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Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. On this podcast, you’ll find solo episodes that are tactical, actionabl ...
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Breakthrough Brand Podcast
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171: The 3 Biggest Myths About Starting a Brand and Website Design Business
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Brand designers, website designers, and people who want to be a brand and website designer — this one is for you. When you’re first getting started as a designer, it can be absolutely confusing as to what you need to do and how to do it. If you went to college for design, they likely did not teach you any of this business stuff in college. You migh…
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170: The Essential Step You Must Take BEFORE You Create Your Next Product
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Today I’m sharing a quick product creation tip with you! This is something you really need to be doing before you start building your digital product. I mean before outlining your course lessons, before you start creating your membership content, before you write your eBook, or before you build the template you’re selling. It’s a really simple thin…
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169: How to Combat the Overwhelm of Creating an Online Course
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Calling all course creators and future course creators, this one is for you! Creating an online course is NOT easy. It’s daunting, often very overwhelming, and it can be tough to get started and get momentum to keep going. I think online courses are so worth it, but it’s not all “no work and easy money” like some people presume. In fact, it can be …
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168: Should You Join Breakthrough Brand All Access? (I’m Answering Your Questions!)
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As you’re looking at my new membership, Breakthrough Brand All Access, you might have some questions like who is Breakthrough Brand All Access for?, Am I too entry level or too advanced for this?, What all is included again?, and more. I’m answering these questions on today’s podcast! The doors are open NOW through July 2nd at 10 am CST to join as …
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167: The Purpose, Story, and Goal Behind Breakthrough Brand All Access (+ How to Know if You Should Join)
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Breakthrough Brand All Access is HERE! I’m shouting this from the rooftops with much excitement. In this episode, I’m telling you all about it, why I’ve made it, how it’ll help you, and how you can join now as a Founding Member, and more. I think you’ll find this episode inspiring, and I hope it helps you think about the creative process in your ow…
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166: 4 Signs That it’s TIME for Mentorship in Your Business
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Does your business need a mentor? I’m talking about a coach, a person in your corner who can help you out and that you can consistently learn from. Let’s find out. In this episode, I’m walking you through 4 signs that it is time for a mentor plus how a mentor can help you in your business. I believe that having a mentor is a HUGE key to business gr…
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165: Here’s What My Life Actually Looked like When I Was Starting My Business (PLUS 5 Things I Know Now That I Wish I Knew Then)
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We’re walking down memory lane today back to 2015 when I first quit my job and then the process of starting my business. As a business owner who has been in it for a while, it can be easy to forget to share about the early days because you get so focused on what’s going on now. This isn’t going to be one of those “I was at the bottom, now I’m here!…
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164: 5 Fascinating Social Media Marketing Lessons We Can Learn From the Top Influencers/Bloggers
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Love them or hate them, the big influencers have figured out a lot about running successful personal brand businesses, and we can learn from what they do as we build our businesses. I personally enjoy following influencers, whether it’s the lifestyle, fitness, travel, motherhood, or fashion influencer — I enjoy their content and often buy products …
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163: Quit Wasting Time: 7 Strategies to Protect Your Calendar and Schedule Meetings Like a Pro
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If you know me, you know I love a good calendar and productivity conversation, and that’s exactly what we’re doing today! I’m sharing strategies to help you protect your time, schedule meetings with more efficiency, and think strategically about your calendar and meetings. Whether it’s an in-person meeting, a zoom video call or a phone call, they a…
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162: VIRAL ON INSTAGRAM: 4.4 Million Plays Later! What I’ve Learned From My Viral Baby Reel
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In April, I posted a (very cute) video of my baby doing what appears to be a little baby workout, and… it went viral! 3.2 million views at the time I’m recording this, and probably more as you are hearing the episode. It’s had 171k+ likes, 1,532 comments, 125k+ shares, and over 10k saves. (And growing… I’ll add updates to these shownotes as I have …
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161: My Team Building Story: Hiring, Outsourcing, Terrible Hires, Delegating and More! (Answering Your Top Questions!)
