Having a strong brand is critical to the success of your business. It’s your voice, your personality and your identity all rolled into one. Your branding is equally important. It’s everything you do that inspires your audience to fall in love with your brand and choose you first. Branding Matters is a podcast dedicated to helping you with both. Named one of "The 10 Best Branding Podcasts in Canada" by Feedspot, it’s also on Goodpods 100 Top Indie Marketing Pods. And most recently, it was the ...
The first-ever basketball podcast that doesn't really analyze basketball (at least on the court at all). The boys that bring the NBA's best tunnel looks to your Instagram feed via @LeagueFits each day are talking basketball fashion, Southern California shenanigans and much, much more.
The votes are in! Finals Joe and Ian Pierno are back to announce what everyone has been waiting for…the LeagueFits award winners. You may have seen the sneak previews on the LeagueFits IG but tap in now to hear if your favourites are deserving of the awards! Ian Pierno - https://www.instagram.com/ianpierno/ Joe Williams - https://www.instagram.com/…
Call of Duty Joe and Ian Pierno are bringing the vibes today! We’re all more basic than we think, tattoos and Jesus…Identifying the origins of LeagueFits captions to leaked selections. Kendrick Lamar may have just dropped the greatest rap track of all time. Tyler Hero is the best dressed “white guy” in the league. Ian Pierno - https://www.instagram…
Today the guys sit down with the NBA Whisperer, Count on Vic. The million-dollar question is, what does Vic even do? She's created her own lane while being skilled in so many different things in the creative space. New York > LA. New York is the fashion capital, with more seasons, more different styles, and Yankee fitteds. With the Leaguefits award…
James Harden we appreciate you, thanks for rejuvenating your fits and getting your swagger back. Woah…are Devin Booker fits getting boring? In the words of Joe Williams, it may be time for Ian to style him. One of the coolest people in the universe Mr. Odell Beckham Jr. popped up to the Suns game with a hard fit, meaning all is well in the world. S…
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Dale Denham - Make a Difference and You’ll Make The List
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My guest today is Dale Denham, President and CEO of the Promotional Products Association International - better known as the PPAI. Dale’s also the man behind #Online18 - a list he created in 2014 highlighting the most influential social media voices in the Promotional Products Industry. And I'm excited to share, I made the list this year thanks to …
Welcome to the best podcast in the history of humanity. Best dressed league in the world alert, shoutout to the NWSL and Lily Nabet on Angel FC. The NWSL is on a different level right now from the outfits to the aesthetic. Basketball has to catch up. Also, sad times for LeagueFits with the early exit for the Timberwolves. The fashion boys took a ma…
Welcome back to your favourite podcast in the universe. Joe is still in his post nickname era, but Ian isn’t having it. Shout out to Russell Westbrook for his Instagram purge. First round of the playoffs are almost done so it’s time for the all first round fits team. Tap in. Ian Pierno - https://www.instagram.com/ianpierno/ Joe Williams - https://w…
Welcome back to Malika Andrews favourite pod. Ian is on the road in Austin Texas and he doesn’t mind the Wild-west shootouts. Joe Williams is done with the nicknames, he had a solid run. The Brooklyn Nets are done and Ben Simmons didn’t show up to game-4, however his bright fit with the orange pants is screaming douchey and its just ugly. Also, sho…
Jody Highroller and none other than Ian Pierno are good and bringing the vibes today. Doing laundry and holding the laundry room hostage is standard plus not folding clothes and just moving them from the bed to the chair. Who is Julia Fox? Supreme is still cool, not dead on life support. If you’re injured or not playing IE Ben Simmons you need to h…
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Branding Matters


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Gair Maxwell - Become A Big Little Legend
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My guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands. A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, univers…
Jobi-Wan Kenobi and our guy Ian Pierno! Starting with the fake Jedi outfit…Jobi is quick to remind us that the force comes from within. Planning fits around red hair and thinking about fits like a sandwich. Malika Andrews and Vanessa Hudgens are crushes of the pod, might have to double date at Coachella. Shoutout Jerry Lorenzo, the new FEAR OF GOD …
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Arvind Pitchai the appreciation of basketball and hoop
