show episodes
 
Digital Marketing Experts Lynn Smargis and Mark Thackeray are ready to answer a question our guest. In each episode, one small business owner's burning digital marketing question is featured as our guest put us in the hotseat for the answer to their small business marketing question! Whether they are unsure about website content, social media ad buys, google ad buys, influencer management, content creation, ghostwriting, or podcast production, we are here to give them actionable solutions to ...
 
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show series
 
Digital Marketing Hotseat Podcast Season 01 Episode 29 Effective Ways to Ask for Google Reviews When you want better local SEO, the quality and quantity of your Google reviews are an essential metric. Today, we will share effective ways to ask for Google reviews to boost your ranking and get your business the social proof you need to get ahead of y…
 
Digital Marketing Hotseat Podcast Season 01 Episode 28 Creating Articles for Google My Business Are you looking into new ways to increase your visibility and online presence? Then, join us as we share how to create articles for Google My Business, with the aim to increase your chances of showing up on search results. What Topics Do I Write for Goog…
 
Digital Marketing Hotseat Podcast Season 01 Episode 27 Why You Need Google My Business As a business, you have the opportunity to create a Google My Business account, update your listing and share your information. That's one of the things that Google looks at as it crawls for information to respond to queries. Listen in as we get into details abou…
 
Digital Marketing Hotseat Podcast Season 01 Episode 26 Understanding Website Data. Analyzing your website data is a very important activity that will guide your marketing while also helping you make important business decisions. Listen in to learn some of the most effective ways to use data from Google Analytics to grow your business. Getting Start…
 
Digital Marketing Hotseat Podcast Season 01 Episode 25 Making Sense of Social Media Data Many of us know we need to be on social media, but did you know that there is data from your social media accounts that you can use to create more focused and targeted social posts to get more traction on your platform? Tune in to find out how focusing on the d…
 
Digital Marketing Hotseat Podcast Season 01 Episode 24 How to Find the Right Audience for Your Facebook Ad You want to run Facebook ads, but who should you advertise online? First, find out how to find your target audience when launching a formalized ad campaign. Then, listen in on this Digital Marketing 101 episode to learn the core components of …
 
Digital Marketing Hotseat Podcast Season 01 Episode 23 How To Create Your Ideal Client Profile When you are planning your marketing, you’ll want to know who you’re speaking to so you can clearly target the correct avatar for your business. This week we revisit the conversation from last week’s episode and dive into how to create your ideal client p…
 
Digital Marketing Hotseat Podcast Episode 22 How To Cover Ad Buys For Your Next Book So many of our clients ask us about ad buys on social media. So get ready as we deep dive into the topic of how to create a marketing campaign for your next independent self-published book. Listen in on this digital marketing one-on-one episode to educate yourself …
 
Digital Marketing Hotseat Podcast Episode 21 How To Grow My Business with YouTube We have another digital marketing 101 episode. In episode 21, we explain how to utilize the power of YouTube for your small business. Listen in to understand more about YouTube and what steps you can take to begin utilizing this social media video platform to get noti…
 
Digital Marketing Hotseat Podcast Episode 20 Should I Utilize YouTube to Grow My Podcast and If So How? Get ready for our fantastic interview today as we discuss the potential benefits of promoting your podcast on YouTube. Listen in for tips and advice on getting started on YouTube and how to best utilize the platform if you’re a podcast producer. …
 
Digital Marketing Hotseat Podcast Episode 019 Spring Cleaning Your Digital Marketing Plan: Part II Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark continue the conversion on spring cleaning your digital marketing plan. Listen in to learn about the essentials of digital marketing as a small business owner. High Quality L…
 
Digital Marketing Hotseat Podcast Episode 018 Spring Cleaning Your Digital Marketing Plan: Part I Do you have a digital marketing plan that needs a facelift? Would you like to learn how to bump up your reach online for your small business? Check in to the Digital Marketing Hotseat Podcast this week to find out how to freshen up your digital marketi…
 
Digital Marketing Hotseat Podcast Episode 017 What is a Digital Marketing Plan? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark discuss the basics of creating and implementing a digital marketing plan. Listen in for more digital marketing tips and techniques. What is a Digital Marketing Plan? Simply put, a digital marke…
 
Digital Marketing Hotseat Podcast Episode 016 How to Be Successful at Digital Marketing When You’re Introverted Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark share their tips for successful digital marketing as an introvert. Listen in to hear how you can best market yourself or your brand as an introvert. Katie Carodi…
 
Digital Marketing Hotseat Podcast Episode 015 The Importance of a Branded Hashtag Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark discuss the benefits of using a branded hashtag for your business in this digital marketing one-on-one. Listen in for more digital marketing techniques to add to your small business digital m…
 
Digital Marketing Hotseat Podcast Episode 014 What’s the biggest mistake entrepreneurs make with digital marketing Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about some of the biggest mistakes that new entrepreneurs make with their digital marketing strategies. Listen in to Listen in to Meet Janet Fish Janet i…
 
Digital Marketing Hotseat Podcast Episode 012 What is the Best Way to Market my Book Online? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark talk about how to digitally market your book. Marketing is perhaps the hardest part of the book-writing podcast, with endless places to start. Listen in to learn strategies for mar…
 
Digital Marketing Hotseat Podcast Episode 011 How Should I Choose a Name for My New Travel Podcast? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how to choose a name for your podcast. Listen in to find out how to pick a title and tagline for your podcast and optimize them for your target audience. Meet Robin …
 
Digital Marketing Hotseat Podcast Episode 010 Which Social Media Platform Should I be on? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark chime in on what social media platform you should be using. Listen in to hear how to determine what platform is best for you, and how to take full advantage of the analytics that come…
 
Digital Marketing Hotseat Podcast Episode 009 How to Leverage the Instagram Algorithm and Hashtags for Your Social Media Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-confusing Instagram algorithm. Listen in to find out how the algorithm works and how you can better use hashtags and reels to grow your…
 
Digital Marketing Hotseat Podcast Episode 008 Using Lead Magnets to Increase Your Email List Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain lead magnets. Listen in to find out what lead magnets are, why they are vital to your marketing strategy, and how to use them to increase your email list. A lead magnet is …
 
Digital Marketing Hotseat Podcast Episode 007 Is Email Marketing Dead? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how email marketing is very much still alive. Find out why email is essential to your overall marketing strategy and how it can grow your business. Email Marketing is the act of sending promotio…
 
Digital Marketing Hotseat Podcast Episode 006 Unraveling the Social Media Mystery Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-changing social media. Listen in to find out how to leverage the five main social media platforms to market and grow your small business. Social media is proving itself to be…
 
Digital Marketing Hotseat Podcast Episode 005 What is SEO? Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-vague SEO. Listen in to find out what Search Engine Optimization entails and three easy steps you can implement to increase your website SEO today! Search engine optimization, or SEO, is the proces…
 
What is a Digital Marketing Plan? This week in the Digital Marketing Hotseat Podcast, Lynn and Mark starts with the basics as we talk about digital marketing - what exactly is digital marketing, what are the components of digital marketing and Digital marketing is constantly evolving, and it’s hard to keep up with the latest trends and activities t…
 
Digital Marketing Hotseat Podcast Episode 003 Creating Digital Content to Increase Your SEO with Lynn Smargis Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital mark…
 
Digital Marketing Hotseat Podcast Episode 002 Facebook and Instagram Ad Buys with Mark Thackeray Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital marketing questio…
 
Digital Marketing Hotseat Podcast Episode 001 Welcome to the Digital Marketing Hotseat Podcast Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital marketing question …
 
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