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From James Ellis, the employer brand podcast dedicated to making you smarter about recruiting and hiring. Its time to re-invent employer branding, recruiting and hiring from the ground up! If you’re ready to throw off the shackles of conventional recruiting and employer brand thinking, this is the podcast for you. Nothing is safe. No best practice is sacred. Here, we get serious about what works, so that you can punch above your weight in the war for talent. For more details: http://thetalen ...
The Powerful Brand is the new podcast, created and hosted by speaker and brand strategist Adrion Porter. The show's mission is to amplify the voices and the stories of people, organizations, and movements that are creating massive value and meaningful impact on the world... as purpose-driven, powerful brands. The podcast is also the namesake to Adrion’s signature model: The Powerful BRAND Framework™, in which he has distilled five actionable pillars for accelerating your personal, profession ...
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The Talent Cast
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Bonus Episode! Retelling Talent Chooses You (in 15 minutes)
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I hope you enjoyed the podcast-as-audiobook update of Talent Chooses You. As a special bonus to celebrate/announce the launch of EmployerBrandLabs, I challenged myself to "retell" the book in just 15 minutes. And I think I succeeded. Enjoy!By Evergreen Podcasts
I started this book as a way to champion the idea of employer branding. But along the way, I wanted to temper it with reality, the honest challenges and frustrations and employer brand professional faces. Building an employer brand, in whatever capacity you choose to do it, is intensely hard work. What we do is ART. Embrace it.…
The broadest vision is that employer brand is how we will fix a broken recruiting system. It is the lever we use to reinvent how we see, connect with and engage the people who will make our businesses grow. It provides the WHY to candidates, which attracts the right people to jobs where they will be more satisfied and productive. This shift in pers…
Employer brand professionals are a strange lot, in that we are often people without a country. If we’re based inside the recruiting team, we aren’t recruiters. If we live in marketing, we’re a very different breed of marketer. The market itself is still emerging to define what it is we do. So this is our rallying cry, a flag all employer brand prof…
“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself.” -Chuck Close, Artist Most starting writers fear the bl…
It would be a mistake to pretend that following along with all this instruction leads to automatic growth in your recruiting and business, and I’m not going to say that. There are about a half a million ways this all falls apart in big ways and small. If you do part of this wrong, you could become a laughing stock within the branding community, or …
When it comes to employer branding, you can pretty much say and show anything at all. Any piece of content will highlight your brand somehow, so how do you choose what to build?By Evergreen Podcasts
The power of a story has been written about many times before, but there is a core and undeniable truth: people believe stories. More than that, stories have a depth and complexity that claims simply cannot. You can read and project so many things into a story creating new depths, connecting you to the characters and developing emotional bonds like…
Think of this as a manifesto to stop building empty content, to stop praising things that don’t matter because they are easy to praise. What if you started telling stories of people who had bounced from job to job who were smart and talented to just never felt at home. They never really fit. They were too curious about the wrong things, too focused…
The funnel makes it really clear that there is amazing talent to be found in places far beyond the job board and the hiring event. Prospects are all around you. The trouble is that trying to communicate with them via a job postings will only work on the limited few who are looking for a job, know your brand and willing to listen to what you have to…
If you understand what motivates some people, you can look within your company and see which of these motivations you are rewarding. Are you rewarding people who innovate and drive change, or treat them like rabble rousers and try to silence them? Are you promoting the people who cultivate your “together” culture, or focus on the ones who do the be…
What’s the difference between an EVP and an employer brand? It’s not a riddle, but for something so fundamental to our understanding of helping attract and retain talent, it seems like EVP, employer brand, brand position, and brand promise are almost never well-defined. I’ve been guilty of using them interchangeably, or just mirroring the terminolo…
Let me start here: is there a job you would consider taking even if it meant a 5% salary cut? Is there a great-paying job you’d reject because the company mission didn’t align to your worldview? I’m willing to bet you said yes to both those questions, destroying the idea that the only thing people weigh when considering a new company or offer is sa…
We’ve spent a lot of talking about what makes up the brand, but when it’s time to make choices that will influence and change the brand, where do you start? The process of building the materials to attract and validate someone to your hiring process requires answering questions like these dozens of times a day, the answers to which will determine t…
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The Talent Cast
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Where does your employer brand come from?
