Best Facebookadvertising Podcasts (2023)

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Perpetual Traffic

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Facebook Ad Auction Insights: 3 Nuggets to Enhance Performance 20:24

14h ago20:24

20:24

Welcome to another episode of Perpetual Traffic. We're diving back into the archives, revisiting three pivotal episodes centering on the mechanics of Facebook's ad auction technology. This technology plays an instrumental role in pinpointing the highest valued audience for your campaign. Sure, manual testing serves its purpose initially, but as we …

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The Blogger Genius Podcast with Jillian Leslie

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How Will AI Impact Blogging, Traffic, and Ad Revenue? 52:17

3d ago52:17

52:17

In this episode, I had the pleasure of interviewing John Clyman, the Executive VP of Engineering at Raptive (formerly known as AdThrive). We had a fascinating conversation about the impact of AI on blogging, traffic, and ad revenue. We delved into the potential benefits and risks of AI, and how it can help bloggers create better content and reach a…

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Next Level Facebook Ads Podcast

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EP 317: How Much Should Your Facebook Ad Budget Be? 17:26

3d ago17:26

17:26

In this episode, I talk about Facebook Ad budgets. So many people ask me how much they should be spending and whether certain amounts are enough so in today's episode, I teach you how I go about choosing the right budget for Facebook Ads. Website: https://philgrahamdigital.com

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Perpetual Traffic

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How AI & AI-Powered Ads Will Completely Transform Your Marketing 46:41

4d ago46:41

46:41

In this episode of Perpetual Traffic, Ralph and Kasim discusses the impact of Google's use of AI in delivering content and answers to users. They highlight the potential consequences for content creators if Google begins using their own AI to deliver course content, potentially leading to a decline in content creation. They also raises the possibil…

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Shiny New Object - a Marketing Podcast

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Episode 215 / Amit Thard / GE Healthcare / Director of Omnichannel Strategy 18:16

5d ago18:16

18:16

Dive into the world of AI and data-driven marketing with Amit Thard, Director of Omnichannel Strategy at GE Healthcare, as he shares how we're just scratching the surface of AI's potential in marketing. In this episode, Amit compares the current AI craze to the early days of the internet, emphasizing the importance of learning about it to gain a co…

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Perpetual Traffic

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2 Things That Are Wasting Your Google Performance Max Budget 13:25

8d ago13:25

13:25

In the Perpetual Traffic nugget episode, Ralph is joined by John Moran who discusses the importance of effectively utilizing P Max, a type of advertising campaign. John highlights the significance of identifying the starting point for P Max and advises against overspending on ineffective keywords and remarketing to existing customers. He emphasizes…

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Shiny New Object - a Marketing Podcast

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Episode 214 / Nina Ntatidou / PayPal / Global Lead Management 16:39

10d ago16:39

16:39

Dive into what makes marketers succeed at all ages with Nina Ntatidou, Global Lead Management at PayPal, as she shares her journey from an economics background to the world of marketing in our latest podcast episode. 🚀 Learn why diversity in skills and backgrounds is the secret sauce to success, and pick up valuable tips on gaining experience and b…

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The Blogger Genius Podcast with Jillian Leslie

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Writing An Ebook Is Easier Than You Think: Step-By-Step Guide 16:05

10d ago16:05

16:05

Welcome to the latest episode of The Blogger Genius Podcast! I'm your host, Jillian Leslie, and today I'm going to be talking about the amazing benefits of creating and selling ebooks using ChatGPT. If you're looking to create an ebook, I've got you covered. In this episode, I'll be providing you with a roadmap for creating an ebook that will help …

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Next Level Facebook Ads Podcast

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EP 316: My Hot Facebook Video Ad Formula For Mid 2023 11:25

10d ago11:25

11:25

In this episode, I share my hot Facebook and Instagram video ad formula for mid 2023. Too many people are running bad video ads that cost them money, learn what I recommend instead and start creating great video ads! Website: https://philgrahamdigital.com

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Perpetual Traffic

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Top Ways Your PPC Spend is Being Wasted with John Moran 1:17:09

11d ago1:17:09

1:17:09

In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing t…

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Perpetual Traffic

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[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 31:02

16d ago31:02

31:02

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the…

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The Blogger Genius Podcast with Jillian Leslie

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Starting a Paid Membership is Easier than You Think: Step-by-Step Guide 35:38

