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Having something worth saying in an email is important, but if no one opens it, it’s useless. What makes people opt to open – or delete an email? It’s the question we posted in this episode to Michelle Vroom of Vroom Communications. Her subject lines get us in the gut every time we see them, so we had to have her on to discuss why they’re so crucia…
 
What a great episode for the times we’re living in! Karen Friedman, CEO of Karen Friedman Enterprises,” talk about how to make complicated messages resonate. As a former reporter for 6ABC in Philadelphia, and numerous places before that, Karen’s a whiz at taking a confusing story and getting to the point, so that no matter your subject matter knowl…
 
The world is changing, and so is how we should be thinking about advertising and marketing. Greg Star is the epitome of “thinking outside the box!” His company, Carvertise, has harnessed the power of the gig economy and has the proof to match his bit idea. Hear how he started the company and why it’s growing like mad! Prove it! Greg explains how th…
 
In the third of our three episodes about using LinkedIn, Brynne Tillman, CEO of Social Sales Link, talks about what she’s termed “vendor agnostic content,” which connects perfectly to her first episode on changing your profile from a resume to a resource. Vendor-agnostic content is where she’s sees great value in LinkedIn. Hear how she defines it a…
 
LinkedIn is a social channel with more opportunity than most users can imagine. In these second of three episodes with LinkedIn expert Brynne Tillman, you’ll hear about new ways to leverage your LinkedIn contacts. Among the insights Brynne shares are who to connect with and why, how to find out more about someone who wants to connect with you that …
 
The topic of “LinkedIn” can be a podcast in and of itself (and I believe it is!), but we’re doing a deep-ish dive into the social tool in a three-part series with Brynne Tillman of Social Sales Link. This episode is about changing your LinkedIn profile from a resume to a resource, and Brynne outlines why that’s the way to go today. You simply can’t…
 
Have you ever considered the importance of your non-verbal communication? How’s your handshake? Do you make eye contact consistently? How do you use your cell phone in a meeting? Shelly O’Donovan, founder of Authentic Influence Group, shares insights on the importance of “presence” and making that first impression. (Listen to hear how long it takes…
 
With a background in marketing consumer products from some of the most well-known brands in the country, Ed now serves as the Chief Marketing Officer for the Valley Forge Tourism & Convention Board. It was quite a switch leaving the world Under Armour and Timberlands to marketing a destination and Ed shares the nuances and challenges of the positio…
 
Alissa Kaplan Michaels is a top-notch media pitcher. Have a story – a good story – you need pitched to national publication or media outlet? She’s your gal. On this episode, Alissa shares the secrets of why relationships matter when it comes to calling a reporter. In ten-minutes, she tells stories of why taking the time, over years, to build these …
 
Matt Hugg knows marketing and Matt Hugg knows non-profits, and the combination of that expertise has brought him to where he is today, sharing all of the knowledge with that community at his site. In addition to the robust library of resources on his site, he’s also the author of The Guide to Non-Profit Consulting. On this episode, Matt is generous…
 
This is the third of a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. The second focused on how to communicate differently with different generations, and this one is about how to incorporate all that knowledge into your social media efforts. Our guest …
 
This episode is the second in a three-part series about communicating in the digital age. The first was about using a communications audit to better understand your audiences. This one is about how we slice and dice different generations and the need to communicate with them in different ways. The third is about incorporating all that social media …
 
This 10-minute episode is the first in a three-part series about communicating in the digital age. This one is about really knowing your audience, which is the first part of any marketing or communications plan. It does a deep-ish dive into the benefits of a communications audit before taking that first step. The second part is about communicating …
 
You might be wondering why a podcast about marketing has an episode about purpose-driven businesses. There’s magic to why we should, as business-owners, do things to be intentionally good, not just for our customers, but for our vendors and our employees, too. Hear why today, being a purpose-driven is less about doing no harm and more about being i…
 
Do any of your colleagues work with a business coach or an advisor? Do you really understand the value a coach can bring to your business or organization? This episode is for anyone who is thinking about possibly exploring the world of coaching – from the user’s perspective. Eileen Wainwright, a Scaling Up coach who owns Wright Impact Group, joins …
 
This is the third episode in a three-part series on Facebook ads. Episode 107 was a basic overview of Facebook ads, Episode 108 focused on List Building with Facebook ads, and this episode deals with targeting using both Facebook and Instagram ads. Our guest for all three episodes has been Angela Pointon of Hand Select Your Clients, a firm that wor…
 
This episode is part two in a three-part series on Facebook ads. In episode 107, we did a high-level overview of Facebook ads, and on this episode, we dig into List Building with Facebook Ads. The third in the series will be about targeting with both Facebook and Instagram ads. Angela Pointon of Hand Select Your Clients, a firm that works with busi…
 
Ah, Facebook ads! So much to know and so little time! Because there is so darn much to know, we’re doing a three-part series with Angela Pointon of Hand Select Your Clients, a firm that works with business owners to generate leads, plan content, and create inbound marketing campaigns. She knows Facebook ads inside out. This episode is the first in …
 
Jamie Gosweiler, an expert in online marketing, joins us as we dip into the world of digital marketing and its subset, inbound marketing. On this episode we discuss -- The definition of inbound marketing and how it related to the larger world of digital marketing The meteoric rise in interest in inbound marketing and why it’s here to stay. What a b…
 
Podcasts are hot! Everyone and their mother seem to be getting in on the act – and I’m no exception. Podcasts are a great way to share thoughts, cross market with guests, and add content to your website to generate more traffic. Listen to Toby Lyles on this episode. He is the owner twentyfoursound.com and produces this podcast. Give yourself ten mi…
 
This episode is a little different, because it’s not about marketing communications tools, Google Ad Words, or anything that you might think of as being strictly business-related. But it really is. Larry Altman, a seasoned executive from both the non-profit and for-profit world, shares why he now spends his time giving back to the community. If you…
 
Patrick Snook, our resident Brit, is the expert on this episode. His work speaks for itself, yet you’ll hear directly from him – in his own gentle way – how he puts his subjects at ease. Hiring the right photographer for your head shots – or any corporate work – involves a lot of good chemistry. Listen for a little more than 10-mintues and you’ll h…
 
If you want to start learning about Google Ad Words, this is the episode is for you. We talk with Niki Fielding, Founder and President of Digital Brand Consulting (DBE), a Google Premier Partner. (She knows her stuff!) Give us ten minutes and you’ll…. Learn about Google AdWords and how they can help businesses of different sizes and in different in…
 
If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of personas. This episode will shed light on: What person…
 
Jamie Gosweiler know a lot about really cool online marketing tools any business can use. There are so many out there – from the HubSpot and Emma’s of the world to Canva and Doodle and more. Listen to this episode and you’ll discover – Online marketing tools to use for your business or organization How a company can determine which online marketing…
 
This episode of “Prove it” is with Beth Brodovsky of Iris Creative. It was because of a breakfast with Beth that I first got intererted in podcasts. She was an avid listener and decided to start one on her own. Her enthusiasm is contagious, so these ten minutes will be well spent. You’ll hear about – What goes into deciding to start a podcast What …
 
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