show episodes
 
Perpetual Traffic is a semiweekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. The show is produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media b ...
 
Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real ...
 
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, s ...
 
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show series
 
Who doesn’t want to grow an online business fast? In today's rebroadcast episode, I’m interviewing online social media coach Kim Garst, and we're talking about monetizing. Her strategy is all about clarity. How can you communicate your message with simplicity. She's also a big fan of showing up live on video, even if it's uncomfortable because it's…
 
In this episode, I share the blueprint from one of our "Unicorn Facebook Ads" that is crushing it for a client in an industry where the average cost per action is $12-$15 per action, this unicorn Ad is generating leads in the $1 range from a high quality audience and blowing away everyone's expectations. Learn how we did it in today's episode. Webs…
 
Listen in to hear Ralph and Kasim's favorite tools to use in their business! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Acquire, Engage, Expand, Reactivate - GetEmails 7 Levels of Scale workbook Get Roland’s book, Zero Down, FREE Register for our free Founders Board workshop Thanks so much for joining us this week. Want to subscribe t…
 
This week we speak to Conor Byrne who work on developing Indeed.com in emerging markets, namely EMEA, Australia, India, SEA, Brazil and Mexico. He gives us some top marketing tips including how to be remarkable and shares his Shiny New Object: iterative ideation. Find out why agencies and clients should work closer together and how better communica…
 
Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions. Get Adam's Killer Moneyback Offer OUR PARTNERS: Get a Free Month of Blogs from BKA Content Acquire, Engage, Expand, Reactivate - GetEmails 7 Levels of Scale workbook Get Roland’s book, Zero Down, FREE Register for our free Founders Boar…
 
What are secret ways to monetize your blog that you need to know? I am interviewing Christina Hitchcock, and Corinne Schmitt, the two women behind The Smart Influencer. They coach bloggers and online entrepreneurs to work smarter and grow their businesses. In this episode, we take a high-level view on all the secret ways bloggers monetize and what …
 
This episode is part 2 of a 2 part series that dives into the 6 keys of ethical persuasion, taken from Dr. Robert Cialdini's Influence book. We not only cover keys 4, 5, and 6 in this episode, but most importantly, how you can use and leverage these keys in your Facebook and Instagram Ads. It's been an unfair advantage for us for a long time and I …
 
Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions. Get Adam's Killer Moneyback Offer OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down, FREE R…
 
Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down, FREE Register for our free Founders Board workshop Thanks so much for joining…
 
What Is this new SEO surround sound strategy? I’ve got my good friend, Alisa Meredith, back on the show to talk about it. Alisa now works at SEMrush, a tool used by online businesses for SEO and content marketing. The "surround sound strategy" is all about being where the conversation is already happening in your niche. You can use SEMrush to help …
 
This episode is part 1 of a 2 part series that dives into the 6 keys of ethical persuasion, taken from Dr. Robert Cialdini's Influence book. We not only cover the first 3 keys in this episode, but most importantly, how you can use and leverage these keys in your Facebook and Instagram Ads. It's been an unfair advantage for us for a long time and I …
 
On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads! OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics 7 Levels of Scale workbook Get Roland’s book, Zero Down, FREE Find out your Leadership Trust Score at Ready…
 
Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performa…
 
Today, I’ve got Josh Elledge, from Up My Influence, on the show, and we are talking about how to up your price. What we really talk about is how to value yourself. If you've ever wondered how people sell those high ticket items, like coaching packages, services, products, etc., Josh shares all the secrets. Much of how it's done is by building relat…
 
Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8! Our Partners Conversion Fanatics BKA Content Solutions 8 - The Best Google Ads Agency In The World DigitalMarketer | Marketing Tools & Training Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d…
 
As the Senior Consumer Insights Manager at Danone, Travis Gordon helps the marketing teams make decisions oriented around the consumer, with product research and innovation, as well as advertising and communication tactics. Through his work, he's come across his Shiny New Object: neurological research, where consumers are tested for their reactions…
 
Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet. Don't forget to join his Free Quiz Funnel Masterclass Resources Mentioned Free Masterclass Front Row Dads Our Partners Conversion Fanatics BKA Content Solutions 8 - The Best Google …
 
In this episode, I teach you important things every advertiser should know about what they should do to lessen the chances of getting their Facebook Ad account shut down as well as things you should also be doing to protect yourself in case it ever does happen so you can continue to run Ads. Website: https://philgrahamdigital.com…
 
Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers…
 
For Duarte Garrido, values are the key element that will drive consumer intent with the new generations. The Head of Social Media at Coca-Cola HBC says brands need to start communicating their core values to appeal to new consumers and profits will follow. Listen to Duarte's top marketing tips, why he loves learning from podcasts, and how he sees v…
 
Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Solutions 8 Perpetual Traffic Survey Perpetual Traffic Websit…
 
Would you like to increase your revenue 10-20% in one week (or do you hate money)? On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing. John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase …
 
Austin Roebuck has always been a fan of Coca-Cola, from growing up with Coke memorabilia collected by his father to then falling in love with marketing and managing to combine these two passions in his current role. He believes the future of marketing is inextricably linked with ESG - environment, societ and governance, and what brands do to become…
 
Today, I’ve got TikTok expert, Keely Stawicki, on The Blogger Genius Podcast, to share her best tips on how to use TikTok to grow your business. Keely shares tips on not only growing your followers on the platform, but how to grow your actual business with TikTok! Think of TikTok as a free discovery platform. Your job is to get your message in fron…
 
What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months? On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $…
 
Narsingh Dixit is the Digital Growth Marketing Manager at Unilever, while also teaching digital marketing to young as well as experienced professionals, at BrainStation. Narsingh has focused on marketing throughout his career, but going out of his way to diversify the industries and the approaches he's taken. This has allowed him to get a holistic …
 
So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning …
 
My first interview with Dara Sklar from Learn With Dara, where she shared 9 productivity hacks to save you time, was so popular, I invite her back to share 5 more productivity hacks to save you even more time. Today we dig into five more tips to give you more bandwidth as an entrepreneur. In this interview, Dara and I talk about: How to automate re…
 
In this episode, I share tips to help fight inflation with your Facebook and Instagram Ads. There are things you should be testing that could potentially reduce your ad costs and other strategies that could increase the effectiveness and ROI from your Ads. These things are crushing it for us so I highly recommend you listen to this episode. Website…
 
If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic. On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet r…
 
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