17d ago35:38

35:38

In this solo episode of The Blogger Genius Podcast, I share how to start an easy paid membership for your online business. I discuss the benefits of having a paid membership, how to set one up, and the necessary tech you need. I emphasize that you do not have to be an "expert" to start a paid membership, and suggest using platforms that people are …

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Next Level Facebook Ads Podcast

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EP 315: Facebook Retargeting Ads Made Simple: My Powerful Strategy 22:33

17d ago22:33

22:33

In this episode, I share my powerful retargeting strategy for Facebook and Instagram Ads. I share many of the different retargeting audiences I create AND some Ad copy angles you should be using as well. Retargeting with a clear strategy can be a total game changer. Website: https://philgrahamdigital.com…

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Perpetual Traffic

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[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months 53:18

18d ago53:18

53:18

In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This ma…

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Shiny New Object - a Marketing Podcast

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Episode 213 / Azeem Ahmad / ASSA ABLOY Group / Digital Marketing Lead 34:39

19d ago34:39

34:39

In the latest podcast episode, Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, discusses the importance of genuine diversity and inclusion in marketing. He highlights the pitfalls of companies treating diversity and inclusion as a one-month-a-year initiative rather than an integral part of their brand strategy, and warns that not all claim…

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Perpetual Traffic

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How We Got a 22% Drop in CPA & a 50% Increase in New Donors Using Content First 40:56

22d ago40:56

40:56

In this episode of Perpetual Traffic, Ralph and guest Kobi Topaz explore the strategies for optimizing conversions in blog posts by combining content and pitch effectively. They discuss the various objectives for meta platforms and the importance of high-quality content and long-term content strategies. The hosts also address challenges related to …

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The Blogger Genius Podcast with Jillian Leslie

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Get Paid What You're Worth and Grow a 6-Figure Biz 46:36

24d ago46:36

46:36

In this episode of The Blogger Genius Podcast, I'm interviewing Kathleen Celmins coach and creator of The Well Paid Expert, about how to get paid what you're worth and grow a 6-figure business by selling high-ticket digital products and services. We discuss the importance of diversifying your income streams and leaning into your expertise to future…

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Next Level Facebook Ads Podcast

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EP 314: My Ultimate 3-Step Facebook Ads Funnel 17:53

24d ago17:53

17:53

In this episode, I share my ultimate 3-step Facebook Ads and marketing Funnel as well as some cool news about AI and Facebook Ads. Website: https://philgrahamdigital.com

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Perpetual Traffic

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How Much Should You Spend on Digital Advertising? 39:26

26d ago39:26

39:26

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understan…

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Shiny New Object - a Marketing Podcast

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Episode 212 / Thiago Gomes / Meta / Product Marketing Lead - EMEA 22:32

25d ago22:32

22:32

Thiago Gomes is the Product Marketing Lead for EMEA at Meta (Facebook), where he champions diversity - his Shiny New Object. Having moved and worked from South America to the US and now across EMEA, Thiago knows first hand the importance of diversity and inclusion in creating strong teams, understanding customers better, and driving innovation. Lis…

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Perpetual Traffic

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[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck 45:55

29d ago45:55

45:55

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Aleric Heck to discuss strategies for leveling up your digital marketing game. They explore the winning formula of value ads that combine a hook, education, and a call to action. Effective hooks such as case studies, education, and questions are highlighted. The episode delves into…

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The Blogger Genius Podcast with Jillian Leslie

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The Wild West of AI in Affiliate Marketing 51:46

1M ago51:46

51:46

In this episode of the Blogger Genius podcast, I interview Jeannine Crooks, an affiliate marketing expert from Awin. This is Jeannine's third appearance on the show. We discuss the impact of AI on blogging, the importance of being an expert in your niche, and easy-to-implement strategies for promoting affiliate products. Jeannine emphasizes the imp…

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Next Level Facebook Ads Podcast

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EP 313: Maximize Ad Spend: 4 Small Budget Tips For Facebook Ads 10:35

1M ago10:35

10:35

In this episode, I share 4 impactful tips and strategies to help maximize small Facebook Ad budgets and Ad spend. This stuff is powerful so you don't want to miss it! Website: https://philgrahamdigital.com

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Perpetual Traffic

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Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck 51:17

