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An interview show from your friends at Smashing Magazine. Drew McLellan talks to design and development experts about their work on the web, as well as catching you up with the latest news and articles at Smashing Magazine. Suitable for cats.
Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality. How do you future-proof your business? How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? Each episode contains valuable insights, recommendations, and tangible ex ...
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How Agency Partnerships Can Drive Your Top and Bottom-Line, with Brian Gerstner
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I’m excited for you to meet our special guest expert today — Brian Gerstner. If you’re meeting Brian for the first time — Brian is the founder and president of White Label IQ, which provides white-labeled digital services and skill sets in design, development, and paid media for agencies across the country. Brian is also an expert at building, crea…
We ask what is Customer Experience design, and how does it differ from User Experience design? Vitaly Friedman talks to expert Debbie Levitt to find out.By Smashing Magazine
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Build a Better Agency Podcast
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EP 389: Infusing innovative ideas into your agency operations with Stan Phelps
53:58
53:58
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You need innovative ideas to stand out and be ahead of the curve. We often get caught up in the chaos of day-to-day agency operations and retreat into the comfort zone of doing things the same way we’ve always done them. Today, we’re talking you out of that way of thinking and giving you an entirely different framework for approaching client projec…
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What We Can Accomplish with Human-Centered Selling, with St John Craner
40:24
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St John Craner is the Founder of Agrarian, an agency based in New Zealand that helps agribusinesses grow using digital strategies and marketing campaigns. They provide instruction and coaching to underperforming rural sales teams by utilizing sales psychology and human-centered selling techniques that can significantly enhance sales performance. St…
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EP 388: Community building as a brand marketing strategy with Mark Schaefer
52:16
52:16
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Think about some of your favorite brands for just a moment. What aspects of those brands make you feel the most connected to them? Do you ever find yourself talking to your friends or family about a company you love so much because of what they stand for or how they connect with people? Enter community building as a marketing strategy — the next bi…
Greg Bray is the President of Blue Tangerine, a digital marketing and website development agency that specializes in helping home builders grow their sales. They achieve that goal by helping clients build a better website and drive more qualified traffic to the site, all while using data analytics to measure results. Greg considers it a privilege t…
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EP 387: The four leadership shifts agency owners need to make to adapt to an evolving workforce with Heather McGowan
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53:33
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There’s no denying that when the pandemic hit, the workforce changed forever. We experienced some of the most rapid shifts in our economy and lifestyles this century, and we still feel its effects today. Most notably, our work standards morphed along with how we view leadership and hustle culture. The old ways of working longer hours and devoting y…
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Sales Closing Techniques Without Feeling Like You're Closing, with Hannah Roth
37:11
37:11
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Hannah Roth is Predictive ROI’s mad scientist and strategist (That is her actual title, by the way). Her background as a Fisheries Biologist coupled with her experience as a small business owner has allowed her to offer a unique perspective synthesizing data analysis with strategic insights. Hannah often works in the trenches helping clients define…
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EP 386: Restructuring agency billing and pricing models based on scope value with Jonathan Stark
51:19
51:19
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If you’re tired of assessing your agency’s project values based on an average hourly rate and having your team constantly updating timesheets, you’ll want to take some notes on this episode. Today’s topic is all about restructuring pricing models to focus more on the scope value rather than an average billable hourly rate. Our guest, Jonathan Stark…
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Our Fastest Agency New Business Strategy, with Stephen Woessner
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For over 30 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside and consulting with hundreds of agencies, business coaches, and consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of righ…
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What’s the key to a great keyboard? with Marcin Wichary
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We ask what’s the key to a great keyboard? Is this essential part of our daily toolkit easily overlooked? Vitaly Friedman talks to expert Marcin Wichary to find out.By Smashing Magazine
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EP 385: Taking stock of where you make fear-based decisions in your agency with Drew McLellan
49:26
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One of the most common traps we fall into as agency owners is making decisions based on our fears. Every day we have to make hard choices, and it’s easy to fall victim to a fear-based narrative when trying to make everyone happy while keeping a business afloat. But fear not — I have some advice for you that will help you see the bigger picture of w…
Riches in Niches and How to Attract High-Paying Clients I’m excited for you to meet our special encore guest expert today — Henry DeVries. If you’re meeting Henry for the first time — he’s the CEO of Indie Books International. He’s the former president of an award-winning “Ad Age 500” marketing agency — and — Henry is also a weekly columnist for Fo…
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EP 384: Strategizing your agency growth plan with Corey Quinn
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49:00
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To continue on the sales theme this week, we’ll dissect everything you need to know about winning and retaining right-fit clients, honing in on your agency vertical, and strategizing your agency growth plan. Our guest, Corey Quinn, has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and CMO for a $150M+ company. To…
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How to Attract Prospects, with Brent Weaver
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I’m excited for you to meet our special guest expert today — Brent Weaver, an expert in teaching how to attract prospects the right way. If you’re meeting Brent for the first time — Brent is the founder and CEO of UGURUS, a business training and education company dedicated to helping agency owners learn how to attract prospects and own their market…
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How has the design industry changed? with Veerle Pieters
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How has the design industry changed? Is technology making our work easier? Vitaly Friedman talks to veteran designer Veerle Pieters to find out.By Smashing Magazine
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EP 383: Getting beyond the “no” in the sales process with Richard Fenton
56:02
56:02
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Sales — the dreaded word that most of us cringe when we think about it. It brings up thoughts of manipulation, forced conversations, and fear of rejection. It’s one of those necessary evils that come with being a business owner that’s essential if you want to keep growing. For many of us, we fear hearing the word “no.” Once it’s out there, we drop …
