show episodes
 
From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalen ...
 
The Powerful Brand is the new podcast, created and hosted by speaker and brand strategist Adrion Porter. The show's mission is to amplify the voices and the stories of people, organizations, and movements that are creating massive value and meaningful impact on the world... as purpose-driven, powerful brands. The podcast is also the namesake to Adrion’s signature model: The Powerful BRAND Framework™, in which he has distilled five actionable pillars for accelerating your personal, profession ...
 
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show series
 
The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, which attracts the right people to jobs where they will be more satisfied and productive. This shift in pers…
 
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself is still emerging to define what it is we do. So this is our rallying cry, a flag all employer brand prof…
 
The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know your brand and willing to listen to what you have to…
 
If you understand what motivates some people, you can look within your company and see which of these motivations you are rewarding. Are you rewarding people who innovate and drive change, or treat them like rabble rousers and try to silence them? Are you promoting the people who cultivate your “together” culture, or focus on the ones who do the be…
 
What’s the difference between an EVP and an employer brand? It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I’ve been guilty of using them interchangeably, or just mirroring the terminolo…
 
Let me start here: is there a job you would consider taking even if it meant a 5% salary cut? Is there a great-paying job you’d reject because the company mission didn’t align to your worldview? I’m willing to bet you said yes to both those questions, destroying the idea that the only thing people weigh when considering a new company or offer is sa…
 
We’ve spent a lot of talking about what makes up the brand, but when it’s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring process requires answering questions like these dozens of times a day, the answers to which will determine t…
 
If you looked at all those sources of employer brand touch points and thought to yourself: How can anyone actually manage the employer brand when nothing is in their control? All these touch points that feed the perception come from every level and department of the company. But these touch points, regardless of what channel delivers them, come fro…
 
When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other "obvious" companies and assume that’s the best company. But as there’s a good chance it’s not the best for them, this is your chance to compete. And win.…
 
Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know tha…
 
The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems like a pleasant enough term, we need to see what it would mean for recruiters in how they approach their wor…
 
Employer branding isn’t just something that businesses and recruiters should see value in, it is something that your candidates, especially those with higher levels of talent, want you to invest in. In fact, they are desperate for it. Read Talent Chooses You (it's free and open-source): http://employerbrandbook.com Sign up for Employer Brand Headli…
 
Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences. You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. Subscr…
 
We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data scientist” or “marketer” or “office manager” did on a daily basis two years ago would get them fired today f…
 
Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel. This season to The Talent Cast is sponsored by RecruitmentMarketing.com. To read the open source text of Talent Choo…
 
“Why” is the question of our age. It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at our beck and call within seconds. If you can do anyt…
 
Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. In the first episode, we intro the book the jump…
 
Surprise episode! The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider. The audiobook, sponsored by RecruitmentMarketing.com, will start airing January 19th, 202…
 
On this episode of The Powerful Brand Podcast, I am joined by another phenomenal person that I am truly inspired by — the wonderful Kim Alexis Newton. Kim is a former Hallmark Cards Inc. corporate executive, quilt artist, board member, and also my fellow Vanderbilt Business School alumni! During this episode, Kim and I chat about her 20-plus years …
 
There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.g…
 
I love talking about employer branding with people who aren't IN employer brand exclusively. That's why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat. You can connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldudones/ Show Notes! Employer Brand Headlines is the #1 empl…
 
Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she's seen some stuff and always brings such a great perspective to branding and recruitment marketing. You c…
 
Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel. Katrina can be found on LinkedIn at https://www.linkedin.co…
 
About the Episode and Featured Guest On this episode of The Powerful Brand Podcast, I have a great conversation with Michelle Wimes, a thought leader, social justice advocate, and speaker – who currently serves as the Chief Equity and Inclusion Officer at Children’s Mercy Kansas City. During our chat, Michelle and I discuss her impressive personal …
 
On this episode of The Powerful Brand Podcast, I am joined by Claire Wasserman, who is the founder of Ladies Get Paid, a global community that champions the professional and financial advancement of women. Claire and I spend time discussing her professional journey, and why she launched Ladies Get Paid. We also unpack her bestselling book Ladies Ge…
 
About the Episode On this awesome episode of The Powerful Brand Podcast, I am honored to have a great chat with a quintessential brand builder and entrepreneur… the one and only John Henry. John and I talk about his journey as an entrepreneur, and spend quality time unpacking his latest venture, Loop, which is a B-Corp auto insurance managing gener…
 
On this episode of The Powerful Brand Podcast, I have an awesomely and fantastic conversation with someone who has definitely built a very powerful brand… the one and only Luvvie Ajayi Jones. Luvvie and I spend time talking about her personal and professional story, and also her latest New York Times Bestselling book: Professional Troublemaker: The…
 
On this episode of The Powerful Brand Podcast, I have a great conversation with one of Silicon Valley’s first female African American CEOs, the phenomenal Shellye Archambeau. Shellye joins the podcast to discuss not only her lesson-filled journey, but also her latest and greatest book, Unapologetically Ambitious: Take Risks, Break Barriers, and Cre…
 
On this episode of The Powerful Brand Podcast, I am joined by my good friend, career expert and fellow speaker, Lindsey Pollak to discuss her latest and very timely book, Recalculating: Navigate Your Career Through the Changing World of Work (HarperCollins), which is a response to the COVID-19 crisis. As Lindsey states, Recalculating is an inspirat…
 
On this episode of The Powerful Brand Podcast, I have the pleasure of being joined by Dennis Williams, who is the SVP of Corporate Affairs & Corporate Social Responsibility at WarnerMedia. During this episode, Dennis not only unpacks his very storied and inspiring career in the media industry, but also his guiding lessons and principles on building…
 
Erica is a workplace strategist who has worked for the past twenty years with some of the most iconic brands in the world as a consultant, speaker, author, and professional dot-connector. Her bestselling Book, Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic by McGrawHill was published in January 2021. Her previous…
 
Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and…
 
Paul Carrick Brunson is a serial entrepreneur, television host, and columnist whose specialty lies in teaching others professional and social skills. An internationally recognized expert in interpersonal relationships, personal development, and entrepreneurship, Paul currently serves as a featured business columnist for USA Today, co-host of UK’s C…
 
Sabrina Caluori is a Cannes Lion and Emmy Award-winning CMO, who was recently the EVP of Digial Media and Marketing at HBO. Sabrina is a firm believer in the power of mentorship and her story is inspiration to many. To find out more about The Powerful Brand Podcast and movement, go to: thepowerfulbrand.com or adrionporter.com.…
 
Kimberly Paige is a seasoned executive with more than 25 years of general management, strategy, innovation, and brand marketing experience with a proven track record of building billion-dollar Fortune 500 brands. Paige is Executive Vice President and Chief Marketing Officer for BET Networks. Paige is responsible for managing and implementing brand …
 
The Powerful Brand is a new narrative podcast created and hosted by Adrion Porter. The mission of the show is to amplify the voices and share the stories of people, organizations, and movements that are creating massive value and meaningful impact on the world– which is how Adrion defines a powerful brand. The podcast is also the namesake to Adrion…
 
The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamle…
 
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