Welcome to Pubcast Worldwide, the interview podcast where we get to know interesting people over drinks at some of the best pubs, bars, and breweries on the planet, exploring the world 1 conversation and 1 pint at a time. This is the show where what and where we're drinking is just as important as what we're talking about. This is podcasting...unfiltered.
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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The CISO's Gambit podcast is a pragmatic cyber risk dialogue between cyber security leaders from leading organizations, like Zscaler. Topics span technical and non-technical aspects of cyber risk, cybersecurity, privacy, transformational change management, and the evolving role of the CISO as a thought leader and change agent. The podcast covers current risks, what's on horizon, and how CISOs can help deliver business value that lowers risks, flattens the total cost of controls, and reduces ...
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Contact me at: triciastruecrimeradio@gmail.com ........ Based on the wildly popular true crime forum Websleuths.com (www.websleuths.com/forums) and Forums for Justice.org (www.forumsforjustice.org/forums) this radio show is unlike any other show you have heard before. Each week Tricia's True Crime Radio features several intriguing true crime cases. Host Tricia Griffith is a veteran radio disc jockey and owner of Websleuths.com and owner of Forums for Justice.org. She brings her unique brand ...
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Industrial Strength Marketing


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How to Stand Out in the Content Jungle with Chris Luecke, founder of Manufacturing Happy Hour.
21:30
21:30
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21:30
Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect. In this episode o…
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The CISO's Gambit


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Stepping stones to securing a global organization with Michael Baker, CISO at DXC
52:42
52:42
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52:42
Challenge yourself, get uncomfortable, scale up, and learn the language of business. Discover the vital steps CISOs take to stay sharp, mentor tomorrow's leaders, and secure a global organization.By Zscaler, Inc.
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The CISO's Gambit


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Exploring lucky vs. good cybersecurity, and our need for better accountability and metrics with industry leader, Shannon Lietz
58:20
58:20
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58:20
Shannon Lietz is an award-winning security professional, patent-holder, visionary innovator, and industry leader. She joins host Sean Cordero for an in-depth discussion on lucky vs. good cybersecurity, passion-based hiring, DevSecOps, and our industry’s need for accountability and metrics.By Zscaler, Inc.
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The CISO's Gambit


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Incalculable insights from an AI guardian, Jack Leidecker, CISO at Gong
40:41
40:41
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40:41
Jack Leidecker oversees the security of an AI-driven revenue platform that derives advanced revenue and sales insights. Hear his insider’s view on AI’s current trajectory and the importance of remembering one’s roots in a high-tech world.By Zscaler, Inc.
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Industrial Strength Marketing


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How to do recruiting marketing right for manufacturers with Ann Wyatt
34:42
34:42
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34:42
This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing inform…
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The CISO's Gambit


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APTs, satellites, and deep ocean fiber with Lance Dubsky, CSO at Quintillion Subsea Operations
36:41
36:41
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36:41
Lance Dubsky talks about securing everything from orbital technology to the ocean floor in his compelling description of the ambitious goals of Quintillion Subsea Operations.By Zscaler, Inc.
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Industrial Strength Marketing


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Women in Marketing and Manufacturing with Shae Eichele, HEH Group
43:40
43:40
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43:40
On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and…
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Industrial Strength Marketing


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Charting a New Course for B2B Growth with Jennifer Stanley, McKinsey & Company
57:20
57:20
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57:20
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute…
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Industrial Strength Marketing


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Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso
45:17
45:17
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45:17
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and t…
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Industrial Strength Marketing


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Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm
48:33
48:33
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48:33
On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm delve into the world of AI, its …
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The CISO's Gambit


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Breaking into cyber in an AI world with Sam Curry, VP & CISO
36:49
36:49
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36:49
The nexus of cyber, AI, and education is getting more complex, but CISO and polymath Sam Curry delivers sharp insights and memorable anecdotes for leaders facing asymmetric threats from a borderless offense.By Zscaler, Inc.
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Industrial Strength Marketing


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Improving One Percent Every Day with Meaghan Ziemba, Mavens of Manufacturing
34:44
34:44
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34:44
Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired. Articles and resources referenced in this…
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The CISO's Gambit


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Data backup: an underappreciated key to a company’s survival
29:42
29:42
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29:42
For many organizations, data backups are not treated as something that may ultimately determine the survivability of the company. Avoid making this mistake, listen to W. Curtis Preston’s (a.k.a. “Mr Backup”) sobering stories of businesses destroyed in a single day due to poor data resiliency practices and how the 3-2-1 backup rule can help fend out…
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The CISO's Gambit


