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Behind the Data

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Behind the Data

Euromonitor International

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Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. Euromonitor International's own Peter Kosmal sits down with some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.
 
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show series
 
As part of Euromonitor International's Megatension series, analysts Lucas Pinto and Chloe Maarek discuss how the pandemic has aroused a range of different feelings, leading some to increased anxiety and stress, and others to a higher proactivity and “can-do” attitude. Based on these conflicting needs, products aiming to enhance focus and attention …
 
Consumers are growing more aware of environmental issues in fashion; yet, consumers' readiness to embrace circular fashion practices differs across the world. In this podcast, we will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in thei…
 
Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexi…
 
While being a vehicle for job creation, prosperity and equality, if out of control, travel and tourism can damage precious ecosystems and biodiversity. Climate action was accelerated during the pandemic, where travel businesses took advantage of the pause to rethink their corporate strategies and supply chains to drive cost efficiencies. The inters…
 
Hot off the back of COP26, Caroline Bremner speaks to Jeremy Smith, Co-Founder of Tourism Declares a Climate Emergency in the latest Travel Leaders podcast. Hear from Jeremy about the journey that Tourism Declares has been on, culminating with the launch of the Glasgow Declaration to provide a working framework for the tourism sector to reduce its …
 
In this episode, Euromonitor International’s Nutrition Research Analyst Ekaterina Tretyakova discusses the main trends in the ready meals market. Consumers tend to cook less often but still perceive eating together as an important social occasion, which is driving demand for ready meals. Increased spending on ready meals and their delivery is accel…
 
The COVID-19 pandemic has ushered a change in consumer transport patterns. More people have turned away from public transport due to lockdowns and strict social distancing rules in favour of cycling and private car travel, while others have reduced demand for transport due to remote work arrangements. In a post-pandemic, world transport demand is l…
 
This month’s episode of Fashion Friday by Euromonitor International analyzes the digital resale market in North America. While the resale market has existed for decades, it is currently booming thanks to the changing needs and values of consumers, especially Millennial and Gen Z consumers. A range of new, digital-native players and initiatives by e…
 
In this latest episode of Travel Leaders Series, Head of Travel Research Caroline Bremner speaks to Shaon Talukder, Chief Executive Officer of Geotourist, an award-winning audio-tours platform that enables local people to share and preserve their stories. Geotourist’s transformation in becoming a vital tool for destination management, leveraging vi…
 
In the aftermath of COVID-19 lockdowns, stark tensions and contradictions have arisen in many parts of the world. Behavioural tensions and responses range from empathy and a growing sense of community to a “me first” attitude of self-interest; from a “more is less” approach to consumption to indulgence spending and comfort clutter. Consumer behavio…
 
Hallyu (a Chinese term that translates to ‘the Korean Wave’) refers to the transcendence and increasing popularity of South Korean cultural exports such as South Korean TV dramas and pop music. Popular in Asian countries from the mid-1990s to the mid-2000s, the second wave or Hallyu 2.0 is now becoming popular in Western countries - and luxury bran…
 
While the global luxury goods market is expected to recover from the pandemic in the coming years, sustainability will be an increasing focus area for luxury players to engage with consumers, with a new-normal having emerged as values were transformed by the experiences in the pandemic. Euromonitor International’s Industry Manager Fflur Roberts and…
 
This episode is the second of our new podcast series on “Restarting Europe”, where Food and Nutrition Research Analysts Margaux Laine and Marie Breban will dig deeper into the evolution of the physical store one year and a half into the COVID-19 pandemic, as Europe is gradually re-opening. The episode will explore two pillars shaping the future of …
 
As the region experienced recessionary economic conditions in the past year due to the pandemic, the value of the apparel and footwear industry declined by 15%. As a result, new trends such as digitalisation, cash-on-delivery and the rise of casual wear emerged and started gaining traction. Though the pandemic caused massive disruptions to supply c…
 
In this podcast, we take a fresh look at the Experience More megatrend, where the virus put a stop to real life experiences during lockdown with consumers seeking their social, shopping and entertainment kicks online. Consumers continued to seek enhanced products, enhanced by technologies like AI and augmented reality for greater personalization. T…
 
Hygiene has become a buzzword since the beginning of the pandemic. With the simple measures like wearing a mask, maintaining social distancing, and washing hands are being considered the best ways to prevent the spread of the virus. Given the threat of infection, hygiene beyond personal care has become relevant to consumers as they spend more and m…
 
Latin America is expected to be the second-fastest growing region for cannabis over the next five years. Although the current regional market is undeveloped, companies need to ensure communication strategies, product development and commercial efforts are aligned with consumer values and priorities, which will impact how cannabis categories develop…
 
