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Fun. Informative. Professional. "Align with The Massage Business Mama" comes to you with a combined 22+ years experience in the massage biz as entrepreneurs. Providing actionable tips and resources. Beca an off-grid living, quirky, trail-running, massage therapist, esthetician, and yogi offers her business and wellness perspective to you with a highly caffeine-fueled compassionate wit. Ali, your hard-working, driven, creative mom, massage therapist, business owner, lover of friend gatherings ...
 
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show series
 
Email marketing is one of the quickest and easiest ways to grow your massage business, which is why we have chosen to spend not one but two whole episodes centered around this subject! This is Part One of that two-part series dedicated to email marketing that was originally recorded as part of my membership. Excerpts have been taken for this podcas…
 
In this episode, we are sans Beca and joined by Nicole Keane. Nicole recently published a book, "The Tao of The Polyvagal Theory." Inside the book, she teaches and explores the connection between polyvagal theory and five element theory as a means to heal the spirit and balance the autonomic nervous system. We talk about how our interpretation of t…
 
Pregnancy is an exciting and scary time! There are so many unknowns! It is only natural to ponder questions related to the health and well-being of the baby, logistics of setting up a nursery, and how your relationship with your job will change. In the latest episode of "Align with The Massage Business Mama," we are joined by guest Emily Van Dyke @…
 
This episode was prompted by a "Massage In The Real World" student. Do you struggle with communication? Do loved ones often tell you, "I don't feel like you are listening to me? Like you're hearing me?" If so, this could be creeping into your professional life as well! It is hard to hear criticism from a client. Hard to feel like your work didn't r…
 
In Episode 033: How To Think Like A Marketer guest Wendy Pitts Reeves explore 3 key concepts practitioners must understand and embrace to have a successful practice. Originally this presentation was recorded as part of Ali’s membership program, “Massage Momentum Membership.” We have taken excerpts from this interactive experience to share in this e…
 
In this episode, we are joined by Crystal Bantel of "Your Tech Fairy" to discuss all things website. Originally this presentation was recorded as part of Ali's membership program, "Massage Momentum Membership." In this episode, you hear excerpts from that interactive experience. We chat about things like diversifying your business, best practices w…
 
For some Massage Therapists, there is nothing more enticing and exciting than the idea of working with professional athletes! The prestige, honor, and challenges that come with this type of work are out of this world. Kelly Stauffiger is one such therapist. In this episode, she talks about her journey from starting in a casino spa to working as the…
 
As perpetual learners, Beca and Ali wanted to share some of their favorite book recommendations for massage entrepreneurs. Some of these books are finance-related, some business, and some personal. And they all pack some punch! Check out our list to kick off some massive growth in your massage businesses this year!!! --- This episode is sponsored b…
 
Taking tests are a scary thing! Taking a test as important as the MBLEx, even scarier. Now, let's talk about taking the MBLEx when you have been out of school for 13+years. Because that is exactly the situation Beca recently found herself in... And y'all, she's got some tips! Her favorite study guides, apps, and suggestions for acing the exam! So i…
 
Our most recent guest, Sheri Burell Nishimura, OTR/L, LMT, CPT, AND a Massage in The Real World grad, shares about her battles when trying to start her massage business. Because she had a few. Sheri of Phenix City, Alabama, purchased a house to run her clinic Myo·dō. Pronounced: my-oh-dough Myo: Medical term for "muscle" Dō: Japanese for "the way o…
 
Having a scarcity mindset or “Starving Healer Syndrome” unfortunately describes an awful lot of us in the healing professions. But if we want to align with abundance, we must kick these toxic thought patterns to the curb! We operate from the belief (often unconscious) that we don’t deserve to become wealthy or even financially comfortable from the …
 
All therapists are going to receive criticism at some point in their career - that's just the nature of the beast, we can't be everything to everyone - yet that doesn't make it any easier to receive negative comments about us or our work. This episode was inspired by a struggle that one of Ali's Massage In The Real World students had. They, unfortu…
 
Have you ever wanted to be held a little more accountable for reaching your business goals? Do you ever feel like maybe you need an extra set of eyes on a project? Or, do some days, you just need someone to tell you that you are doing a good job?If you answered "yes" to any of these questions, we hear ya! Being an entrepreneur can be isolating - wh…
 
Dual relationships are tricky! While some believe these types of relationships have no place in the massage world, others think they can be a healthy part of business. In this episode, Beca and Ali dig into dual relationships. Whether they are good or bad and how to navigate them when they do occur. Listen on to hear their thoughts. --- This episod…
 
There are times in life when we simply cannot juggle all the balls we have flying in the air. Times when a few things have to slide off our plate, or we won't be able to function, at least not at the level our families, clients, and friends require/want. January-June was one of those times for us. We were busy with all the things that come with lif…
 
One of the most annoying things in our massage world is when client’s no-show! We have prepared ourselves mentally, physically, and energetically to give an awesome treatment, and then our client fails to show. Your client may think, no big deal, I’ll reschedule for next week. But the truth is, that’s an appointment that could have been booked by s…
 
