE. So in this solo episode, I talk about how you can use Youtube to grow your Cloud Consu…
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Episode Overview If you struggle to have consistent cash flow in your Cloud Consulting business, this interview is for you. Shell talks through the benefits of specialization as a Salesforce partner. He covers; How he builds consistent leads from Salesforce and how to get to the front of the co-sell queue. His learnings are from building a youtube …
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Episode Overview Dan is passionate about HubSpot and their users. He works for Impulse Creative, a 50-person HubSpot Agency that delights the SME and mid-market space. Dan gives his perspective on why Impulsive Creative has grown. He covers How to use inbound to grow your agency The value of reviews on your partner directory and some cool scripts t…
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Episode Overview Many business owners often try too many tactics to fix their problems when the answer is right under their noses. Most of the time, getting help can be a simple yet effective growth hack. In this episode of the Cloud Consultants Solo Show, I talk about a Cloud Consulting Business Growth Hack that may seem too good to be true but ca…
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Episode Overview If you want to generate more leads to bring needed cash flow into your Cloud Consulting business - this is for you. Massimo outlines going from failure to success using Linkedin Outreach for his Cloud Consulting business. In particular, he covers; Why, how, and the value of picking a niche How to customize messages How to leverage …
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Episode Overview The growth of the HubSpot ecosystem is well documented. It continues to go more upmarket. Jens and the team at Kaksio Labs are at the forefront of this growth. In the interview, Jens covers; How to build three legs to a HubSpot business - Consulting, Product, and Implementation How to build a relationship with HubSpot Pros and Cons…
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Episode Overview As the leader of your business - people are your greatest asset. You know how hard it is to find top talent. Even harder to keep them. There are many reasons why people leave their jobs, but research has consistently shown that the number one reason is usually related to their relationship with their immediate Leader. In other word…
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Episode Overview Robin was like most Salesforce partners that started their business doing small projects, hoping it would turn into more work. Great for acquisition but not great for partner profitability. After testing different business models, Robin now runs his Salesforce Platinum business predominantly based on a managed service fee - fixed m…
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Episode Overview Getting stuck in your business is common - we have all been there, and many of us are still there. But how do you get unstuck? One way is self-accountability. For the very disciplined, this can work. For many, group accountability is more likely to work. This is where Tanya shines. In the interview, she goes through the GRIT model …
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You rely on your SaaS partner to provide projects, but they don’t always come when you want them. You know, saying no to projects could, at best, lose your income and, at worst, stop you from getting future projects. So you take them on, knowing it will put pressure on your top talent. This can result in them feeling overwhelmed, stressed, and some…
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Episode Overview I can't remember who said it, but someone once said everything is negotiable. Therefore improving your negotiation skills is a plus. And this is why I bought one of the world's leading experts on negotiation for you. Mark dispels the myth that negotiation is about Win/Win. Then covers the 3 essential habits to be a better negotiato…
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Episode Overview Are you constantly getting pulled back into client work and quality control in your services business? Are you at the end of the escalation process for most things in your business? Well, you need to hear what Juliana has to say. In our interview, we cover three ways to work ON your agency. Hiring the right managers Having the righ…
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The other day, I was at the gym and wanted to move from supporter weights to free. I went and grabbed a personal trainer and asked her if she could help. She asked me what I wanted to achieve, what I was currently doing, and how committed I was to the training. And then she gave me one new exercise. She demonstrated it and then asked me to teach he…
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Episode Overview Learn the secrets of growing a full-service marketing agency and HubSpot partnership from a world-renowned mountaineer. Steve merged two agencies into one to service SMB businesses on the West Coast of Canada. In our interview on the Accelerate Sales Podcast, Steve lays out his strategic intent and why it makes everything easier. H…
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Episode Overview You're in the business of growing your own business. Barry successively grew his business by 600%, and in this podcast interview, he shares his 3 most critical steps. Value of picking a niche The three legs of the stool to a successful cloud consulting biz What marketing activities work Barry’s background Barry is a Leader in hi-te…
