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In this latest podcast episode, find out how you can advertise your meal prep food business on Google. I discovered three profitable keywords that this meal prep company should bid on. And I explained how much this company should spend per click and which cities to focus on. If you want free marketing tips for your food business, follow my IG accou…
 
Should you listen to Google recommendations when it comes to Google Ads? The answer is NO. That is the worst thing you can do inside your Google campaign because Google only looks out for its own interest. They don't know your business like you do. Google wants to make sure you get as many clicks as possible so you can spend as much money as possib…
 
In this latest podcast episode, I want to share some advice from Mr. Neil Patel. I had the privilege of interviewing him live on Instagram in 2019. By the way, he's one of the top digital marketers in our world today. This is what I asked him: Mr. Neil Patel, what should a business owner's top priority be if they're trying to attract local customer…
 
In this latest podcast episode, I'm going to attempt to explain the differences between Social Media and Google. I'll also give you a general overview of how I think the two platforms are appropriate for your food business. And which is more important? Which should you focus on more? Find out which one is better for your food business. 👇 >If you ar…
 
So, you got that catering call, and it's time to close the deal. What is it that you say to get your potential client's attention, so they listen? And so you sound different than every caterer out there? Well, here's something that you have to think about when you're dealing with sales calls. Find out here how to ask the right question and close mo…
 
In this week's marketing tip of the week, I will show you how to save money on your Google Ads Campaign. Don't do what I used to do! I used to use the keyword planner and see how much a keyword costs to be on top of the page, and then I would base my strategy around that. For example, if "Italian Catering in Irvine" costs me $4.50 a click to be on …
 
How to avoid getting hacked on your Instagram account in 2022? This topic is very personal to me because my account got hacked in early April 2022. Unfortunately, I haven't recovered it yet, but here is a tip for you to keep your Instagram account safe. Please follow my new IG account to stay tuned on the latest food business marketing tips and hac…
 
In this episode, I want to talk about the biggest marketing mistake many food entrepreneurs make, especially caterers. And that is not asking for reviews! Do not make the mistake that all these people do! Start creating some kind of system for getting reviews. Are you guilty of this? >If you are a restaurant owner, caterer, or chef who wants to lea…
 
Don't miss out on one of the biggest catering days in 2022. Easter is right around the corner, and with it comes a host of opportunities to grow your catering business. In this episode, I'm going to share 4 Tips on How to Capture Catering Leads for Easter. Check them out now! >If you are a restaurant owner, caterer, or chef who wants to learn more …
 
How important is advertising for your restaurant & catering business? In this episode, I will share a little bit about my story. And how advertising changed my life back in 2012. I increased sales by 800% in less than six months after I started implementing everything I learned about online marketing. >If you are a restaurant owner, caterer, or che…
 
As a caterer, I get it. Our lives are hectic, and we have so many things going on at once, including last-minute catering orders. So it's tough to organize a tasting for every event. Our potential customers don't know us, and they may be skeptical of what we are offering. That's why tastings are so important, right? Fortunately, there is another wa…
 
If you are not getting leads daily or weekly, you are not giving your catering business a chance. It's not enough to network and rely on word of mouth. You need to invest time and money to leverage the power of the internet to grow your catering business. >If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks…
 
The success of advertising is more than just getting clicks. It's also about getting conversions. For example, if you're running a catering business, you don't want people finding your ads when looking for Italian food in New York or Chinese food in Denver. Ensuring that you are showing particular ads to the right people will help you generate more…
 
If you’re looking for a way to stand out from the search results of your restaurant or catering business, running Google Ads campaigns is a great way to accomplish that. But to make the most of this opportunity, you need to know what you’re doing. To help you get started, here are three simple rules for successful Google Ads campaigns: 1. Don't set…
 
When it comes to advertising and marketing, many restaurant owners, caterers, and business owners don't think about this concept called "Lifetime Value of a Customer." So, what is this thing called LTV of a customer, and why is this important? Understanding the Life Time Value of a Customer can help you figure out how much you should advertise for …
 
So, what is this untapped opportunity for restaurant owners? Restaurant owners always look for new customers, but they don't realize how easier it is to market and sell to people who already know your brand. Use Google Ads Remarketing tool to increase repeat sales. It's a lot easier to sell to your repeat customers than to new customers. In this ep…
 
With St. Patrick's Day coming up, you might wonder how I can use that holiday to get more catering clients? There are many ways to do it, but here are some tips for getting the word out and increasing your catering business this St. Patrick's Day. In this episode, find out how Caterers Make an Extra Five to Six Thousand Dollars this week, March 17t…
 
Super Bowl Sunday is one of America's most significant holidays, and you don't want to miss it. Remember that the Super Bowl is when people will be looking for hearty snacks or food to eat while or after they watch the game. So this is an excellent opportunity to highlight some of your specific menu packages. But how do you take advantage of this? …
 
If you're thinking about spending money on advertising for your food business, there are a few things you should know before you get started. In this episode, I share tips to guide and help you before you get started on your first campaign to make sure you're getting the most out of your marketing dollars! >If you are a restaurant owner, caterer, o…
 
How much should you invest in marketing for your food business? And why do so many business owners say that advertising doesn't work. You may be tempted to skip advertising when you're starting a food business. After all, the food speaks for itself, right? But that's not how it works. You need customers to know about your food to buy them. And for …
 
As a food entrepreneur, restaurant owner, or caterer, "Are you working on your business to figure out things to do better and become a more successful business owner?" If not, listen to this podcast for you to boost your confidence and enrich your mindset. If you could only work 2 hours a week, what would you do in those two hours? Asking hard ques…
 