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I’m answering your questions about MY team specifically and how I do team and systems in my business. If you love learning through hearing what other people do, you’ll love this episode. And, I’ve got plenty of tid bits throughout that you can apply to your business right now. Working with a team and NOT doing it all alone is a huge part of how I’v…
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160: Powerful Productivity and Time Management Secrets for the Busy Working Mom (from Some Amazing Entrepreneurial Women)
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Ready to hear 9 different perspectives on productivity and time management as a working mom? This episode is sure to inspire you and give you ideas in your own journey as a working mama! I asked some business friends to share with myself and you all, how their productivity changed when becoming a mom. Once I started back to work from my maternity l…
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159: Multiple 5-Figure Months with Part-Time Work Hours — HOW?!
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As the title of this episode says, and as I’ve talked about a few times recently on this podcast, I work part time hours in my business (typically 15-25 in a week right now), and my business brings in multiple five-figures each month in profits. I don’t think my business hours will be this way forever. However, as a new mama, I WANT to work less to…
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158: What My 5-ish Month Maternity Leave from My Business Was Really Like (the “day in, day out” life on maternity leave, emotional rollercoasters, and changing desires as a new mama!)
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Last week we talked about early motherhood from a postpartum life perspective, now let’s talk about those early days from a BUSINESS perspective. I’m sharing all the nitty gritty details of my 5 month maternity leave. (It was about 5 ½ months total - including the time before Colin was actually born, which we’ll get into in this episode!) On episod…
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157: My Postpartum Journey (+ Tips for Surviving and Thriving in the Early Days of Motherhood)
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Let’s chat like friends over coffee as I share parts of my postpartum journey as a first time mama, with plenty of tips and takeaways throughout! A few months ago, you heard Colin’s birth story on the podcast (episode #148), and you guys LOVED it. Thank you for all the kind messages and feedback on it. If it was impactful to you in some way, I’m gr…
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156: Has Your Instagram Story Reach Totally Tanked? Try These 8 Hacks to Increase Your Views and Engagement Right Now!
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I know I’m not alone in this, but this winter, my Instagram story views totally tanked for a bit. As in less than 1% of my followers were seeing my stories. Things felt so quiet that I could hear the crickets! It was frustrating, confusing, and made me feel very unmotivated to share. Instead of sulking about it and being mad at Instagram, I conside…
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155: 8 Proven Ways to Make More Money Today in Your Service Business (Part Two)
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Here’s part TWO of ways to make more money in your service business. I hope you enjoyed part one because we are taking it deeper here with even more tips. ’m sharing 4 more ways that you can make more money in your business as a service provider. And, good news: I’m focusing on ways you can make more money without abrutively changing your biz model…
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154: 8 Proven Ways to Make More Money Today in Your Service Business (Part One)
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Get excited for double episodes this week as we’ve got a part one and part two here! If you want some simple, not too obvious ways to make money more in your business — this is your episode. I’m sharing 8 ways that you can make more money in your business as a service provider — whether you’re a designer, copywriter, podcast producer, event planner…
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153: 8 Keys to MORE Freedom in Your Brand and Website Design Business
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Get ready to hear 8 systems and processes (and some boundaries) you can set up in your design business that will give you more freedom and more time back to focus on other things! Try them all, or just try the ones that resonate with you. These are all systems and boundaries I’ve used as I’ve built my own business that truly have worked for me and …
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152: Don’t Mom Alone: How These Working Moms Have Help Inside the Home (and Their Top Tips for Getting Help with Your Kids, Business, and Household)
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I have a TREAT for you today! I haven’t had an interview on the show in a little while, and I’m back with not 1 but SEVEN incredible guests for you to hear from! Our guests today are Callie Ammons, Kelsea Buddo, Ellen Wagner, Amber Housley, Emily Conley, Jess Jordana, and Madison Brown. These women are sharing the ways they have help with their kid…
