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Small business marketing insights from best selling author John Jantsch and business leaders around the globe.
Adweek's 2020 "Marketing Podcast of the Year." On Lead Balloon, experienced public relations and marketing professionals share tales of the do-or-die situations that defined their strategic communications careers--what went wrong, how they overcame unexpected obstacles, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, professional crises and half-baked campaigns gone awry, and usually finds a reason to chu ...
A podcast by digital marketing geeks for digital marketing geeks. This series features interviews with some of the best and brightest minds working in marketing and advertising today sharing practical, tactical tips you can use RIGHT NOW to improve your campaigns or shift your overall strategy. Got a question for our "Inside Experts?" We'd love to help. Email dmsf@sharpspring.com and you might hear us answer it on a future episode!Digital Marketing Swipe File is a presentation of SharpSpring Ads
The Justin Brady Show amplifies the best ideas, companies, entrepreneurs, and people on earth. Justin is an emerging tech PR communications guy that works in SEO, content strategy, PR and comms. When he's not amplifying his clients, he's amplifying ideas, companies, entrepreneurs, and people in the larger community. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew M ...
The DigitalMarketer Podcast is a weekly show produced by DigitalMarketer and hosted by Jenna Snavely. She will take you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. Along the way, she will be interviewing the key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that ar ...
Speeches, job interviews, deal-closing pitches... do you know the best way to handle yourself in the spotlight? “Steal the Show” offers a fast track to the skillset that will enable you to engage your listeners, manage your nerves, and give your message maximum impact in every situation, every time. Your host Michael Port is a New York Times bestselling author of 6 books, including Book Yourself Solid and Steal the Show, a top-rated corporate speaker, and former professional actor, having gu ...
Learn how to use the Duct Tape Marketing System created by John Jantsch, widely regarded as the world's most successful small business marketing system. Our practical how-to tips, advice, and real-life examples will teach you what you need to know to implement this system in your business. Take the mystery out of your marketing and get inspired to grow your business! Marketing topics covered on the podcast by Kevin Jordan from Redpoint Marketing Consultants will include marketing strategy, i ...
We chat with smart inbound marketing agency owners about agency challenges. A new conversation every week with the smartest agency minds in the industry.
Welcome to Talking Email with Postmark, a new podcast mini-series brought to you by Wildbit, the makers of Postmark. On this podcast, you'll get a behind the scenes look at how Wildbit, a thirty-person SaaS company, approaches customer communication across three distinct SaaS products. We’ll cover a wide-range of topics from email template design to blacklist monitoring and discuss some key considerations and important lessons that we've learned along the way.
"The Culture of Business..." Three weekly trending topics on the podcast at the intersection of advertising, tech, media, popular culture and the human condition. Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. Sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. #DisruptiveFM #dfm
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Duct Tape Marketing
1
Narrowing Your Focus On Your Ideal Customer
13:56
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In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.…
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Lead Balloon - Public Relations, Marketing and Strategic Communications Disaster Stories
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24. The Dreaded Grand Jury Subpoena, with Duct Tape Marketing Founder John Jantsch
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There's nothing easy about striking out on your own as an independent marketing consultant. Work can be scarce and hard to come by, and when an opportunity does come along, there can be a lot of pressure to accept it no matter what. John Jantsch knows from experience. Before he was the founder, host and author of Duct Tape Marketing the agency, pod…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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How to Make Your Small Business Profitable with John Jantsch of Duct Tape Marketing
42:58
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Are you a small business owner that wants to be profitable and scale effectively? This episode is for you! In this episode of Digital Marketing Swipe File, Eric welcomes John Jantsch, Founder & President of Duct Tape Marketing, to talk about his approach to overcoming challenges in small business marketing, along with what has changed in marketing …
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The DigitalMarketer Podcast
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[Bonus Episode] Doing LinkedIn the Right Way with Mandy McEwen, Founder & CEO of Mod Girl Marketing and Luminetics
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42:59
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Inbound Back Office
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E203: How to Maximize Your Content Strategy (Marketing Inbound)
23:23
23:23
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23:23
So, you think you are a rockstar when it comes to content, eh? But have you met, Laura Bernhard of Marketing Inbound? She is THE rockstar when it comes to content and podcasting. But only because she made a bunch of mistakes along the way! In this episode, you'll learn: • How to make sure your content is achieving the right goals • Why a feedback l…
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The DigitalMarketer Podcast
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Episode 171: T&C Wrap Up with Mark Degrasse
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OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!…
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Duct Tape Marketing
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Finding The Real Problem Your Business Solves
14:16
14:16
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Finding The Real Problem Your Business Solves written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consis…
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Duct Tape Marketing
1
Finding The Real Problem Your Business Solves
14:17
14:17
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14:17
In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step two – finding the real problem your business solves.
