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Welcome to the 'It's All Just a Bunch of BS' podcast, the show that looks at how behavioral change insights are being applied “in the wild”. Episodes feature renowned behavioral experts across industries and organizations, from management and marketing to policy and public health, and more. The BS podcast is for those listeners whose jobs involve ... well, humans. UX/UI? Human resources? Marketing? Sales? Research? Design? Product innovation? You name it … there’s something for you in this show.
 
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is a technology-based research company that - in just over two years - has quickly mobilized to develop , a world-class SaaS-based scoring capability to help brands understand and navigate changing business landscapes and audience expectations. Collaborating alongside on some of the brightest minds in academia and working with some of the most well…
 
Hello BS Listeners, and welcome back to another episode. Today I am here with Dr. Jessica Tollette. Jessica is the academic director of the Bachelor in Behavior and Social Sciences at IE University. She has experience teaching courses on research methods, race, gender and education. Her research interests include race, ethnicity, immigration and in…
 
Ashley Whillans Bio: I received my PhD in Social Psychology from the University of British Columbia in November 2017 and started working as an Assistant Professor at the Harvard Business School in July 2017. During my PhD, I was a member of UBC's Public Scholar Initiative and was funded by the Social Sciences and Humanities Research Council of Cana…
 
BJ Fogg is a behavior scientist, with deep experience in innovation and teaching. At Stanford University he’s directed a research lab for over 20 years. On the industry side, BJ trains innovators to use his work so they can create solutions that influence behavior for good. The focus areas include health, sustainability, financial wellbeing, learni…
 
James Elfer is Founder of Morethannow, a research practice that applies behavioral science to workplace contexts. Magda is Reader in Experimental Cognitive Psychology, the Alan Turing Research Fellow and Head of Dynamic Learning and Decision Making Lab at Queen Mary University of London. The ethos of her work has been to take a critical eye to well…
 
After having spent over 20 years in Corporate America, Will Leach left PepsiCo in 2012 to chase his dreams of opening a behavioral science-focused marketing research - . In 2017 Will accidentally found out that he had the basic elements required to write a book, so he did just that. In 2018 he released Marketing to Mindstates. Because of the books’…
 
Eliq is a fast-growing SaaS provider of customer engagement and energy insights software to the utilities industry. Based in Gothenburg, Sweden and London, UK, Eliq today serve 17 utilities globally with our SaaS platform delivering energy insights and customer engagement software, such as applications for mobile and web that enable customers to be…
 
George Kohlrieser is an organizational and clinical psychologist. He is Distinguished Professor of Leadership and Organizational Behaviour at IMD and consultant to several global companies including Accenture, Amer Sports, Borealis, Cisco, Coca-Cola, HP, Hitachi, IBM, IFC, Jaeger-LeCoultre, Morgan Stanley, Motorola, NASA, Navis, Nestlé, among many …
 
Stefano Puntoni is Professor of Marketing at the Rotterdam School of Management. He joined RSM after completing a PhD in marketing at London Business School. His research has appeared in leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Nature Human Behavio…
 
A special episode of the one year anniversary of the show. Fifty-two weeks. Fifty-two episodes. Fifty-two experts from a range of different industries ... and their answer to the single most important question, the Big Behavioral Brainstorm: "Of all the problems in the world today, which one would you say could stand to benefit from a behavioral-ba…
 
Fastic is the world’s number one app for healthy fasting. Fastic instills fascination, supporting users in achieving balance and creating healthy habits through scientific principles of intermittent fasting. Combatting trends of overconsumption, the company’s mission is to bring intermittent fasting to the masses in an easily digestible, digitized …
 
Matej Sucha is the founder of MINDWORX, a unique consulting company helping clients understand and use insight from psychology and behavioral economics in domains like marketing, sales, HR and behavior change. He discovered behavioral economics during his studies at the University of Copenhagen in Denmark and ETH Zürich in Switzerland. After gainin…
 
Ovul Sezer is a faculty member at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, where she teaches Negotiations and Managerial Decision Making. SHe is a behavioral scientist and a stand-up comedian. She is passionately curious about human nature, which she studies through behavioral experiments and humor. Ovul…
 
Bob Cialdini, as he known to his friends and colleagues, is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and President and Founder of Influence at Work. His books, including Influence, Yes! and Pre-Suasion have sold more than six-million copies and have been translated into 41 different languages and position …
 