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In this episode, I talk through the change in podcast name from Accelerate Sales to Cloud Consultants. I want to let you know about an exciting brand change for the podcast Ep 461, on 7 April 2023, we will be rebranding the podcast from Accelerate Sales to Cloud Consultants show Why the Change? 2022 niched down to cloud consultants Built Cloud Cons…
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Episode Overview Most of you are selling B2B services, and I'll be very surprised if your audience isn't on LinkedIn. At last count, around 800 million people were active on the platform. It makes sense to leverage, and it makes even more sense, given it is free to do so. The next question is how you do it and how you do it well. In my interview wi…
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Episode Overview Are you drowning in work? Are you at the same time helping your clients to solve the same problem? In my interview with Nick, we go through his three-step framework - CPR - a way of improving team efficiencies. The framework is the cornerstone behind his latest book; Come up for Air How teams leverage systems and tools to stop drow…
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In this episode, I share my learnings from coaching cloud consultants to help you accelerate your sales. When I meet a consultant for the first time, I ask them, "Why do you do what you do?" I get the answers like “I love to help people with technology,” “I love solving complex problems,” “I love running my own business,” “I love leading a team of …
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In this solo podcast, I talk about one common sales mistake I see cloud consultants continually make all the time. What do you think it is? If you said you do not understand the client - you are right. Hang on a minute, Paul. Isn't that a little obvious? As I say in the podcast, common sense is not always that common. In the podcast, I cover specif…
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Episode Overview You know how hard it is to run a service-based business. You might be considering a move from services to consulting, My interview with Daniel is perfect for you. He talks through his life-changing experience to make it easier for you. He also shares valuable tips as an EOS implementor for agencies. Daniel’s background Daniel Moshe…
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If you aren’t using Linkedin to gain more leads, then you are missing out big time. But you didn’t need me to tell you that. What you do need is an expert who tells you how to do it. Guillaume covers: Why LinkedIn automation is safer than manual Benchmarks for acceptances and replies and how to get them Linkedin 4-5x more replies than email Guillau…
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Hello, I'm Paul Higgins, and welcome to Accelerate Sales solo podcast episode number 445 Today's topic is Start the year with less If it is your first time, welcome. I share my learnings from mentoring cloud consultants - typically 10-15min max. Check out past shows - search Accelerate sales and try the interview shows. If you love what you hear, p…
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40-60% of deals are lost due to no decision. This is typically after a purchase journey with you, demos, legal - the whole lot, and they still don’t make a decision. Taking a large amount of time on both sides. They have stated the status quo is not good enough, but nothing ends up happening. You need 2 playbooks - one for the status quo and one fo…
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If you are doing services and have an idea to productize it, this is the podcast for you. We cover: Change from service to product funded by a client. How to leverage Sales Force to build a vertical solution. Changing B2B sales and how to adapt. Tom Burton has over 30 years of experience helping forward-thinking businesses (ranging from startups to…
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Is SEO right for your business? Believing that every business needs an SEO strategy is one of the reasons many business owners have a bad experience with SEO. It all comes down to your customer acquisition strategies, sales cycle, and whether your customers are looking for your solution on Google. Farzad Rashidi is here today to help you figure out…
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This is the last solo show of the year, so I want to go through the key podcasts of 2022 and the outlook for 2023. We aired 68 podcasts, so I will only cover my favorites of the year. In these episodes, we had amazing guests and covered topics from LinkedIn outreach, personalized video, how channel partners can grow sales, how to improve your deliv…
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Increasing your prices by 5-10% to keep up with inflation is not the type of price adjustment that will reposition your company and set you up for successful growth. In this episode, Mandi Ellefson will explain in detail how to increase your fees by 50-200% by attracting an entirely different kind of client. All you have to do is be very intentiona…
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When the economy is strong, you can rely on referrals from your network and SaaS platform to grow your revenue. However, when it goes the other way, you have to work harder for sales. I don't have to spell out to you that the current global economic headwinds are massive. What was easier has now become harder. Many of the factors are uncontrollable…
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If you don't understand the kind of outbound process your organization needs, you need to listen to this episode. Antoine Marsden, who helps business owners to accelerate sales revenue, is here to explain why outbound is a huge developer of mid to long-term pipelines. Crafting your message, getting it out there, and creating a list of people potent…