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Joe Williams aka “Elevated Intern Joe” and none other than Ian Pierno are in the building…plus we’re welcoming a special guest from SLAM Magazine, Arvind Pitchai the head of socials and special projects. Arvind takes us through his starting five that can hoop and hold it down in the tunnel. Hmm, a Louis Vuitton compass may be the coolest accessory …
The swaggiest person you know and fresh from vacation, Ian Pierno is back. Shoutout Solo Joe...who killed the pod in Ian's absence. LeBron isn't in the playoffs...but Ian is locked in! Gary Trent Jr. deserves all the flowers for bringing out the best fit of the year. LeagueFits really changed the culture. Ps. Is Joe a super human? Ian Pierno - http…
It’s time for Joe to be featured in the intro song…stay tuned because it’s coming. Ian may have more clothes but Joe is the best-dressed co-host in the history of the internet. The Lakers didn’t make the playoffs but the changes we need to see are fashionable changes, the tunnel fits are lacking - Russ had his worst year dressing. Best on-court swa…
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Matthew Pierce - Grow Your Brand With the Right Hashtags
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My guest today is Mathew Pierce; the Co-Founder of the #Hashtagslayer app - a startup Instagram marketing tool that’s helping small business owners reach their ideal clients on Instagram. Not only does #Hashtagslayer optimize hashtags that are specifically tailored to your specific needs, it provides inside information that allows you to avoid bann…
The solo episode with Mr. Ian Pierno and Minnesota Timberwolves Josh Okogie. Diving into the parallels between music, fashion, and hoops. Representing Nigeria at the Olympic games and the fits that come with that. How the different cities he's lived in have influenced his fashion choices. How hard it is to dress in Minnesota because of the cold, th…
Joe Williams and “Big Chilling” Ian Pierno are bringing us super vibes from California. We start with Joe’s questionable outfit dubbed “Diet Druski”. Shoutout Hapablonde who single-handedly changed NBA fashion culture and moved it from the tunnel to the New York City sidewalk. Jerami Grant just stepped out and dropped a bag at the Rick store and ha…
The “Kid” Joe Williams and Ian Pierno are breaking down the section process with the All-LeagueFits Teams. How the voting system works to our pod picks! We start with our honourable mention through to our MVP. We also dive into our picks and tell you why they belong. Shoutout to the OG Kelly Oubre Jr. who’s back and on his revenge tour with his Fir…
Aka the Puerto Rican Mohican and Ian Pierno welcome “DDJ” one of the best dressed in the league. Humbly speaking, David talks us through his Draft Suit with the Ricks, shades, and leather patches. Why it's important to keep it clean but also add subtle differences that stand out from basic. The cycles of fashion and the return to baggy clothes. Gam…
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Lana Van Brunt & Hayley Dineen - Learn The Truth About Cannabis
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My guests today are Lana Van Brunt and Hayley Dineen - the Founders of Sackville & Co. - a design-focused, fashion-forward cannabis accessories brand based in NYC. Known for their cannabis products that double as home decor, Lana and Hayley’s aim for Sackville is to elevate the cannabis experience, appealing to both the connoisseurs and the curious…
Joe Exotic and Ian Pierno are triggering the All-LeagueFits team selection process and were bringing in the fans with the assist. This is the toughest selection to date, picking first team wasn’t easy. Show love to Kelly Oubre Jr. with the outfit of the week, also rings are an underrated accessory plus Russell Westbrook with the feel good fashion s…
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Axel Toupane: NBA Champ + Louis Vuitton Intern
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The best dressed player on last years NBA Championship team Mr. Axel Toupane is with us today! Axel is no stranger to LeagueFits, he practically lived on the page during the Finals. It’s easy to dabble in fashion but Axel doubles down in the space. Internships at Louis Vuitton and Givenchy have allowed him to learn about the process from design to …
Joe Dirt and Mr. Stylist with big morning energy! Russell Westbrook wore a normal fit…is he playing it safe in the tunnel? Does your play on the court influence your fits? The Toronto Raptors are LeagueFits fans and may have pulled a pun on the pod. However, the Raptors have lacked in the LeagueFits world but this may be changing with the boy Scott…
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Mamadou Bah | Rise and Direction of C’est Bon