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When Rebuilding in a Different Direction is the Right Move, with Stephen Woessner
59:16
59:16
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Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “”8 Money Draining Mistakes”” and the…
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EP 382: Adapting the hiring process to a new era of agency staffing with Art Boulay and Sue MacArthur
59:20
59:20
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It’s no secret the job market has shifted immensely over the past 3–4 years. One minute, we’re hitting the brakes and halting all new hires. The next, we’re kicking things back into gear and going through a hiring frenzy with inflated salaries. And now, we’re entering a recession but still need to hire top talent at an affordable price. How do we k…
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Building the Unbeatable Agency, with Susan Baier
48:16
48:16
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A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies around the world, supporting their efforts to create marketin…
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Is Technology Making Us Redundant? with Tejas Kumar
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We ask is technology is making us redundant? Will we all soon be replaced with AI? Vitaly Friedman talks to Tejas Kumar to find out.By Smashing Magazine
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EP 381: Making onboarding and training SOPs painless with Jennifer Smith
58:29
58:29
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One of the biggest sticking points with agencies is establishing tried and true onboarding and training SOPs. Over and over, we find that new hires aren’t pleased with how their onboarding process went, despite agencies and larger companies investing billions into this one area. Poor training and onboarding experiences can result in disaster and in…
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How to Design a Profitable 2023, with Jon Morris
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49:09
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Jon Morris is the founder & CEO of Ramsay Innovations and a serial entrepreneur. Prior to Ramsay, he established Rise Interactive in 2004 with prize money from his second-place finish in the University of Chicago’s prestigious New Venture Challenge. Over the next 16 years, he grew Rise from a one-person shop to one of the largest independent market…
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EP 380: Lead with love: In memoriam of Craig Barnes and the legacy he left behind with Drew McLellan
30:24
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With a heavy heart, I’m recording this week’s solocast to commemorate the life of a cherished and respected team member of AMI, Craig Barnes. I have known Craig for 25 years, and we became great friends and colleagues over our time together as fellow agency owners. I want to use this solocast as an opportunity to honor the legacy Craig left behind …
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Fast Track Filling Your Sales Funnel, with Andy Buyting
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Andy Buyting is an expert in thought leadership and content marketing. His “integrated content” strategy has served both himself and his clients exceedingly well. Andy’s thought leadership journey started when he published his first business book in 2007 and started publishing his first magazines in 2009. Since that time, he has leveraged his integ…
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EP 379: The ROI of being a good podcast guest with Tom Schwab
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As agency owners, we’re always looking for ways to get great customers that increase our profitability while decreasing the length of the typical sales cycle. That’s the dream, right? This week, I have Tom Schwab on to talk about one of the best ways to make that dream a reality — being a great guest on other people’s podcasts. As a great guest him…
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Accelerate Client Acquisition, with Paula Chiocchi
37:06
37:06
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Paula Chiocchi, CEO and founder of OMI, is an award-winning marketing industry veteran whose mission is to help businesses realize their full potential by effectively reaching their target audiences and converting more prospects into customers. Under her direction, OMI provides Fortune 1000 firms and other clients fresh, accurate contact data to fu…
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EP 378: Taking meaningful steps to prioritize diversity in the workplace with Dr. Ella Washington
40:41
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Diversity in the workplace is the cornerstone of running a modern and successful agency. Without it, you’re not only selling your agency short, but you’re also passing up on an immense pool of talent and ideas that you won’t find by staying in a comfort zone. This week, we have Dr. Ella Washington, a professor, organizational psychologist, and DEI …
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EP 377: Creative thought leadership — bringing your book idea to life with Henry DeVries
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With agency ownership comes big ideas, a lot of creative energy, and infinite passion for your work. Chances are you have a million ideas floating around your head with nowhere to put them. Why not compile them into a book? We’ve talked about why creative thought leadership matters for finding right-fit clients and aids in biz dev for your agency. …
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How to Increase Your Pricing by 300%, with Michael Zipursky
54:45
54:45
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Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 600 con…
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EP 376: Deploying effective business development strategies with Peter Levitan
46:02
46:02
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Business development will always be necessary for keeping your agency alive. Many agencies are great at marketing for clients but historically fall flat when it’s time to market themselves to prospects. Peter Levitan knows this very well and has some tips to share to help us get creative about our agencies and prospecting for them. Whether aggressi…
Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts. Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” an…
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EP 375: Incentivizing daily time tracking with Drew McLellan
28:17
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28:17
Time tracking is one of the most overlooked resources in an agency’s day-to-day operations. Without it, you’re missing out on valuable data about where you need more training, more staff, or even if you’re charging enough for your services. That’s why I’m talking today about incentivizing daily time tracking with your employees. The first thing a l…
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Selling Comfortably, Easily, and Profitably, with Jeremy Miner
42:55
42:55
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Jeremy Miner is the Chairman of 7th Level, a Global Sales Training Company that was ranked #391 of the fastest growing companies in the United States by INC magazine’s list of the top 5000 companies in 2021. He is also a contributor for INC magazine and has been featured in the Wall Street Journal, Forbes, Entrepreneur magazine, and a host of other…
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EP 374: Good habits for great agency leadership with Jeff Salzenstein
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57:00
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Weary is a great word to describe a lot of agency leaders right now. It comes up again and again that we’re just tired, overworked, and running on fumes. It’s not our fault, but there are things we can do to get back to feeling a little more balanced and less like we’re about to snap. I brought Jeff Salzenstein on this week to teach us some good ha…
