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A weekly podcast that explores the best growth marketing tools through interviews with today's top marketers. Hosted by Nicholas Scalice.
eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.
The Sasha Group is the small to midsize business arm of the VaynerX family of companies. Through strategy, branding marketing and media, we help ambitious companies build strong brands that flex with the times. Right now, those times are full of volatility and ambiguity. And businesses and brands are having to shift and adapt. Across all sectors, there is an air of experimentation: brands are trying new things, testing and learning, and “building the plane while flying.” Building While Flyin ...
Learn how to build, test, and optimize landing pages that convert website visitors into leads and customers.
You often hear stories of ecommerce companies that have grown at record speed. What’s their secret? On the Minds of Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million. Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away. Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepre ...
On this episode, the VP of Marketing for Creatopy joins me to discuss actionable tips on optimizing your ad campaigns in 2023. Get the full show notes.
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Building While Flying
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[Re-Run] Winning by Staying in the Game - Sehreen Noor Ali, Co-Founder & CEO of Sleuth
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Sehreen Noor Ali is the Co-Founder and CEO of Sleuth, a search engine for parents to help with their children’s health and development. Sleuth originally began as a solution for her own family’s needs, and Sehreen quickly realized it would help more than her own family. After meeting her co-founder Alex in an incubator, they got to work building Sl…
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Building While Flying
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Our 100th Episode! Check Out Our Guests’ Growth
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In honor of our 100th episode, we thought it would be a great time to check in with previous guests and see what’s happened since we last spoke to them. Listen to our guests share exciting new updates like viral TikToks, exciting partnerships, launching NFTs, and more! We hope you are encouraged by how far our guests have come! Thank you for listen…
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Building While Flying
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Making Someone Feel Special Through a Cup of Coffee (Nicholas Stone, Bluestone Lane)
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Nicholas Stone is the founder and CEO of Bluestone Lane, the fastest-growing premium café brand in the United States. Almost a decade ago, Bluestone Lane reset the coffee scene, introducing New York to the flat white and its Australian-inspired café experience. Now with over 65 locations across 8 markets, Bluestone is committed to providing great c…
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eCommerce Evolution
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Episode 225 - The Art & Science of Pricing and Profitability on Amazon with Chad Rubin
42:56
42:56
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According to Chad Rubin, there's a lot of reckless advice from "gurus" when it comes to pricing on Amazon. Just raising your price because of inflation, might not be your optimal move. In some cases lowering your price, improving sell through, improving BSR can raise your total profits. But lowering your price could have devastating impact to your …
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Building While Flying
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Overcoming Trauma, Eliminating Obstacles, and More Advice with Noted Entrepreneur Matt Higgins (RSE Ventures, Guest Shark)
37:10
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Matt Higgins is the CEO and co-founder of RSE Ventures. Matt is a noted serial entrepreneur and growth equity investor. He is also an executive fellow at the Harvard Business School where he teaches the course “Moving Beyond The Direct Consumer.” His first book “Burn The Boats: Toss Plan B Overboard and Unleash Your Full Potential” was published by…
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eCommerce Evolution
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Episode 224 - The Latest Shopify and Amazon News with Rick Watson
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In this episode, you’ll hear Rick Watson’s unfiltered hot takes on the latest changes coming from the “Big 2” in eCommerce: Shopify and Amazon. Rick Watson is an eCommerce influencer, former software CEO, and the host of The Watson Weekly podcast. Frequently speaking at large retail events like ShopTalk, NRF, and IRCE, he knows his stuff! Here’s a …
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eCommerce Evolution
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Episode 223 - How Bear Handlon Built Born Primitive Into An Apparel Standout
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47:12
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Bear Handlon is a former Yale football player, Naval Officer, and the Co-Founder and CEO of Born Primitive, one of the hottest brands in the fitness, athleisure, and outdoor apparel space. Bear’s story is truly unique and full of valuable insights. Bear had a simple idea, $4,000 in the bank, and was about to ship off to officer candidate school, bu…
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Building While Flying
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Q&A with The Sasha Group: Scaling Your Media Team, There’s No Cheat Code to Content Marketing, Best Practices for Scheduling Posts on Social Media