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Unpacking the greatest hits of the CISO Exchange
34:09
34:09
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34:09
Zscaler CISO-Americas Benjamin Corll and Brad Moldenhauer join host Sean Cordero to discuss the hottest cybersecurity topics at Miami's recent Global CISO Exchange. Sean delves into their experience to uncover what security executives are discussing today. What problem has CISOs brainstorming in their hallway conversations? Where do industry leader…
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The CISO's Gambit


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Top-rated CISO, Dawn-Marie Hutchinson ‘wrote the book’ on committing to the business
37:41
37:41
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37:41
Is a CISO’s ascent to industry stardom less about passion for technology and more about overall C-suite business acumen? That holds true for award-winning CISO at BAT, Dawn-Marie Hutchinson. Discover how an MBA, effective presentation skills (Toastmasters anybody?), and keeping your company’s annual reports own your nightstand can be a turning poin…
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The CISO's Gambit


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Change for good: How to successfully lead your organization through turbulence with Dr. Joseph Drasin
44:02
44:02
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44:02
Joseph Drasin, assistant vice president for planning and continuous improvement at the University of Maryland, College Park’s Division of Information Technology, is a faculty fellow in the Honors College, and a technology leadership expert. A software engineer turned academic, Drasin specializes in organizational development, change management, and…
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The CISO's Gambit


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Looking back at the biggest cybersecurity storylines from 2022
35:34
35:34
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35:34
In the final episode of CISO’s Gambit for this year, host Sean Cordero is joined by colleagues Brad Moldenhauer, Mark Lueck, and Ben Corll, members of the office of the CISO at Zscaler, for a look back on 2022. They discuss the year’s cybersecurity happenings, the evolving role of security leadership, and what trends they anticipate continuing into…
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The CISO's Gambit


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Cybersecurity and the VC: In conversation with Telstra Ventures' Marcus Bartram
44:02
44:02
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44:02
In a first, host Sean Cordero welcomes accomplished venture capitalist to the show, Marcus Bartram, General Partner at Telstra Ventures. Marcus has backed investments in such recognizable security ventures as CrowdStrike (a Zscaler partner). Throughout their conversation, Bartram explains what he looks for in an attractive cybersecurity investment,…
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Industrial Strength Marketing


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Mfg Day 2022 - A IMTS+ Creators Lounge Rewind
1:09:55
1:09:55
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Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality. Meet Rising Manufacturing Social Media Stars and Creators: Andrew Crowe - Follow The New Manufacturing Renaissance on LinkedIn Michelle Edmonson - AMT and IMTS+ Chris Luecke - Ma…
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The CISO's Gambit


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No pressure: Taking mission responsibility for the $10 billion James Webb Telescope
49:13
49:13
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49:13
Not everyone arrives at work in the morning to advance humans’ understanding of our place in the universe. But David Liska does. As the Associate Director of Engineering & Technology at the Space Telescope Science Institute, he’s been integral in launching and operating one of humanity’s most ambitious astronomical projects to date: the James Webb …
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Industrial Strength Marketing


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IMTS+ Creators Lounge: Marketing Return on Heart with Scott MacKenzie, Industrial Talk
56:05
56:05
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56:05
Manufacturers are resolving to get back to IMTS. Scott MacKenzie, host of Industrial Talk, and James Soto are back. Listen in as they connect ahead of joining a leading team of manufacturing influencers at the IMTS+ Creators Lounge, the destination where manufacturing creators are gathering to tell their human stories. Articles and resources refere…
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The CISO's Gambit


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It takes a village: Nurturing the next generation of cybersecurity talent
26:55
26:55
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26:55
Does academia take the right approach to producing tomorrow's cybersecurity leaders? What role should private sector leaders play? JP Saini, Chief Digital & Technology Officer at Sunbelt Rentals joins host Sean Cordero to discuss how mentorship directly contributes to better business outcomes, the importance of soft skills, and the fundamentals nec…
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Industrial Strength Marketing


1
The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions
20:02
20:02
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20:02
Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier. Articles and resources referenced in this episode: Connect with Adam Beck on LinkedIn Learn more …
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The CISO's Gambit


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The power of prediction: Harnessing AI and ML for cybersecurity
39:15
39:15
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39:15
Get up to speed on the art and science of training models, big data sets, and limitations and possibilities for AI in cybersecurity and beyond. Zscaler Vice President of AI and Machine Learning Howie Xu has been a pioneer in applying AI and ML to cybersecurity since the late 1990s. In this episode, he is joined by VP and CISO AMS - Brad Moldenhauer…
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The CISO's Gambit


