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3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuas…
 
This week Dr. Michael Barbera of Clicksuasion Labs joins Sean to discuss a number of topics on consumer psychology and behavioral science. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speaker, and teacher of consumer psychology. So …
 
Marketing legend David Dutton joins us on the show again to discuss the Art & Science of Hype, Propaganda, and Self Promotion. We’ll be discussing some examples from a recent book we recommend called The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Bounda…
 
This week, legendary copywriter David Deutsch joins us on the show to share some secrets on getting your prospects and customers to devour your sales copy. David is a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients an…
 
On this episode, we celebrate our 200th episode and discuss a range of topics, some from past episodes. We’ll talk about Robert Cialdini, the “godfather of influence” and the CDC; we’ll discuss gaslighting, and how the media uses it to influence our opinions on either side. We also discuss some examples of controversial marketing and why it often w…
 
This week we welcome Nico De Bruyn, author of We’re All Marketers: 20 Go-To Principles To Help You Market Like a Marketer. In today’s consumerist, always-digital, interconnected environment, it’s almost become a necessity to be a marketer. Every day we craft messages. Messages that we hope are persuasive and authentic. We’ll be discussing the 20 pr…
 
UNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera. This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group,…
 
YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suett…
 
In this Episode Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites. Bio Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, i…
 
Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness. This Clicksights webinar will focus on five current …
 
Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortu…
 
Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural…
 
In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media…
 
Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important…
 
The COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations. DELIVERY SERVICE DEADLINES UPS Dec. 15 – UPS Ground Dec. 21 – UPS 3 Day Select Dec. 22 – UPS 2nd Day Air Dec. 23 – UPS Next Day Air Fed…
 
Why do people decide to purchase one item instead of another one? In this Expert Insight Interview, Michael Barbera discusses consumer psychology and sales and marketing alignment. Dr. Michael Barbera is a Chief Behavioral Officer at Clicksuasion Labs, an award-winning consumer psychologist with many 500 Fortune clients, business strategist, speake…
 
Digital touchpoints drive a consumer’s willingness to trust a brand. The user’s journey through a website can be filled with gamification, endless pop-ups, and rage clicking. During this episode, you will discover techniques used by marketers to create user experiences that could increase engagement and contribute to building consumer trust. LEARNI…
 
According to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer’s current situation and the previous experiences associated w…
 
Are you selling lipstick? You should be. When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect. Over time, lipstick has…
 
Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic. The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and consumers are living and consuming in their own confine…
 
Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera, and Clicksuasion contributors Cara Cuite and Rebecca…
 
This research examines how a consumer’s political ideology affects their attitudes toward an advertised product. The findings demonstrate when politically conservative consumers view advertisements that include LGBT imagery and male models (versus female models). H1: For politically conservative consumers, the presence of (supposedly) gay male (vs.…
 
Clicksuasion Computer Science Team members Damien Sandoval and Zachary Waddington attended AWS Reinvent in Las Vegas. During this episode, Damien and Zach share their lessons learned from Reinvent and how teams could integrate computer and behavioral science. LESSONS LEARNED 1) The Cloud Computing Disruption 2) Conference Booth Bundling 3) Deep Lea…
 
Tackle the NYC Stormwater Design Challenge. Join the Nature Conservancy in New York, Decision Fish, Clicksuasion Labs and participants from the ideas42 2018 Behavioral Summit as we joined forces in our inaugural Design Challenge – the goal is to brainstorm ideas that use behavioral science to improve New York City’s approach to stormwater managemen…
 
So, what’s this accidental marketing stuff? You know that success does not happen by accident. You’ve always succeeded with a plan and a purpose (mind blown, right?) During the Accidental Marketing Lunch & Learn, a rockstar panel of marketers was moderated by finance influencer Janet Galloway. The panelists discussed the IMPACT Marketing Strategy I…
 
Team members from Clicksuasion Labs recently attended the annual conference for the Association of Consumer Research. At the conference, the Clicksuasion team shared research, strengthened relationships and learned from other researchers. This episode contains three lessons from amazing researchers at ACR 2019 in Atlanta, GA. Three Lessons Learned:…
 
The Future Value negotiation tactic is powerful, insulting and more than likely, it was used on you. For years, behavioral scientists at Clicksuasion Labs have been researching the application and outcomes of a behavioral negotiation strategy. These amazing researchers have taught more than 1,500 people in intimate workshops on how to be persuasive…
 
Clicksuasion Chief Behavioral Officer shared behavioral science research, client stories, and his personal entrepreneurial journey that spanned three decades. During this interview on the Google Startup Grind stage, Michael Barbera shared the persuasive constructs that influence decisions and craft a remarkable customer experience. Listen, take not…
 
From What's Your Bias & Rock the Block... "Check out this great episode of rock the block featuring award-winning customer psychology expert Michael Barbera. Mike works with some of the biggest brands in the United States to help them use a data-driven approach to customer success. This helps increase sales, conversions and grow from a point of tru…
 
IMPORTANT: If you reside in any potential, forecasted or predicted path of Hurricane Dorian, we advise you to make immediate plans to evacuate. Your safety, your family's safety and the safety of your fur babies are not worth the risk of remaining at your home. Personal items can be replaced...you cannot. Rebroadcast from April 2018. Here's how beh…
 
The average person views 30,000 brand impressions daily. How can you stand out in a saturated marketing and consumer experience environment? Renowned behavioral scientist Michael Barbera will identify the persuasive and behavioral methods used to influence buying and engagement decisions. Recorded live at the World Retail Congress, May 2019, Amster…
 
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