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We love taking questions from our listeners and answering them in our episodes. In this episode of Building While Flying, Joe Quattrone, SVP at The Sasha Group, is back to answer some of YOUR questions! Topics in this Q&A include: Best approaches for a merger or buyout of competitors Attracting donors for your non-profit on social media How to grad…
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Building While Flying
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Q&A with The Sasha Group: The Impact of AI, Content Creation as an Introvert, Where Small Businesses Should Invest $5,000
15:56
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We love taking questions from our listeners and answering them in our episodes. In this episode of Building While Flying, Joe Quattrone, SVP at The Sasha Group, is back to answer some of YOUR questions! Topics in this Q&A include: Content recommendations to make your business more interesting The impact of AI on influencer marketing Quick hacks for…
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Building While Flying
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Why Human-Written Copy Will Still Sell Better Than AI (Ken Moskowitz - Founder and CCO of Ad Zombies)
18:23
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SHOW NOTES:Ken Moskowitz, aka Spanky, is the founder and CCO of Ad Zombies, while also being the founder and business coach of the podcast EntreGrow. Spanky started his creative career in New York City and quickly rose to the top of the broadcast creative industry. He’s led rebranding efforts over the last three decades for many major and smaller b…
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eCommerce Evolution
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Episode 222 - Stop Obsessing Over Your ROAS with Rabah Rahil of Triple Whale
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43:09
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Rabah Rahil has done it all when it comes to marketing. Rabah is the CMO for one of the hottest and fastest growing SaaS companies in the DTC world - Triple Whale. Prior to that, he worked on the digital marketing team at Whole Foods, was a part of an agency that managed traffic for Oprah, and owned and operated his own agency. Triple Whale is a le…
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Building While Flying
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Helping Women Reach Their Web 3. and Blockchain Potential (Maggie Love - Founder of SheFi)
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Maggie Love is the founder of SheFi, a decentralized finance company and broader crypto educational initiative and community aimed at onboarding more women into the new financial economy enabled Web 3.0 and blockchain technology. Its goal is to empower more women into financial freedom. In her conversation with Joe Quattrone, Maggie shares how she …
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eCommerce Evolution
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Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing
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Brendan Bannister, the CEO of Naturalabs.io, is one smart marketer. We first met in 2018 when he was the CMO and Creative Director at William Painter. After taking my YouTube/Google course, he scaled ad spend on YouTube from $2k per day to $100k per day! We decided to start meeting and swapping ideas, war stories, and things we were testing. We soo…
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Building While Flying
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Making Travel Planning Actually Enjoyable (Sam Patil, Founder of Well Traveled Club)
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Sam Patil is the founder and CEO of Well Traveled Club, a members-only platform designed to reduce the pain of planning for travel and replace it with enjoyment. It is described as a home for a new generation of travelers, foodies, and adventure seekers. Well Traveled Club offers community perks and more to its growing membership. In her conversati…
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Building While Flying
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Why Companies Built by Women of Color Are The New Unicorns - Victoria Kennedy and Isabelle Seale (Seed to Harvest Ventures)
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Victoria Kennedy and Isabelle Seale are the co-founders of Seed to Harvest Ventures, a pre-seed and seed-stage fund that invests in software companies that are founded by women of color. They are product and design professionals with 10+ years of experience scaling products and teams for early to mid-stage startups. Now they are supporting founders…
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eCommerce Evolution
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Episode 220 - Retention Marketing: Your Key to Strength and Profitability
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37:29
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Retention marketing is crucial for any business. When the economy is thriving, you need retention marketing to cut through the clutter and help you stand out. When times are tough, as they may be in the near future, retention marketing is essential. During a recession, it’s critical to get the most out of your marketing efforts. The most effective …
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eCommerce Evolution
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Episode 219 - GA4: What You Need to Know and How to Get Ready