Lindsay Kohler is a reformed communication consultant who turned to behavioral science to figure out why we do what we do — especially when it comes to poor health and financial decisions. With over a decade of employee engagement consulting experience with Fortune 500 companies and an MSc in Behavioral Science from The London School of Economics, …
 
The formal launch of the Global Association for Applied Behavioural Scientists (GAABS). GAABS is the world’s first independent organisation representing the interests of applied behavioural scientists, primarily working in the private sector. GAABS has a clear scientific, social and non-commercial purpose. A sit-down panel conversation with the fou…
 
Pique is a quirky, funny behavioral scientist in your pocket. It's a mobile app that shows you the behavioral science behind common issues in your day-to-day life and helps you approach the issues in new ways. Each "pack" is about one topic, like conversations or time, and then each "moment" in that pack approaches the topic in a different way. A "…
 
Greg Davies is a specialist in applied behavioural finance, decision science, impact investing, and financial wellbeing. He founded the banking world’s first behavioural finance team at Barclays in 2006, which he led for a decade. In 2017 he joined Oxford Risk to lead the development of behavioural decision support software to help people make the …
 
Lauren Waldman, founder of Learning Pirate, is a revolutionary in the discipline of organizational learning and development. With nearly 20 years experience as a learning professional, complemented by qualifications in neuroscience, Lauren is driving the evolution of the way individuals and organizations learn and approach learning. Most sought out…
 
Dr. Stephen Wendel is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar, where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior. Stephe…
 
Dr. Stef Johnson is an associate professor of Organizational Leadership and Information Analytics. She holds the Andrea and Michael Leeds Research Fellowship, is the Director of the Daniels Fund Ethics Initiative, and is a 2020 RIO Fellow. She is a fellow in the Society of Industrial Organizational Psychologists (SIOP) and the American Psychologica…
 
Julia is Partner at Boston Consulting Group and cofounder and leader of BeSmart, BCG's behavioral economics and insights initiative. In this role, she brings her passion and experience designing complex system transformation through nuanced behavioral change to clients in the public and private sectors. Julia has advised and implemented transformat…
 
Maria Konnikova is psychologist and author of two New York Times best selling books, Confidence Game and Mastermind: How to Think Like Sherlock Holmes. She is a regularly for The New Yorker whose writing has won numerous awards, including the 2019 Excellence in Science Journalism Award from the Society of Personality and Social Psychology. Maria’s …
 
Torben Emmerling is the Founder and Managing Partner of the leading Swiss Behavioural Science consultancy Affective Advisory. He is the inventor of the D.R.I.V.E.® framework for behavioural insights in strategy, a seasoned lecturer in Behavioural Science and Applied Consumer Psychology and an accomplished trainer and keynote speaker. Torben has ove…
 
Jason leads PwC Australia’s behavioral economics practice. He specializes in economics, evolution, and behavioral science. Previously, he was data science lead with Australia's corporate, markets, and financial services regulator, and has also worked as a lawyer and an economic policy adviser with the Australian Treasury. He has a Ph.D. from the Un…
 
This is a reverse style interview with the podcast's host, Nick Hobson. In this episode, former guest from Season 1, sits down with Nick to discuss the state of the field of behavioral insights, from the personal vantage point of leaving academia and entering into practice. There's also a winding conversation talking about Nick's main line of work:…
 
Caroline Roux holds the Concordia University Research Chair in Psychology of Resource Scarcity. Her primary area of research explores how reminders of resource scarcity affect consumers’ cognitions, judgment, and behavior. More broadly, her research interests focus on better understanding how pro-social values and moral considerations influence con…
 
Rory is the Vice Chairman of Ogilvy, and has co-founded a behavioural science practice within the agency. He works talented psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate o…
 
Dr. Wendy Wood is Provost Professor of Psychology and Business at the University of Southern California, where she teaches classes on behavior change. Given her research over the past 30 years, she is widely considered the world scientific expert on habit formation and change. She has published over 100 articles, and her research has been supported…
 
Cass Sunstein is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. From 2009 to 2012, he was Administrator of the White House Office of Info…
 
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy, and training institute that works with charities, nonprofits and NGOs to help them grow their resource capacity. A nonprofit thought leader, Kachuriak is the author of the book Optimize Your Fundraising, lead researcher …
 
As a Behavioural Consulting Lead at Cowry, April helps clients to solve business problems using behavioural science. April has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. At the University of St Andrews she focussed on how evolutionary forces have shaped modern day behaviour …
 
