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All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be huma ...
 
Join the discussion of behavioral marketing, consumer trust, and loyalty. Clicksuasion’s marketing frameworks are founded on behavioral economic and behavioral finance principles. Learn applicable data-driven strategies to influence change, employee engagement, and human decisions.
 
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MtnMeister

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MtnMeister

Ben Schenck explores the minds of those who explore: climbing, skiing, moun

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A high altitude mountaineer travels through sub-zero temperatures, scales treacherous terrain, and carries hundreds of pounds of supplies. Many of us have very little in common with this person. We don’t need to worry about the lack of oxygen in the air or the extent of frostbite in our toes. Yet, we are all human. There are certain ideas which apply to all of us, no matter if we are standing at 29,029 feet or sea level. Why is it important to step outside of our comfort zone? How do we weig ...
 
Lead Through Strengths with Lisa Cummings: leading teams & building work culture with Clifton StrengthsFinder & natural talents. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work. Current episodes are educational snippets from Q&A with our corporate teams. They're usually questions we get in our StrengthsFinder corporate training sessions. Over 22 Million people have taken the CliftonStrengths assessment. It sounds s ...
 
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show series
 
If you want to register directly, you can find the next CliftonStrengths training at https://leadthroughstrengths.com/events/ To stay up on the latest quarterly training events as they're posted, I recommend joining our email list at https://leadthroughstrengths.com/challenge/ Other resources from the episode: Make your More Of List - https://leadt…
 
In this episode, Katana Lemelin chats with one of our newest team members, Shiann Hagan, about her recent degree from ECU, how she’s settling into the Clicksuasion family, and what she’s love about her work with a few fun questions to get you thinking. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuasion Labs. She con…
 
In this episode, Katana Lemelin discusses how to craft marketing strategies for your Black Friday sales by prepping early, crafting an omnichannel approach, and enhancing your customer service and efficiency. Use consumer behavior to tailor your marketing towards expected trends and expectations for the 2021 shopping season. PODCAST HOST BIO Katana…
 
In this episode, Katana Lemelin discusses three tips you can take to improve the data you receive from your website. This is more than 1’s and 0’s or your browser history. Katana explains the benefits of using Google Analytics to gather data on your consumer’s behavior, the importance of setting measurable KPIs to meet your goals, and how to use th…
 
CliftonStrengths for Managers Report See your Top 10 talents, and how they might help or hinder your personal leadership https://store.gallup.com/p/en-us/14216/cliftonstrengths-for-managers Attend our Open-To-The Public StrengthsFinder Training https://leadthroughstrengths.com/events Book a Private Training Event https://leadthroughstrengths.com/st…
 
3 Steps to Apply Personas to Social Media Marketing In this episode, Katana Lemelin shares three steps you can take to apply personas to your social media content. Katana discusses how to define your audience, craft buyer personas, and apply them to social media posts. PODCAST HOST BIO Katana Lemelin is the Digital Marketing Consultant at Clicksuas…
 
UNCLE STEVEN CAME TO TOWN Join Katana Lemelin and four core Clicksuasion team members for a discussion about the secretive operation codenamed ‘Uncle Steven's Visit'. On the show with Katana are Anna Silverman, Catie Fromnecht, Cyndi Fifield, and Michael Barbera. This podcast is a conversation about Clicksuasion's acquisition of Novae Design Group,…
 
YOUR RECAP OF FIVE POPULAR CLICKSUASION EPISODES A Clicksuasion recap of 5 previous podcasts covering behavioral constructs such as the importance of time, money management, life-work balance, and consumer marketing trends for 2021. Katana Lemelin recaps discussions from guest speakers such as Dan Pink, Dan Ariely, Michael Barbera and Crystal Suett…
 
If Someone Refuses To Participate In StrengthsFinder, Invite Them To The Session Anyway Maybe it was a bad experience with another assessment tool, or the thought that another assessment is unnecessary. But if someone in your team refuses to participate in StrengthsFinder, it helps to gather insights behind the “why.” Chances are you can form or of…
 
Influencing Strengths Not Part Of Your Top 5? Chill, You're Not Alone It’s totally normal for you or your team to hope for a balanced distribution of themes across all four domains of strengths: strategic thinking, relationships, executing, and influencing. You may think that you are not as productive and effective if you lack the talent themes fro…
 
