show episodes
 
Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.
 
Car audio veterans Matt Schaeffer and Gary Bell talk shop as they guide consumers through the process of designing, fabricating, wiring, and tuning great car audio systems. Get the inside scoop from a range of industry guests. Instagram: https://www.instagram.com/oldfashionedcaraudiopod/ Facebook: https://www.facebook.com/OldFashionedCarAudio The official Old Fashioned Car Audio Podcast Demo Track Playlist: https://open.spotify.com/playlist/7dhTa7Q3Miv3BdSCNs5Dqj?si=0b15a69ecf374fd7
 
The Cold Star Project digs into the challenges of scaling fast that tech and Space manufacturing founders encounter. Money does not solve all problems--so what now? Listen in to discover what scaling problems you'll be running into soon, and get a serious advantage in starting to solve them before they run you over!
 
The Martial Arts Business Podcast is the business podcast for martial art school owners and instructors, covering all topics related to starting and running a martial art school, hosted by Small Dojo Big Profits author Mike Massie. Whether you’re looking for information on martial arts marketing, retention, curriculum, staff development, martial art school management, or starting a martial art school, we’re sure to cover it!
 
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show series
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining…
 
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why it's important to keep options open in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to…
 
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why they've learned it's best not to fight the Google Ads system. Send us your questions here - https://paidsearchpodcast.com/contact-us/ S…
 
This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss Google Ads in 2022. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube…
 
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about how improving your quality score can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on Y…
 
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris discuss how changing your bidding strategy can help lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast …
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the f…
 
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris how broadening your targeting can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https…
 
This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about lowering your bids will lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - http…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why they think the answer to finding out if something will work in Google Ads is to run an experiment. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to th…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss the power of ad copy and assets - they're the only chance you have to communicate with the search user. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to t…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain the value of search terms and why they will always matter in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTu…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why you can't control how much you personally see your ad. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://w…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss cost per conversion being defined by the cost per click and conversion rate. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on Y…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason share their thoughts on the Google Ads "black box" and how it's expanding. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - h…
 
Sales trainer Wes Schaeffer is back on the Cold Star Project, and our topic is his free 12 Weeks To Peak sales accountability program. Host Jason Kanigan participated in 2022 Q4's version and 12 Weeks To Peak has been re-released for 2023. The two sales trainers share elements and results of this free accountability program for founders and salespe…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss lifetime value as the gold standard of Google Ads knowledge. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https:/…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about clicks and conversions coming from the top ad positions. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: https://support.google.com/google-ads/answer/9566341 Show Notes: In this episode, we're doing a deep dive into image assets (former…
 
This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about launching your Google Ads campaign with simplicity. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.y…
 
This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris walk through the best conversion actions in Google Ads for small businesses. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Sea…
 
Past Chief Software Officer of the US Space Force and Air Force Nic Chaillan is back on the Cold Star Project. Over the past year, Nic has developed his own learning platform, Learn With Nic. He has also hosted his own show, In The Nic Of Time. Host Jason Kanigan asks Nic: What have you learned in running your own show, In The Nic Of Time? What hav…
 
This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain how to choose the best keyword for your small business Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the P…
 
This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris discuss the best bidding strategy in Google Ads for small businesses. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Pod…
 
This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain what they consider to be the best campaign type for small businesses. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Se…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: 2022 was a big year for Google Ads. In this episode, we discuss some things that have had a high level of impact on our campa…
 
This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason explain why they always start with some broad match keywords in their Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouT…
 
This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason discuss the best bidding strategies for various types of campaigns in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - htt…
 
This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris explain the importance of exact match keywords in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com…
 
This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris discuss what to consider before running a performance max campaign in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - htt…
 
This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris talk about the pros and cons of running a brand keyword campaign in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https…
 
This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should structure their Google Ads campaigns. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to t…
 
This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why too many bid adjustments are a sign of a bad Google Ads campaign. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to th…
 
This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should think about location settings in their Google Ads campaigns. Send us your questions here - https://paidsearchpodcast.com/con…
 
This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss why how small business owners should think about search terms. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid …
 
This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why tracking leads is the most important part of Google Ads for small businesses. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Sub…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're disc…
 
This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about using performance max for various industries. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - h…
 
This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about how to qualify the quality of a lead using the search term. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast …
 
This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about choosing your first bids for manual bidding. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - ht…
 
Former Air Force Lt. Colonel and instructor Glenn Carlson was president of the electronic warfare industry's Assocation of Old Crows in 2022. Cold Star Project host Jason Kanigan asks AOC President Glenn Carlson: - Tell us about how the AOC started Tell us about your background, how you joined the Old Crows, and how you became its president What’s …
 
This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about blocking competitor searches. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtu…
 
This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about smart bidding with RSA and broad match. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https:/…
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. Th…
 
This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss when to use/not use dynamic search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast…
 
This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason talk about how ad headlines are created in dynamic search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchP…
 
This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason explain how dynamic search targeting works in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcas…
 
This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss the benefits of using dynamic search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast…
 
This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason define dynamic search ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast…
 
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