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151: You Can’t Be Everything to Everybody- A Business Lesson from a Very Rude Email
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I’ve got a short and sweet episode for you today! We are talking about how and why you shouldn’t create a business that is the “right fit” for everyone — the art of attracting some and repelling others. And, this topic is inspired by a funny and extremely rude email I got during my Black Friday sale from someone who my products are not right for! S…
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150: A Bulletproof Strategy for Achieving Your Goals with the Power of Habits [Recast]
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It’s that time of year where we are all goal setting. Today I’m sharing ONE simple strategy I use to create new habits in my life. In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want…
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149: 4 Important Business Lessons I Learned in 2021 (+Recapping the Year, Talking Revenue, Growth, What Worked, What Didn’t)
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I personally love these types of episodes — don’t you?! And I’ve done this yearly recap content on my podcast or blog typically every year, but skipped 2020. So, I’m back though to recap 2021 with you in this casual, fun episode with plenty of biz tips throughout! I’m sharing some highlights from the year both personally and in my business, plus 4 …
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148: 10 Ways God Showed Up When Birth Didn’t Go As Planned (Colin’s Birth Story — Surrendering, God’s Goodness, and Unanswered Prayers)
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Ready to hear Colin’s birth story?! My sweet son Colin entered the world on September 2nd, 2021, and I’m here today to tell you that story, but more importantly to tell you how God showed up in a difficult birth experience. My labor was long, scary at times, and not what I “wanted”. Things didn’t go according to MY plan, but the story is beautiful …
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147: How to Increase Your Profits in the New Year with a Quick Evaluation of These 4 Things
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I run a pretty lean business — meaning lower expenses, higher profit margins! I’m proud of that. That’s a PRO of online business, we can be lean! However, so often we overspend without even thinking about it. It’s easy to just spend, spend, spend! Shiny object syndrome is real. And most of us (myself included) did not study finance, accounting, and…
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146: 3 Simple Ways To Drive MORE Organic Traffic to Your Website
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You asked, I’m delivering! I keep hearing that you all want podcast content around SEO! That’s what this episode is all about. I am sharing some ways I specifically drive organic traffic in my business. These 3 things work for me, and they can work for you as well. I think through exploring these “SEO hacks”, it’ll give you a better understanding o…
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145: Is a Showit Website Template Right for Your Business? (Software Integrations, How to Choose a Template, and SEO Strategy) — Part Two
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Two episodes in ONE WEEK?! So fun right! I’m here with part two of our Showit Templates Q&A time. I’m answering the top questions I get about using Showit, my template shop, and other website design questions. These are coming to you straight from our inbox, and I’ll be answering them in the most easy to understand, non-techy way possible! If you a…
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144: Is a Showit Website Template Right for Your Business? (The BIGGEST Questions We Get Asked About Using Templates!) — Part One!
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If you are interested in a template from me but have some questions first — this episode will likely (hopefully!) answer some of those questions. And, this is a two parter, so in a few days I’m dropping another episode with more questions answered. I’m explaining everything like friends sitting over coffee chatting web design. And I hope these answ…
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143: 8 Time-Saving Hacks for Launching Your Website Template FASTER [Recast]
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So you got a website template or maybe you’re thinking about getting a template, but you want things done ASAP. I’m talking about a 5 day set up then launched! It IS possible, and I’ve had many customers over the years get their sites done in a DAY and even more in a week or a few weeks. In today’s episode, I’m sharing tips for how to customize and…
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142: Living a Well-Watered Life as a Business Owner with Gretchen Saffles (Social Media Boundaries, How to Study the Bible, Serving God in the Mundane, Motherhood, and the Struggle to “Balance It All ...
