show episodes
 
The most innovative people in the world of small business go one-on-one each week with marketing expert Tim Reid. In this award winning podcast; business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Host Timbo Reid’s curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will hel ...
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This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they’re all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco’s most prominent alumni and current lea ...
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Join Producer Jared Fuller & Co-Host Isaac Morehouse for the world's first official podcast on Nearbound, the fastest-growing and most effective motion in B2B SaaS today. Nearbound is the Go-To-Market strategy that taps into those buyers trust at every stage of the journey for intel, intros, and influence. It impacts Sales, Marketing, Success, and Partnership teams. It’s not a department, but a strategy that overlays every department with a series of motions and tactics. Volumes of knowledge ...
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Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?
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Welcome to the podcast where entrepreneurs, experts & thought leaders share one book and the life-changing principles they applied. In each episode you'll discover business books past and present that are changing the lives of people just like you. We’ll cover some hidden gems, some lost classics, and shed new light on books you thought you knew. Guests range from up-and-coming coaches, consultants, speakers and authors to big names sharing things they’ve never shared on podcasts before. I’m ...
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Compelling stories change the world. Stories connect us, personally and in business. At our core, we’re all storytellers and we crave story to make sense of our worlds. Our mission at The Storytellers Network is to bring the craft of story to the masses and inspire you. Whether you're in marketing or sales, you're an entrepreneur or you're developing your own personal brand, telling your story effectively can make the difference between celebrating an anniversary and collecting unemployment. ...
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show series
 
Christopher Lochhead is a dyslexic paperboy from Montreal, Canada, who failed out of school at 18, started a company, and went on to become a legendary 3-time Chief Marketing Officer in Silicon Valley. After selling his last company for $4.5 billion, Christopher “retired” to his home in Santa Cruz to pursue passions like surfing, martial arts, and …
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For some lucky souls, the universe lays out a space for them, a place where they can fit into society. There are, however, others who do not conform to the traditional spaces and roles. They are square pegs in a round hole world. How can these individuals defy the conventional narrative and resist the constraints of societal norms? In this episode …
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If you’re someone who wants to have a legendary, long-term, and super-successful professional career, you’re going to love this dialogue with Silicon Valley’s Legal Obi-Wan, David Schellhase. David Schellhase is considered as one of the greatest General Counsels in Silicon Valley history. David was the GC at Salesforce for nine years, and he was th…
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How and why a small business should design a category and own their niche with Christopher Lochhead. If the idea of standing out, for all the right reasons, in your crowded marketplace appeals (and why wouldn’t it?!), then it’s time you became a category pirate! Arrrrrrrrr, it’s episode 651 of The (14 year-old, award-winning) Small Business Big Mar…
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Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders — Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-ba…
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Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Wix Studio—The web creation platform built for agencies | LinkedIn Ads—Reach professionals and drive results for your business — Maya Prohovnik is currently Spotify’s Head of Podcast Product. She was employee #1 at Anchor, which was acquired by Spotify in 2019 and n…
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Jill Rowley, Head of Strategy and Evangelism at Reveal, shares insights from implementing Nearbound strategies before Nearbouond was a word. Jill discusses the importance of seizing the moment and taking risks. She tells how companies like HubSpot and Box have been using the power of partnerships and ecosystems to work together for better outcomes.…
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Canva's Melanie Perkins. From her parent’s lounge room in 2013, 32 year old Melanie Perkins invented Canva; an online design tool with a mission to empower everyone in the world to design anything and publish anywhere. In 2023, Canva has just been valued at 25.5 billion dollars! It’s a rags to riches episode 652 of The (14 year-old, award-winning) …
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Brought to you by Pendo—The all-in-one platform for product-led companies building breakthrough digital experiences | Wix Studio—The web creation platform built for agencies | Masterworks—Invest in blue-chip art — Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in the world. Wise allows anyo…