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Duct Tape Marketing
1
Mapping Out Where Your Best Customers Want To Go
13:08
13:08
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Mapping Out Where Your Best Customers Want To Go written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Con…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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What SEO Techniques are still Relevant in 2021? With Marcio Santos of Nerd Digital
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Is SEO dead? Of course not, but it is changing rapidly, and if you haven't looked at SEO and organic search in the last year, you're significantly out of date with the best practices for ranking on Google. Eric Stockton joins with Marcio Santos of Nerd Digital to talk about what's working in SEO today, how to rank on organic, and the fascinating te…
Building The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch and Douglas Burdett In this episode of the Duct Tape Marketing Podcast, we’re doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2…
In this episode of the Duct Tape Marketing Podcast, we're doing things a little differently. Douglas Burdett takes on the role of guest host and interviews me about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. Douglas is the host of the Marketing Book Podcast where each week he …
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Duct Tape Marketing
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A Guide to Building a Sustainable Speaking Career
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28:41
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In this episode of the Duct Tape Marketing Podcast, I interview Michael Port and Andrew Davis. Andrew Davis is a best-selling author and keynote speaker. He's also worked with the Muppets. I'm also joined by Michael Port his co-author of a book called Referable Speaker: Your Guide to Building a Sustainable Speaking Career—No Fame Required, and foun…
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Inbound Back Office
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E202: How to Win at Content with Video (Go Rogue X)
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If you're not one of the 86% of marketers using video for your business and for your clients, can you even call yourself a marketer? Well, you can, but you should still be using video! In this episode, Bryan Fittin of Go Rogue X tells us why we should ALL be doing video and how to get it done. You'll learn: • How to come up with video ideas • How t…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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How to Make Effective Digital Ad Creative On Any Budget with Jimmy Ellis & Sunil Alvarez
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We love answering your digital marketing and advertising questions, and this time around, we're talking ad creative with in house expert Sunil Alvarez and our recurring guest expert Jimmy Ellis. What makes an effective digital ad? How much budget should be used for testing? How do you create eye catching ads if you don't have budget for a graphic d…
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Duct Tape Marketing
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The Less Is Almost Always More Content Strategy
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In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college and joined Homeward in 2020. In the space between,…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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Ask a Marketing Expert: Going B2B to D2C, Q4 Strategies and More
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Ever wish you could pick the brain of a digital marketing expert with over 20 years experience and get an unfiltered batch of piping hot advice? Your wish has been granted! In today's episode, Chuck Ellis sits down with digital marketing master Jimmy Ellis (no relation) to answer your questions about B2B marketing going direct to customer, the best…
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The DigitalMarketer Podcast
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Episode 170: Building Community Businesses that Are Thoughtful AND Financially Stable with Tatiana Figueiredo
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Community is more important than ever—so important that entire businesses are being built around the concept. Tatiana Figueiredo is a community strategist and the brain behind The Business of Community newsletter. Her focus is helping course creators and membership community leaders build thoughtful and financially stable community businesses. What…
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The Justin Brady Show
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Jay Ly is the REAL Hurt Locker guy and gives me a look into Afghanistan.