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This episode blessed me so much to record it, and I just know it’s going to bless you right now as you listen to it. So, get ready to be encouraged in your faith and in your business! I’m talking to my friend, Gretchen Saffles. Gretchen is the owner and creator of Well-Watered Women, which is an online ministry and shop that reaches women worldwide…
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141: The Single Most Important Change You Can Make on Your Four Most-Trafficked Webpages
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In this episode, I’m walking you through 5 of the pages that basically every website has, and I’ve sharing my #1 tip for improving each page. If you only did one thing to edit your website and just had a moment to do something on each page — these are the things I’d suggest! It’s hard picking just one per page, but I promised I’ve selected the “mos…
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140: 6 Sure-Fire Ways to Keep People on Your Website Longer [RECAST]
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Site traffic is super important, but what’s equally important (or arguably even more important) is how long people stay on your website. A bunch of quick hits to your site from your Instagram or Google search is awesome, but only awesome if those people hang around long enough to get to know your business, what you sell, and how you can help them. …
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139: What I Did to Prepare for a 2 ½ Month Maternity Leave as an Online Business Owner (+ My Top Tips for Planning ANY Time Away from Your Business)
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Whether you’re taking a maternity leave, a long (or short) vacation, a sabbatical, or ANY time away from your business for any reason, you’ll love the tips I’m sharing in today’s episode! This is the episode I was always hoping to find during my pregnancy about maternity leaves, but never found. So, I made it myself! This is a crash course in how I…
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138: 7 Ways to Use Your Money to Get More Time Back in Your Life (Trading your MONEY for your TIME!)
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We’ve all heard the advice “stop trading time for money”, and I agree. But today we’re talking about ways you can trade in your money to get more time back in your life and in your business. I’m sharing ways to automate things, get help, set up systems, and so much more so that you can have more time back to do the things you really love! The major…
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137: How to Think Like a 7-Figure CEO with Rick Mulready
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Today I have the honor of interviewing my amazing client and friend, Rick Mulready! In this interview, I ask Rick #allthethings about what his business and life look like behind the scenes as a 7-Figure/Year business owner. No matter where you are in your business right now, you’re going to learn so much from Rick’s insight into the mindset, habits…
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136: Real Estate Biz Q&A - Part 3: Strategies for Getting Started, Other Ways to Invest Your Money, How to List Your Properties, and the Challenges We’ve Experienced Along the Way
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It’s the final episode of our 3 part series on real estate! We’ll have to do a part 4 sometime down the line with updates, but I hope you have absolutely loved these so far and learned a lot from them. If you’re new here and missed the first 2 episodes, highly recommend going back and listening to those as well. For context on us, we own 3 long ter…
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135: Real Estate Biz Q&A - Part 2: How Much $$ Do You Need, Screening Tenants, Management Companies, Buying Multiple Properties at Once, and Financing!
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I hope you loved last week’s episode with part one of all of this real estate talk. We’re back today with part TWO of three parts! If you missed part one, go back and listen to it before this one (episode 134) or at least listen to it after. It’s a bit more “foundational” content and here we’re getting into more specifics. Today to give you a littl…
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134: Real Estate Biz Q&A - Part 1: How We Got Started in Investing, Buying in a Seller’s Market, Working with Your Spouse, Picking the “Right” Property, and AirBnbs vs Long Term Rentals
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Today starts our 3 week series on real estate investing – get excited because within the next 3 episodes there is over 2 hours worth of really tactical advice for you on the topic of real estate. WOOHOO. I’ve been anticipating recording these episodes since the end of 2020 when we first got started with all of this and when I first started asking y…
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133: 4 Simple Steps to Take Your Business from Scattered to Streamlined with Kate Rosenow [RECAST]
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This interview with Kate Rosenow from Work Well with Kate is sure to leave you motivated and way more productive by the end of the episode than you were at the start. This episode originally aired in October of 2020, and it’s been a top episode on the podcast since. Whether you missed this when it originally aired OR if you need a refresher, it’s t…
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132: How to Add a 4-Figure Virtual VIP Day to Your Service Business with Jordan Gill from Systems Saved Me