In this episode of "Align with The Massage Business Mama," we are joined by branding, marketing, and Canva genius Emily Conners of "The Creative Bodega." Emily first got started in the world of marketing when she set out to brand and market her own brick and mortar business, a gym. She found that not only did she really like marketing her gym, but …
 
Naming your massage business is something we often see slow therapists down. They get stuck in the creative cul-de-sac of trying to come up with the perfect name and, in so doing, stale out on making progress in other areas of their business. It makes sense. It's hard to purchase a domain or make business cards when you are still unsure of your nam…
 
Uncovering your competitive advantage is critical to your success as a small business owner. It's what sets you apart in the marketplace and helps customers choose you over the spa down the street. But, sometimes, it's hard to identify what it is that sets us apart! We are simply too close to ourselves to see the unique gifts we offer. In this epis…
 
Learn about Ali's upcoming course, which is about to launch, "Massage In The Real World: The Complete Guide for Bridging the Gap from School to Thriving Practice." She is so excited to help massage therapists actualize their entrepreneurial dreams! Massage In The Real World is a step-by-step guide that helps therapists cut through the overwhelm and…
 
Do Instagram Reels confuse you? They did us too, but we understand the power they currently harness. This is why we decided to stretch ourselves a little bit for this episode and dive into the creation process. Instagram had a problem. They were losing people to TikTok. And in an effort to combat this, they pushed out Reels. These 15 or 30-second v…
 
Have you been curious about Zeel? In this episode Beca and Ali discuss the app that brings massage therapists to clients who want in home or in office massage. Apps like Zeel, Sooth, and MyMassage are revolutionizing the process of outcall massages. By taking out the work involved with getting your name in front of potential clients, therapists are…
 
In this episode, we brought on fellow massage therapist Erica Olson. In response to the COVID situation and some other factors, Erica has been grappling with leaving the massage industry. We mentioned her on Episode 13 with Joyce Gauthier and thought it would be fun to explore some of the factors that are weighing into her thought process for poten…
 
In this episode, we interview Joyce Gauthier of the Respect Massage Movement. A movement aimed at helping protect massage therapists from sexual solicitors. This important topic is one that often gets glossed over in massage school, and Joyce is working tirelessly to combat that problem. --- This episode is sponsored by · Anchor: The easiest way to…
 
In this episode, we chat about finding an office space to work out of for your massage practice. Some common things to look for, negotiating with landlords, and post COVID considerations. Listen to hear our number one priority when finding a space! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app…
 
In this episode we discuss a question we received from a listener. "Is yoga appropriate to recommend as a form of self-care for massage clients?" We get into this, our favorite forms of self-care, and the ever annoying "askhole" we often encounter in our field. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://an…
 
In this episode, we tackle a question we received from a listener, is spirituality a part of massage? There are certainly a lot of Massage Therapist who identify as spiritual, so we understand why this might be asked! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app…
 
This meditation is intended to help you identify opportunities that have presented themselves because of the COVID-19 Crisis. As uncomfortable and challenging as this whole experience has been, there are opportunities for growth if we seek them out. Please get comfortable and explore deep within your psyche to see what hidden gems are waiting to be…
 
In this episode, we wanted to get a baseline for how the COVID situation has landed in the massage industry from a variety of voices. We have our own personal experiences and views of how things will roll out moving forward. But we wanted to collect perspectives from others in the industry, educators, practitioners in private practice, spa owners, …
 
The global pandemic that has rocked the world has all of us on a little edge. Massage Therapists are having to make tough decisions about the future of their practices. We all could use a little more deep breathing during this time, so we created this meditation. We hope that you walk away from this video feeling lighter, more refreshed, and more o…
 
The nasty virus, COVID-19 that is circling the world has affected the massage therapy industry in some profound ways! Join Beca and Ali as they discuss ways to have some financial immunity to this situation, their predictions for the future of our industry, and the things they are doing to stay healthy through this all. To learn more about this pod…
 
Networking can be a scary and intimidating thing! Learn the tips and tools we have implemented over the years to help us feel more comfortable in a variety of networking settings. Visit www.alignwiththemassagebusinessmama.com for show notes. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app…
 
Niching is all the rage right now! But is this necessary for YOUR massage practice? Beca and Ali discuss what this has looked like in their massage practices and ways to get your employer to pay for your continuing ed. Visit www.alignwiththemassagebusinessmama.com for show notes. --- This episode is sponsored by · Anchor: The easiest way to make a …
 
Beca and Ali discuss their tips and tool for working as massage therapists with kids. From upping your rates to limiting your commitments to technological support they share what has worked for them on their work/life journey. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app…
 
Beca and Ali are honored that you chose to take a listen! With a combined 22 + years experience in the massage industry, we are excited to share tips and tricks we have learned along the way. To learn more about us, go to www.alignwiththemassagebusinessmama.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://an…
 
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