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Brought to you by Ezra—The leading full-body cancer screening company | Vanta—Automate compliance. Simplify security | LinkedIn Ads—Reach professionals and drive results for your business — Itamar Gilad is a product coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups. He …
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David Nurse is changing lives today by helping others to unlock their gifts. Widely renown as one of the top mindset specialists in the world, David has transformed the way hundreds of NBA stars play on the court, and has also shaped the thinking of numerous corporate executives over the past 15 years. He’s the author of 3 books, runs a transformat…
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On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates about consumer spending trends. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss the latest consumer spending reports and what they mean for the retail category and retail category queens. They al…
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Matt Cameron, CEO of SaaSy Sales, joins Isaac and Jared to dive into the Nearbound Sales Mindset. Matt says that one key missing element in sales is customer centricity. To succeed, sellers need to understand their customers at a deeper level and shift their go-to-market plays to reach them through trusted channels. But it's not just about changing…
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Parker Ashley has been on a fast track to incredible success. By the age of 30, he was able to generate mid 8-figure revenues as an individual contributor, build a high-performance sales team, and quickly scale massive growth at Darktrace, an industry-leading cyber-AI company with over a $1 billion valuation. Parker was named his company’s “salespe…
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Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Oji Udezue is Chief Product Officer at Typeform and has held leadership roles at Twitter (Head of Product for Creation and Conversation), Calendly (CPO), and Atlassian (Head of Product for communication tools). He is well-known for…
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On this episode of Christopher Lochhead: Follow Your Different, Dr. Avi Loeb makes a return to discuss why traditional science and academic circles still consider researching aliens as taboo. If you are not familiar with Dr. Avi Loeb and his work, you can check out our previous conversations with him (FYD 202 & FYD 230). Dr. Avi Loeb is the most cr…
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In today's episode, we have a special guest joining us: Jeff Reekers. He's the former CMO of Aircall, Co-Founder of Champion, and an advocate for customer centricity. Jeff is obsessed with the customer experience. He sees the customer experience as the main driver for business growth. Jeff shares his unique approach to dealing with the angriest cus…
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Goal setting in business. Long time friend of this podcast Steve Sims, AKA the man that can, whose clients include Elton, Elon and Sir Richard, has one piece of proven advice for all of us … Go for stupid. Ignore it and you and your business is destined for a life of mediocrity. Listen to it, and you just may achieve the ridiculous! It’s a strategi…
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Brought to you by Mercury—the powerful and intuitive way for ambitious companies to bank | Coda—Meet the evolution of docs | Miro—A collaborative visual platform where your best work comes to life — Andy Johns is a former tech exec and VC who had a successful run at several startups—including Facebook, Twitter, Wealthfront, and Quora—but left it al…
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Brought to you by Vanta—Automate compliance. Simplify security | Mixpanel—Event analytics that everyone can trust, use, and afford | AssemblyAI—Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. She led Figma’s early GTM strategy from stealth through monetization. She a…
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Diana Salazar worked with Cutco/Vector in a variety of roles from 2009 to 2013. She started in a receptionist role and eventually ran her own team as a Branch Manager. Throughout her time with Vector — and since that time as well — Diana has always been willing to do the work to put herself in the best possible position of choice. She went to Chiro…
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On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world. Josh Greene is the CEO of The Mather Group. In a world of digital marketing BS, sophomores hacks and self-congratulatory vanity metrics, Josh is the real deal. Welcome t…
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What is up PartnerUp! Today we’re bringing you interviews live from the Catalyst Media Booth. Jared and Isaac sit down with Michelle Eatherton (Vice President Global Partner Strategy at Hubspot), Michael Cole (SVP of Marketing at Everflow), Alexis Petrichos (Director of Strategic Partnerships and Ecosystem Marketing at Chili Piper), Bryan Williams …
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Here's some B2B sales tips for small businesses. Afterall, B2B selling can be tricky. Even trickier if you’re selling a complex product or service to an infrequent buyer. Today’s guest is confronted with both these challenges on a daily basis. Poor him, but lucky us as he’s about to share how he does it. It’s a businessy episode 649 of The (14 year…