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Today we’re chatting about VIP Days, and how you can add this offer to your online business! A VIP Day is a 4-figure offer with a 3 to 5 phase process that’s done in a day or less. I’ve seen the coaching industry offering these for years, but did you know that you can offer this as a website designer, copywriter, virtual assistant, photographer, an…
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131: Third Trimester of Pregnancy Update: Sciatica, Gestational Diabetes Tests, Baby Showers, Maternity Leave, Baby Names, and My Biggest Month EVER in My Business
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We’re back with a pregnancy update episode! And I can't believe I’m already recording this for the third trimester. It feels like just yesterday I found out I was pregnant. In this episode, I’m sharing all about what the third trimester has been like. If you’re looking for a positive pregnancy podcast episode, this will be that. Nothing in here to …
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130: 7 Secrets to Working Smarter, Not Harder (Be More Productive & Get Hours of Your Life Back!) [RECAST]
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I’m really excited about this episode of various productivity hacks for you! As the title says, I’m all about working smarter, not harder. That doesn’t mean that intentional work isn’t important, but instead that we should make the absolute most of our time spent working. Interesting thing: I rarely work more than 40-45 hours in a week for my busin…
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129: Passive Income Isn’t What You Think … BUT Scalable Income is What You’re After (Busting the Passive Income Myths You’ve Been Sold)
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I have a bit of a soap box for you today in this short episode. I feel really passionate about this because I really love entrepreneurs. (We are an amazing group if I say so myself!) And I love our community so much that I hate it when we’re fed lies about different business models, and when we’re only told half the story. I also hate it when terms…
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128: Running a Successful Online Business as a New Mama with Callie Ammons (Maternity Leaves, Child Care, Self Talk, Lessons Learned and More!)
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Chatting with Callie is always so much fun, and this conversation is no exception! She’s been on the podcast back on episode #49. And, I’ve been a guest on her podcast, Living Enneagram, on episode #63 and #134 (linked below!). Callie is an enneagram coach, podcaster, YouTuber, wife, and new mama! We recorded this episode when she was about 3 month…
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127: How My Business Makes Money (+ 3 Additional Ways We Make $$ in Our Personal Life)
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Let’s talk about how we make money! I have personally always LOVED these types of podcast episodes when I’ve heard them on other shows because we all love to know what other people are doing to find success right? What revenue streams make up a business? And, what additional streams make up PERSONAL income? So, I’m breaking it down for you today. F…
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126: From Almost Quitting Her Business to $6k Client Projects (+ More Revenue with Fewer Clients) with Katie Taylor
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Today I’m chatting with an amazing founding member of Booked Out Designer, Katie Taylor! Katie is a Showit website designer and marketing analyst who works with local businesses in Cincinnati, Ohio. I know that hearing her business story will inspire you (and be super relatable)! Katie officially started her business in September of 2019, and it lo…
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125: The Top 4 Mistakes You’re Making with Client Experience (That Are Causing YOU and YOUR Clients a Major Headache!)
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Today we’re talking about one of my favorite topics — one that I honestly don’t cover on this podcast enough because I’m seriously obsessed with it. And that is… client experience! I got a heavy dose of teaching on client experience in my course for designers, Booked Out Designer, where there’s an entire module with 12 lessons (and 5 hours of conte…
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124: 4 Secret Strategies That Will Help You Nail Every Sales Call
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Sales calls, discovery calls, consultations… whatever you want to call them — you may love them or you may hate them. Regardless, we all know they’re important. What happens on this call can literally determine whether a potential client works with you OR ghosts you and works with someone else. I used to hate sales calls. I had a few bad experience…
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123: How to Be a Booked Out Website Designer with Ida Winstead (An Insider Scoop with a Student Chatting About My Program for Designers!)
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Want an insider scoop on what my program Booked Out Designer is actually like? Today I’m chatting with one of my founding member students, Ida Winstead! We’re talking all about how her business has grown over the years, her story as a designer, and how Booked Out Designer has impacted her business. What you’ll hear us talk about: - How Ida booked o…
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122: 4 Steps to Make Your Website Template NOT Look Like a Template (Making Your Website Uniquely You)
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How can you start with a website template and make it your own? Make it FEEL super customized, without making it an actual “custom website”? There is a way, and I see people do it weekly over here with my EM Shop customers! In this short and sweet episode, I’m sharing 4 ways (and one bonus way) to make any website template not feel like it’s a webs…
