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Weekly SEO success tips that help you expand your knowledge of digital marketing and learn from our qualified specialists. We are SEO professionals with over 10 years of digital marketing experience helping and training people throughout New Zealand. Each week we will tackle a new topic that can help you boast your online rankings so don’t forget to subscribe!
 
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Webcology

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Webcology

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Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Dave Davies. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
 
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Google Union Busting https://arstechnica.com/tech-policy/2022/01/google-hired-union-busting-consultants-to-convince-employees-unions-suck/ Project Vivian.” In the words of one senior manager, Project Vivian existed “to engage employees more positively and convince them that unions suck.” National Labour Relations Board judge Paul Bogas Content Prio…
 
Moving into the New Year I have a strange sense of déjà vu. Tonight we’re gonna party like it’s 2020 Two, the updated edition. This is the sixth day of January, 2022. A year ago, before the attempted coup, we were all so much younger. Now it just feels numb, and dumb, and sometime sort of pointless. It feels like we’re entering the new year running…
 
Jim and Dave speak to Mike Rhodes, a serial entrepreneur and founder of one of Australia's largest digital marketing firms, Websavvy about his book, the Ultimate Guide to Google Ads. Rhodes had immigrated to Australia from the UK and founded and exited three other businesses before founding Websavvy in 2006. He is now a conference speaker, an inves…
 
The SEO Who Wasn’t or You Don’t Need Links to Rank. The SEO who wasn’t (learned a few tricks) https://www.seroundtable.com/seo-learned-a-few-tricks-job-32596.html Google <3’s affiliates just like affiliates <3 Google – No nofollow? No Problems https://www.seroundtable.com/google-wont-penalize-no-nofollowing-affiliate-links-32597.html You don’t need…
 
Hosts Chris and Olivia are joined this month by special guest Sarah in the latest episode of The Assorted Digital Ramblings podcast. There's discussion about Digital Paid Media, which includes PPC, Social Media, Display and Amazon, peak periods like Christmas and Black Friday and more. Expect topics covering yuletide, user psychology and... favouri…
 
The Effect of Expired Landing Pages and other items from your website’s landfill on SEO https://searchengineland.com/how-expired-landing-pages-kill-your-google-rankings-377055 Great piece by Kasper Szymanski at SEL.Google local search algo update last week – coinciding with the introduction of the new Google (my) Business environment https://www.se…
 
Jim Hedger hosts a Holiday SEO Roundtable Discussion with Kristine Schachinger, Jenny Halasz, and Ryan Jones. 6 signs you need to migrate your ecomm store Now that online shopping season is ending it’s the time for migrations https://litextension.com/blog/6-signs-website-replatforming 18 years Congrats to Barry Schwartz and Search Engine Roundtable…
 
Jim and Dave speak with Mark Traphagen (VP of Product Marketing & Training) and Mitul Gandhi, (Chief Architect & Co-Founder) of seoClarity. They discuss the findings of new a new CTR study where they used over 750+ billion impressions across 17+ billion unique keywords to analyze CTRs by position, device (mobile and desktop), country, seasonality a…
 
Old XML Sitemaps won’t help your migration recoveries very much https://www.seroundtable.com/google-old-xml-sitemaps-url-migration-32441.html Google isn’t crawling pages based on the XML sitemap. New sitemaps might prompt new crawls but old ones won’t push Google to new pages faster. -- Google’s SEO Interactive Checklist https://www.seroundtable.co…
 
Google November spam update is fully rolled out by @rustybrick. November Spam Update might be a bit less well adjusted than... https://www.seroundtable.com/google-november-spam-update-impactful-32394.html Hi Robot https://www.seroundtable.com/googlebot-ip-addresses-32402.html Google releases the IP addresses of its various bots in a JSON file. Goog…
 
Hosts Chris and Olivia are joined by special guest Stef in this latest episode of The Assorted Digital Ramblings podcast. There's talk about why content is so important and why it should be integrated across all channels. There's also discussion surrounding Black Friday, and how early in the year planning should commence. Prepare for lots of conten…
 
