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The SaaS Breakthrough Show is an inside look at what is working in marketing for SaaS companies today by the marketers who are in the trenches, experimenting on a daily basis to grow their MRR and build amazing businesses. The SaaS Breakthrough show is brought to you by Demio, an easy-to-use, reliable webinar software built to help marketing and customer-education teams effectively scale their efforts in less time than ever before.
 
Uncover the Journeys from the Top SaaS Founders Across the World. Join David Abrams from Demio as he interviews the leading CEO's and Founders on their journeys LIVE on Demio. The journey to building a SaaS company is not easy, it's paved with a thousand bumps and hurdles, but we're looking to find the winning secrets to help you shortcut your journey to success. Interested in Joining Demio Live on the call? Join us live at http://Demio.com/Discover
 
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Studio CMO: Marketing HealthTech

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Studio CMO: Marketing HealthTech

Golden Spiral, Positioning & Demand Gen for HealthTech

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Studio CMO exists to accelerate the transformation of healthcare. We help HealthTech companies improve patient outcomes by empowering them to communicate their solution in ways that capture attention, motivate change, and speed improvements throughout the healthcare ecosystem. Produced by Golden Spiral, hosted by John Farkas, and co-hosted by Anna Grimes and Mark Whitlock. Listen weekly for interviews with CMOs and executives from HealthTech, vendors who build our tech stacks, and healthcare ...
 
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Meet Jenna Pipchuk, EVP & CSO of SMART Technologies, responsible for global sales, and her colleague, Jeff Lowe, EVP, CMO & CHRO, responsible for external brand strategy, marketing, communications, human resources, and facilities. In this episode, you'll hear how Jenna and Jeff created a new commercial organization at SMART Technologies: a "unified…
 
Meet Maeva Cifuentes, founder of Flying Cat Marketing, a women-led, full-service SEO agency for B2B martech, salestech, and proptech SaaS companies in hypergrowth. In this episode, you'll hear how Flying Cat Marketing quadrupled a SaaS client's revenue in one year entirely through search. You'll learn how to run an SEO audit and create an SEO plan,…
 
Meet Brendan Hufford, the founder of Growth Sprints, which helps SaaS companies scale from $10M to $100M ARR. Brendan is also a growth marketer at Active Campaign. In this episode, a conversation about leadership gets real. You'll hear about hiring A-players, what it means to be a manager versus an individual contributor, why we're so quick to prom…
 
Are you having a conversation with your market or merely making noise? B2B brands—including HealthTech solutions—must invest in their brands. Expecting your inbound marketing and direct-to-customer approaches to distinguish you among your competitors will result in missed goals. Who speaks on behalf of your brand? Who is attractive to journalists a…
 
Product marketing is the opportunity you have to focus your solution, perfect your architecture, and put your ideas forward in such a way that makes sense to your audience and helps you gain traction in the market quicker. If you're going to launch into the marketplace, you need to ensure you have solid product/market fit. About Our Guest John Fark…
 
Meet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions that focus on integrations and automations. In this episode, the emphasis is on marketing leadership. You'll hear Mandy and Ashley's fun conversation as they discuss everything from overwhelm, panic, and toxic product…
 
Meet Kristen Bryant Smith, the Director of Content Marketing at Help Scout, a certified B-corps whose software helps growing businesses better support their customers. Prior to Help Scout, Kristen spent three years at Wistia. In this episode, you'll hear about a powerful brand marketing initiative called "In the Works." You'll learn what it takes t…
 
Meet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions focusing on integrations and automations. In this episode, you'll hear about a SaaS case study where they combined ABM with intent data and a HubSpot integration to boost demo bookings by 1,800% and SQLs by 500%. Lots…
 
Meet Natalie Marcotullio, the Head of Growth and Operations at Navattic, an interactive product tour platform that allows anyone to create an immersive demo. In this episode, you'll learn how to niche down to your true ICP, execute it effectively on a website redesign, and understand why it's vital in 2022 to improve the buying experience. Enjoy! N…
 
Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not spend enough time thinking about how to prepare our teams, or how to keep them engaged and motivated through th…
 
Welcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering the 7 Best Marketing Campaigns we observed in 2021. From LinkedIn to email marketing, you’ll learn how to replicate these results-driven campaigns. Enjoy! Notes: - 01:45 Paul Cowan at FreshBooks - 05:15 Thomas Peham at Storyblok - 09:40 Alan Silvestri at Grow…
 
Meet Alessandra Colaci, the VP of Marketing at Mailshake, an email automation and sales engagement platform that helps people make great first impressions with their prospects at scale through cold outreach. Alessandra's 15-year digital marketing career spans from B2B SaaS to B2C eCommerce. In this episode, you'll hear about a LinkedIn initiative A…
 
Meet Alex Meade, VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, and the host of the "B2B Growth Marketer" Podcast. In this episode, you'll discover how to empower and inspire marketers through marketing. You'll hear how Alex built a community — Campfire Mastermind — to shift conversations from solely marketing tactics to…
 