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When working with a SaaS partner, building a relationship with your direct reps will return in the form of more new business. Why? Omi Diaz-Cooper, a marketing genius with 25 years of experience, is here to paint a clear picture of how to use partnerships to close sales earlier. Her approach is to let the direct reps know you're well-versed in a sp…
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Did you hit your sales targets last week? If you don't have a weekly target, don't worry because that's more common than you think. At Coca-Cola, I was taught to break annual targets into cases sold for the day because that's how you can only impact the actions for today, not the future. But if you want to scale your business, you should know the a…
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Today, 75% of world trade flows indirectly. Things are changing, industries are progressing, and the world is becoming embedded. Jay McBain is here to share his perspective and predictions on the partner ecosystem future based on a ton of research he has made. In Jay's words, the ecosystem has always been around us, just not at the scale. But SaaS …
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Creating a business with an exit plan in mind will only help you build a healthy business, even if you don't ever sell. It's basically a business strategy that makes you keep the operational and financial side of the company in order and create solid marketing and sales engine. But let Lorne Kaufman tell us from his experience what lessons he learn…
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I work with many cloud consultants daily, and two key problems come up in almost every conversation: They don't have enough clients, and they can't find good team members. Does that sound like you? In this episode, I will cover the second one and show you how to use staffing companies to continually recruit the best talent around the world. Links 4…
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Most business owners believe that sales is their problem when it's actually just a symptom of poor and unclear messaging. What is messaging, then? In this episode, Karthik Vijayakumar explains what messaging really is and how the right words can help you convert sales. All you need to do is tell people what you do for your audience and how you help…
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In this episode, Nick shares how creating an audience helped build two businesses in parallel: The consulting side of things and the thought leadership. Both feed leads to each other, in addition to those coming from partnerships. But how do you leverage those partnerships to get more leads? From his experience, it's all about being strategic. You …
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While your role is to help clients to avoid mistakes, it can be much bigger. Clients often underestimate the potential of their business, but you are there to help them think bigger. How can you do that? In this episode, you will learn about the helicopter view and how that helps you think bigger for your clients. But most importantly, the value fo…
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It's a fact that the partner industry is changing and will consolidate in the next few years. The question here is, what are you doing to keep up to remain relevant? Doug Wendt is on the show to share his perspective on the evolving partnership ecosystems. Doug is the Co-Founder, senior partner, and Chief Growth Officer at Wendt Partners, an Elite …
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The channel reseller model is dying quickly, which makes us rethink everything we know about partnerships and ecosystems. In today’s episode, Des Russell, Chief Partnership Officer at Partner Elevate, explains why you should take ownership of moving your business forward and not rely on your vendor to get leads. You will learn how the vendor/partne…
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As a business owner for 11 years, out of revenue, profit and cash flow, I lost more sleep over the last one and sometimes I still do. I don't miss that feeling when you have taxes or payrolls to pay and no cash in the bank. Or you want to go and invest in an expert that you know will help you grow, but you just don't have the cash in the business t…
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Starting a marketing agency is challenging, but everything gets easier when implementing the right systems and procedures for you and your clients. In this episode, Clodagh S. Higgins shares her insights on how to build a happy and healthy agency. She is a business coach and consultant for digital marketing agencies and an ex-HubSpotter who helps o…
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Businesses of all sizes and industries have one problem in common: Marketing. And that’s why they bring in someone externally to help them build their marketing strategy. In this episode, Alisha Conlin-Hurd, co-founder at Persuasion Experience, helps businesses to increase conversions and scale their systems by uncovering what their target market r…
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There are typically four ways to generate revenue in your cloud consulting business: Referrals, SaaS vendors, outbound and strategic partners. In this episode, Paul goes deeper into how to self-generate outbound leads. You will learn some of the common challenges cloud consultants face when generating high-quality leads, three steps to solving them…
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