Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
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Test. Optimize. Scale. Episode #134 “Start creating video now, to create an emotional connection" W/John Bertino
56:44
56:44
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My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight…
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Test. Optimize. Scale. Episode #132 “From Blueprint to Breakthrough: Navigating the Startup Landscape" W/Stephen Forte
49:44
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My guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand. With extensive experience leading businesses in the US and China, Stephen excels as a software architect and CEO, adept at applying advanced technologies such a…
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Test. Optimize. Scale. Ep #131“Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy
53:02
53:02
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My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the Yellow Pages and they…
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Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet
47:59
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My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropo…
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Test. Optimize. Scale.#128 “Audit the competition before launching your campaign.” W/Ruth Hedges
50:35
50:35
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My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative techno…
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Test. Optimize. Scale. Episode #127 “We’re in a Moment of Evolution For The Marketing Industry" W/ Samir Balwani
46:23
46:23
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My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American…
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Test. Optimize. Scale. #126 “The secret to driving traffic is a proven marketing agency." W/ Nate Dodson
48:41
48:41
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My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures, and asset protection. Through leveraging his expertis…
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Test. Optimize. Scale. Episode #125 “Harness your team to create efficient processes to propel your brand" W/Katy Trost
49:28
49:28
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My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors…
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Episode #124 “Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II
53:17
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My guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped many others earn their spot on th…
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Test. Optimize. Scale. Episode #123 "The data will lead you to the correct path." W/ Kurt Uhlir
50:57
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My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team …
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Test. Optimize. Scale. Episode #122 “Invest in your team and the people around you." W/ William Eilers
49:37
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My guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the securities and compliance space. From SEC compliance t…
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Test. Optimize. Scale. Episode #121 "Leadership is in service of others." w/ Zach Montroy
39:15
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My guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organizational change, and business process improvement. Zach provides creative and strategic solutions to help organizations align their mission, values, uni…
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Episode #119 “Treat your business like a franchise ”W/ Joe Ardeeser
54:15
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My guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his passion for sales and proposal writing and create Smart…
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Episode #118 “Unleash your businesses potential with the E-commerce giant, Amazon” w/Michael Begg
46:12
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My guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build other revenue streams, but at the same time, he started…
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Episode #117 “Utilize experts to assist you with your marketing efforts."
42:21
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My guest is Eric Holtzclaw; as Founding Partner and Chief Strategist of Liger Partners, Eric evaluates businesses to improve products, services, support, and marketing strategies for overall effectiveness. Along the way, Eric teaches companies how to understand their customers better so they build solid teams that deliver to customer expectations. …
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Episode #116 “Dial into your essential leading indicators to drive success."
50:32
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My guest is Raul Hernandez Ocho, Founder and CEO of Do Good Work, he is Digital Growth Operator & Strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth. Having helped 2-5x agencies with millions in revenue, design revenue teams that produced $50M in sales, been r…
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Episode #115 People Buy Based on Trust: support buyers on their journey with authentic human connection.
50:16
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My guest is Zee Jeremic! Zee is a Driven marketing technologist passionate about enabling companies large and small to harness the full power of automated demand generation. A senior solutions architect leading a growing team of Marketing Automation and CRM experts, with a strong belief in building fully integrated solutions that are well documente…
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Episode #114 “Time is the most precious asset we have.” W/ Barbara Turley
48:38
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My guest is Barbara Turley! Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub – a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruit, trains, and manages virtual assistants in the digital marketing and social media space for businesses who need to fre…
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Episode #113 “Mentality is key: you have to be all in and do what it takes to win." W/ A.T.