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Creating the brand in 2018, initially, started with Mamadou giving out 600 tees to friends and family to build brand presence. SGA was the first athlete to wear his tee in the tunnel. We learn the backstory of how he met Shai working for “Round Two” now an official Shai Gilgeous-Alexander Canadian Royal Family Honorary Member. The C’est Bon X Jorda…
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Professor Ranjay Gulati -Discover Your Deep Purpose
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My guest today is Ranjay Gulati, an Indian-American organizational scholar and Professor of Business Administration at Harvard Business School. Professor Gulati was ranked as one of the top ten most cited scholars in Economics and Business by ISI-Incite. And The Economist and Financial Times have listed him as among the top handful of business scho…
Himmy Kimmel and Ian Pierno are bringing creative vibes. Myles Turner is out here breaking the internet with the fit that Ian curated. LeagueFits officially declares Myles Turner levelling up! White Men Can't Jump is coming back with the boy Jack Harlow! Billy Hoyle is that dude but if anyone can live up to the OG its Jack Harlow. What can we expec…
Welcome back to your favourite podcast in the history of the universe with Him Kardashian, Ian Pierno, and special guest Theus McBee co-host of “No Pump Fakes” fresh from going viral with Charles Oakley’s crazy take on Giannis. We take hot takes to another level. Forget on the court, we talking fits as well. From Ja Morant being a top-5 player in t…
By Branding Badass
Joe favourite cohost is running away with the fans but where is team Ian? LeagueFits has officially rotted Ian’s brain when it comes to music, it may be time to start dreaming LeagueFits captions again. Grading Steph Curry’s fit after All-Star, maybe the worst fit posted on LeagueFits? If Kyle Kuzma wore the same fit how would people feel? Ps. We a…
Liz Cambage is the undisputed G.O.A.T of WNBA fashion, shoutout to those who paved the way but Liz is steppin. Now with the LA Sparks Liz owns the best dressed title in LA, and no we are not forgetting Russ Westbrook but even with him, Los Angeles is #dryondrip. Solo Joe is grinding with the content on TikTok and LeagueFits just reached 1000 follow…
My guest today is Jay Baer, Hall of Fame Keynote Speaker, New York Times Bestselling author of 6 books and founder of five multi-million dollar companies. One of those companies is Convince & Convert - an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing and customer experience strategies…
Joey Franchise and Ian are back in the warmth of the LA sunshine hot off All-Star Weekend, but first a little shade from Georges Niang who feels he’s being slept on. Fact? Check Getty images and see what needs to be done Georges. Tell us how you really feel about this Joe. Cold weather Cleveland brought some fire outfits from the All-Stars. The guy…
“All-star Joe” and, bringing a moderate level of energy, Mr. Ian Pierno who is seriously second guessing his decision to make the LeagueFits All-Star noms a peoples choice award. Maybe we need a LeagueFits judges panel to make the choices? Anyway, we out here, and we may be a bit bitter, but it’s all good. Maybe Gary Trent Jr. actually dresses good…
My guest today is Kara Goldin, the CEO and Founder of Hint Inc.- one of the most successful beverage businesses of our time. Kara has received numerous accolades including being named one of InStyle’s Badass 50, Fast Company’s Most Powerful Women Entrepreneurs, and EY Entrepreneur of the Year for Norther California. Kara is also the author of Undau…
Valentino Joe and Ian Pierno bring lots of love in this Valentine's Day episode. From the Super Bowl, to Devin Booker’s aesthetic and even discussing Tik Tok comments, there's lots of hot takes. Plus, a sneak peek into League Fits All-Star weekend. Ian Pierno - https://www.instagram.com/ianpierno/ Joe Williams - https://www.instagram.com/whyisjoe/…
Himmy Buckets is over easy decent and mediocre feelings Ian Pierno are bringing us the Ultimate LeagueFits Superstar. From the PJ Tucker shoes to the Carmelo Anthony hats, the Ultimate Maaaaan is complete. Let us applaud the Utah Jazz trading for Nickeil Alexander-Walker, which gives Jordan Clarkson his true number 2 LeagueFits All-Star. Plus trade…
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Dr. Janét Aizenstros - Find Your Brand Voice
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My guest today is Dr. Janét Aizenstros, the Chairwoman and CEO of Ahava Group Global (AGG) — a women-led modern media parent company that serves Fortune and multinational media companies in fifteen locations around the world. In 2020, Janét scaled Ahava Group Global to nine-figures, making it the fastest-growing, women-led digital consultancy found…