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In this special episode, Jay Ly, Master Explosive Ordnance Disposal Technician, Chief, US Navy, has jumped from planes, taken enemy fire, and diffused bombs in Afghanistan. As the US exits the country, I ask him the good that we accomplished, and what the media got right, and what they got wrong. Ly's positive attitude, and encouraging words are wh…
In this episode of the Duct Tape Marketing Podcast, I interview Jen Limm. Jen is the CEO of Delivering Happiness (DH), a company she and Tony Hsieh (the late CEO of Zappos.com) co-founded to create happier company cultures for a more profitable and sustainable approach to business. She's also the author of Beyond Happiness: How Authentic Leaders Pr…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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How COVID is Shaping D2C and E-Commerce Marketing in Q4 2021 with Brian Gioia of Scrum
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We all know COVID has impacted business and ecommerce… but to what extent? In this episode of Digital Marketing Swipe File, Eric welcomes Brian Gioia, Director of Product Strategy and Ecommerce at Scrum50, to talk about how the COVID-19 pandemic is shaping D2C and ecommerce marketing in Q4 of 2021. Tune in to learn Brian’s predictions of what to ex…
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Inbound Back Office
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E201: How to leverage podcasts to increase brand awareness and generate demand for your agency (Speak on Podcasts)
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Have you ever considered being a guest on podcasts? Well, maybe you should! Mark Colgan of Speak on Podcasts spills the tea about this amazing marketing strategy and you won't want to miss it! In this episode, you'll learn: • Why being on other peoples' podcasts is so beneficial • How to find podcasts to be on • How to introduce yourself to the pod…
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Duct Tape Marketing
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Why Playing The Long Game Is Essential To Success
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24:50
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In this episode of the Duct Tape Marketing Podcast, I interview Dorie Clark. Dorie is a Duke & Columbia University Business Professor, and she's ranked one of the top 50 business thinkers in the world by Thinkers 50. She's also the author of Reinventing You, Stand Out, and a new book called The Long Game.…
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The DigitalMarketer Podcast
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Episode 169: Developing a Cohesive Brand with Mark de Grasse, the New President and General Manager of DigitalMarketer
31:10
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When you’re in the digital marketing business, the massive amount of content can get overwhelming. But we don’t have to keep what’s not working. Today’s guest is someone who looks at the mess and finds the joy in creating something better. And he’s brilliant at it. In this episode, host Jenna Snavely sits down with Mark de Grasse, the new President…
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The Justin Brady Show
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A matchmaking service for you and journalists? Dan Simon, founder of Qwoted.
34:42
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Dan Simon founded Qwoted as a matchmaking service for journalists and expert sources. He explains how broken the relationship is between PR people and journalists is, and how he's trying to change it with technology. We also discuss how many PR agencies operate and how it's highly offensive for most journalists. To learn about the FART Method, go t…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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The Biggest Mistakes in Affiliate Marketing and How to Avoid Them with Jamie Birch of JEBCommerce
52:51
52:51
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Why is affiliate marketing so trendy right now? In this episode of Digital Marketing Swipe File, Eric welcomes Jamie Birch, CEO of JEBCommerce, to talk about affiliate marketing and leadership, giving insight into how he works with companies to execute powerful affiliate marketing strategies that deliver results. Jamie candidly speaks on the top mi…
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Inbound Back Office
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E200: Lessons Learned from Scaling a Remote Agency: Clear vision + fueling a great team to help get you there (Lone Fir Creative)
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Building a remote agency is hard. Scaling a remote agency is even harder (trust me, I know 😩). But Tyler Pigott of Lone Fir Creative makes it look easy! In this episode, you'll learn: • Why a clear vision is the key to successfully scaling • How Tyler's team sets goals and plans for them • How he nurtures his people in order to maintain an amazing …
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about a topic from my upcoming book, The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. The fifth step in the book is all about referral generation — and that's what I'm talking about today.…
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The DigitalMarketer Podcast
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Episode 168: Rebranding and Staying True to Your Values with Ruben Aguirre, Founder of 8 Signal Marketing Agency
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Rebranding can be costly, but not as costly as straying from your values. Ruben Aguirre’s family immigrated to the U.S. from Mexico when he was six. Growing up, he had a front row seat to their entrepreneurial genius as they started over in a new place, building one business after another. He started his own business in 2014 and recently went throu…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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How D2C Brands Need To Adapt their Marketing after the iOS 14.5 Update with Toccara Karizma CEO of Karizma Marketing
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In this episode of Digital Marketing Swipe File, Eric welcomes Toccara Karizma, CEO of Karizma Marketing, to offer expert insights on marketing for ecommerce brands, updating you on what’s happening right now for D2C brands regarding mobile, the shift to iOS 14.5, and more. Toccara highlights how to ensure your marketing tactics create powerful out…
In this episode of the Duct Tape Marketing Podcast, I interview Tim Washer. Tim spent 20 years at IBM, Cisco, and Accenture, mostly feigning interest on conference calls. Moonlighting as a comedy writer/actor on SNL, Conan and The Late Show equipped him to use humor to humanize some of the world’s most boring brands. He uses laughter to help corpor…
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The Justin Brady Show
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Sacrifices to get ahead are probably sabotaging your business success explains Dr. Andrea Mata.