49:16
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My guest is Anthony Tassone (A.T.)! A.T. is a former quantitative trader and fintech executive. He founded GreenKey, an advanced audio analytics platform for Wall Street banks, in 2014. GreenKey was acquired in 2021 by VoxSmart. Anthony is currently the Co-founder and CEO of Truleo, a body camera analytics platform developed in partnership with the…
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Test. Optimize. Scale. #112 “Don't be afraid to pivot to find the right formula.”w/Troy Helming
55:13
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My guest is Troy Helming! Troy is a Unicorn Founder (with 6 company exits) and a modern-day industrialist. He’s an inventor (60+ patent claims), an elite athlete, an author (1 book + 100s of articles), and a clean energy executive. He’s founded companies that have generated more than $30 Billion of economic impact, and he serves on numerous boards.…
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Test. Optimize. Scale. #111 “If you want to scale, niche a service, and niche an industry.” w/ Jody Grunden
50:03
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My guest is Jody Grunden! Jody is a Partner at Anders CPAs + Advisors, an accounting visionary with over 20 years of experience. Jody co-founded Summit CPA Group, a trailblazing firm that pioneered fully distributed operations--making it the first fully distributed accounting firm in the country--and became the top provider of Virtual CFO Services …
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Test. Optimize. Scale. Episode #110 "Understand your audience by connecting with their emotion."w/Wayne Reuvers
1:00:58
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My guest is Wayne Reuvers! Wayne is the founder of LiveTechnology Holdings, a dominant player in marketing automation, versioning, and customization industry. He has founded seven companies and is an investor in nine – having raised and invested more than $35 million in these companies. At the age of 14, he developed, marketed, and sold his first s…
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Test. Optimize. Scale. #109 “Failure is not the end; it's a stepping stone towards success."w/Lindsey Carnett
31:16
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My guest is Lindsey Carnett! Lindsey is the CEO and president of Marketing Maven, a bicoastal lifestyle and consumer marketing agency. With over two decades of experience, Lindsey founded Marketing Maven in 2009 to provide PR and marketing solutions for clients and deliver measurable results. The agency specializes in international and domestic pub…
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Test. Optimize. Scale. #108 “Marketing is an activity that helps a business facilitate a trade.” W/ Stæven Frey
1:04:45
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My guest is Stæven Frey! Stæven is the founder, principal, and senior brand strategist of Quantum Branding. Stæven guides the everyday conversations, strategy, and thinking, grounding the company with passion, purpose, and values. He loves typography, productivity apps, shortcut keys, oranges, scooters, white mochas, coke zeros + cats. He hates con…
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Test. Optimize. Scale. Episode #107 "Build trust with your audience before inviting them to subscribe." W/ Borys Pikalov
56:27
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My guest is Borys Pikalov! Borys is the Co-founder of an award-winning startup, Stobox, in the field of financial technology. Stobox help businesses get financed, empower the poor, and make fraud impossible. Borys has personally completed 2500+ hours of research in the field of tokenized securities. Borys also advises the government of Ukraine on t…
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Test. Optimize. Scale Episode #106 "Revolutionize Healthcare Entrepreneurship through Systematic Technology Advancement."
44:55
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My guest is AJ Asgari! AJ is a highly accomplished individual with a diverse range of professional experiences. He is a licensed doctor of pharmacy and the owner of multiple pharmacies. Additionally, he is a successful real estate investor and bank owner. He is a husband and a father, but also a dedicated entrepreneur who is passionate about helpin…
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Test. Optimize. Scale. #105 “YouTube Ads are an untapped gold rush for performance.” w/ Marcus Svedin
1:04:38
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My guest is Marcus Svedin! Marcus is a digital marketer who has created his own 6-figure online business. From there, he launched a successful digital marketing agency, Titan Marketer. Titan Marketer is a high-level digital marketing agency that takes the frustrating unknown out of your advertising. They provide complete done-for-you solutions, con…
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Test. Optimize. Scale. #104 “It's important to keep your investors in the loop with everything.” w/Michael Golomb
46:53
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My guest is Michael Golomb! Michael is an accomplished leader with a successful track record in launching startups and leading mid-size to large public corporations through explosive growth, M&A transactions, and IPOs. Michael has an impressive ability to value businesses, inspire teams, and achieve success. Michael's most notable achievements incl…
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Test. Optimize. Scale. #103 “You got to learn to take a punch. You got to throw the punch. Just don't stay down. ” W/Rick Nariani
32:26
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My guest is Rick Nariani! Ricky is the Founder and CEO of WANTD, which is a social commerce marketplace focused on sneakers and streetwear. He founded his company in 2020 and was part of Y-Combinator’s W22 batch. Rick recently led WANTD through a seed round and is backed by reputable VCs, such as Slow Ventures, Pioneer Fund, and Goodwater Capital. …
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Test. Optimize. Scale. #102 “Put the community into the design process as much as possible” W/ Aggroed Lighthacker
41:33
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My guest is Aggroed Lighthacker! Lighthacker studied theater, chemistry, and education in college before working at BASF, the world's largest chemical company. After teaching in the inner city and wealthier school districts, he started teaching at a military college in Massachusetts, where he adopted software that pushed his students to new heights…
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Test. Optimize. Scale. #101 “Partnerships are a big part of being an entrepreneur.” W/ Amir Reichman
48:35
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My guest is Amir Reichman. Amir is BiondVax’s CEO. He previously was Head of Global Vaccines Engineering Core Technologies at GSK Vaccines in Belgium. Prior to that, he held leadership roles at Novartis Vaccines’ Global Vaccines Supply Chain Management organization. He was the first employee of NeuroDerm Ltd., a company focused on transdermal drug …
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Test. Optimize. Scale. #100 “Take what works and double down on it.”W/ Galiano Tiramani
