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It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation!
 
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Studio CMO: Marketing HealthTech

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Studio CMO: Marketing HealthTech

Golden Spiral, Positioning & Demand Gen for HealthTech

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Studio CMO exists to accelerate the transformation of healthcare. We help HealthTech companies improve patient outcomes by empowering them to communicate their solution in ways that capture attention, motivate change, and speed improvements throughout the healthcare ecosystem. Produced by Golden Spiral, hosted by John Farkas, and co-hosted by Anna Grimes and Mark Whitlock. Listen weekly for interviews with CMOs and executives from HealthTech, vendors who build our tech stacks, and healthcare ...
 
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show series
 
“Marketers have always gotten the unfortunate rap of being not as impactful as sales. So now, it becomes a lot harder to get buy-in from the rest of the organization to do the things that we need to do.” Hello hello and welcome to another episode of the Flying Cat Marketing podcast! Today, we’re here with Ashley Levesque, VP of marketing at Banzai.…
 
“Organic is this new big channel because it scales and you pretty much get an infinite return on investment if you rank well… When you're small and you don't have resources, you're kind of trying to do everything, and that's not the way to go. So I would wholeheartedly advise every small startup these days to just focus on the one thing that is rea…
 
“One of the biggest issues when you only focus on leads is that you don’t have any Marketing-Sales alignment.” Hello hello! For episode 72 of the Flying Cat Marketing Podcast, we sat down with Max Eiden, founder of hey.ad, to discuss why marketing should not focus on generating leads, why people are overly focused on lead gen today, and how we can …
 
“A good interviewer makes sure the conversation goes down a great rabbit hole that could have never been scripted. Those candid moments, right? It's like an art, you get to pull it and play with it and make it like a beautiful shining pearl.” Hello hello. Welcome to another episode of the Flying Cat Marketing Interview Series. For episode 73 of the…
 
“Rather than hire direct salespeople, you can accelerate your sales by going through a third party who's already got a customer base. They've already got that reach. They've already got a marketing program, so they can take that product out for you really quickly.” Hello, hello. Welcome to another episode of the Flying Cat Marketing Interview Serie…
 
“If content works, and all of the processes that support that content work, then content has this ability to have a huge impact, not just in marketing, but across the business and the brand as a whole.” Hello hello and welcome to another episode of the Flying Cat Marketing podcast. Today we spoke with Lauren Lang, Senior Content Marketing Manager a…
 
How do you create thought leadership content at scale even if you don’t have access to leaders? By broadening your definition of what a thought leader is, and taking a holistic approach to content creation, that’s how. This week on the Flying Cat Marketing podcast, we talk to content marketer Brooklin Nash about how he takes expert voices and eleva…
 
Hello hello! We’re about to show you that account-based marketing (ABM) can also be done without fancy technology. While at the beginning you might need to focus on every single detail to get accounts to convert, ABM can be highly scalable. In this episode, we invited the Director of Evangelism at B2B gifting company Alyce, Nick Bennett, who grew t…
 
“Readers are smart and they're doing their own research. So if you just give them a copy-paste approach to comparison pages, they're going to call you on that.” Hello hello! In this week’s episode of the Flying Cat Marketing interview series, we’re here with Federico Jorge. Federico is the founder of Stack Against, delivering SEO-optimized comparis…
 
“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you’re letting the customer choose what’s the best journey for them.” Hello hello and welcome back to the Flying Cat Marketing podcast! In this episode, we had a conversation with Breezy Beaumont, Head of Growth at Correlated, on w…
 
Are you having a conversation with your market or merely making noise? B2B brands—including HealthTech solutions—must invest in their brands. Expecting your inbound marketing and direct-to-customer approaches to distinguish you among your competitors will result in missed goals. Who speaks on behalf of your brand? Who is attractive to journalists a…
 
How do you manage a large remote team while motivating your employees to take great care of your customers? By treating them as you’d like them to treat your customers, of course. In this week’s episode of the Flying Cat Marketing podcast series, we catch up with Adam Harris. He’s the CEO of property management software company Cloudbeds and tells …
 