35:42
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80-hour workdays, sacrificing time with the family, and focusing only on work activities off the clock? It's not going to end well for you, explains Dr. Andrea Mata of the Bright Spot Podcast, and Bright Spot Families. Research shows aligning your work patterns to your circadian rhythm, resting, making time for family, and capping your work hours a…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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Retargeting by the Numbers with Todd Lebo of Ascend2 and Guest Expert Adam Lapp
38:45
38:45
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Research is the key to improving your marketing strategies, building campaigns, and learning about your customers… as well as solving all your business problems, big and small! In this episode of Digital Marketing Swipe File, Todd Lebo, Eric Stockton, and Adam Lapp discuss the findings of their research on B2B retargeting in 2021. You’ll learn what…
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Duct Tape Marketing
1
Finding The Work That Makes You Come Alive
23:24
23:24
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In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Fields. Jonathan is an award-winning author, executive producer, and host of one of the top-ranked podcasts in the world, Good Life Project®. He's also the author of a new book – Sparked: Discover Your Unique Imprint for Work that Makes You Come Alive.…
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Inbound Back Office
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E199: Using Discovery and Audience Input to Successfully Run a Project (Honestly)
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Do your client projects tend to include stress and frustration? Does your staff ever worry if the client will be happy and grit their teeth when the client inevitably asks for a zillion changes? If you answered yes, you need this episode in your life! Allison Amos of Honestly is here to prove that there is definitely a better way! Honestly uses a d…
In this episode of the Duct Tape Marketing Podcast, I interview Shep Hyken. Shep is ais a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal best-selling author. He recently wrote a book called I’ll Be Back – How to Get Customers to Come Back Again & Again.…
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The DigitalMarketer Podcast
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Episode 167: Finding Unique PR Opportunities for Your Business with Jack Nunn, Founder of Roworx Fitness
33:47
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Learn how you can turn PR opportunities into organic traffic for your business. What sets you and your business apart from your competition? What makes you different, surprising, maybe even controversial? And how can you leverage that into PR opportunities that ultimately lead to more brand awareness and traffic? Jack Nunn, rowing champion and foun…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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How to Get Your Content Budget Approved with Koertni Adams of SparkPost
39:43
39:43
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What is content marketing and why should you be doing it? In this episode of Digital Marketing Swipe File, Eric welcomes Koertni Adams, Senior Content Marketing Manager at SparkPost, to share advice and tips for creating a content marketing team and her best advice for progressing in your career as a new content marketer or copywriter. Eric and Koe…
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Digital Marketing Swipe File: Your B2B & eCommerce Marketing Podcast
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Addressing Marketing Challenges Part 2 with SharpSpring Ads Experts Mike Elzroth and John Pannabaker
37:22
37:22
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37:22
Want to drive more sales and get more bang out of your marketing budget? In part 2 of our series on addressing the challenges and questions digital marketers ask most, Eric welcomes Mike Eltzroth and John Pannabaker to talk about the challenges advertisers are facing in 2021 and the best tips and advice for marketers that will increase the efficien…
In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can't Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.…
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Inbound Back Office
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E198: Simple Ways to Increase Website Conversions (Clarify and Convert)
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We all want more website conversions, right? If you think you've tried everything, think again! Colin Noonan of Clarify and Convert is about to blow you away with some super simple ways to increase your website conversions. In this episode, you'll learn: • To start with defining several key components to get really clear • How to use psychographics…
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The DigitalMarketer Podcast
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Episode 166: The Ultimate Marketing Engine with John Jantsch, Founder of Duct Tape Marketing
27:42
27:42
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Learn how to create your own Ultimate Marketing Engine - and here’s a hint, it’s not a marketing funnel! The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone’s life, to create a successf…