1
CSA and the pursuit of a zero trust ‘gold’ standard
30:58
30:58
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30:58
After the RSA showroom floor proved zero trust's popularity as a buzzword, how will its tenants be solidified and standardized to separate true adherents from charlatans? To find out, host Sean Cordero welcomes John Yeoh, global vice president of research at the Cloud Security Alliance, and Lauren Wise, senior director, global executive advisory at…
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The CISO's Gambit


1
Understanding phishing today: Bad actors 'dialed in' on sophisticated attacks
22:03
22:03
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22:03
Zscaler VP & CISO Brad Moldenhauer joins host Sean Cordero for a deep dive into new phishing data and tactical analysis provided by the Zscaler ThreatLabz team. They cover why political turmoil tends to correlate with rising phishing rates, phishing attack vectors like browser-in-the-browser (BitB) that are gaining steam among adversaries, supply c…
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The CISO's Gambit


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Heng Mok, Zscaler CISO - APJ, unplugged: a deep examination of today's toughest security job
38:43
38:43
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38:43
There is no one path to the top security role, but once there, the challenges for newbie CIOS are familiar. What are the keys to success? What kind of background and skill set is best? How do you pick up an inherited tech stack and budget and run with it? What is the right organizational structure given how infrastructure and risk management have e…
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The CISO's Gambit


1
The role of cybersecurity in M&A deal value and synergy targets
40:33
40:33
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40:33
The global M&A market is on a record-setting pace with trillions of dollars in transactions every year. With that comes a lot of success stories and unfortunate failures. In this episode, CISO-Americas and host Sean Cordero and Zscaler guests Sami Ramachandran, Managing Director, M&A, Divestiture, Private Equity, and Pam Kubiatowski, Field CTO, det…
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The CISO's Gambit


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Macro threat trends facing CISOs and the response for the year ahead
29:05
29:05
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29:05
Sean welcomes Bryan Green, former Business Information Security Officer (BISO) at Salesforce, and Brad Moldenhauer, former CISO at Steptoe & Johnson, as guests in this stage-setting discussion into trends and concerns that will occupy the minds and focus of cybersecurity leaders the world over. Listen for perspectives and insights you can use in yo…
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The CISO's Gambit


1
Stopping Log4j with guest Deepen Desai, Zscaler CISO
24:04
24:04
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24:04
CISO - Americas, Sean Cordero, a newcomer to the Zscaler team, picks up the reins as host and interviews Deepen Desai, the Global CISO and Head of Security Research at the company about the most pressing cybersecurity topic this month, Log4j. Listen in for insights into how attackers can and have been exploiting the massive vulnerability, preventio…
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Industrial Strength Marketing


1
The Future of Marketing and Selling in the Industrial Sector with James Soto
56:42
56:42
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56:42
Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future. This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves. You will hear a ‘future is now’…
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Industrial Strength Marketing


1
The Engineering Approach to Industrial Marketing with Ilya Mirman, Desktop Metal
48:44
48:44
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48:44
Ilya Mirman, chief marketing officer of Desktop Metal, discusses his engineering approach to industrial marketing against the backdrop of the industrial design software and additive manufacturing revolution. Articles and resources reference in this episode: Visit Desktop Metal online Connect with Ilya Mirman on LinkedIn If you haven’t already, be s…
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Industrial Strength Marketing


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A Vision to Inspire and Connect a World of Engineers with Frank Baldesarra, Engineering.com
39:18
39:18
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39:18
Engineering.com and ProjectBoard are on the move. Frank Baldesarra, CEO shares his purpose-driven vision to connect engineers and the STEM community with the world. Articles and resources reference in this episode: Visit Engineering.com Connect with Frank Baldesarra on LinkedIn Join the ProjectBoard Community If you haven’t already, be sure to list…
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Industrial Strength Marketing


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Why Manufacturers Must Generate Original Content with Hüseyin Kilic, Interesting Engineering
42:20
42:20
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42:20
Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies. Articles and resources reference in this episode: Visit Interes…
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Industrial Strength Marketing


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Five Steps to CRM and Marketing Automation Success for Manufacturers with Nicholas Holland, HubSpot
57:30
57:30
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57:30
Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Attend INBOUND 2021 Online - Oct 12-14 Get Started with free CRM, Email Marketing, and Automation from HubSpot If y…
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Industrial Strength Marketing


1
A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase
48:18
48:18
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48:18
Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company. Articles and reso…
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Industrial Strength Marketing