The airline industry is coming out of the pandemic completely transformed, with fewer operators in the market, as they seek operational efficiencies, fight shrinking cash flows and declining business travel, whilst driving a wide range of cost cutting measures and substantial restructuring programmes. Sustainable transportation is set to become the…
 
The opening ceremony of the Olympics Games Tokyo 2020 finally took place on July 23rd 2021. Although diversity is one of the core values of the Olympics, Japan has lagged far behind other countries in terms of diversity including gender equality. According to Euromonitor International’s Economies and Consumers data, the income gap between male and …
 
The impact of COVID-19 raised awareness about the environmental consequences that consumption habits have on the planet. Companies that demonstrate purpose-driven solutions and sustainable commitments as part of the core business are increasing to remain relevant. As a result, three trends are currently standing out in Latin America namely, casuali…
 
This episode is the first of our new podcast series on “Restarting Europe” where Food and Nutrition Analyst Margaux Laine and Consultant Maria Bogdanova look at the opportunities the opening of economies brings for retail. The rates of vaccination are picking up in Europe and governments in the United Kingdom and Denmark are going as far as announc…
 
In the latest edition of the Travel Leaders Podcast, Caroline Bremner speaks to Shannon Guihan, Chief Treadright and Sustainability Officer at The Travel Corporation and Treadright Foundation. Shannon gives us a behind the scenes view of the challenges of implementing a sustainability strategy of 11 goals across 40 travel brands. Shannon outlines h…
 
The alcoholic drinks industry has faced massive shifts in the wake of the COVID-19 pandemic, however the non alcoholic spirits segment achieved about a 7 to 8 percent total volume growth on a global level; the exact opposite of the spirits category overall. Spiros Malandrakis, Head of Alcoholic Drinks research says in the next 3 to 5 years that he …
 
Digitalisation has been a trend for fashion companies in Eastern Europe for the past few years, but the COVID-19 pandemic has forced further developments in the trend. E-commerce has been the primary way for consumers to buy clothing and footwear during the pandemic, and companies in the region have been responding to a surge in interest in e-comme…
 
The aftermath of COVID-19 has been characterised by stark tensions and contradictions. These range from social empathy and a sense of community to a “me first” attitude of self-interest; from risk aversion to compulsive behaviour; from cautious spending and “less stuff” to indulgence spending and comfort clutter. These choices and behaviours vary f…
 
After a slump in the first quarter of 2020 due to lockdown measures, the luxury market in China rebounded much faster than expected. This was mainly due to pent-up demand for shopping, but also due to an increase in local consumption. Although China will continue to be impacted by uncertainty surrounding travel flows, Euromonitor International's la…
 
After a tough year for apparel in North America in 2020, forecasts are optimistic for 2021, especially in the categories of athleisure and sportswear. Increased time at home amid lockdowns has led consumers to dress completely differently, choosing casual and comfortable clothing over more formal or trend driven products. In fact, sportswear sales …
 
In this co-branded podcast originally recorded for Asian Agribiz, Aileen Supriyadi, Senior Analyst at Euromonitor International discusses the trends that are encouraging the growth of the animal protein industry - despite the challenges brought on by the COVID-19 pandemic. Aileen addresses innovation, convenience, technology adoption and food safet…
 
Caroline Bremner, Head of Travel Research at Euromonitor, welcomes Christina Beckmann in this episode of the Travel Leader's Podcast. Christina discusses Tomorrow’s Air that she co-founded after a trip to Antarctica where she grasped the magnitude of the climate emergency. Christina also addresses the sea-change in attitudes to sustainability based…
 
Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus, Euromonitor International's Head of Lifestyles discuss the task of quantifying megatrends, including th…
 
When we think about sustainability, we often think about reducing environmental impact, and the beauty and personal care industry has been mainly focused around just that. Strategies for the industry include refillable packaging, environmentally friendly packaging and reusing by-products in formulation. However, not all BPC companies are focused pu…
 
With positive momentum growing among consumers, businesses and governments to tackle the climate emergency, going beyond sustainability to purpose is essential for rebuilding travel and tourism after the pandemic. It is vital to take a holistic view of the sector’s wide-ranging positive and negative impacts on local communities and the environment …
 
The coronavirus pandemic accelerated digitalisation in the beauty and personal care market in many Sub-Saharan African countries. In South Africa in particular, many premium beauty brands created platforms for virtual assistants to guide consumers on their shopping journey. On some websites, consumers are able to try products out by uploading a pic…
 
There are three major trends that Euromonitor International observed in the regions of North Africa and the emerging Middle East during the coronavirus pandemic. The first trend is stockpiling, where consumers hoarded basic staple foods such as pasta and rice as well as essential products. Secondly, we saw consumers trading down to lower priced bra…
 
