Dr. Stephen Franson public
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Join remarkable CEO coaches and transformation experts Dr Stephen and Dr Pete on the audacious journey that is guaranteed to challenge, inspire and empower you to create a remarkable business as part of a remarkable life, not instead of one! Dr. Stephen and Dr. Pete have already trained thousands of chiropractors and leaders on how to create scaleable, durable and transferrable businesses. Each week you'll learn lessons from their growing experience and insights, generating acceleration for ...
 
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Systems are the essence for creating predictable positive outcomes. Unless you want to stay small, everything has to be systematized. Let’s take a look at the 15 primary functions of your business and score how systematized each area is functioning. Your practice will remain heavy and hard wherever you lack systems because wherever you’re lacking s…
 
There is a 95% chance that your TEAM is holding back your growth. We have identified the four primary areas where CEOs get things wrong with their team. Personnel issues can be tough to see - and tougher to solve. This episode can help make this easier. The right questions to ask right now are: “Where do I have a Personnel Capacity Block - and what…
 
The physical space of your practice dictates how your practice flows. Your practice layout determines how your team functions. Your floor plan drives how your patients move through your practice. Does the design and the layout of your practice create an experience that facilitates or limits transformation and healing? Does your floor plan promote g…
 
Nowadays...convenience is everything. Logistical Capacity Blocks in your practice may prevent growth, stunt your income and limit your impact potential. In this episode we identify the most common logistical blocks that limit your capacity. Logistics may not be a “show stopper”...but they can be a game changer. Get these brick and mortar elements r…
 
“If you can’t see it...you can’t be it.” The question for the CEO remains how well do you see it and do you really believe it? If you can’t see it or wrap your mind around it, how can you expect that of your team or your patients whom you lead? The question is not “if” but “where” is there a mental block? Where is it for you as a leader... Then whe…
 
Where do you run out of philosophy? Do you find yourself running up against the limitation of your philosophy? The past two years have certainly been challenging - and we are guessing that your philosophy has been rigorously tested. It’s become abundantly clear that what the world needs now is chiropractic and what chiropractic needs now is more su…
 
The question is not, “Do I have a capacity block here?” The question is, “To what degree is THIS a Capacity Block in my business?” Capacity blocks create resistance and stop growth. We have analyzed hundreds of practices and identified 8 specific “root causes” that should drive you crazy because they block your business from reaching its fullest po…
 
Recap Right now, you have exactly the business you deserve. For some of you, that feels great because it lands like a “congratulations!” For some of you, it lands differently. You may find that convicting...uncomfortable...frustrating. All of these are great - because CEO’s operate from BRUTAL FACTS. This is a chance to get real and clear. This is …
 
Are you a leader worth following? Are you modeling the behaviors you want to see from your people? As the CEO, YOU are the high-water mark. Your people will never sustainably surpass your commitment, your discipline or your execution. Your Team’s behaviors will reflect your behavior. The same can be said of your patients. The reality is, you get th…
 
Are you growing your business or telling yourself stories? It’s time to stop telling stories and start measuring the specific activities that drive outcomes that you want. What do you want, CEO? What specific behaviors drive those outcomes? That is what you should measure...and that is what you should reward. Remarkable CEOs catch people doing thin…
 
Human beings are economists and hardwired to be cheap and lazy...no offense, it’s true! Failure to address behavior economics is why so many businesses struggle and exactly why the remarkable business thrives! Doing value economy well means delivering on all four elements: Create Value, Deliver Value, Add Value, and Capture Value. Tune in and disco…
 
Being a chiropractic patient is hard enough, are you making it harder than it needs to be? As the CEO, your goal should be to make the experience for everyone involved, each step of the journey, easy and awesome. How easy is it to be a patient in your office? In this episode we encourage you to audit specific parts of your practice, identify the ar…
 
Imagine you could predictably increase results by 15-35% across your entire business bottom line by doing one thing...would you do it? When it comes to clinical outcomes, behavior economics reports that when a trusted authority measures outcomes of an individual, the measurable improvement is exactly that significant. The purpose of the progress ex…
 
As the CEO, you love LEVERAGE! There is no more highly leveraged step in your patient process than THE WORKSHOP! One a patient goes to workshop, every visit gets easier... If a patient does not go to workshop – every subsequent visit gets harder. The purpose of the workshop is to: 1. Challenge and shape the attendee’s belief system 2. Equip them to…
 
Table Talk, Patient Education, Talking Tic’... No matter what you call it – Consistent, meaningful and productive patient education is one of the most important (and challenging) skill sets to master as a chiropractor. The ability to challenge and shape belief systems, inform and compel people to action – and to build VALUE for continued chiropract…
 
If you agree that losing patients is off purpose and bad for business, then this is the episode for you! We studied thousands of our most successful patient relationships – and then studied hundreds of our Coaching Clients’ practices and discovered the #1 key to patient retention: Solid Expectations and Agreements. We found that all long-term, prod…
 