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If you looked at all those sources of employer brand touch points and thought to yourself: How can anyone actually manage the employer brand when nothing is in their control? All these touch points that feed the perception come from every level and department of the company. But these touch points, regardless of what channel delivers them, come fro…
You may not think you have an employer brand, but you absolutely do. The fact that you haven’t invested in clarifying or amplifying it doesn’t mean it isn’t there and making a deep impact one way or the other on how hard you have to recruit people.By Evergreen Podcasts
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The Talent Cast
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Candidate experience, counterfactuals and punching above your weight
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When you do it right, employer branding shows the right prospects how they will be more satisfied working for you. They might see one of those other "obvious" companies and assume that’s the best company. But as there’s a good chance it’s not the best for them, this is your chance to compete. And win.…
Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know tha…
The kind of evolution that comes from embracing employer brand thinking is a shift that starts as a transactional-driven recruiting model (putting butts in seats) and becomes a relationship-driven model. And while “relationship-driven” seems like a pleasant enough term, we need to see what it would mean for recruiters in how they approach their wor…
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The Talent Cast
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Recruiters and candidates want you to build an employer brand strategy
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Employer branding isn’t just something that businesses and recruiters should see value in, it is something that your candidates, especially those with higher levels of talent, want you to invest in. In fact, they are desperate for it. Read Talent Chooses You (it's free and open-source): http://employerbrandbook.com Sign up for Employer Brand Headli…
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The Talent Cast
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Your company is begging for employer brand
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Companies who value a higher grade of talent, but don’t want to spend more money begging them to apply and don’t have to have to pay too high a premium for their skills will see that a more clearly understood and communicated “why” will help them reach their goals.By Evergreen Podcasts
Employer brand (and employer brand thinking) is the lever that will change the recruiting and talent world. In an industry obsessed with best practice tactics, the coolest tool to plug in, and a focus on filling roles without a care to long-term quality, thinking systemically is heresy, plain and simple.…
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The Talent Cast
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Alumni, Silver-medalists, Internal Mobility and Boomerangs
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Once you re-think what you mean by a "job" in terms of what you're hiring, you'll see that there are lots of ways to engage forgotten audiences. You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. Subscr…
We live in a time when our roles change on a very regular basis. We’re expected to learn new skills, expand our ability to make an impact and rethink our role every year, every quarter and some time every week. How you described what a “data scientist” or “marketer” or “office manager” did on a daily basis two years ago would get them fired today f…
Focusing on the traditional recruitment funnel will allow you to optimize a sinking ship. The way you make a real impact on speed of hire, quality of hire, and really your entire talent strategy is to look above and below the funnel. This season to The Talent Cast is sponsored by RecruitmentMarketing.com. To read the open source text of Talent Choo…
We've spent the last 10 years embedding the "recruitment funnel" into how we see all our recruiting challenges, and it's time to admit that it is holding us back. This season of The Talent Cast is sponsored by RecruitmentMarketing.com. The open source text of Talent Chooses you can be found at employerbrandbook.com.…
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The Talent Cast
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Employer branding will reinvent your hiring
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“Why” is the question of our age. It determines how we see ourselves, what we do and how we do it. We live in a world with abundant resources, choices, and options, a world filled with technology that your parents all but think is magic, and any fact, song, show or movie, article, book or idea at our beck and call within seconds. If you can do anyt…
In this episode, we breakdown one of. the most important and least-discussed elements of employer branding and how it differs from every other kind of marketing: the focus on better, not more.By Evergreen Podcasts
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The Talent Cast
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They aren’t your employees. They are volunteers.