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Chris Mercer - aka “Mercer,” is the man when it comes to measurement and analytics. He’s the guy the pros like Justin Brooke, Mike Rhodes, and OMG turn to when we need help. If you haven’t heard (and I’d be shocked if you haven’t), Google Analytics 4 or GA4 is coming, and Universal Analytics (the current version) will go away in July of 2023. GA4 i…
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Building While Flying
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Showing Up in Your Business - Yasmin Nouri and Kaya Purohit, Beeya Wellness
22:34
22:34
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Yasmin Nouri and Kaya Purohit are co-founders of Beeya, a wellness company helping women overcome hormonal imbalances using natural, food-based solutions. Inspired by their own struggles and seed-cycling journeys, Beeya is a simple way to support hormones and help women revolutionize their own health. In their conversation with Maribel Lara, Yasmin…
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eCommerce Evolution
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Episode 218 - What Brooklinen, Realtree, and Curated Can Teach You About Brand Marketplaces
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47:37
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The most difficult aspect of eCommerce is attracting new customers. With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers. That’s where building a brand marketplace comes into play. Yes, you need to be developing new products and expanding your line. H…
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eCommerce Evolution
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Episode 217 - Cyber 5 2022: Recap, Surprises & Insights
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Cyber 5 2022 is in the books! In this episode, I’m joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM. Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years, she has helped large brands with…
On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999. Get the full show notes.
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Building While Flying
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This Social Entrepreneur Has Helped 50,000 People Around the World Hear for the First Time (Bridget Hilton, Founder of LSTN)
24:54
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Bridget Hilton is founder of LSTN Sound, an eight-figure social impact business that creates social change through the power of sound through the purchase of audio products via their website and retailers like Nordstrom and Whole Foods. Since its founding in 2012, LSTN has funded 20 missions to help more than 50,000 people around the world receive …
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Building While Flying
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Building Hospitality and Authenticity in the Family Business - Jelani & Danielle Jackson (Richie’s Chicken & Soul)
22:10
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Danielle and Jelani Jackson are owners and operators of Richie’s Chicken & Soul, a fast-casual soul-food restaurant based in the Cincinnati, Ohio, area. Danielle’s family originally started Richie’s in 1986, and she and Jelani joined the business in 2015 to understand the ropes of owning and growing a restaurant. In their conversation with Joe Quat…
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eCommerce Evolution
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Episode 216 - Offers, Audience Building, and List Nurturing - The Ultimate Game Changers
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48:13
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Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut! In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage. To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short game. You know the saying, "Driv…
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Minds of Ecommerce
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Successfully Growing a DTC Brand Beyond US Borders - with Stephen Pinto, Dr. Squatch
21:44
21:44
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Stephen Pinto is Director of Product Management at Dr. Squatch, one of the fastest-growing brands in the DTC space. In this episode, Stephen shares how they've scaled Dr. Squatch beyond American borders, starting with Canada, and then Europe, while keeping operations lean and efficient.
On this episode, The Shopify Product Page Guy returns to discuss a new approach to e-commerce conversion optimization. Get the full show notes here.
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Building While Flying
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Leveraging Technology and Personal Experience to Bring Healthcare to All - Simmone Taitt, Founder/CEO of Poppy Seed Health
31:51
31:51
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Simmone Taitt is the Founder and CEO of Poppy Seed Health, an on-demand telehealth platform offering support with doulas, midwives, and nurses for pregnant and postpartum birthing people. After cutting her teeth in retail and working for startups for over a decade, Simmone founded Poppy Seed Health in 2019 after her own experiences with pregnancy l…
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eCommerce Evolution
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Episode 215 - YouTube Misconceptions, Changes, and Competitive Intel
39:11
39:11
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What you don’t know about YouTube is hurting you. Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG. He’s been running ads and geeking out on YouTube organic growth since 2012. He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault. The team here at OMG actually uses bo…
On this episode, the co-founder and CEO of CallTrackingMetrics joins me to discuss what marketers need to know to get prepared for Google Analytics 4. Get the full show notes here.
