show episodes
 
Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.
 
Learn how to earn more leads and sales through your website using Plain English digital marketing. Bestselling author and digital marketing agency owner Tim Cameron-Kitchen takes you through the digital marketing strategies used by successful businesses and entrepreneurs to increase their traffic, grow their leads and sales, and build brand awareness using Search Engine Optimisation, Content Marketing, Pay-per-Click Ads, Influencer Marketing, and Social Media Marketing. Each podcast episode ...
 
Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
 
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show series
 
Show Notes: 00:10: Welcome Abby Reimer, SEO Product Manager at Scribd 00:40: What does “zero volume” keywords mean? Why are they a good strategy? 2:22: Why zero volume keywords is creating a buzz 5:29: How do you find zero volume keywords that actually drive traffic? 8:26: Zero volume case study outcomes 9:15: Discovering zero volume keywords by in…
 
Videos make up 82% of all consumer internet usage. In today’s podcast, we share the strategy we use to get 1,492 leads from video. Get the show notes @ https://exposureninja.com/podcast/251 Get a FREE review of your website @ https://exposureninja.com/rpod/review Download our eBook @ https://exposureninja.com/your-google-book…
 
Learn how to speak your customer’s language and increase leads and sales in the process in today’s podcast. Get the show notes @ https://exposureninja.com/podcast/250/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/…
 
Show Notes: 00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant 1:42: Brodie’s best strategies for expanding SEO Internationally 3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)? 5:37: Why automatic redirection isn’t a good idea 7:30: Expanding domains is a long-term game, link signals 9:54:…
 
Brand building is important. But, most digital brand building doesn't work. But I've found a better way. I call it IBBR. Listen along to find out what it is (and how you can use it). Get the show notes @ https://exposureninja.com/podcast/249/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exp…
 
Show Notes: 00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius 00:44: How do you use SEO data to impact decisions at TrustRadius? 3:36: The impact of review generation on SEO 5:23: Duplicate content and how to create different experiences 9:39: Mark’s ideal SEO department 11:37: Measuring reviews, metrics …
 
Today’s podcast breaks down SHEIN’s marketing strategy, and how they have become the largest fast fashion brand in the world. Get the show notes @ https://exposureninja.com/podcast/248/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/…
 
We’re going to show you some five-minute fixes that you can implement on your website right away to start getting some results Get the show notes @ https://exposureninja.com/podcast/247/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/…
 
Show Notes: 00:15: What is the 50%+ of your time on distribution theory? 1:38: Why do we think this theory is wrong? 2:36: Spend more time on quality and optimization for search 3:24: The appropriate amount of time for distribution on average 4:11: Using Pareto’s Principle (80/20) to better balance efforts 5:34: What Archimedes’ Lever has taught us…
 
Show Notes: 00:12: Welcome, Kelsey Jones, Founder of Six Stories 00:34: Kelsey’s content audit philosophy 3:08: The best process for content audits 7:22: The necessary benchmarks for content audits 12:53: How much time do content audits take? 14:38: Kelsey’s digital tool set 16:17: How to adjust for keyword cannibalization 19:45: Kelsey’s 404 vs. r…
 
Today we're going to analyse your competitor's PPC ads in three key areas. Firstly, their targeting. Secondly, the ad copy that they're using. Thirdly, how much are they spending in total over time. Get the show notes @ https://exposureninja.com/podcast/246/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBo…
 
This SEO strategy is used by some of the world's top websites to drive millions and even tens of millions of visitors to their site every month. It's also evergreen, meaning you do it once and it can be earning new traffic for years. Get the show notes @ https://exposureninja.com/podcast/245/ Get a FREE review of your website @ https://exposureninj…
 
Writing for other websites, also known as guest posting, is a fantastic way to build ranking and credibility. Learn how to give your guest posts the best chance of getting published in today’s podcast Get the show notes @ https://exposureninja.com/podcast/244/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our e…
 
Show Notes: 00:12: Welcome, Bernard Huang, Co-founder of Clearscope 1:19: Bernard’s unique NFT marketing strategy 7:44: The importance of “search perspectives,” predicting the evolution path of a SERP 15:04: Where search perspective applies 16:09: What Google’s “what people have also asked” tells us 17:21: Google’s business model — is UX or ad reve…
 
Today we're going to look at how to prepare for what's likely to happen during the recession, and how you can make sure your business survives, or maybe even thrives, in tough economic times with some smart marketing moves. How to Market in a Downturn Retail Ad Performance on Google, Facebook and Amazon in 2020 The Global Economic Recovery 10 Years…
 