34:24
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My guest is Galiano Tiramani. Galiano is a founder of Boxabl, a startup changing housing by mass-producing buildings the way we build everything else. An entrepreneur who has founded several successful startups, Galiano leverages his unconventional background to lead Boxabl during its rapid early-stage growth. Socials and Website: Linkedin: https:/…
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Test. Optimize. Scale. #99 “Taking care of your team should be the number one priority ”W/ Brian Haugli
50:52
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My guest is Brian Haugli. Brian is the CEO of SideChannel, who has been driving security programs for two decades and brings a true practitioner’s approach to the industry. He creates a more realistic way to address information security and data protection issues for organizations. He has led programs for the DoD, Pentagon, Intelligence Community, …
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Test. Optimize. Scale. #98 "The Value of Relationships is the key to any type of success." W/ Maurice Hamilton
47:46
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My guest is Maurice Hamilton! Maurice is the CEO and founder of Infinavate, a Global Digital Transformation firm that provides business consulting services to assist enterprises and government entities with cybersecurity, creating a digital innovative business infrastructure and increasing profitability utilizing artificial intelligence, machine le…
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Test. Optimize. Scale. #97 "Even if you get a one-to-one return, it's still worth optimizing." W/ Kyle Kane
44:45
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My guest is Kyle Kane! Kyle is an accomplished content creator, executive producer, TEDx speaker, award-winning marketer, and brand expert. He is now the Chief Marketing Officer for Nobody Studios. His previous venture, 180 South, ranked on the Inc. 500 list as the #13 Fastest Growing Company in America and #24 in Global Marketing and Advertising. …
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Test. Optimize. Scale. #Episode #96 "Data fuels our industry and everything related to trading." W/ Yael Tamar
45:51
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My guest is Yael Tamar! Yael is the CEO & Co-Founder, SolidBlock, a real estate tokenization company. Yael is a recognized leader in property tokenization and has a background that includes marketing, finance, trading, compliance, and entrepreneurship in public and private companies. As an early mover in the blockchain space, Yael serves at the hel…
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Test. Optimize. Scale. #95 "Understand what is driving your business and growth." w/Brooke Chapman
40:59
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My guest is Brooke Chapman. Brooke is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and not-for-profit sectors. She is skilled in marketing strategy and business growth, customer experience, brand development, and team dev…
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Test. Optimize. Scale. #94 “Don't be afraid to optimize your marketing and strategy." W/ Chris Joannou
52:02
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My guest is Chris Joannou. Chris is a Designer, and DreamPusher focused on Partnerships, Venture Building, and Acceleration for Global Leading Startup Ecosystems, Enterprise, and Blockchain Protocols. He is currently on a mission to help creators make more money in Web3 with DreamPushers and consults for Draper University, Startupbootcamp, and Star…
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Test. Optimize. Scale. #93 "Don't use LinkedIn to increase your network. Use it to build your Community." W/ Tzakhi Freedman
50:09
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My guest is Tzakhi Freedman. Tzakhi is the founder and CEO of Native Lead, based in Tel Aviv. Native Lead provides advanced LinkedIn marketing and outreach solutions, and specializes in the startup investment ecosystem. Native Lead helps startups connect with accredited angels and other investors, and grow their sales when they are market ready; he…
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Test. Optimize. Scale. #92 "Identify your goal, stay focused, and find which pieces you need to achieve them.W/ John Climaco"
51:49
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My guest is John M. Climaco. John M. Climaco, JD is the Chairman and CEO of CNS Pharmaceuticals, Inc., (NASDAQ: CNSP) a company Mr. Climaco took public in 2019. CNS is engaged in the research and development of new treatments for malignancies of the brain and central nervous system. The Company's lead candidate is Berubicin, an anthracycline develo…
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Test. Optimize. Scale. #91 The future involves gaining freedom from decentralized financial services. W/ Gabriel Sadoun
38:08
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My guest is Gabriel Sadoun. Gabriel is a French American dual citizen born in Paris, France, but currently resides in Miami, Florida. With degrees in Economics & Finance, Gabriel is the Head of U.S. Business Development at Digishares. He is a Former investment banking associate at a small boutique firm in NYC. Gabriel Worked on capital raises and M…
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Test. Optimize. Scale. #90 "Moving to automation of production quickly within the company is fundamental" W/ Ian Clifford
40:12
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My guest is Ian Clifford. Ian currently works as the Founder, Chair, and CEO of FuelPositive. He previously worked at ZENN Motor Company Inc as the Co-Founder & CEO. Ian Clifford attended the Nova Scotia College of Art and Design in 1980. Social & Website Instagram:https://www.instagram.com/fuel_positive/ Twitter:https://twitter.com/fuel_positive?s…
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Test. Optimize. Scale. Ep.#89 "Create the life you want to create." W/ Mike "C-Roc" Ciorrocco
45:26
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Test. Optimize. Scale.#87 The key to user generated content is putting the hook and message first.” W/Will Perry
1:02:22
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Test. Optimize. Scale. #86 Combining disciplines is essential to being at the forefront of innovation.” W/Faz Chowdhury
43:24
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Test. Optimize. Scale. #85 "Early investment opportunities allows people to be part of the journey” W/Charles Yeomans
41:50
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Test. Optimize. Scale. Episode #84 “Test first, optimize, then push to scale.” W/Rodman Schley
42:44
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Test. Optimize. Scale. Episode #83"The Future of Electric Vehicles" W/Micah Bergdale
41:55
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Test. Optimize. Scale. #82 "Success is About Constantly Creating Something New or Better.” W/Ted Mcgrath
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Test. Optimize. Scale. #81 "Trusting the right team is imperative to meeting your goals” W/Jason Sprenkle
44:56
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