Product marketing is the opportunity you have to focus your solution, perfect your architecture, and put your ideas forward in such a way that makes sense to your audience and helps you gain traction in the market quicker. If you're going to launch into the marketplace, you need to ensure you have solid product/market fit. About Our Guest John Fark…
 
“If you're ever contemplating gating content, you need to make sure it's something that you would personally be comfortable giving your own information for, or maybe even paying for.” Hello Hello and welcome to another episode of the Flying Cat Marketing Podcast. On episode 64 of the Flying Cat Marketing podcast, we’re with Erin Balsa, Founder and …
 
“Relying on your product marketer to be the only person that understands and talks to customers is a mistake.” Hello Hello! On episode 63 of the Flying Cat Marketing podcast, we sat down with Camille Trent, the head of content marketing at Dooly, to discuss product marketing, its importance, and how content and product marketers can work together c…
 
“Another growth play that I think is very underrated and not many companies utilize, is having a really good understanding of your pricing strategy.” Hello Hello! Welcome to episode 62 of the Flying Cat Marketing podcast. Today, we’re here with Jay Desai, the Head of Marketing at Captivate Talent, a company that connects SaaS companies with sales, …
 
“If you’re in it for the long run, start with SEO, and do it strategically. SEO is the gift that keeps on giving ” Hello hello! During this episode of the Flying Cat Marketing podcast, we sat down with Foti Panagiotakopoulos, the founder of GrowthMentor, to discuss the ins and outs of bootstrapping a start-up and managing the workload with a small …
 
Want to know how to build a product so good it sells itself? Listen to this week’s episode of the Flying Cat Marketing podcast! This week, we bring you insights from Richie Khandelwal, founder of Pricelabs, a SaaS pricing solution for the SMB and mid-market Airbnb and vacation rental space. We caught up with Richie to learn how Pricelabs got starte…
 
It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Liam Moroney, SVP of Revenue Marketing …
 
Hi there and welcome back to the Flying Cat interview series! In this episode, we get the lowdown on the differences between B2B and B2C SEO from Marcos Sabino who heads up the SEO team at TravelPerk, a B2B business travel software. Originally from Portugal, Marcos recently transitioned from B2C e-commerce at Myprotein, a sports nutrition brand bas…
 
In today’s episode, we’re peeling back the curtain and talking with Flying Cat Marketing’s very own Head Content Editor Robert Beames. Rob has hired over a dozen freelance writers in the last year but had to test triple the amount to find his team of writers. With that sometimes quite painful experience in mind, he shares how he now casts his net s…
 
The content marketing industry is fast-paced: you need to be up-to-date on tools that can help you outperform competitors. We’re joined with Pankil Shah, who tells us everything you’ll need to know about using AI to help write content. Hello hello and welcome back to the Flying Cat Marketing interview series! This time we caught up with Pankil Shah…
 
It's time to break down real SaaS marketing problems - with a sour twist. In this episode Garrett Mehrguth interviews Kimmah Shah, Head of Digital & Demand Generation at Actian. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation!…
 
It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Senior Director of Marketing, Product M…
 
It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Head of Demand Generation, Europe at Ge…
 
It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Head of Demand Generation at InSided, B…
 
Hello hello! Welcome back to another enthralling episode of the Flying Cat Marketing interview series. This week, we get to learn all about sales—and how CEOs can hire great salespeople to get out of it! For that, we’re joined by Ryann Dowdy, co-founder and CEO of Social Sellers Academy. Along with her co-founder Kelly Roach, Ryann helps businesses…
 
More and more HealthTech companies must support both B2B and B2C marketing efforts to meet the needs of their end customers. Companies must sway the minds and habits of medical professionals. Sometimes, the most efficient way to do so is to educate the patients so they, in turn, pique the curiosity of the doctors. At other times, both doctors and p…
 
