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This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!
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Marketing Should Be Fun
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Avoiding a Scarcity Mindset in Your Marketing - Episode 25
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If you're going to ask for trust from your audience, it's important to extend that trust back to them. Today, Kelsie is back on the podcast and we're covering how to avoid a scarcity mindset in your marketing, why the unknown metrics of content can be challenging for creators, and how to balance calls-to-action with overall value. We hope this is h…
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Jill Savage on Reflections From Nearly 30 Years of Content Marketing - Episode 24
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Today's episode is a special one. I (Austin) am interviewing my mom, Jill Savage, about her experience building brands through content for nearly 30 YEARS (!!). We talk about the challenge of adopting new content engines, the personal connection available in our world today, how she tracks metrics and goals related to content marketing, and what ha…
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Starting a Podcast: Answering Common Questions We Hear (w/ Mitch Nelson) - Episode 23
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What equipment do you need to start a podcast? What podcast host do we recommend? How do you grow your show? Today, Mitch Nelson, Partner + Podcast Director at Savage Content Collective, is joining Austin to chat about launching and growing a podcast. We hope this episode is helpful! // 🎧 Sign-up for Buzzsprout: https://www.buzzsprout.com/?referrer…
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How to Repurpose Your Content (& Why Repurposing is Okay) - Episode 22
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There are times when it can almost feel like it's "cheating" to repurpose content you have created in the past. However, sharing a similar message in a variety of ways is actually a great way to add value to your audience. Today, Austin and Kelsie are walking through why repurposing content is a good idea, and some practical examples of what it can…
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6 Commitments for Effective Content Marketing in 2023 - Episode 21
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26:10
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As we're all kicking off 2023, many of us are setting our intentions for our lives and businesses. So what intentions and commitments should we be making in regards to our content marketing efforts? In today's episode, Austin and Kelsie are diving into 6 commitments you should make for effective content marketing in 2023! 📸 Follow us on Instagram: …
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An Open Conversation About Perfection (with Mitch Nelson, Our New Business Partner!) - Episode 20
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We talk about perfection quite a bit when it comes to content, and today we want to revisit that topic. Joining us for the conversation is Mitch Nelson, our new Partner + Podcast Director here at Savage Content Collective. In this episode, we're talking about how each of us relate to the idea of perfectionism, how Mitch is learning to let go of per…
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Kelsie's "On-the-Road" Episode: 3 Great Questions From a College Communications Class - Episode 19
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Kelsie recently had the opportunity to speak to a Communications / Social Media class at East Texas Baptist University. The students had some great questions, and a few of them would apply to you as well! On her drive back home, Kelsie recorded a solo episode, sharing some wisdom for content marketing about planning, consistency, quality, and more.…
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The Tools We Use in Our Business - Episode 18
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27:29
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We've often been asked what tools we use in our business for project management, bookkeeping, communication, etc. Today, after some talk about breakfast sandwiches and spending money, we're jumping into all of the software we use to make our work at Savage Content Collective possible. We hope this is helpful! 💻 Download a free copy of "4 Daily Affi…
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Don't Change Your Strategy Overnight - Episode 17
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15:18
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Not too long ago, Instagram announced they would be pushing video content more than they have been. So how should we respond to changes to algorithms or changes to content marketing platforms overall? In this episode, after a debate about ketchup and ranch dressing, we're walking through why it can be easy to over-compensate when you hear about cha…
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How One Nonprofit Doubled Their Followers Through Consistency - Episode 16
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One of our clients, a nonprofit organization down in Texas, recently doubled their followers over a couple days. How'd they do it? By staying consistent for seven months. In this solo episode of the podcast, Austin is sharing that story with you, and four principles that come to mind from it. Thanks for listening! 💻 Download a free copy of "4 Daily…
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Why Human Connection & Relationships Are Key to Brand Growth - Episode 15
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When building a brand, it's easy to get distracted from the main thing. What's that main thing? Relationship-building. In today's episode, after a "this or that" about lunch and dessert, we're diving into why human connection is a core part of business growth. We hope this is a support to you! 💻 Download a free copy of "4 Daily Affirmations for Eff…
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4 Ways Perfectionism Limits Creators - Episode 14
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Perfectionism is such an easy trap to fall into when it comes to content marketing, but it's not very helpful in building a brand or a community. Today, we're sharing 4 ways perfectionism limits the effectiveness of your digital content! 💻 Download a free copy of "4 Daily Affirmations for Effective Content Marketing": https://www.savagecontent.co/#…
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5 Things to Consider When Sharing Personal Convictions Online - Episode 13