Google Tackles Spam and Adult Content An update targeting content that doesn’t follow the Google guidelines started rolling out today. Named the November Spam Update... https://www.seroundtable.com/google-november-2021-spam-update-32365.html Google doesn’t necessarily know what smut is but it knows smut when it sees it. Google has no objective meas…
 
Facebook changes company name to Meta https://cnb.cx/3blo77s The company will also change its stock ticker from FB to MVRS, effective Dec. 1 Out of the Box Core Web Vitals Speeds Who wins the CMS race? WordPress, Duda, Drupal, or Wix? https://www.searchenginejournal.com/core-web-vitals-wordpress-drupal-duda-wix/425071/ Images don’t help you rank...…
 
Facebook Corporate Rebrand To Reflect Role In the Metaverse https://dailyhive.com/toronto/facebook-new-name-rebrand-report Story broke in TheVerge https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse Facebook doesn’t know how they will rebrand (short history of renaming efforts at FB) https://mashable.com/article/face…
 
Join hosts Chris and Olivia and special guest Rory in the latest episode of The Assorted Digital Ramblings podcast. Discussion revolves around SEO and some of the biggest issues faced in the modern climate, the days of Black Hat SEO and a bit of talk about agency sitcoms - where former Norwegian footballer John Arne Riise gets a surprise mention. W…
 
More actionable error reports for Rich Results in Google Search Console https://www.seroundtable.com/google-rich-results-status-reports-detailed-32212.html Penalizing Interlinked Link Schemes https://www.seroundtable.com/google-interlinked-link-schemes-32207.html Carbon Rating your Flying Routes – Sustainable with Google https://www.seroundtable.co…
 
Are You Older Than Google? MUM (multitask unified model) It’s not just a new algorithm; it’s a new way of ordering and facilitating search -Things to Know – paths users take when exploring this topic (web surfing?) -Topic Exploration – Using related topics user can zoom into or broaden topic -Visual Exploration – Image search but actually useful. h…
 
Welcome to the first ever episode of The Assorted Digital Ramblings podcast! Join hosts Chris and Olivia, and special guest Megan, as they discuss everything about working at a marketing agency, managing work-life balance alongside hobbies and children, the different pathways into working in Digital Marketing and much more. There's plenty of digita…
 
Google Search Console Performance Data outage appears to have ended https://www.seroundtable.com/google-search-console-performance-report-back-32131.html SMX will remain a virtual conference until at least 2022. https://www.seroundtable.com/smx-virtual-through-2022-32128.html Google is now allowing advertising of at-home COVID-19 test kits https://…
 
Jim and Dave interview Lily Ray, the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking c…
 
Sometimes website quality can’t be fixed with technical changes Maybe it’s not the Core Web Values. Perhaps it’s not links or that nasty pagination problem. You can make it fast and sometimes Google still doesn’t care. Sometimes a website’s quality isn’t found in the presentation. Sometimes it’s what’s being presented. “if you want search engines t…
 
Google’s Data’s Gone Dave it’s Gone, the Data’s Gone... the data’s gone away https://www.seroundtable.com/google-search-console-performance-report-data-gone-32011.html (read from page if necessary) Twitter $uper Followers Twitter is allowing a select group of creators (read, American residents) to charge a $3 premium to exchange $uper $pecial inspi…
 
Rumour has it TikTok might have just bought a Virtual Reality company – Robert Scoble FB Tease The metaverse is quickly gentrifying from a virtually real place to a very real place. I think people really need to think about this space. UK, as part of Brexit to do away with many EU privacy laws, including the laws covering use of cookies. The plan i…
 
Core Update Recovery – How do you know you’re on the right track? https://www.seroundtable.com/google-core-update-quality-changes-track-31940.html Keep Rollin’ Rollin’ Rollin’ Rollin’ – Google Spam Update still rolling out after three weeks https://www.seroundtable.com/google-link-spam-update-still-rolling-out-31948.html Google using H1 tag to form…
 
Maximize Discover results with the Max Image Preview tag.https://www.searchenginejournal.com/increase-google-traffic-with-max-image-preview-tag/416123/ Explaining Google’s new Work at Work or Lose at Home Pay Scale Plans https://finance.yahoo.com/news/pay-cut-google-employees-home-100348715.html In which Google gives three options on audit plans fo…
 