“My start in the vacation rental industry was six years ago. In my initial days, I wasn’t really introduced to reporting and other things. Soon enough, I started wondering where the system was and that’s when I realized that there wasn’t one...and it wasn’t my company’s fault, it’s just where the industry was at the time. Aside from knowing the ter…
 
It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is Director of Marketing Operations & Anal…
 
In this week’s episode, we chat with Sara Stella Lattanzio, anti-buzzword marketing strategist and marketing manager at 1plusX—the company behind the fastest AI-powered marketing intelligence platform for marketers. She started with 1plusX as the sole member of the marketing team for a year, focusing on events and other low-cost ways to successfull…
 
Your marketing team. Where would your company be without them? Where would you? A good marketing team is made up of a diverse group of people with a variety of talents, soft skills, expertise, and an X factor which, for your vision, only you can define. How do you find the right people, assimilate them into your culture, and keep them motivated to …
 
It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is President at BLASTmedia, Lindsey Groepp…
 
It's time to break down real SaaS marketing problems - with a sour twist. In this show Garrett Mehrguth interviews marketing leaders from around the world. The sour twist? They're both challenged to get their words out as they pucker their way through sour candy during the conversation! The guest this week is VP of Marketing at Seamless.AI, Jonatha…
 
“I made every mistake one can possibly make. I took the long way round and now I’m just hoping that If I can help give people a shortcut to success, save somebody a headache, and most importantly give them their time back, that to me is an incredible feat in itself.” Hello hello! The Flying Cat Marketing interview series is back after a short summe…
 
For two years prior to the pandemic, marketing executives were bemoaning the effectiveness and the future of trade shows. When the world shut live events down, organizations pivoted to online. Would in-person events return? If so, would they be even more ineffective as those before the pandemic? Industries outside of healthcare looked to HIMSS as a…
 
“From a very personal perspective, I’ve got a big interest in being inclusive. My dad set up a company 40 years ago and it was all about creating technical and communication aids for people with difficulties. Even when I was 12, I was writing reports for school about how we can create technology that’s gonna support people who are physically challe…
 
“Outbound marketing is more like a search team with flashlights. You can see what’s in front of you but you’re going out in a certain direction to try and see what people are in that direction. So you have to play a quantity game up front and then a quality game as you go forward.” Hello everyone! Welcome to another exciting episode of the Flying C…
 
Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is with Hostfully's Co-founder & CEO, Margot Schmorak. Hostfully started off as a free, personalized guidebook for vac…
 
Every time you pick up your phone, open your computer, turn on your television, wake up your tablet, or start your enabled car, you are drawn into a user experience. How quickly, easily, and intuitively you navigate to your intended result broadly determines your satisfaction. HealthTech platforms, their sites, and their apps are often plagued with…
 
Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is with Inna Shevchenko, CMO at iGMS. We talk about how she grew iGMS from a 1-person marketing team with a very small…
 
Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is the one and only Dot Lung, the Mother of Social Media Dragons about how to build your personal brand to turn it int…
 
Today’s marketers wear many hats—when it comes to webinars, they have to build the slides, run the software, and follow up. Despite the reputation and stereotype of marketers being extroverted and performers, many don’t like being on stage or camera. The purpose of a webinar is to bring your attendees/audience closer to what they need. In this podc…
 
Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels. Today's replay is with Vanessa de Souza, Rentals United co-founder. Rentals United, now a market leader in the vacation rental tech w…
 
It's time to break down real SaaS marketing problems - with a sour twist. Garrett Mehrguth interviews marketing leaders from around the world while they're challenged to get their words out - puckering with sour candy/food they consume throughout their conversation. Guest: VP of Product Marketing at Genesys, John Clark!…
 
Hello hello. Before we dive into today's episode, I have a quick announcement: During August I'll be taking a summer break, where we won't be recording any new episodes. But I'm excited to republish some of the earlier conversations I've had and post clips on our social media channels. If you've been enjoying this podcast so far, you will definitel…
 
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