Meet Christi Williams, a Senior Marketing Manager on the Partner Enablement team at HubSpot. There, she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery, and more, especially as it relates to the HubSpot CRM. In this episode, you'll hear how Christi decided to fix…
 
Meet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events. She has five years of experience executing grassroots marketing strategies, and is always seeking out creative, scalable opportunities to add a human touch and a sense …
 
More and more HealthTech companies must support both B2B and B2C marketing efforts to meet the needs of their end customers. Companies must sway the minds and habits of medical professionals. Sometimes, the most efficient way to do so is to educate the patients so they, in turn, pique the curiosity of the doctors. At other times, both doctors and p…
 
Welcome to a special SaaS Breakthrough Episode with our host and Banzai VP of Marketing, Ashley Levesque, covering Six Tactics To Create Memorable Virtual Experiences. As marketers, we have the responsibility not only to run events, but to craft memorable experiences that highlight our brand, our humanity, and our desire to connect with our attende…
 
Your marketing team. Where would your company be without them? Where would you? A good marketing team is made up of a diverse group of people with a variety of talents, soft skills, expertise, and an X factor which, for your vision, only you can define. How do you find the right people, assimilate them into your culture, and keep them motivated to …
 
Meet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies. In this episode, you'll hear why Breezy decided to launch a LinkedIn advertising campaign to increase brand awareness. You'll…
 
For two years prior to the pandemic, marketing executives were bemoaning the effectiveness and the future of trade shows. When the world shut live events down, organizations pivoted to online. Would in-person events return? If so, would they be even more ineffective as those before the pandemic? Industries outside of healthcare looked to HIMSS as a…
 
Meet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies. In this episode, you'll learn how Christopher crafted research-based content by running a su…
 
Meet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole. In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all those not converting on the first. You'll also hear about…
 
Every time you pick up your phone, open your computer, turn on your television, wake up your tablet, or start your enabled car, you are drawn into a user experience. How quickly, easily, and intuitively you navigate to your intended result broadly determines your satisfaction. HealthTech platforms, their sites, and their apps are often plagued with…
 
Meet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system. In this episode, you'll hear about an incredibly successful lead gen funnel Thomas designed by way of gated assets, which resulted in over 1,500 leads and an MQL-to-SQL r…
 
Today’s marketers wear many hats—when it comes to webinars, they have to build the slides, run the software, and follow up. Despite the reputation and stereotype of marketers being extroverted and performers, many don’t like being on stage or camera. The purpose of a webinar is to bring your attendees/audience closer to what they need. In this podc…
 
Meet Camille Trent, Head of Content at Dooly, where she helps sales teams close more deals faster. In this episode, you'll learn the details of an incredible G2 social campaign that created invaluable flywheel awareness and was even shared by G2 themselves. You'll also hear about using creativity in campaigns, how to do a team brainstorm, and how t…
 
Today’s marketers wear many hats—when it comes to webinars, they have to build the slides, run the software, and follow up. Despite the reputation and stereotype of marketers being extroverted and performers, many don’t like being on stage or camera. The purpose of a webinar is to bring your attendees/audience closer to what they need. In this podc…
 
Meet Thomas Paris, the Director of Marketing at Hoppier - the best way to provide physical experiences to virtual attendees: fresh morning coffee, virtual lunches, happy-hour drinks, personalized gifts, and so much more! In this episode, you'll learn about the virtual event series called "Let's Go Phygital" and how it's creating brand heroes inside…
 
As of June 30, 2021, the ten largest reported healthcare data breaches have compromised the protected health information of 16-million patients. During the first six months of 2020, 3.5-million individuals had been compromised. Now more than ever, security is a top-level concern for every healthcare provider. Every HealthTech solution requires inte…
 
Welcome to a special SaaS Breakthrough Episode with Ashley Levesque, who's taking over as host for today. She's interviewing David Abrams to uncover his top insights on how to start a podcast to build your brand after hosting the previous 149 episodes. In this special interview, you'll hear how the SaaS Breakthrough podcast began, what David would …
 
Why Studio CMO Exists HealthTech marketers are on a rare pilgrimage. The overall industry is one of the most robust economic forces in our society and HealthTech solutions are leading the way in innovation, patient connection, and much more. We created Studio CMO so that you could: learn ways to refine your market positioning build better and more …
 
Does Your Positioning Set You Up for Greater Success? Positioning is the art of articulating your unique value proposition in such a way that you begin a conversation with a potential customer. Both Golden Spiral and Newfangled are experts at helping companies define their market positioning for greater success. On this edition of Studio CMO, Newfa…
 