Show Notes: 00:12: Welcome, David Palombo, President and COO of Launch That. Brands include: Asbestos.com, Retireguide.com, Drugwatch.com, Annuity.org, Consumernotice.org 1:39: Launch That’s content creation process with E-A-T in mind 5:53: Balancing high-quality content and scale for content creators 8:09: How to separate ownership, performance ac…
 
Show Notes: 00:15: Why we recommend interactive content 1:31: What are the cons of interactive content? 2:16: If Google is building the same tools in the SERP, is it worth it? 3:44: How to think about the calculator itself, what to consider 4:25: Positive outcomes we've seen through passive link strategy 6:56: Other examples of interactive content …
 
Show Notes: 00:44: Our transition from manual to passive link building strategy 2:45: Examples of passive link topics 3:23: How newer authority websites can execute 4:36: Hammer vs. power tool strategy 6:22: Passive link strategy = higher authority on average 7:28: The importance of internal linking 8:06: Interactive content, why high-quality conte…
 
Having a strong buyer persona could make or break your business. But how do you build your ideal buyer persona? Today’s podcast teaches you exactly how. Get the show notes @ https://exposureninja.com/podcast/242/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/…
 
Show Notes: 00:12: Welcome back, Tom! 1:01: How to structure a good kickoff meeting 9:03: Separating great kickoff meetings vs. average ones 10:04: How many meetings are too many? 15:20: Report revenue to increase credibility 17:00: How to run meetings effectively 22:22: Is dedicated account management essential? 24:57: Defining the roles on your t…
 
Today we take a look at Red Bull’s business and marketing strategy, and how you can replicate it (without their huge budget!) Get the show notes @ https://exposureninja.com/podcast/240 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube…
 
Worried about choosing a web development agency? We talk you through some of the red flags to look out for, and what makes a good agency. Get the show notes @ https://exposureninja.com/podcast/239 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube…
 
Airbnb has done some epic marketing over the years, resulting in a $47 billion valuation in 2020. We've got some fantastic lessons for you in today’s podcast - even if you're in a business that looks nothing like Airbnb. Get the show notes @ https://exposureninja.com/podcast/238 Get a FREE review of your website @ https://exposureninja.com/rpod/rev…
 
We talk you through the ups and downs of Patagonia’s strategy, and help you discover what not to do when it comes to your own digital marketing. Get the show notes @ https://exposureninja.com/podcast/236 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube…
 
Show Notes: 00:39: Bryan’s original post on how IBM generated over $250M of lifetime traffic value (LTTV) in 2021 1:10: IBM’s “Inbound Workbook” 8:13: What processes have made the workbook successful? 10:41: What is the “diamond team model” and how has it helped SEO in larger organizations 16:45: IBM’s SEO team breakdown 21:46: The benefits of keyw…
 
In today’s podcast, we cover everything you need to know about creating content that ranks #1 on Google. Get the show notes @ https://exposureninja.com/podcast/235 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtubeBy Exposure Ninja
 
Show Notes: 00:17: Elsie’s roles and what it means for onboarding 00:37: What are some of the strategies we use to scale our training? 2:08: The benefits of open-source knowledge 3:28: Hiring in cohorts 4:00: The controversial “test” project 5:58: How to hire and train remote teams 7:01: The advantages of bringing in other managers, mentors early o…
 
Today’s podcast explains how to write SEO friendly blog posts, using the same process that we use for our award-winning client campaigns. Get the show notes @ https://exposureninja.com/podcast/234 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube…
 
Head to our blog for a bonus backlinking tip! https://exposureninja.com/blog/how-to-build-backlinks/ Get the show notes @ https://exposureninja.com/podcast/233 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtubeBy Exposure Ninja
 
Show Notes: 0:39: What content strategy means at the enterprise level 3:02: How to navigate push back 4:58: Governance model examples 6:56: Quick wins vs. big build-outs 9:16: The importance of work-in-progress updates before major deliverables 12:38: Mike’s playbook for getting things done as an agency in an enterprise organization 14:25: Why user…
 
Register for a free ticket: https://exposureninja.com/dominate/ Join us on March 25th for Dominate 2022, a revenue-increasing digital marketing event. Dominate 2022 Schedule 09:00 - Welcome 09:10 - From $562 to $3.41 Million Sales per Month (Behind-the-scenes of three life-changing SEO campaigns) 10:15 - How High Performing Websites Make Visitors B…
 
Should you ever buy backlinks? If only this question had a straightforward answer… In today’s podcast, we try to decipher the information Google has given us about buying backlinks to find out what the rules actually are. Get the show notes @ https://exposureninja.com/podcast/232 Get a FREE review of your website @ https://exposureninja.com/rpod/re…
 
