Best Ducttapemarketing Podcasts (2021)

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Small Business Marketing Minute

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Episode 269: How to Get More Referrals for Your Business 30:08

2y ago30:08

30:08

Most businesses will tell you that a majority of their new customers come by way of referral, but few have a systematic way of getting those referrals. They simply either happen or they don't, and businesses treat it as something that is outside their control. My guest for Episode 269 of the podcast, Steve Gordon, takes a different approach. Steve …

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Small Business Marketing Minute

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Episode 268: Google Local Services Ads 24:20

2+ y ago24:20

24:20

With Google Local Services Ads (formerly Google Home Services) now available in most of the U.S., I thought it was high time I dedicated an entire episode to explaining them. So, this is that episode. I will tell you what these ads are, how they work, and why I believe that every eligible business should immediately sign up for them.…

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Small Business Marketing Minute

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Episode 267: Creating Business Systems with Brandon Vaughn 25:38

2+ y ago25:38

25:38

Having good business systems is very important to delivering consistent results to your customers over a long period of time, but most small businesses are not very good at developing these systems. In this episode of my podcast, I interview Brandon Vaughn, the CEO of Automate Grow Sell, about a very simple process for creating business systems tha…

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Small Business Marketing Minute

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Episode 266: What a Wine Tasting Tour Can Teach Us About Small Business Marketing 18:02

2+ y ago18:02

18:02

Recently, my sister and brother-in-law visited my wife and I in southwest Virginia. During their visit, we took them on a self-guided wine tasting tour where we visited three different wineries in the area. At the first two, the four of us spent an average of $50 per person on the wine tastings, bottles of wine, and food. At the third winery, we on…

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Small Business Marketing Minute

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Episode 265: Spring Into Action Tip #30 8:37

2+ y ago8:37

8:37

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 265: Spring Into Action Tip #29 4:24

2+ y ago4:24

4:24

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 264: Spring Into Action Tip #28 3:28

2+ y ago3:28

3:28

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 263: Spring Into Action Tip #27 2:13

2+ y ago2:13

2:13

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 262: Spring Into Action Tip #26 2:57

2+ y ago2:57

2:57

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 261: Spring Into Action Tip #25 3:54

2+ y ago3:54

3:54

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 260: Spring Into Action Tip #24 3:33

2+ y ago3:33

3:33

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 259: Spring Into Action Tip #23 3:21

2+ y ago3:21

3:21

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 258: Spring Into Action Tip #22 3:24

2+ y ago3:24

3:24

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 257: Spring Into Action Tip #21 3:39

2+ y ago3:39

3:39

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 256: Spring Into Action Tip #20 3:23

2+ y ago3:23

3:23

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 255: Spring Into Action Tip #19 3:11

2+ y ago3:11

3:11

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 254: Spring Into Action Tip #18 3:00

2+ y ago3:00

3:00

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 253: Spring Into Action Tip #17 2:34

2+ y ago2:34

2:34

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 252: Spring Into Action Tip #16 3:01

2+ y ago3:01

3:01

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 251: Spring Into Action Tip #15 2:20

2+ y ago2:20

2:20

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 250: Spring Into Action Tip #14 2:40

2+ y ago2:40

2:40

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 249: Spring Into Action Tip #13 2:26

2+ y ago2:26

2:26

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 248: Spring Into Action Tip #12 2:42

2+ y ago2:42

2:42

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 247: Spring Into Action Tip #11 2:45

2+ y ago2:45

2:45

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 246: Spring Into Action Tip #10 2:10

2+ y ago2:10

2:10

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 245: Spring Into Action Tip #9 2:30

2+ y ago2:30

2:30

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 244: Spring Into Action Tip #8 2:17

2+ y ago2:17

2:17

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 243: Spring Into Action Tip #7 1:56

2+ y ago1:56

1:56

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 242: Spring Into Action Tip #6 2:38

3y ago2:38

2:38

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 241: Spring Into Action Tip #5 1:41

3y ago1:41

1:41

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 240: Spring Into Action Tip #4 1:46

3y ago1:46

1:46

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 239: Spring Into Action Tip #3 1:57

3y ago1:57

1:57

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 238: Spring Into Action Tip #2 1:35

3y ago1:35

1:35

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 237: Spring Into Action Tip #1 1:35

3y ago1:35

1:35

Spring Into Action is a series of 30 simple, affordable, and practical small business marketing tips that, if implemented, are guaranteed to explode your business this year (in a good way). Most tips are things you can do entirely on your own, and some of them are things you can even do in less than a day. For a list of all the tips along with link…

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Small Business Marketing Minute

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Episode 236: What Trout Fishing Can Teach Us About Small Business Marketing 12:27

3y ago12:27

12:27

In this episode, I use a story about fishing for stocked trout in Virginia to introduce a new series that I'll be running on the podcast next month called Spring Into Action. The series is 30 simple, affordable, and practical marketing tips in 30 days, with most tips being things you can do on your own without hiring any marketing experts to help y…

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Small Business Marketing Minute

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Episode 235: Why You Should Use Professional Photos in Your Marketing 26:44

3y ago26:44

26:44

When it comes to local business marketing, there is no shortage of examples of bad photography. Whether it's badly cropped LinkedIn profile pictures, blurry product photos, poorly lit pictures of a store, or stock photos that don't even show anyone from the business at all, you don't have to look at too many local business websites to find examples…

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Small Business Marketing Minute