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It's no secret that the digital age we live in can make it easy for strong personal opinions to clash, and for conflict to come as a result. So how do we approach our opinions about topics that can easily become controversial? In today's episode, we are walking through 5 things to consider when it comes to sharing personal convictions online. We ho…
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Marketing Should Be Fun
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How to Cancel Out the Guru Talk - Episode 12
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"You need to post 30 reels in 30 days!" "You have to show your face each day in stories!" "Your podcast has to have video!" We've all heard the guru talk. People who are advocating a silver bullet that will help you grow. Today, we're talking about how you can contextualize that advice, remove pressure from yourself, and find confidence in what's s…
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Utilizing an Interconnected Content Strategy in 2022 - Episode 11
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"Interconnected content" is a big phrase we like to use around here. In today's episode, after a "this or that" about Texas sports teams, we're talking through what interconnected content means, how to do it, and why it matters! This is one shift that helps you move from a sales-forward approach to marketing to a trust-forward approach in your mark…
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10 Things We Learned in Year 1 of Business - Episode 10
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Merry Christmas and Happy New Year from our team here at Savage Content Collective! To close out the year for the podcast, we have a heated "this or that" about wrapping paper and gift bags before we jump into sharing 10 things we've learned throughout our first year as a company. It was so fun to reflect on these and we hope this list will be a su…
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Marketing Should Be Fun
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A Quick Encouragement for the Holidays - Episode 9
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Happy Thanksgiving! This week, we've got a super quick episode (just 6 minutes) for you. After a holiday-themed this or that, we're jumping into the importance of giving yourself the space to rest. We hope this encouragement is valuable this week and through the end of the year! 💻 Download a free copy of "4 Daily Affirmations for Effective Content …
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Navigating a Crazy Season of Life - Episode 8
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Listen... We all have crazy seasons in life. Especially with the holidays approaching, our normal rhythm of life can kind of get thrown out the window, and it gets a lot harder to keep up all that we've had going the rest of the year. So how do we prepare for and adjust as we approach a season like this? In today's episode, after a fun conversation…
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Emily Schwalbach on Leveraging Social Media Without Burning Out - Episode 7
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This week's episode is SO fun and SO practical. We're welcoming Emily Schwalbach, Instagram expert and entrepreneur, who is passionate about helping people grow on social without burning out. In this conversation, we talk about her journey of finding confidence in her craft, how to "find your minimum" on social media, lessons she's learned about gr…
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Questions We're Often Asked About Content Marketing - Episode 6
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This week, we're quickly jumping through some questions we're often asked about content marketing. After some random chat about Christmas and a rapid-fire this or that, we're talking social media, podcasts, time management, growth, and more! We hope these are helpful! Got some questions you'd like us to address on the show? Drop them in the comment…
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Growth Stories: The Forgotten Initiative (w/ Jami Kaeb) - Episode 5
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Today on the podcast, we're sharing our first interview-style episode we're calling "Growth Stories." We hope these episodes are opportunities to highlight the non-linear growth so many people experience in building a brand and community. And first up in this series is Jami Kaeb, Founder of The Forgotten Initiative (TFI), a national ministry dedica…
This week, we're here to battle it out! Just kidding... sometimes we wish we had the personalities to do that effectively. But instead, we're here to simply chat through our top 5 favorite things about both Instagram and TikTok. Hopefully you learn a couple new things in this one, get some inspiration, and find a few laughs along the way! 💻 Downloa…
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Marketing Should Be Fun
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Finding Confidence in Who You Are and Who You're Not - Episode 3
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Welcome back to Marketing Should Be Fun! For Episode 3, we've got lots of laughs before we jump into a conversation all about confidence! This is a foundational aspect of building a brand, developing a community, and living a life you're proud of. In this episode, we're covering 5 truths that are so important for all of us to internalize. We hope t…
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Building a Brand Without Living on Your Phone - Episode 2
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Welcome back to the show! For Episode 2, we're talking about another favorite topic around here: The value of letting values and boundaries guide your time so you're not glued to your phone 24/7 as you're building a brand. It's so easy for us to let notifications be what determine our time, but that's a road to burnout and a life distracted. So lis…
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Content Performs on a Human Level - Episode 1
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We're kicking off the show talking about one of our FAVORITE topics! It's something we chat about a lot with our clients and it's something we'll likely bring up quite a bit in future episodes. And it's that content performs on a human level. Humans don't fit in the box of an algorithm, or a formula, and that means you don't have to either. Join us…
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Trailer: Welcome to the Marketing Should Be Fun Podcast!
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In this trailer, join us for some small talk, a game that we don't have a name for, the reason behind launching the show, and what you can expect moving forward! Be sure to subscribe!By Austin Savage & Kelsie Zarko