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Manufacturing Talk Radio- The Podcast that Stands the Test of Time with Lew Weiss and Tim Grady
46:34
46:34
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46:34
Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast. Articles and resources referenced in this episode: Manufacturing Talk Radio Podcast Connect with the Lew Weis…
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Industrial Strength Marketing


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The 5 Key Factors to Accelerating a Manufacturer’s Growth with Keith Pigues, Luminas Strategy
1:01:45
1:01:45
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1:01:45
Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode. Articles and resources reference in this episode: Connect with Keith Pigues on…
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Industrial Strength Marketing


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The Journey from Inbound to Experience Marketing with Nicholas Holland of HubSpot
58:24
58:24
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58:24
Nicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before you act with a HubSpot Academy Certifications Get Started Fre…
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Industrial Strength Marketing


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HubSpot wants to buy us! A tale of hammer, nails, and gifts with Nicholas Holland, HubSpot VP of Product- Marketing Hub
11:55
11:55
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HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed. Articles and resources referenced in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before you act with a HubSpot Acade…
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The Zscaler CISO team is joined by their esteemed colleague, Sahir Hidayatullah, to investigate the capability known in the cybersecurity industry as Active Defense. The Zscaler CISO team has been actively engaged with customers on various threat prevention and detection strategies for SecOps maturity. The problem in this area today is apparent: al…
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Pubcast Worldwide


1
Ep. 61 | Romania Craft Beer Edition | Live from Oriel Beer in Bucharest, Romania
29:12
29:12
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It’s time to crack a beer and dust off that passport because the Pubcast is back and we’re heading to Romania! We traveled there during the holidays in December 2019, so it’s time to revisit some winter warmers and international beverages in general. In this episode, we sit down with Ioana Coca and Laurentiu Mandrila, Co-Owners and Brewers at Oriel…
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The CISO's Gambit


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A Game Changer - TIC 3.0 with Sean Connelly
27:58
27:58
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CISA TIC Program Manager, Sean Connelly, speaks with our Federal CISO, Danny Connelly, about the game changing aspects of TIC 3.0 and what it means for the federal government. The Office of Management and Budget (OMB) Memorandum M-19-26, “Update to the Trusted Internet Connection (TIC) Initiative”, provides agencies a modernized approach to impleme…
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The Zscaler CISO team has been hearing the same question in their day-to-day interactions: should I deploy zero trust: at the edge or at the endpoint? In this podcast, they share their perspectives on why a layered defense is critically important to protect organizations from today's threats. SASE + EDR = “Better Together”, and the team clears up s…
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The CISO's Gambit


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Would you like some business enablement with your cybersecurity?
20:03
20:03
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20:03
The Zscaler CISO team looks at the inherent tension between business enablement and cyber security that plays out in many organizations. How do you balance the need for strong security AND still adopt cloud-and mobile-technologies that allow for business agility, resiliency, and user productivity? Why is user experience important to successful ente…
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Industrial Strength Marketing


1
Ignite your B2B Community Marketing and Join Us at Ignite USA with Joel Harrison, editor-in-chief of B2B Marketing
32:33
32:33
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32:33
Industrial B2B Marketers must make mining their communities a strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA. Articles and resources reference in this episode: Join us at B2B Ignite 2021 Connect with Joel Ha…
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The CISO's Gambit


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Ransomware, Critical Infrastructure, Executive Orders, Oh My…
16:52
16:52
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The Zscaler CISO team delves into what happened at Colonial Pipeline, and the federal government’s response to the attack in the form of the Executive Order on Improving the Nation’s Cybersecurity. What the Colonial Pipeline attack was The nature of ransomware attacks The issues with Colonial Pipeline’s response Some details on how the new EO addre…
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Industrial Strength Marketing


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2021 B2B Marketing Trends with Joel Harrison, editor-in-chief of B2B Marketing
42:16
42:16
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42:16
Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report. Articles and resources reference in this episode: Connect with Joel Harrison…
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The Zscaler CISO team looks at the 25-year-old technology of Virtual Private Networks (VPN), and recent VPN vulnerabilities that have hit the news. In this episode, they cover: DHS CISA’s Emergency Directive 21-03 VPN’s diminishing legacy Modernized remote access with Zero TrustBy Zscaler, Inc.
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The Cloud Act is a 2018 set of regulations that impact enterprise and network security. How is it important to CISOs, enterprises, and organizational security? The team looks at: What is the Cloud Act? CISO experiences with the Cloud Act How we are helping customers with Cloud Act challengesBy Zscaler, Inc.
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