1M ago51:17

51:17

In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept w…

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Shiny New Object - a Marketing Podcast

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Episode 211 / Eka Vankova / Experian / Product Marketing & Proposition Lead 21:03

1M ago21:03

21:03

This week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead. Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can mach…

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Perpetual Traffic

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10 Proven Perpetual Traffic Nuggets for Driving More Traffic 16:32

1M ago16:32

16:32

Are you struggling to create engaging content that resonates with your audience? Look no further than the Perpetual Traffic podcast! In this episode, we share valuable insights on how to create native content using the "Love Sandwich" technique, the importance of using hashtags for effective social media targeting, and creating entertaining and inf…

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The Blogger Genius Podcast with Jillian Leslie

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Harnessing Virtual Summits to Grow Your Brand and Profit 40:48

1M ago40:48

40:48

In this episode of the Blogger Genius Podcast, my guest this week is online entrepreneur, Destini Copp. We delve into the world of entrepreneurship and digital products. Destini has started three different businesses, including one that helps people create and sell online courses. In the episode shares her journey and insights with me. We discuss t…

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Next Level Facebook Ads Podcast

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EP 312: Mastering Facebook Ad Metrics & Measuring Success 20:14

1M ago20:14

20:14

In this episode, I share part of our secret sauce on how to measure your success when it comes to Facebook and Instagram Ad data and metrics and I teach you guys how we do it. This is valuable stuff, don't miss out! Website: https://philgrahamdigital.com

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Perpetual Traffic

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How an eCommerce Brand Scaled From $1K to $15K/Day with Molly Pittman 46:46

1M ago46:46

46:46

Join Ralph and Kasim on this episode of Perpetual Traffic, as they catch up with Facebook advertising expert Molly Pittman. Molly shares her journey in the industry, including launching an agency and utilizing advertorials for scalability. She also provides tips on using pre-sell articles, creating short landing pages, and affiliate links for gener…

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Shiny New Object - a Marketing Podcast

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Episode 210 / Lucrèce Sicat / Amazon / Head of Creator Marketing, Europe 28:04

1M ago28:04

28:04

For any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever. This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has specialised in …

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Next Level Facebook Ads Podcast

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Bonus EP: Facebook Earnings & Users Are Great For Advertisers 4:38

1M ago4:38

4:38

In this short bonus episode, I share some of what we learned from Meta's earnings report on April 26th 2023 including the staggering number of daily and monthly active users. This is amazing news for advertisers! Website: https://philgrahamdigital.com

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The Blogger Genius Podcast with Jillian Leslie

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Monetize Your Passion through a Successful Membership 43:38

1M ago43:38

43:38

In this episode of the Blogger Genius Podcast, host Jillian Leslie, interviews Summer Hammons, the founder of Hammons Nest, a crafting blog, on how she started her successful membership. Summer shares her journey of starting as an activities and marketing director at an assisted living facility, opening a brick-and-mortar store, and transitioning t…

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Next Level Facebook Ads Podcast

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EP 311: 5 Facebook Ad Mistakes That Can Cost You Money 14:25

2M ago14:25

14:25

In this episode, I share 5 big, and very common Facebook and Instagram Ad mistakes that can cost advertisers money. Avoiding these mistakes can make a huge difference when it comes to running Ads so make sure to check out today's show. Website: https://philgrahamdigital.com

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Perpetual Traffic

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How Google’s Big Tracking Decision Will Affect Your Business with Frederik Boysen 1:05:47

2M ago1:05:47

1:05:47

In this episode of Perpetual Traffic, Ralph and Kasim are joined by Frederik Boysen to discuss strategies for optimizing digital marketing campaigns and acquiring new customers. They stress the importance of using first-party data to improve customer match, understanding the cost to acquire a customer, and tracking the consumer journey across devic…

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Perpetual Traffic

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The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo 55:33

2M ago55:33

55:33

In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywrit…

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The Blogger Genius Podcast with Jillian Leslie

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AI-Driven Content and the Future of SEO 47:57

2M ago47:57

47:57

In this episode of the Blogger Genius Podcast, Jillian Leslie interviews Steve Wiideman about the impact of AI, especially for bloggers and content creators who rely on SEO for traffic. They discuss the use of large language models like Chat GPT and BARD, and how they can affect search rankings and content creation. They also talk about the potenti…

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