show episodes
 
Have you ever asked yourself how to successfully grow a facility management company in today's digital age... while STILL remaining profitable? I mean, you probably know that marketing should probably be in the mix. Actually... marketing should be part of your business function, such as finance or operations. But, you may not know the best approach to market your Facility Service company. There are so many new trends, strategies, and digital platforms -- marketing can just be plain confusing ...
 
Are you feeling overwhelmed, confused, weary or alone? That is all about to change. Hi. I'm Michele; Wife and Mum of four. My family forged our own path when it came to supporting our son with autism; who against all predictions, is now 18 and thriving. I'd love to help you and your family to do the same. Here at Authentically Autism you will find encouragement, truth, guidance and hope. I look forward to helping you create a future for your child, brighter than you ever imagined. Michele x
 
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show series
 
Posting on social media is probably one of the best marketing strategies your IFM business can implement. However, how do you create a content calendar that avoids you from having to manually post content on a daily basis. By following this framework, not only are you going to learn how to post up to 100 posts over a span of a few days, but also ho…
 
I get this question all the time… “Javier, what’s your current marketing stack?”. Or… “what marketing stack would you recommend for my Facilities business?” Well, that’s an EASY answer. In this podcast, I share the 13 marketing tools I use daily to execute my marketing strategies and how each one can help your Facilities Services company dominate t…
 
The debate between long sales copy vs short sales copy continues… and its no different for the facilities management industry. Too many facility businesses are afraid to write long copy because they believe “people don’t read anymore.” Whiles others write short copy because they see other big name brands do the same thing. However, there is a world…
 
Here are 7 reasons why your Facility Services company needs to hire a fractional CMO (Chief Marketing Officer) as your next hire. Not only will a seasoned fractional Chief of Marketing help your IFM company build a strong marketing strategy, but they will also assist in helping your company execute the strategy correctly, while placing the right re…
 
Featuring a conversation between Denise Balch, President, Connex Health and Dr. Neil Shear, recently retired Dermatologist and Professor Emeritus, Temerty Faculty of Medicine: Dermatology, Clinical Pharmacology & Toxicology. Before his retirement in 2021, Dr. Shear held several appointments at University of Toronto, Sunnybrook and Women’s College H…
 
Cold email is possibly one of the most underutilized marketing and sales strategy – yet the one that is also the most screwed up strategy when executing. If you’re a facility management company looking to entertain cold emails, but not sure where to start, this podcast will help you navigate cold emails. Cold emails is an extension of your Business…
 
Creating a content calendar for your Facility Maintenance blogs is possibly the most efficient way to leverage your time and resources. This strategy will teach you the frameworks I use to write blogs on a weekly basis without spending countless hours every week trying to figure out what to write. In addition, I share the best strategy to post thes…
 
One of the biggest challenges an Integrated Facilities Management company faces is balancing a dual marketplace. Not only do they need to capture new customers on a monthly basis, but they also need to get new vendors to fulfill the contracts they just acquired. One of the toughest tasks as an IFM is finding high quality vendors to handle work orde…
 
The term “marketing automation” has become a staple in nearly every SaaS business looking to scale. However, Marketing Automation hasn’t really taken off in the Facility Services industry. Why??? I’m not sure. But, what I can say is that implementing a this type of tool won’t just make your sales and marketing team work more efficiently – it’ll inc…
 
Writing emails can be very challenging for any business. Especially if you don’t have a framework to follow. Some of the biggest challenges many IFMs face is how to come up with content for these emails. And, yea, writing 52 emails can be daunting and overwhelming. But, a few weeks ago I made a LinkedIn post sharing exactly how I was able to write …
 
Most Facility Management companies do a horrible job marketing their business for conferences and trade shows such as IFMA, RFMA, Connex and more. But why? Why are these IFM businesses doing such a poor job to stand out? And, how can they change this? Well, I can tell you, doing the same thing every year isn’t gonna help. And, doing what other IFMs…
 
Many Facilities Service Providers may take a variety of stabs at marketing their business, services, technology, and more. However, this one strategy is possibly the worst attempt to “marketing” your IFM business. Not only will this marketing strategy dilute your brand, but it will confuse your prospects. And, a confused mind never buys. In this po…
 
Every facilities business is looking for a shortcut, hack, or strategy to move more sales opportunities over the finish line and into Closed Won. Honestly – that should also be the goal for all marketing leaders in the IFM space. But, how do you move more Sales Qualified Opportunities to Won Deals? And, how do you do it with LESS human power and mo…
 
How I landed this multimillion dollar Facilities Management deal for a commercial HVAC company is sorta crazy, but shows you how efficient it is to create a sequence of touch points. In the podcast I share WHO the company is… and how I got the VP of Facilities to call me… after initially rejecting me after the Connex (formerly PRSM) trade show. And…
 