Google: If You Remove A Part Of Your Site, The Site Will Rank Differently https://www.seroundtable.com/remove-part-of-site-google-seo-31854.html User Queries Help Google Determine What To Show In Knowledge Panels https://www.seroundtable.com/queries-google-knowledge-panels-31869.html Make Every feature Binary: A 135B parameter sparse neural network…
 
Webcology – July 29, 2021 We have another sad announcement to start the show with this week. Erik Stafford, the witty and well loved Creative Director at aimClear passed away last night. He had a heart attack two months short of his 48th birthday. If you grew up in Chicago in the 80s and 90s, you might have known him as the guerilla street artist, …
 
SEO Bob Gladstein – died last Friday at age 57. https://www.seroundtable.com/bob-gladstein-rip-31788.html Bob was one of the originals. He’s one of the guys who taught second gen superstars like Aaron Wall and Rand Fishkin. He was QWERTY in the early community spaces like Jill Whalen’s High Rankings Forums or the IHelpYou community. On Twitter he w…
 
July 2021 Core Update is over https://www.searchenginejournal.com/google-july-2021-core-algorithm-update/413204/ seroundtable.com/google-local-core-update-31739.html Yandex SEO Comrad https://www.searchenginejournal.com/yandex-seo-guide/252885/ Google hit by fine by French Government https://www.searchenginejournal.com/google-fined-e500-million-for…
 
Brand SERP optimisation and knowledge panel management with Jason Barnard This is a day of reflection and contemplation in Canada. Please take care wishing us a "happy Canada Day". Many Canadians are thinking about the buried history of cultural genocide and ethnic cleansing that made Canada. This month Canadians have been reminded of the tens of t…
 
Google puts all its policies on one page. https://www.seroundtable.com/google-search-content-policies-31648.html (list of all it covers) https://support.google.com/websearch/answer/10622781 Spam Updates – Spam Algo update ran yesterday, another scheduled for next month. https://www.seroundtable.com/google-search-spam-algorithm-update-june-23rd-3164…
 
Google Page Experience update is slowly rolling out. Will ratchet it up between now and end of August. https://developers.google.com/search/blog/2021/04/more-details-page-experience June 2021 Core Update v1 done. July 2021 Core Update V1.5 still to come Google serves 48% of all ad traffic on “fake” news sites - researchers Lia Bozarth and Ceren Bud…
 
June 2021 Core Update:Lots of movement but this is a two part update so... Not really much to say. Google Search Central UnConference 2021 https://www.seroundtable.com/google-search-central-unconference-31568.html •June 21st, 11amET •Application to attend is necessary, space is limited Search ain’t Stable Sunshine https://www.seroundtable.com/googl…
 
It’s almost the middle of the year! COVID is almost over in much of the developed world. A summer full of hope and opportunity is almost upon us and what does Google do? It hits us with a double whamy of a Core Update, the June/July 2021 Core Update. Thanks to Erika Varagouli (who has today’s coolest ever SEO name) SEMRush for naming Webcology the …
 
Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Muell…
 
Half the URLs Google is now crawling are HTTP/2 which saves a lot of bandwidth. This would affect your crawl budget. “Using stream multiplexing and header compression, the number of connections and the bandwidth have both gone down significantly. These improvements help both our crawling as well as your website serving infrastructure.” – John Muell…
 
Google I/O runs next Tuesday May 18 – Thursday May 20 – Open to everyone https://www.seroundtable.com/seo-related-sessions-at-google-i-o-31405.html https://events.google.com/io/?lng=en Preparing for page experience ranking Immersive storytelling on the web What's new in Search AMA: Web Vitals Schema.org markup validator is live https://www.seroundt…
 
Trump’s Ban from Facebook continues for at least six more months. Oversight committee asks Facebook to clarify rules in light of how easy it is to pass disinformation and ferment sedition on the platform. The perma-ban from Twitter is, according to Twitter, permanent. IP detection and content changes might not be penalizable. What was once seen a c…
 