Guests included in this episode are: - Kevin Ho from Wishpond - Mark Kilens from Drift - Jennifer Sabin fom Capacity - Len Markidan from Podia - Tarah Darge from timetoreply - Fiona Stevens from LoyaltyLion - Marcy Dobozy from Vidyard - Juliette Kopecky from LinkSquaresBy LoyaltyLion, Vidyard, Demio, timetoreply, David Abrams, Drift, Wishpond, Capacity, LinkSquares, Podia
 
Meet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital. In this episode, you'll hear about perfecting product-market fit in the red ocean …
 
Is HealthTech Podcasting Worth The Investment? Should your company start a podcast or not? If so, how much will it cost, how much time it will take, and what can you expect from it? According to Podcast Industry Insights, there are 2.1 million podcasts, but only 36.5%—or 773,258—have released an episode in the last 90 days. Only about 423,000 have …
 
Subscribe | Transcript | Comment About Our Guest For the last four years, A. Chris Turner has guided our clients and our agency to organic and paid victories online as our Senior Director, Digital Strategy & Performance Analytics. He is a true SEO helping make websites work for companies for the last 15 years. Chris is a veteran of the United State…
 
Meet Alan Silvestri, the founder, and director of strategy at Growth Gorilla - a no B.S. content promotion and distribution agency for B2B SaaS companies. In this episode, you'll hear about the pain points that most SaaS companies have around content promotion and the strategic framework you need to use. You'll learn how to do quality link-building…
 
Show Notes The Five Keys to Building Better KPIs for Your HealthTech Company Define your goals Ensure clarity of definitions Build a Culture of Attribution Remember: Data Tells a Story Make Informed Decisions John discusses content from his article, "When What You Know Can Kill Your HealthTech Marketing." Peter outlines the entire process in detail…
 
Meet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla. In this episode, you'll hear about the power of AI for contract ma…
 
Show Notes Nicole Williams outlines several aspects of targeting the healthcare provider. "We must walk a mile in the patient's shoes." — Nicole Williams Remote or virtual healthcare has been adopted by less than 20% of Americans. RRD has created "Care Kits" to address the wide gap in digital adoption and the problems of many Americans who don't ha…
 
About Our Guest Laura Yecies is an entrepreneurial leader, strategist, and marketer. She has had a long background in tech including stints on Netscape and Yahoo. She has been consulting with Bone Health Technologies for the last year and was recently named CEO. She was a marketing consultant for Fabric Genomics, helmed SyncThink as CEO, led Catch …
 
Meet Jennifer Sabin, Director of Content Marketing at Capacity - a new kind of helpdesk, powered by artificial intelligence, that automates support for customers and employees. Jennifer has 15+ years of experience in various marketing leadership roles and has marketed both products and services throughout her career. In this episode, you'll hear ab…
 
Samantha Bergin is the chief marketing officer at 98point6, an on-demand digital primary care service founded in 2015 and headquartered in Seattle, Wash. Sam's nearly 25-year career centers around building and growing technology brands. Prior to 98point6, she served as vice president of marketing at Cozi, Inc., which was acquired by Time Inc. and i…
 
The Episode in 60 Seconds How well do you know your customer? Is your knowledge limited to a single sheet of paper with a fake name and some socioeconomic and psychographic data or have you taken a deeper dive? Joshua Oakes has spent his career helping companies understand their customers at a core level. He calls his approach, "Who First." On this…
 
Meet Paul Cowan, CMO of FreshBooks - the # 1 accounting software in the cloud for self-employed professionals and their teams. Over a 20+ year career, Paul has held leadership positions at large corporations, then left them to launch startups from scratch. He has marketed phones, food, booze, toys, and SaaS products. In this episode, you'll hear ab…
 
The Episode in 60 Seconds How do you build a company that always puts the customer first? Sarah Acton, VP of Sales and Marketing for Athos, has done so by building a synergistic organization that shares customer stories, digs into customer needs, and listens to each other. On this episode of Studio CMO, Sarah discusses: How to Listen to Your Custom…
 
Meet Holly Pels, Director of Marketing at Casted - the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation. In this episode, you'll hear about the tailwinds created by COVID in the podcasting indu…
 
The Episode in 60 Seconds LinkedIn is one of the best ways for HealthTech marketers to identify and communicate with prospective customers. What are the fundamentals? What are the advanced tactics? In this episode of Studio CMO, we look at: Eight Essentials for Every LinkedIn Post to Maximize Your Engagement Three Ways HealthTech Brands Can Deepen …
 
Meet Bryant Lau, the Director of Demand Generation at Banzai, a leading event marketing automation solution. He has extensive experience in demand generation and marketing operations for early-stage companies. In this episode, we continue chatting with Banzai. You'll hear about Bryant's journey and how he joined Banzai one month before COVID change…
 
Subscribe | Transcript | Comment The Episode in 60 Seconds How do you build a company that always puts the customer first? Sarah Acton, VP of Sales and Marketing for Athos, has done so by building a synergistic organization that shares customer stories, digs into customer needs, and listens to each other. On this episode of Studio CMO, Sarah discus…
 
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