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Building While Flying
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Putting the “Magic” Back in Drinking Coffee - Michael Sharon and Kal Freese (Taika)
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Michael Sharon and Kal Freese are co-founders of Taika, a new-wave beverage company that’s creating better coffee drinks that are better for you. Their goal with Taika products is to fuel creativity and reinvent the experience of drinking coffee. They met four years ago after long careers in other industries, and Taika was born shortly thereafter. …
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eCommerce Evolution
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Episode 214 - Split-Test Everything with Kurt Elster
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Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry. His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone. Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything. An importan…
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Building While Flying
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Building a Community-Based Business Her Own Way - Gesche Haas, Founder and CEO of Dreamers & Doers
18:44
18:44
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Gesche Haas is the Founder and CEO of Dreamers & Doers, a community and agile PR team amplifying extraordinary entrepreneurial women. As of this episode’s recording, Dreamers & Doers boasts a carefully curated membership of 35,000 entrepreneurial women globally. In her conversation with Maribel Lara, Gesche shares how her childhood and upbringing s…
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eCommerce Evolution
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Episode 213 - Rethinking Facebook Ads & ClickFunnels 2.0
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47:41
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John Parkes and I go way back. In the early days of OMG, we partnered with Russell Brunson on a project called DotComSecrets Local. John helped oversee the project. It was pre-ClickFunnels in 2010 and an excellent time to work as an online entrepreneur. Having an upfront seat watching Russell and his team was inspiring and educational. Fast forward…
On this episode, learn what you need to know about Core Web Vitals and how to speed up your website. Get the full show notes here.
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Building While Flying
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Building a Business That Makes People’s Lives Better - Alison Cayne, Founder and CEO of Haven’s Kitchen
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Alison Cayne is the founder and CEO of Haven’s Kitchen, a CPG brand that’s making home cooking more accessible and enjoyable. Haven’s Kitchen started as an in-person cooking school, and now includes a line of packaged sauces, tools, and apparel for home cooks. Over the last several years, Haven’s Kitchen has evolved based on customers’ needs and in…
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eCommerce Evolution
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Episode 212 - Tips from Brands Who Consistently Win The Holidays
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Preparation is the backbone for success during the holiday season. Today I am talking to a few of our OMG experts on preparing to win the 2022 holidays. Joining us is Amber Norell, OMG’s Amazon Director, Bill Cover, one of OMG’s amazing Google Strategist, and Savannah Knight, one of OMG’s rockstar Google Specialists. This holiday season should be q…
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eCommerce Evolution
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Episode 211 - Turn Every Customer Touchpoint Into A Sales Opportunity and Going OmniChannel
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Preparation is the backbone for success during the holiday season. Recently we just recorded a holiday webinar featuring Kristina Muntean and Jenna Galardi. Kristina works for Gorgias, an online customer support service who has worked with big brands such as Steve Madden and OLIPOP. Jenna Galardi has over a decade of experience helping businesses g…
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Building While Flying
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6 important lessons on entrepreneurship from Isabelle Steichen, co-founder and CEO of Lupii
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Isabelle Steichen is the CEO and co-founder of Lupii, a plant-based, sustainable food brand known for its protein bars and newly launched pastas. Lupii uses the lupini bean as its main ingredient and source of plant-based protein, and to create simple, sustainable, and delicious food to keep you going. After becoming “obsessed” with lupini beans an…
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eCommerce Evolution
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Episode 210 - How Brand Building Can Generate 50% Month-over-Month Growth with Nish Samantray from Arrae
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I love Arrae as a brand and as a group of products. I also think Nish Samantray is one of the brightest up-and-coming eCommerce founders in the game right now. Arrae is unique because it’s a supplement brand that combines natural ingredients with amazing packaging and design. Their supplements are designed to work in under an hour. So their bloat p…
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Building While Flying