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Welcome to Season Two of The Talent Cast! The big news is that this season, I'm turning Talent Chooses You into an audiobook, revising and annotating from the text originally written three years ago. The entire project is brought to you by RecruitmentMarketing.com, and will take 6 months to complete. In the first episode, we intro the book the jump…
Surprise episode! The Talent Cast is about to launch Season Two as the audiobook for Talent Chooses You. As an hors d'oeuvre (or maybe an aperitif?) for subscribers who have been waiting more than a year for new episodes, here is a "big idea" for you consider. The audiobook, sponsored by RecruitmentMarketing.com, will start airing January 19th, 202…
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The Powerful Brand with Adrion Porter
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013: Kim Alexis Newton on Hallmark, Art Quilts, and Helping Women Intentionally Pause
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On this episode of The Powerful Brand Podcast, I am joined by another phenomenal person that I am truly inspired by — the wonderful Kim Alexis Newton. Kim is a former Hallmark Cards Inc. corporate executive, quilt artist, board member, and also my fellow Vanderbilt Business School alumni! During this episode, Kim and I chat about her 20-plus years …
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The Talent Cast
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Thinking With Real Data: The Lost Interviews #4 - Andrew Gadomski
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There's analytics. There's metrics. And then there's the magic and insight than Andrew creates every day. Prepare to have your mind blown (in a good way). You can connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewgadomski/ Show Notes! Employer Brand Headlines is the #1 employer brand newsletter. It's free. Go sign up: https://www.g…
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The Talent Cast
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The Power of Impact: The Lost Interviews #3 - Jill Dudones
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I love talking about employer branding with people who aren't IN employer brand exclusively. That's why chatting with Jill was such a hoot. She has perspective and experience to burn, and it shows in this amazing chat. You can connect with Jill on LinkedIn: https://www.linkedin.com/in/jilldudones/ Show Notes! Employer Brand Headlines is the #1 empl…
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The Talent Cast
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Talking At The Audience: The Lost Interviews #2 - Lindsay Parks
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Fun fact: We recorded the first version of this interview more than a year ago, but it didn't record properly (there were tears). So Lindsay, being magnanimous and generous as always, let me take a second shot at it. Which is great, because she's seen some stuff and always brings such a great perspective to branding and recruitment marketing. You c…
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The Talent Cast
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A More Efficient Trainwreck: The Lost Interviews #1 - Katrina Kibben
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Katrina Kibben is the reigning champion of all things job postings. There's no need to call a vote. There will be no recount. If you had any doubt, you have only to listen to this interview where they pinpoint any number of instances of "recruiting insanity" that most of us take as gospel. Katrina can be found on LinkedIn at https://www.linkedin.co…
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The Powerful Brand with Adrion Porter
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012: Michelle Wimes On Making an Impact with Diversity, Equity, and Inclusion
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About the Episode and Featured Guest On this episode of The Powerful Brand Podcast, I have a great conversation with Michelle Wimes, a thought leader, social justice advocate, and speaker – who currently serves as the Chief Equity and Inclusion Officer at Children’s Mercy Kansas City. During our chat, Michelle and I discuss her impressive personal …
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The Powerful Brand with Adrion Porter
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011: Claire Wasserman on Helping Ladies Get Paid What They’re Worth at Work
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On this episode of The Powerful Brand Podcast, I am joined by Claire Wasserman, who is the founder of Ladies Get Paid, a global community that champions the professional and financial advancement of women. Claire and I spend time discussing her professional journey, and why she launched Ladies Get Paid. We also unpack her bestselling book Ladies Ge…
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The Powerful Brand with Adrion Porter
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010: John Henry On Building a Mission-Driven and Inclusive Brand for the Community
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About the Episode On this awesome episode of The Powerful Brand Podcast, I am honored to have a great chat with a quintessential brand builder and entrepreneur… the one and only John Henry. John and I talk about his journey as an entrepreneur, and spend quality time unpacking his latest venture, Loop, which is a B-Corp auto insurance managing gener…
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The Powerful Brand with Adrion Porter
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009: Luvvie Ajayi Jones on Becoming a Fear-Fighter and Building a Powerful Brand
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On this episode of The Powerful Brand Podcast, I have an awesomely and fantastic conversation with someone who has definitely built a very powerful brand… the one and only Luvvie Ajayi Jones. Luvvie and I spend time talking about her personal and professional story, and also her latest New York Times Bestselling book: Professional Troublemaker: The…