Himi Hendrix and Emotional Support Hoodie Mr. Ian Pierno welcome NBA Trade Deadline and the impacts it has on LeagueFits. The aesthetics of tunnels and a great photographer go a long way in bringing the perfect fit to life. Our favourite tunnels plus the influence Gary Trent Jr. has on a young impressionable Scottie Barnes. Also just a thought…wint…
Himothée Chalamet and Ian Pierno bring you the origins of Myles Turner’s Cowboy fit in Dallas to the early days of LeagueFits; the All-LeagueFits teams in the beginning, were so easy to pick, where today the entire league has levelled up. NBA fashion has gone from just superstars to a community that’s constantly challenging the limits. Ps: We Love …
My guest today is Alex Morin, the Founder and CEO of Almost Enlightened Inc. a cutting-edge educational resource that encompasses business coaching, life coaching, professional writing, and an award-winning podcast by the same name. Alex is also the creator and host of another new podcast he launched in 2022 called Promonoise - an educational podca…
Himmothy Hardaway and Birthday Boy, Ian Pierno are bringing you the hottest pod in the game right now! Not only does Joe Williams look famous HE IS - getting noticed in pick-up basketball is officially Blue Check worthy. Shoutout friend of the pod Tyrese Haliburton who pulled up looking like he was fresh out of a Dr. Seuss movie. Happy Birthday, Ia…
Trader Joe and Mr. Pierno rocking his “Prison Mike” balaclava on a California cold day. Jordan Clarkson recycling outfits is completely ok especially since he always makes it a different look. Some fits are too good not to give another look. If you were a starter in the League would you wear an outfit more than once? The guys look back at Ian’s ear…
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Tracy & Max Mackay - Build Your Brand With The Right Tools
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My guests today are Maxx Mackay and his beautiful wife Tracy, who also happens to be my baby sister. Maxx and Tracy are the Co-Founders of Cozy Cottages - a thriving 5 star vacation home rental company they built from scratch (literally). Tracy is one of the hardest working people I know. Never one to sit still, she has run several successful busin…
Welcome back ladies and gentlemen its ya boy “Sloppy Joe” and Mr. Ian Pierno. New nickname alert but damn the nicknames are running out. Is there a plus to wearing the same thing every day? Balenciaga is on a roll, they may be the only high fashion brand on TikTok. Is Kanye on a tour of making fashion brands cool, whether it's Adidas or GAP, Ye out…
Might Joe Young and Chilly Pierno are back. If y’all didn’t notice last episode Ian had a Britney moment last week and feels like a completely different person. Thrifting is real and Carhartt is what you need - at least that’s what TikTok is telling us. Speaking of TikTok, Joe where your posts at? Listen to Ian imitate a Canadian accent, with a Bri…
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Jordan Gilford - Let Your Passion Drive Your Purpose
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My guest today is Jordan Gilford, the Founder and CEO of Gems For Gems - a multi-faceted charity that focuses on the empowerment and economic recovery of female survivors of domestic abuse Jordan has earned tremendous accolades for her work with For Gems Gems including being named one of Calgary’s Top 40 Under 40, a True Beauty Foundation Community…
One of the greatest episodes in Survival of the Fitted history. Welcome Rudy Gay to the show; expect what to wear at fashion shows, shopping with PJ Tucker, the infamous Sidekick, and his picks for most fashionable in the league. Ian Pierno - https://www.instagram.com/ianpierno/ Joe Williams - https://www.instagram.com/whyisjoe/…
Would you rather have a pair of Ricks or a whip…well, six months of Geico car insurance is the same price, so pick your poison. It’s time to start putting together our fits based on the moon. Ps. If you’re gonna date be obsessed with each other 🩸 Ian Pierno - https://www.instagram.com/ianpierno/ Joe Williams - https://www.instagram.com/whyisjoe/…
My guest today is Tom Shepansky, one of the three founders of Canada's hottest and most creative agencies called RETHINK. You may not know the name, but you probably recognize their award-winning work for such iconic brands as A&W, IKEA, Westjet, Kraft and Molson just to name a few. Rethink is Canada's only national, independently-owned agency who'…
Welcome to the new song of the pod “LeagueFits” by MB3 Brown. Ian blew his Christmas bonus and totally sees the appeal of being rich. Joe has officially graduated from intern to employee at SLAM, give the man his flowers. Cue the next drop with Brandon Jennings, the pod is moving to twice a week! Also, welcome back J.Crew Klay and the worst-dressed…