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How Social Media Impacts Recruiting for College Athletes - Kara Hill, My Recruiting Solutions
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Kara Hill is the founder and CEO of My Recruiting Solutions, the nation’s leading expert in recruiting for girls’ volleyball. Kara offers recruiting services and consulting for athletes and their families to help them better navigate the college recruiting process. She also runs VBallRecruiter, a website full of resources for prospects, coaches, an…
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eCommerce Evolution
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Episode 209 - Scaling your eCommerce Brand with Creators and UGC
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Content is King. Regardless of the platform. Want to scale on TikTok? You’re only as good as your content. Want to step up your IG game? Content, baby. Want to finally scale on YouTube? Hire OMG (ha!) and create great content! Today I’m interviewing Danil Saliukov, CEO and Co-Founder of Insense. I met Danil when we both spoke at Geek Out in San Die…
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Building While Flying
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From Firefighter to Founder: Building a Global Fitness Brand in a Crowded Industry - Sarah Apgar, Founder and CEO of FitFighter
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Sarah Apgar is the Founder and CEO of FitFighter, a global fitness brand and transformative strength training system that’s accessible, unintimidating, and good for everyone of all fitness levels. It’s rooted in the training firefighters go through and Sarah’s own innovation of a steel hose at its core. Before starting FitFighter, Sarah served in t…
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eCommerce Evolution
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Episode 208 - Lessons Learned from Building and Selling a Multimillion Dollar Brand
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45:02
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Dr. Travis Zigler knows a thing or two about the entrepreneur’s journey. Sometimes the path you end up taking as an entrepreneur is NOT the path you had in mind when you set out. Travis and his wife, Jenna, are both optometrists by trade, but they had an itch to build an eCommerce business. They started with sunglasses, then landed with a dry eye p…
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Building While Flying
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Business For Builders: How to Market Your Contracting Business with Joe Quattrone
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This week we are absolutely privileged to share an episode from the Business For Builders podcast featuring our own Joe Quattrone, SVP, Head of Education at The Sasha Group. The Business for Builders podcast provides business-building information and insight for general contractors looking to remove deficiencies and vulnerabilities in their busines…
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eCommerce Evolution
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Episode 207 - Optimizations as a Way of Doing Business
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51:17
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My guest today is a longtime friend and colleague, Jon MacDonald. Jon is the CEO and founder of, The Good. He and his team help brands like Nike, Xerox, and The Economist turn more visitors into customers. He’s one of the best conversion rate optimization specialists I know. In this interview, we wanted to go beyond the typical hacks and quick tips…
On this episode, Bob Sparkins from Leadpages joins me to discuss landing pages, the future of conversion optimization, and much more! Get the full show notes here.
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Building While Flying
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Building a Sellable Company - Antonio Ramirez, Founder of Pixel506
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Antonio Ramirez is the founder of Pixel506, a boutique digital innovation agency offering nearshore creative and digital solutions and technology services. Its combination of services and locations in Brooklyn, Peru, and Costa Rica offers a unique perspective to Pixel506’s clients and partners. Antonio is a client of The Sasha Group’s Mentors progr…
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eCommerce Evolution
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Episode 206 - How to 10x Your Traffic with SEO
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Long-time fans of the show might remember me saying that SEO was the first online marketing skill I learned and was also the first service OMG offered. We got out of the SEO game years ago, but I still love it. And I believe it's a massive area of opportunity that most eComm brands are missing. I first heard my guests speak at Geek Out in San Diego…
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Building While Flying
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Scaling and Marketing a Social Enterprise - Rachel Connors, Yellow Leaf Hammocks
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Rachel Connors is the Co-Founder and CEO (Chief Enthusiasm Officer) of Yellow Leaf Hammocks, a social enterprise dedicated to defeating global poverty through sustainable artisan job creation. Yellow Leaf was born after Rachel’s husband met a group of women in a small village in Thailand making what he dubbed the world’s most comfortable hammocks. …