The coronavirus pandemic has brought both ghost kitchens and virtual restaurants into the forefront of the general public over the past year, but in the restaurant industry, these concepts have been growing over the last two years. Join Euromonitor International's Global Research Lead for Food and Beverage, Michael Schaefer, as he delves into the d…
 
The Coronavirus pandemic has had a serious impact on the global luxury market. According to Euromonitor International’s latest research, the global luxury market has shrunk by 15 percent in current value terms in 2020. However, Asia Pacific has shown quick recovery, and is poised to have a strong rebound in 2021. To survive in this challenging envi…
 
Euromonitor International’s Senior Research Analyst Alex Esposito interviews Cindy Bryant, Chief Business Officer at Demetrix about the world of cannabinoids beyond THC and CBD. Cindy explains Demetrix’s unique approach to using fermentation to produce cannabinoids and how this differs from predominant production methods. Alex and Cindy also delve …
 
While Euromonitor's latest travel research data showed arrivals falling by 54.5% in 2020 compared to 2019, the industry is becoming more creative and innovative in trying to keep tourism alive while staying in touch with consumers. In the latest episode of the Travel Leaders Podcast Series, Jo Ann Reddy, Regional Division Manager at Euromonitor int…
 
Euromonitor International’s Cities Consultant, Fransua Vytautas Razvadauskas interviews Matthew Barrie, the UK country manager at Bolt about current industry trends in the shared mobility market. Matthew speaks about the regulatory and legal challenges that mobility companies face, the competitive nature of the shared mobility market and how the co…
 
While COVID-19 has caused double-digit declines for most apparel and footwear categories, sportswear has fared better than most. Globally, sportswear is estimated at US$ 292 Billion, and is set to grow at a compound annual growth rate of 6% to 2025, while overall apparel and footwear is expected to see a CAGR of only 4%. The pandemic has caused a 1…
 
Vitamins and dietary supplements saw a high value growth in 2015-2020 due to an increased demand from consumers looking for products related to both immunity and general health. COVID-19 left the industry in a reactive state, with many categories and ingredients limited as consumers focused on the coronavirus. E-commerce doubled in value sales over…
 
In the latest edition of Travel Leaders Podcast, Caroline Bremner, Head of Travel Research speaks to Karen Simmonds, Founder of Travel Matters, a boutique travel company. Karen shares her inspiring story of how she started her business, now in its third decade, discussing the highs and lows. Karen discusses how authenticity and sustainability are p…
 
In South Africa, at the onset of the COVID-19 crisis, sales of beauty and personal care products that were deemed non-essential were banned both online and offline. Premium brands were one of the biggest losers, while personal hygiene products were resilient. As the pandemic continues, beauty and personal care products are still being bought in the…
 
Euromonitor International's Travel Industry Head Caroline Bremner speaks to Olivia Ruggles-Brise, Director at Greenview about their work in driving sustainable transformation for the world’s leading hospitality chains. Olivia discusses the importance of data and metrics to help deliver sustainability goals, where ESG reporting is increasingly calle…
 
In 2020, Australian consumer confidence remained low and incomes were devastated by the coronavirus pandemic. However, government stimulus packages helped Australian consumers - and some appliance segments grew as a result. Smaller appliances were boosted not only by lower unit prices, but also due to the fact that consumers spent more time at home…
 
El COVID-19 continúa modificando los valores, prioridades y hábitos de compra de los consumidores globales y diversas tendencias se reflejan cada vez más en América Latina. Aproximadamente un tercio de los consumidores latinoamericanos hacen compras de alimentos y bebidas por medio de su smartphone habitualmente, de acuerdo con la encuesta al Consu…
 
Nicotine pouches are made of microcrystalline cellulose and most importantly, are tobacco free. They contain added nicotine, the active stimulant in the tobacco leaf, and look much like gum that the consumer puts under their lip. The nicotine is then released into the bloodstream. Since vaping has been targeted by governments across the world, many…
 
2020 was a challenging year for the tobacco industry, with the onset of COVID-19, taxes on reduced-risk products, and the raising of the legal age of smoking from 18 to 21 in the US, signed in December of 2019. Increasing concerns on health and wellbeing associated with the coronavirus are likely to encourage governments to adopt new restrictions o…
 
China will be the only major economy to grow in 2020, having suffered the economic effects of COVID-19 much earlier than many other countries. In fact, this recovery will benefit the global economy at large - for example, Germany's automotive industry is enjoying resurgent car sales in China. For the rest of the world, however, recovery is more com…
 
Southeast Asia is the next region to watch in sustainability growth, and there is a growing awareness of sustainability among consumers in the region. Governments in the area are pushing sustainability with environmentally friendly regulations, and companies are producing more environmentally sustainable products. One of the main challenges for com…
 
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