The other day, I had an aspiring marketing leader in the Facility Maintenance industry ask me how to quickly achieve success in their new role. I was able to break it down to 8 key steps. These steps have helped me success as a facility management marketing expert and crush my expectations in my new role at Wrapmate. And, when you model this exact …
 
If you’re looking to infiltrate and influence a certain group of Facility Managers and other future customers, following this cool concept is a game changer. In this podcast episode I teach you how I used the Dream 100 strategy to not just grow a podcast, but win business from my guest. Plus, how you can work your way in to being recognized by your…
 
I get asked by several different Facility Management leaders which marketing metric is the most important to track. Each metric is important. But, calculating CAC could possibly be the #1 metric to track the success of your marketing strategy. Why? Well, you’ll have to listen to this podcast. I’ll share exactly how we are doing it at Wrapmate and w…
 
Have you ever charged your clients to share a testimonial or case study? Probably not. Who would do that? Well, we did. But, we did because we were also offering over $165k worth of advertising that came along with their 2 minute testimonial. Can this be done for your Facility Services company? Sure. But, that’s not the goal. It’s the assets that y…
 
I see this all the time, but marketing and sales bicker at each other like siblings. But, if you want your Facility Maintenance company to succeed beyond your wildest dreams, then you need to make sure that both Sales and Marketing are on the same page. They need to be in sync. And, if they aren’t… you as the facilities leader need to figure someth…
 
Too many executives in the facility services industry misuse marketing automation. Better yet, they believe marketing automation, such as emails, SMS, and call tasks are worthless. And… that can’t be further from the truth. In this podcast episode, I share exactly how our 2 person sales team manage 4k leads per month with marketing automation. And,…
 
It was January 31st, 2022… my first day on the job as CMO of Wrapmate. After several meetings and an analysis of our current marketing “strategy”, I realized we needed to create a proper Q1 & Q2 Marketing Strategy. But how? I’ve only been on the job for less than 8 hours. Well, I followed this framework that was taught to me in an exclusive B2B Lea…
 
There are all sorts of marketing tips I can share that will help put your facility services business into hyper-growth mode. Some will work perfectly and instantly, while others will be slow and methodical. But, every marketing strategy I implement and follow has been thought through. And, since I get asked all the time "hey Javier, what are your t…
 
Most Facility Service Providers don’t know what direct response marketing truly is. However, they probably see it every day and have experienced it in one way, shape or form. Direct response marketing is one of the few marketing strategies that allow you to measure the success of your marketing efforts. But, how it’s executed makes a huge differenc…
 
Today, there are 2 types of marketing beliefs… 1) Demand Generation 2) Lead Generation There are people that will argue that Demand Gen is the best way to get better leads with high intent. While others will say that Lead Generation is the holy grail to marketing and can help you scale your business quicker. Both are right. But… what is Demand Gen?…
 
For some reason, no one is using lead magnets in the Facility Management industry. Why? Probably because they don’t know how to create one. Or they don’t know what it is. Possibly it’s because they think it's too complicated. This episode will teach you more about creating a lead magnet for your FM company, why it’s so important, the value of creat…
 
You’re a Facilities expert, right? But, if you’re an expert why aren’t you showing, telling, sharing your expertise? In this episode you’ll understand HOW to become an expert, build the confidence to talk about your expertise, what it takes to actually place yourself as one, and more. More importantly, using this Expert strategy will create a follo…
 
Every successful marketer has a few go to books they always refer to when they start a new marketing campaign, implement a different strategy, or need some ideas to execute a tactic. Here are my top marketing books, today, that I reference on a daily basis. These marketing books can EASILY carry over in the FM business because the concepts are “eve…
 
John Anacleto, Director of Private Payer Strategies & Data Insights, PDCI Market Access, joins Denise Balch to explore more on data analytics, why data is in higher demand than ever and how data can be used. John will give his insights into how data reporting and data analytics have changed, and how the industry is responding to the demand from adv…
 
Offer creation is an underestimated skill by most Facility Service Providers. When you create an offer you not only set your business apart from your competition, you become incomparable. But, what’s a good offer in the Facilities space? What type of offers could you create? What is an offer? All of these questions can be challenging, but this podc…
 
I was once told that copywriting is sales at scale. Think about that… If you understand how to write persuasive sales copy, it’s as good (if not better) then having a sales team making calls daily. So, how do you improve your copywriting skills? This podcast will share a few different strategies that some of the best copywriters have used to sell t…
 
Featuring a conversation between Denise Balch, President, Connex Health and Ramy El-Kholi, Pharm.D., Chief Commercial Officer, OkRx. Ramy has held diverse roles in both Canada and the U.S. including patient support programs, specialty pharmacy start ups, pharmacy benefits management and digital health. In this podcast Ramy El-Kholi and Denise Balch…
 