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Episode 234: 2019 Small Business Marketing Forecast 16:13

3y ago16:13

16:13

It's the end of the year, and that means it's time to take a look forward at some of the marketing trends likely to affect local small business owners in 2019. In this episode, I discuss five specific trends that, in my opinion, will be so important in the coming year that businesses who choose to ignore them will do so at their peril.…

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Small Business Marketing Minute

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Episode 233: Reputation Marketing for Local Businesses with Brian Greenberg 27:38

3y ago27:38

27:38

Most types of marketing (such as all forms of advertising, event marketing, direct mail, video marketing, etc.) are things that businesses can choose not to participate in if they don't want to. The topic of my episode today is a form of marketing that every business is already participating in whether they know it or not, and whether they like it …

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Small Business Marketing Minute

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Episode 232: Asset Protection for Small Businesses with Scott Smith 26:40

3y ago26:40

26:40

When it comes to having a well-run business, marketing is a very important part of the process but it isn't the only part. That's why I occasionally like to invite guests on my podcast who are experts in other areas of business management, and that is the case with Episode 232 of the show. My guest for this episode is Scott Smith, the founder and C…

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Small Business Marketing Minute

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Episode 231: How to Find and Work with Good Copywriters to Improve Your Marketing 30:35

3y ago30:35

30:35

My guest on this episode of the podcast is Nick Usborne, who is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he has recently started a…

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Small Business Marketing Minute

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Episode 230: Your business is not entitled to new customers 21:05

3y ago21:05

21:05

In every community, there are a few businesses that have been around so long and have become such a part of the fabric of the town that people just take it for granted that they'll always be there. In some cases, the business is also taking it for granted...and in those cases, that business is in big trouble. Listen to this episode to learn why it'…

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Small Business Marketing Minute

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Episode 229: Why You Need to Start Using Email Marketing Right Now 16:37

3+ y ago16:37

16:37

In a recent survey, only 26% of small businesses said they are investing in email marketing. That's a tragedy, because it is by far the most cost-effective marketing tactic available to those businesses. In today's episode, I make a compelling case as to why email marketing is an absolute must for every business, and address head-on the main reason…

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Small Business Marketing Minute

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Episode 228: Three Questions to Answer Before Allowing Your Business to "Get Political" 24:45

3+ y ago24:45

24:45

In light of several recent news stories that have involved the intersection of local small businesses and divisive national politics, including the stories of Masterpiece Cake Shop vs Colorado and the Red Hen vs Sara Huckabee Sanders, I thought it was time to address the subject in a podcast. Specifically, I thought it was time to do a podcast to h…

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Small Business Marketing Minute

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Episode 227: The Five Power Disqualifiers in Sales with Perry Marshall 26:18

3+ y ago26:18

26:18

I recently had the honor of interviewing marketing legend Perry Marshall on my podcast, the Small Business Marketing Minute. Perry is best known as being one of first people to crack the code on Google Adwords—he literally “wrote the book” on how to properly set up and run a Google Adwords campaign (The Ultimate Guide to Google Adwords). He’s also …

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Small Business Marketing Minute

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Episode 226: Developing the Secret Language of Your Ideal Customers with Jeffrey Shaw 27:01

3+ y ago27:01

27:01

As longtime listeners to this podcast know, the first step in the Duct Tape Marketing system is creating a marketing strategy for your business, and the first step in that process is identifying your ideal customer. My guest for today's show, Jeffrey Shaw, is a former portrait photographer who has become a nationally acclaimed speaker and business …

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Small Business Marketing Minute

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Episode 225: Heroes on the Water 25:25

3+ y ago25:25

25:25

Last year, I started volunteering for the local chapter of a national organization called Heroes on the Water, which takes veterans and first responders and their families on free kayak fishing trips. Helping out that organization has reminded me of something that I already knew--getting involved in the leadership of local nonprofit organizations i…

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Small Business Marketing Minute

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Episode 224: Changes to Google Review Guidelines, GDPR, and Facebook Scandals 18:22

3+ y ago18:22

18:22

It's not every month that issues that affect small business marketing make international headlines, but this month there have actually been not one but two stories that could dramatically effect small business marketing. There is also another news item that almost went completely unnoticed, but that might have an immediate effect on any business co…

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Small Business Marketing Minute

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Episode 223: How to Create an Effective Marketing Message with Tom Poland 21:54

3+ y ago21:54

21:54

If your marketing message sounds something like "We have the best prices, best quality, and best service, so come buy our stuff", then you need to listen to my most recent podcast episode. My guest for Episode 223 of the Small Business Marketing Minute show is Tom Poland, the bestselling author of Leadsology©: The Science of Being In Demand. Since …

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Small Business Marketing Minute

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Episode 222: What's Broken About the Marketing Industry, And How To Fix It 15:16

3+ y ago15:16

15:16

The small business marketing industry, in my opinion, is broken in two very important ways. In today's episode, I explain what those ways are, and how together (marketers and the small business owners who buy marketing services) we can start to fix them. If you are looking for in-the-weeds marketing tips about a specific tactic, you can skip this e…

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Small Business Marketing Minute

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Episode 221: Should You Be On Instagram (or any other platform)? 15:19

4y ago15:19

15:19

A client asked me recently if they should be on Instagram. It's a good question, and the answer is not entirely clear cut. In today's episode, I break down which social media platforms you--or any local business--MUST be on, which ones are optional depending on your circumstances, and which ones you can safely ignore.…

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