This week’s podcast aims to help you find the perfect blog topics to help you get more traffic, leads and sales. We cover; How to see what’s working well for you How to see what’s working well for your competitors How to identify your audience’s pain points How to pick the best content ideas Get the show notes @ https://exposureninja.com/podcast/23…
 
Today’s podcast walks you through a keyword research process that you can use to find and rank for the most profitable keywords Try Semrush for FREE: https://thankyouninjas.com/ Get the show notes @ https://exposureninja.com/podcast/230 Get a FREE review of your website @ https://exposureninja.com/rpod/review/…
 
This step-by-step guide will help you identify your competitors online, as well as teach you how to take a sneak peek at some of their analytics to help you overtake them on Google. Get the show notes @ https://exposureninja.com/podcast/229 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposu…
 
Our recent Marketing ROI Survey revealed that 80% of businesses get no leads from their blogs. Today’s podcast aims to fix that, so if you’re struggling to get leads and sales from your blog, this is the podcast for you. Get the show notes @ https://exposureninja.com/podcast/228 Get a FREE review of your website @ https://exposureninja.com/rpod/rev…
 
Today we will take a deep dive into lululemon’s marketing strategy by looking at the company’s history, website and social media to find out exactly how this company went from a small yoga studio to over 500 stores worldwide in 2021. Get the show notes @ https://exposureninja.com/podcast/227 Get a FREE review of your website @ https://exposureninja…
 
Show Notes: 00:10: Welcome, John-Henry Scherck, founder of Growth Plays 00:28: What’s evolving in SEO and content in 2022? 3:39: Technical SEO is a bargain, not a mandate 6:58: Do CMSes prevent technical SEO debt? 10:05: Utilitarian content vs. “engaging” content 11:29: Why low time to value and instant gratification is key for content 14:25: Takin…
 
This week’s podcast covers the top ways you can get the most value from your customers right from the start, and how to keep them coming back. Get the show notes @ https://exposureninja.com/podcast/226 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @https://exposureninja.com/youtube…
 
In this podcast, we're going to be doing a roundup of traffic strategies that still work - that you can rely on to bring you traffic over the next 12 months. Download our eBook https://exposureninja.com/youtube/ Get the show notes @ https://exposureninja.com/podcast/225 Get a FREE review of your website @ https://exposureninja.com/rpod/review/…
 
BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer-drinker and the craft-beer community. But how did they achieve this? This podcast takes a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Get the show notes @…
 
Direct to consumer mattress companies are popping up everywhere. So how do you win in a space like this? We look for the answers in Simba’s digital marketing strategy, focusing on: Simba’s Website & SEO Simba’s Marketing Simba’s PPC Simba’s Paid and Organic Social Media Get the show notes @ https://exposureninja.com/podcast/223 Get a FREE review of…
 
Show Notes: 00:12: Meet Tom Critchlow, Strategy Consultant, Founder of SEO MBA and former VP of Operations at Distilled 1:21: How to secure a substantial SEO budget 5:13: Tom’s contrarian take on how companies should invest in SEO 6:15: The secret behind organizational charts 7:42: Best metrics to use for proving ROI 10:46: Common mistakes in strat…
 
If you’ve spent any time researching eCommerce platforms, you would have heard of Shopify and WooCommerce, two of the biggest contenders in the eCommerce platform space. But what’s the difference? And most importantly, which one will suit you and your eCommerce business best? Get the show notes @ https://exposureninja.com/podcast/222 Get a FREE rev…
 
Show Notes: 00:30: How Amanda built Fitbit’s B2B marketing strategy 2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator” 5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency 8:48: How to build a successful podcast 10:48: “Influence the influencer strategy,” approaching guests …
 
From great headlines, to scarcity tactics, to meaningful specifics, this podcast covers a variety of ways you can spice up your website copy. Get the show notes @ https://exposureninja.com/podcast/221 Get a FREE review of your website @ https://exposureninja.com/review/By Exposure Ninja
 
Getting backlinks to your site isn’t as simple as just posting content and hoping someone links back to you - if only it were that easy! Today’s podcast covers 17 different ways to get high-quality backlinks. Get the show notes @ https://exposureninja.com/podcast/220 Get a FREE review of your website @ https://exposureninja.com/review/…
 
Show Notes: 00:22: Disclaimer: Not investment advice! But, still important 00:38: What can we learn from NerdWallet’s traffic history 1:29: How NerdWallet’s syndication and penalization in 2017 has affected them today 3:36: Why multiple strategies can help combat unexpected traffic hits 4:04: NerdWallet’s “sin” in syndication 5:07: How top-of-funne…
 
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