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The Powerful Brand with Adrion Porter
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008: Shellye Archambeau on the Power of Being Intentional and Ambitious in Your Career
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On this episode of The Powerful Brand Podcast, I have a great conversation with one of Silicon Valley’s first female African American CEOs, the phenomenal Shellye Archambeau. Shellye joins the podcast to discuss not only her lesson-filled journey, but also her latest and greatest book, Unapologetically Ambitious: Take Risks, Break Barriers, and Cre…
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The Powerful Brand with Adrion Porter
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007: Lindsey Pollak on Navigating Your Career Through the Changing World of Work
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On this episode of The Powerful Brand Podcast, I am joined by my good friend, career expert and fellow speaker, Lindsey Pollak to discuss her latest and very timely book, Recalculating: Navigate Your Career Through the Changing World of Work (HarperCollins), which is a response to the COVID-19 crisis. As Lindsey states, Recalculating is an inspirat…
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The Powerful Brand with Adrion Porter
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006: Dennis Williams on Corporate Social Responsibility and the Power of a Smile
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On this episode of The Powerful Brand Podcast, I have the pleasure of being joined by Dennis Williams, who is the SVP of Corporate Affairs & Corporate Social Responsibility at WarnerMedia. During this episode, Dennis not only unpacks his very storied and inspiring career in the media industry, but also his guiding lessons and principles on building…
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The Powerful Brand with Adrion Porter
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005: Erica Keswin on How Rituals Can Transform the Workplace and your Career
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Erica is a workplace strategist who has worked for the past twenty years with some of the most iconic brands in the world as a consultant, speaker, author, and professional dot-connector. Her bestselling Book, Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic by McGrawHill was published in January 2021. Her previous…
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The Powerful Brand with Adrion Porter
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004: Melissa Proctor on Going from Ball Girl to CMO of the Atlanta Hawks
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Melissa McGhie Proctor is the Executive Vice President and Chief Marketing Officer of the Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day operations of the club’s marketing, Hawks Studios, live experience and production, brand merchandising, creative services, corporate social responsibility, brand communications and…
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The Powerful Brand with Adrion Porter
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003: Paul Carrick Brunson on the Oprah Winfrey Brand and How to Become World Class
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Paul Carrick Brunson is a serial entrepreneur, television host, and columnist whose specialty lies in teaching others professional and social skills. An internationally recognized expert in interpersonal relationships, personal development, and entrepreneurship, Paul currently serves as a featured business columnist for USA Today, co-host of UK’s C…
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The Powerful Brand with Adrion Porter
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002: Sabrina Caluori on the Power of Mentorship and Knowing your Purpose
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Sabrina Caluori is a Cannes Lion and Emmy Award-winning CMO, who was recently the EVP of Digial Media and Marketing at HBO. Sabrina is a firm believer in the power of mentorship and her story is inspiration to many. To find out more about The Powerful Brand Podcast and movement, go to: thepowerfulbrand.com or adrionporter.com.…
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The Powerful Brand with Adrion Porter
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001: Kimberly Evans Paige on Building Brand Excellence from Beverages to Beauty to BET
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Kimberly Paige is a seasoned executive with more than 25 years of general management, strategy, innovation, and brand marketing experience with a proven track record of building billion-dollar Fortune 500 brands. Paige is Executive Vice President and Chief Marketing Officer for BET Networks. Paige is responsible for managing and implementing brand …
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The Powerful Brand with Adrion Porter
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Introducing: The Powerful Brand with Adrion Porter
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The Powerful Brand is a new narrative podcast created and hosted by Adrion Porter. The mission of the show is to amplify the voices and share the stories of people, organizations, and movements that are creating massive value and meaningful impact on the world– which is how Adrion defines a powerful brand. The podcast is also the namesake to Adrion…
Looking for a job? Yeah, I hear you. It is the WORST! But you can take a bunch of lessons from employer branding to create a resume that isn't just "good," but helps you stand out and get the job you want. Show notes: Talent Chooses You: Hire Better with Employer Branding is available on Amazon right now! Get yours on Kindle or paperback. My free n…
The future of employer branding (or maybe the maturation of it) lays in how well it is integrated into the corporate brand. The more your brand looks like a single idea seen through multiple lenses, the more each aspect can support the others. And there are few better examples of that than at Delta, where Holland McCue has pushed to create a seamle…