The purpose of a business is to solve a problem for another human being. What problem does YOUR business solve? In this crowded, noisy, and confusing healthcare marketplace it is critical that you and your TEAM can answer this question – and convey it to potential customers (patients). If you don’t, you will not attract, convert or retain Ideal Pat…
 
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Leading vs. Lagging Metrics 02:49 – Dr. Pete and Dr. Stephen provide The Driving Analogy 05:38 – Dr. Pete and Dr. Stephen talk about the two numbers that are critical to the success of your practice 11:09 – Dr. Pete and Dr. Stephen explain the difference between downstream and upstream metri…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Accountability Grid 08:37 – Dr. Pete and Dr. Stephen discuss the fifteen primary functions of a chiropractic business 13:46 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Digital Care 100 15:37 – Dr. Pete and Dr. Stephen continue to break down The Accountabili…
 
00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, Troubleshooting Your Business 10:31 – Dr. Pete and Dr. Stephen take a moment to promote Imaging Services 11:20 – Dr. Pete and Dr. Stephen discuss the F1 Racing Analogy 16:50 – Dr. Pete and Dr. Stephen talk about the important role vision plays in troubleshooting your business 20:47 – Dr. Pe…
 
00:38 – Dr. Stephen introduces today’s very special guest, Bharon Hoag, who joins the show to share his background and discuss the work he’s doing with The Chiropractic Defense Council 11:06 – Dr. Pete and Dr. Stephen take a moment to promote SKED 12:02 – Dr. Stephen and Bharon discuss the importance of protecting the rights of chiropractors everyw…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Quarterly Reviews 10:43 – Dr. Pete and Dr. Stephen take a moment to promote SKED 11:40 – Dr. Pete and Dr. Stephen share some best practices for conducting quarterly reviews 23:27 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers and Genesis 25:34 – Dr. Pete and Dr. Steph…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Marketing Machine 03:38 – Dr. Pete and Dr. Stephen expound on the four key elements that comprise the Marketing Machine 07:20 – Dr. Pete and Dr. Stephen talk about the importance of having a Quarterly Marketing Report 08:55 – Dr. Pete and Dr. Stephen take a moment to promote SKED,…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Goal Setting 01:37 – Dr. Pete and Dr. Stephen break down the five reasons we have Board Meetings 08:17 – Dr. Pete and Dr. Stephen shout out some supporters of the podcast and encourage others to leave a review or send a note on what value you are getting from this show 11:06 – Dr.…
 
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Product and Process 05:34 – Dr. Pete and Dr. Stephen define the purpose of a business 08:53 – Dr. Pete and Dr. Stephen talk about why it is critical to get clarity on your product offering 14:01 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patie…
 
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, Remarkable Vision Casting 06:37 – Dr. Pete and Dr. Stephen speak to the importance of gaining clarity on what success looks like for your business 11:14 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers & Perfect Patients 12:53 – Dr. Pete and Dr. Stephen expound on the m…
 
00:37 – Dr. Pete and Dr. Stephen introduce a new series and dive into today’s topic, Board Meeting Overview 09:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology 11:58 – Dr. Pete and Dr. Stephen speak to the importance of having a long-term view of your business as CEO 15:20 – Dr. Pete and Dr. Stephen break down the four differ…
 