Team Questions and Active Listening Impact Strengths Based Conversations At Lead Through Strengths, our StrengthsFinder events are designed to help you dial deep into your strengths so you can understand yourself better and strengthen team performance. What better way to launch this goal into action than through meaningful activities and strengths …
 
Applying Strengths For Sales Teams Can Boost Performance If you look over those moments where you closed a deal or knocked out a killer proposal, you were likely in the zone. That whole idea of "flow" or being in the zone - it's a clue to your greatest strengths. Work feels effortless because either you were at your genuine best or you were dealing…
 
In this Episode Michael Barbera shares the results of several studies that identify how people perceive yard signs at their property and the home service providers who use them. Additionally, he discusses best practices for home service providers when located at client sites. Bio Dr. Michael Barbera, chief behavioral officer at Clicksuasion Labs, i…
 
What's the first step after the CliftonStrengths assessment? The StrengthsFinder Test, StrengthsFinder training, and the StrengthsFinder 2.0 book are all a wealth of resources for uncovering what your top talent themes are, and how you can apply them. After your team gets their results, the next step by many teams is to focus on learning about each…
 
Managing To People’s Strengths, A Simple Path To Better Performance This topic opens a series of interviews featuring Lead Through Strengths facilitator Joseph Dworak. Now this particular episode looks at the value of workplace conversations, especially when the team is remote. People have never been more hungry for human connection than today. In …
 
Strengthen your relationship with customers through inspiring, clear, and relatable message framing. This webinar is designed to provide insights that could be applied to your organization’s brand with behavioral marketing, engaging visuals, and framed messages crafted to bolster brand awareness. This Clicksights webinar will focus on five current …
 
Would you be our Valentine? I think we click (see what we did there?) Join us for this special re-broadcast with research-practitioner, Zoe Chance as we discuss virtual dating, love, flirting, loss aversion, and online dating. Clicksuasion guest Zoe Chance is a researcher-practitioner who teaches interpersonal influence at Yale, consults with Fortu…
 
Work In Your Strengths Zone To Make Work Enjoyable How often you work in your strengths zone has a lot to do with living your best life. Here at Lead Through Strengths, we believe that choosing easy doesn't equate to choosing lazy. It means choosing efficiency and getting more of what works for you and what you enjoy focusing on. This may sound too…
 
Clicksuasion’s annual Top 6 Consumer Marketing Trends series discusses the shifts in consumer behavior that are likely to affect how people make decisions in 2021. Join this complimentary webinar as we explore the most likely consumer top priorities and expectations for brands in an era of a global pandemic, vulnerability, uncertainty, and cultural…
 
Take The Path of Least Resistance To Save Time At Work One of the best things that happen when you are aligned with your natural talents is that work ceases to feel like "work." This is that sweet spot where you accomplish your tasks feel like you're in a state of flow. This is when things on your to-do list energize you, rather than drain you. Sin…
 
If You're Not Feeling Very Worky Today, Your Feeling Is Valid If you woke up not feeling very worky today, you're not alone. All around the world, this happens for reasons that are either obvious or hard to dig. Being in a funk is a real struggle that can last from days to months and can impact many important decisions that you make. It happens in …
 
In this episode, we discuss incentives for goal-achievement with Jordan Goldberg, co-founder of stickK. StickK.com is a goal-setting platform that employs incentive-based behavioral economic research by Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media…
 
Self Care Ideas That Most Corporate Professionals Haven't Considered You can't go very far when you're running on empty, no matter how hard you push. And that's why we've come up with this fun episode for you — consider it a virtual "filling station." All you need to do for now is hit the brake, find clarity, and refill your tank with self care ide…
 
Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important…
 
How Can I Turn Conflicts Around When My Manager Hates Me? Certain situations can highlight the stark differences within a team, especially when your strengths seem opposite of others' strengths. For example, you might think “my manager hates me” when they seem to value other team members' ideas and blow off yours. To conform or to stay true to your…
 
The COVID-19 pandemic has placed a strain on the shipping demand for UPS, FedEx, and the USPS. During this episode, we discuss shipping deadlines for the 2020 holiday season and how to manage customer expectations. DELIVERY SERVICE DEADLINES UPS Dec. 15 – UPS Ground Dec. 21 – UPS 3 Day Select Dec. 22 – UPS 2nd Day Air Dec. 23 – UPS Next Day Air Fed…
 
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