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Nothing is more powerful than words. Yet we seldom realize that our most private thoughts and emotions are not actually our own. For we think in terms of languages and images, which we did not invent, but which were given to us by our society. Today, we go deep into the power of words and much more with our guest, Dr. Valerie Fridland. Dr. Valerie …
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Brought to you by Productroadmap.ai—AI to connect your roadmaps to revenue | Eppo—Run reliable, impactful experiments | OneSchema—Import CSV data 10x faster — Tim Holley is VP of Product at Etsy where he leads the Etsy buyer experience. With a tenure spanning more than a decade, Tim has seen the company through many transitions (both in culture, in…
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Demian Scopp is one of the top managers in the Cutco/Vector Marketing sales organization today. His San Marcos TX team has been a pioneer in college student recruiting and development programs, including the virtual demo. He’ll have his 5th straight year over $1 million in sales in 2023, and he has also surpassed $10 million in career sales, earnin…
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What is up PartnerUp! Katie Landaal, AVP, Global Partnerships and EcoSystem at ZoomInfo, discusses career trajectories, knowing your stats, keeping things simple, AI, and more. Katie, Jared, and Isaac dive into the importance of being willing to be an agent for change. Katie shares relevant stories from her time at ZoomInfo and at previous organiza…
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Old-school marketing strategies. If you’re interested in building a business with rock-solid foundations that’s primed for growth, then you’re in the right place. Not because today’s special guest owns Australia's largest, family-run stone business; but because he’s doing it in a way that ensures steady, long-term growth that avoids the painful pea…
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On this episode of Christopher Lochhead: Follow Your Different, we have a riveting dialogue with two of America’s favorite crime fighters. The hosts of the Game of Crimes Podcast are here: Morgan Wright and Steve Murphy. Steve Murphy was one of the real DEA Narcos who took down Pablo Escobar. The Netflix series Narcos is based on his work. Morgan W…
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Brought to you by Miro—A collaborative visual platform where your best work comes to life | LMNT—Zero-sugar hydration | AssemblyAI—Production-ready AI models to transcribe and understand speech — Meltem Kuran Berkowitz is Head of Growth at Deel, which went from $0 to $300m in ARR in 3 years (fastest company in history to do so). Meltem joined Deel …
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Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments — Bob Moesta is the co-creator of the Jobs To Be Done (JTBD) framework, a close collaborator of Clay Christensen, and CEO and founder of The Re-Wired Group. H…
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What is up PartnerUp! Sangram Vajre, Co-Founder and CEO at GTM Partners, joins the show to discuss ecosystem, Nearbound, and category creation. He shares insights he learned while building Terminus, which was an early company in the ABM space. Sangram, Jared, and Isaac discuss how partner people can interface with CEO’s. They dive into how to show …
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AI for small business. Thanks to ChatGPT launching in November 2022, AI (AKA artificial intelligence) is now on the lips of every small business owner. To find out how we can use AI to our advantage, world leading expert Dr Catriona Wallace joins us to share the good, the bad and the downright ugly. It’s a no holes barred, slightly scary, and defin…
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Brought to you by Merge—A single API to add hundreds of integrations into your app | Coda—Meet the evolution of docs | Vanta—Automate compliance. Simplify security. — Camille Hearst is Head of Fan Monetization at Spotify, where she finds new ways for fans to connect and for artists to monetize. Previously she was Head of Product for Creators at Pat…
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On this episode of Lochhead on Marketing, let’s take a look on what the movie Barbie did to reach such an overwhelming success, and what Tech CEOs can learn about their approach to marketing. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Barbie…
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What is up PartnerUp! Matt Sobel, Partnerships Manager at Writer, joins Jared and Isaac to discuss how Writer is using partnerships to enhance their AI implementation for enterprise customers. If you’re wondering how AI will affect the future of B2B, this is the episode for you. Matt shares how his passion for AI led him to Writer, the skill-develo…
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Ferndale Food’s second-generation owner Leigh Edward goes about running his multi-million dollar family business in a very refreshing way. He’s strong on values, considered in his approach, and avoids trying to be anything he isn’t. As a result, Ferndale are the producers of some of Australia’s biggest, privately-owned confectionery brands. It’s ep…
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