Rob is CEO of a behavior design and gamification consultancy called Influence Insights where he works with tech companies to make products users love through the application of behavioral science and video game design principles. He’s also a behavioral product strategist for a startup foundry called Spark Wave where he helps build products from the…
 
is an applied behavioral scientist who helps organizations create human-centered client experiences using qualitative and quantitative research methods and executive coaching. Silja holds a Behavioral Science Ph.D. from the University of Cambridge and has worked with industry and governmental organizations across Europe, the US and Southeast Asia. …
 
The physical immune is fine-tuned by natural selection to fight off nasty invaders that enter into our body. What you might now know though, is that we also have what’s called the behavioral immune system (or BIS), and BIS protects us from transmissible pathogens and parasites that pass from human to human. The Behavioral Immune System is a cluster…
 
Aaron is co-founder and president of Trust Included, consultancy that offers scientifically validated solutions to help organizations overcome challenges and proactively meet the future through initiatives related to wellness culture, leadership, and employee experience. Aaron is a , a reviewer for the Journal of Personality and Individual Differen…
 
Michael Inzlicht is a Research Excellence Faculty Scholar at the University of Toronto. His primary appointment is as Professor in the Department of Psychology, but he is also cross-appointed as Professor at the Rotman School of Management. Michael conducts research that sits at the boundaries of social psychology, cognitive science, and neuroscien…
 
Ali Fenwick is Managing Partner and head of Behavioral Insights at LEAD TCM&L and Professor of organizational behavior at Hult International School of Business. By using the scientific method and modern-day data science applications, Ali and his team at LEAD TCML run behavioral experiments and design behavioral interventions for business organizati…
 
We tend to like people who are prototypical or representative of the group. In the context of organizations, this social bias means we like leaders who we think are gold standard examples of the group we work for. This in itself isn’t a bad thing, per se. But in terms of leadership selection in current organizations, there’s a backfire effect. Cons…
 
Charlotte Blank is one of the world’s first “chief behavioral officers.” As CBO of Maritz, Charlotte leads Maritz’s practice of behavioral science and innovation. She forges the connection between academic theory and applied business practice, by elevating the use of field research to advance our understanding of human behavior in the modern market…
 
We are a goal driven species. So much so, my hunch is that even the earliest homo sapiens were juggling lists of hunter-gatherer type to-dos, multi-tasking their way through the African Savanah. And of course as we know now, modern humans are doing more things at the same time than ever before. So the question becomes, How do we navigate between mu…
 
Richard is a highly experienced practitioner, speaker and writer on behavioural science in business with a focus on communications and technology… , Richard is VP of BVA Nudge Unit UK, the founder of the consultancy Communication Science Group, and a board member of the Association for Business Psychology. He has been featured on BBC radio and in H…
 
Fake news is a problem. It's a problem on the internet. It’s a problem in our politics and public discourse. It’s a problem in ad campaigns. Generally, it’s a problem for society and the businesses or organizations that are involved, for better or worse, mostly mostly big tech and social media. So the question on everyone’s mind these days: How doe…
 
Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Los Angeles Times, Cosmopolitan Magazine, and CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion special…
 
We’ve come to know these two things. First, our modern work environment, with its constantly dinging and pinging technologies and open office designs, makes us more susceptible than ever to the distractions of multi-tasking. And second, we hear again and again, all about the dangers of multi-tasking and how we all need to be focusing our absolute a…
 
Christian Hunt is the Founder of Human Risk Limited, a Behavioral Science (BeSci) Consulting and Training Firm specializing in the fields of Risk, Compliance, Conduct & Culture. He was formerly head of Behavioral Science at UBS, a role specifically created for him, and coming out of a related position as Head of Compliance and Operational Risk Cont…
 
When it comes to differences in cultural experiences, the general distinction is between individualistic culture and collectivistic culture. The former being tapping into our individual selves and the latter tapping into our relational or interdependent selves. Geopolitically and ethnically, these generally map onto Western vs Eastern cultures. But…
 
Nate Andorsky is the co-founder and CEO of Creative Science, a company using behavioral economics to build technology and digital strategies for today’s most innovative companies. Nate in his role of CEO helps blend behavioral economics, design and technology to facilitate social innovators move people to action, empowering clients to dream bigger …
 
There are generally two tpyes of goals: Maintenance and Attainment. Keeping a bank balance at a set point (maintenance goal) versus hitting a target savings (attainment goal); keeping a running list of current clients (maintenance goal) versus hunting down business and generating new client leads (attainment goal). The problem is, we’re biased towa…
 
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