Canada’s Bill C10 described as a full blown assault on free expression online. What started as a way to ensure Canadian content continued to be shown on Canadian screens has turned into a hybrid monster that has grown bigger than the government grasps. Canada’s government intends to regulate all digital content that emulates broadcast so if it move…
 
User Generated Reviews ,Trust Seals and New Page Experience Report in Search Console User Generated Reviews will likely not fare well. Expert reviews are where it’s at. https://www.seroundtable.com/user-generate-content-products-reviews-google-31261.html Trust Seals and marks are not good to EAT https://www.seroundtable.com/google-trust-seals-e-a-t…
 
Google Research Paper Reveals a Shortcoming in Search | Wix and WordPress War Toronto COVID Update Roger Monti’s piece in SEJ Google Research Paper Reveals a Shortcoming in Search https://www.searchenginejournal.com/long-form-question-answering/402519/ Kim Kraus Berg is Back! Usability https://www.searchenginejournal.com/accessibility-search-human-…
 
Google Search Console adds RegEx and other Data Filters https://www.seroundtable.com/google-search-console-gains-regular-expressions-more-data-filters-31219.html Regular Expressions – RegEx (aka: Reginald Xavier) https://www.seroundtable.com/staging-sites-authenticated-user-passwords-block-google-31209.html Use a form of user-name / psw authenticat…
 
EAT Your Money, EAT Your Life | Core Web Vitals FAQ update Opening Day! The 2021 Baseball season opens today. The Jays play the Yanks – Go Jays Go EAT Your Money, EAT Your Life, https://www.seroundtable.com/google-medical-commerce-sites-31181.html Core Web Vitals FAQ update https://www.seroundtable.com/google-updates-core-web-vitals-page-experience…
 
interview with Mike Rhodes – Founder of Websavvy Mike Rhodes is a serial entrepreneur. Founder of one of Aus’s largest digital marketing firms, Websavvy, Rhodes had immigrated to Austrailia from the UK and founded and exited three other businesses before founding Websavvy in 2006. He is now a conference speaker, an investor, and a father. He joins …
 
Vulnerablities everywhere and not a thought to think WordPress Eliminator Microsoft Exchange Google is looking for your feedback – Gary Illyes wrote on yesterday on Twitter Google was going to redo their Help docs on Robots text and robots tags https://www.seroundtable.com/google-to-update-robots-txt-robots-tags-help-docs-31102.html They already ad…
 
Lots of flux in Google’s Algo Stability https://www.seroundtable.com/google-search-ranking-update-last-night-31067.html Technically and Practially Indexed https://www.seroundtable.com/google-technically-vs-practically-indexed-31058.html The Bureau of Internet Accessablilty says – Stop screwing with headings you screwheads https://www.boia.org/blog/…
 
Rich Results Vanishing? Does Google Simply not trust your website? https://www.seroundtable.com/rich-results-site-wide-trust-issue-31024.html?fbclid=IwAR0NdT1scws9RAkUaUdOMWFqVZXGVrpVzt0oPPt65Ltos3B9sAkrvd9XG6w Google to stop tracking users after it abandons Cookies https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-thi…
 
Aussie Journalists Get Help From Facebook and Google Facebook agrees to Aussie journalism fund Google already agreed to pay Australian journalists through its News Showcase program Critics argue the agreement sets the bar for compensation too high with companies elegiable under Australian legislation needing to earn more than $150,000AUD in annual …
 
Texas How to help How to survive No Aussie News on Facebook isn’t Google News for Aussies https://www.searchenginejournal.com/facebook-removes-australian-news/396312/ The Boney M Rasputin TikTok Challenge YouTube explores new ways for creators to make money on its platform https://www.searchenginejournal.com/youtube-is-adding-new-ways-for-creators-…
 
Michelle Stinson Ross – Marketing Director at Mindful Abby, a mental health focused startup. Michelle is one of the go-to social media experts in the industry. Google Goes Dark Mode https://www.seroundtable.com/google-search-dark-mode-theme-controls-30907.html Harder to see paid ads https://www.seroundtable.com/google-dark-mode-google-search-ads-30…
 
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