00:37 – Dr. Pete and Dr. Stephen introduce today’s topic, The Replatients Gap 06:23 – Dr. Pete and Dr. Stephen stress the importance of tracking your metrics and stats 08:49 – Dr. Pete and Dr. Stephen take a moment to promote Innate Radiology 13:13 – Dr. Pete and Dr. Stephen talk about the critical role compliance plays 21:38 – Dr. Pete and Dr. Ste…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The Money Gap 05:04 – Dr. Pete and Dr. Stephen talk about why timing is everything 09:27 – Dr. Pete and Dr. Stephen stress the importance of directing your energy and focus effectively 11:32 – Dr. Pete and Dr. Stephen provide some ‘no cost’ marketing activities 13:01 – Dr. Pete and Dr. Steph…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How the Top Chiropractors Build World Class Teams 07:08 – Dr. Pete and Dr. Stephen stress the importance of building a remarkable practice through a world class team 11:48 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for team-building success 13:20 – Dr. Pete and Dr. Steph…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Clinicoscopy: Retention Audit 06:20 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for retention success 11:53 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 12:55 – Dr. Pete and Dr. Stephen continue to list the 25 criteria for retention success 16:07…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Clinicoscopy: Sales Audit 03:36 – Dr. Pete and Dr. Stephen take a moment to promote SKED and Big Life Financial 08:00 – Dr. Pete and Dr. Stephen begin the break down the 25 criteria for conversion success 14:55 – Dr. Pete and Dr. Stephen speak to the importance of clear and congruent recomme…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Marketing Audit 02:52 – Dr. Pete and Dr. Stephen take a moment to promote SKED and Big Life Financial 09:19 – Dr. Pete and Dr. Stephen expound on two attributes of a great CEO 12:14 – Dr. Pete and Dr. Stephen break down five audits to assess your practice 14:59 – Dr. Pete and Dr. Stephen str…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Top Chiropractor Project 04:03 – Dr. Pete and Dr. Stephen take a moment to promote CLA and SKED 11:33 – Dr. Pete and Dr. Stephen speak to the criteria to determine what business, practice and doctors should be featured as Top Chiropractor 15:45 – Dr. Pete and Dr. Stephen stress the importanc…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Developing and Keeping the Right Associate – Part 5 04:21 – Dr. Pete and Dr. Stephen take a moment to promote CLA and LVRG Media 06:24 – Dr. Pete and Dr. Stephen express why it is so critical to identify and hire the right associate doctor 12:47 – Dr. Pete and Dr. Stephen talk about characte…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Training and Equipping the Right Associate – Part 4 08:07 – Dr. Pete and Dr. Stephen highlight the value of the onboarding process 16:38 – Dr. Pete and Dr. Stephen talk about the importance of aligning with an associate who shares your core values and vision 19:11 – Dr. Pete and Dr. Stephen …
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Onboarding the Right Associate – Part 3 06:45 – The importance of setting clear expectations and honest agreements 14:41 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 15:24 – Dr. Pete and Dr. Stephen expound on the Energy Equation 20:13 – Dr. Pete and Dr. Stephen ana…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Finding the Right Associate – Part 2 05:45 – The football analogy 07:55 – The Business Builder vs. the Caregiver 13:09 – Dr. Pete and Dr. Stephen break down the other different avatars of chiropractors 15:03 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 19:54 – Dr. P…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Finding the Right Associate – Part 1 08:39 – Dr. Pete and Dr. Stephen expound on the role your vision story plays in hiring an associate 14:02 – Dr. Pete and Dr. Stephen speak to the value of answering the question, ‘What are you trying to accomplish when hiring an associate doctor?’ 20:13 –…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s episode featuring a Digital Marketing Expert Panel 05:07 – Introducing today’s panel of experts 17:41 – Chiropractic marketing 19:38 – The panel discusses the importance of understanding what should be done by you, with you and for you as a CEO 30:04 – Lauren provides her thoughts on authenticity 3…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, External Marketing Framework 09:15 – Dr. Pete and Dr. Stephen speak to the communications pivot that must take place in this new framework 16:22 – Dr. Pete and Dr. Stephen break down what they wish to accomplish with this new framework and provide three specific stories on how to apply it 23…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, The One: Growth from Within 05:12 – Dr. Pete and Dr. Stephen discuss the value of internal marketing 11:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 15:17 – Dr. Pete and Dr. Stephen identify three critical questions to identify The One who needs chiropractic care…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Agile Marketing 06:07 – Dr. Pete and Dr. Stephen stress the importance of having a game plan, setting goals and taking action now 08:44 – Dr. Pete and Dr. Stephen reintroduce the acronym APPEAR and how to apply it to your marketing plan 15:43 – Dr. Pete and Dr. Stephen take a moment to promo…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s guest, Ken Stillwell, who speaks to his role as COO at PegaSystems 09:45 – Ken speaks to key strategies that successful owners implement to identify the things they should be focused on 16:59 – The importance Ken places on having a rock solid value system 18:44 – Dr. Pete and Dr. Stephen take a mom…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, How to Address Unfinished Business 05:07 – Dr. Pete and Dr. Stephen break down the acronym APPEAR and why it should be applied throughout your business 14:38 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers 15:20 – Dr. Pete and Dr. Stephen speak to the value of the 90-d…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, 2021 Business Word of the Year: Agile 08:02 – Dr. Pete and Dr. Stephen discuss the importance of setting the correct frame of mind 11:56 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion 16:22 – Dr. Pete and Dr. Stephen identify and define fi…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Lessons Learned in 2020 05:32 – Dr. Pete and Dr. Stephen share their biggest takeaways from 2020 12:46 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Remarkable Team Building Immersion 14:49 – Dr. Pete and Dr. Stephen discuss the importance of having successful and producti…
 
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, the value of the CEO Project Planner 10:50 – Dr. Pete and Dr. Stephen speak to the power of pivoting when things change 15:17 – Dr. Pete and Dr. Stephen break down the ultimate goal of the CEO Project Planner and the importance of thinking quarterly rather than monthly or weekly 19:14 – Dr. …
 
00:38 – Dr. Pete and Dr. Stephen introduce Part 2 of their discussion on the Board Meeting 06:00 – Dr. Pete and Dr. Stephen discuss the importance of remarkable goal-setting and remarkable marketing 07:56 – Dr. Pete and Dr. Stephen break down the four aspects of goal-setting 16:36 – Dr. Pete and Dr. Stephen take a moment to promote the two-day, Rem…
 
00:38 – Dr. Pete and Dr. Stephen introduces today’s topic, Board Meeting, Part 1 05:52 – Dr. Pete and Dr. Stephen talk about the importance of choosing your attitude 09:57 – Dr. Pete and Dr. Stephen share best practices for planning, preparing and executing a successful board meeting 13:07 – Dr. Pete and Dr. Stephen explain the four different types…
 
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