When business owners ask me to evaluate their website, I typically use this Website Framework to help explain the parts they are missing and the areas that can use improvements. The best part about following this Facilities Services website framework is that it can be created like lego pieces. Modular. And, you can do it for nearly ALL of your webs…
 
When business owners ask me to evaluate their website, I typically use this Website Framework to help explain the parts they are missing and the areas that can use improvements. The best part about following this Facilities Services website framework is that it can be created like lego pieces. Modular. And, you can do it for nearly ALL of your webs…
 
If you follow this Content Marketing framework, your blogs on your Facilities Management website will begin to rank... quickly... and possibly in the top of the SERPs. And... I can almost guarantee NONE of your competitors are doing this strategy. So, the likelihood of your FM business crushing it... is really high.…
 
Across the board... most B2B companies are HORRIBLE at executing email marketing. It's BAD!! The excuses are rampant on why "email marketing doesn't work" either. From "I don't like it, so therefore we don't do it..." Or, "I've done before, but no one reads or opens our emails..." And, "email is dead..." (eye roll emoji) In reality, though, the rea…
 
I love watching the Super Bowl... and I LOVE watching commercials. It's so bad that I'll rewind commercials, I'll look for ads on my social feed, and I'll pay attention to the nuances within the ads. This Super Bowl was no different. However, my favorite commercial this year during the Rams vs Bengals Super Bowl isn't what you'd expect. In this epi…
 
Many facilities service providers miss the mark on this 1 marketing concept. But, I don't blame them. Why...? What is it?? If you're like other FM service providers that goes to these national conferences and trade shows we can all agree that you're all sharing the same leads. They aren't truly YOUR leads. I've seen businesses grow from zero dollar…
 
Yea... I said it. There's a secret marketing strategy that us high-level marketing experts use to help us pay for our marketing efforts, and run ads for free. Yes... it's possible. It's not a pipe dream either. Honestly, it's all about how you structure your offer. And most Facility Maintenance companies are setting up their offers incorrectly. And…
 
Featuring a conversation between Denise Balch, President, Connex Health and Alan Birch, the Associate Director, Provider Solutions – Oncology with Sentrex. Alan is also the founder of Drug Access Canada. In this podcast Denise and Alan will speak about the reimbursement and approval process for patients who are prescribed specialty drugs that requi…
 
If you've attempted to launch a paid social ad on LinkedIn or Facebook for your FM business -- it's really overwhelming. Actually... it's really confusing. And, I've been doing paid social for nearly a decade now! From figuring out what type of campaigns to run, to what to write, to who to target, to figuring out the creative (image/video)... and s…
 
I learned this strategy from reading a book a couple of years ago. And... it's changed the game and approach on how I create marketing strategies and content. It's literally changed everything for me. I write my LinkedIn posts differently. I write my blog posts differently. I write my emails differently. I write my sales pages and ad copy different…
 
What has changed for SMEs in group benefits? Find out by signing up to the BPHA program to hear our latest of 16 recently-updated modules. Max Mahardi, Business Development Manager at Ontario Blue Cross describes health and dental benefit plan challenges for small businesses, and innovative solutions that are available to them. In the link below Ma…
 
Look... if you hate money, then don't run paid ads for your Facility Management business. Running any form of paid ads, whether it's on Google, LinkedIn, Facebook, Tik Tok (you'd be surprised), Instagram or any other digital channel should be part of your marketing strategy and business growth. Why? If filling up your sales pipeline and acquiring l…
 
Look... I understand... running paid ads is really confusing. It used to be that all you needed to do was pay a couple grand (or more) to a media publication company for a 3 to 6 month ad, they'd design the ad, and you approved it. And, not that those days are over -- but with digital marketing changing so much -- running Google Ads for your FM bus…
 
Here's the thing about social media that so many B2B companies get wrong. And I see it carry over into the Facility Maintenance world too. People (and companies) use social media... and aren't... social. Yea... I said people. Your social media activity should be by you. Not just the company. In this episode, I share the different strategies you sho…
 
You've probably heard of the term SEO or Search Engine Optimization... but what does it really mean, how does it work, and does it really matter. So, how does SEO work? Will SEO work for your Facility Management business? Can you do SEO on your own? There are so many questions about SEO -- yet people act like they know exactly how it all works. Lis…
 
You've probably heard of the term SEO or Search Engine Optimization... but what does it really mean, how does it work, and does it really matter. So, how does SEO work? Will SEO work for your Facility Management business? Can you do SEO on your own? There are so many questions about SEO -- yet people act like they know exactly how it all works. Lis…
 
As a Facility Management leader, you're probably always looking for ways to get FREE traffic to your business. Well, you're in luck -- cause Google wants to send you FREE traffic to your website. A few years ago, Google came out with a service called Google My Business, which has now changed to Google Business Profile. Either way, the platform is s…
 
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