Small restaurants or food catering businesses frequently have a limited marketing budget, which can make promoting your business challenging. The good news is that there are plenty of free advertising (or low-cost) alternatives for you to market yours to your customers. In this episode, Matthew and I discussed the best ways to get free advertising …
 
Holidays are a whirlwind for your catering customers who have catered events to prepare. Are you struggling to book or seal corporate catering deals during holidays? In this episode, I share my top 3 secrets for closing a corporate holiday catering deal and how it significantly changed my life. >If you are a restaurant owner, caterer, or chef who w…
 
Did you know that follow-up is vital for your marketing strategy, which must not be overlooked? In this episode, Alan and I talked about the 5 steps to follow up with potential clients. If you are worried about appearing off as spammy and pushy in your follow-ups, check this out! >If you are a restaurant owner, caterer, or chef who wants to learn m…
 
On-page SEO is among the tried-and-true digital marketing strategies to boost a business's online presence and overall performance. So how's your on-page SEO? Have you been optimizing your title tags, meta descriptions, content, and keywords? In this episode, Steve and I take a deep dive into the importance of On-Page SEO to your online marketing s…
 
Well-optimized and highly relevant website pages result in increased visibility and organic traffic. Meaning, the pages you add to your website also affect your overall business growth. Stream this episode and discover what particular website pages will help you skyrocket your food business's success! If you are a restaurant owner, caterer, or chef…
 
A lot of people turn to search engines to find their desired products and services, and if your business is not listed in one, customers won't find you. So saying that Google My Business (GMB) listing is important for your business is an understatement. In this episode, Steve and I answer the following queries about GMB listing: Why is it important…
 
Aside from boosting your brand's credibility and authenticity, Google Reviews also play a vital role in increasing your online visibility. In today's episode, Steve and I discuss how impactful online reviews can be. Stream now and discover how you can utilize your Google Reviews to your business's advantage. If you are a restaurant owner, caterer, …
 
Your business name can make or break the company you’ve carefully established. But why? Why is your Business Name SO Important? In this episode, Steve and I uncovered the answers to that crucial question. We narrow down the SEO tactics that a company must follow to develop the Best Business Name for Google Search. So, stream now! If you are a resta…
 
If you didn’t acquire the results you wanted after launching some paid ads, remarketing is the way to go. Remarketing gives you another chance to get conversions from those people with who you’ve previously engaged. It’s a powerful marketing technique that will allow you to drive more sales for your food business. In this episode, Steve and I touch…
 
I’m going to do my best to convince you why you should advertise with Facebook & Instagram. As an online marketer, I feel that it is my duty to share with you the power of social media ads. And also, I want you to understand that you can do this yourself. You don’t need me to do this for you. But I’m here if you need guidance and support during the…
 
Establishing and managing a single restaurant is already indeed a challenge. But what if you have three restaurants to oversee? And on top of that - you also got a catering business to run? Jamie Shotton, one of our Facebook group members, shares his strategies and tips on how he's able to operate 4 food businesses in Colorado all at once. If you'r…
 
I had the incredible opportunity to interview Steve Wiideman, the brilliant co-founder and CEO of Wiideman Consulting Group. Steve's SEO expertise has helped countless businesses in varying industries to thrive in the digital market - food businesses included! In this episode, Steve and I discuss how crucial SEO is for any food business. So, whethe…
 
Most food business owners lose potential sales and clients because of a poor-performing website. Don’t let that happen to you. Stream now today’s episode! And learn the top 3 features that you must add to your website to capture more leads and increase your sales. To join my community, visit https://www.alshanmarketing.com/. You can also watch this…
 
Food business owners are now struggling with how to hire new employees. If you’re one of them, then I highly suggest that you listen to this episode. Jamie, an owner of 3 restaurants and a catering business, shares his proven & tested ways on how he’s able to recruit rockstar employees for his companies. I, too, have given my insights on how you ca…
 
If you don't know how SEO helps your local business, you're missing out on many opportunities! In this episode, our SEO expert guest, Matthew Post, will share 3 powerful things on how SEO promotes your local business. Tune in now to learn more. Do you want to watch my full interview with Matt? If so, then click here to check it out on my YouTube ch…
 
Is your local business struggling to rank on the Local Google Search Results? In this episode, Matthew and I tackle the top 3 factors on what food business websites should have to rank on top of the Local Google Search Results. Stream now to learn more! Watch this and the rest of my Podcast episodes on Youtube. Click here. P.S. Don't forget to like…
 
Search Engine Optimization or better known as SEO often intimidates entrepreneurs. Because let’s admit it, the term sounds too fancy, complex, and technical. In this episode, Matthew and I explain what does SEO means. So, if you're one of those food entrepreneurs who view SEO as daunting - it's time for you to tune in! Watch this episode on YouTube…
 
This success story from Chef Kristen proves that follow-up emails are more than essential if you want to capture more leads and boost your food business sales. Stream now to learn more! You can also watch this episode on my YouTube Channel: https://www.youtube.com/watch?v=YcjnaqMQmPQ. Make sure to subscribe and hit the notification bell, so you don…
 
Interview with Alan Berg on how to respond to customers when they ask for price. 1st Way - Respond to price when a catering client reaches out to you is to acknowledge and be grateful that they did. 2nd Way - Don't tell them but explain why and ask questions. 3rd Way - Start with a starting price. 4th Way - Give them a price range. You can also wat…
 
Facebook Ads vs. Google Ads? Which Paid Advertising Should You Use For Your Catering Business? Well, it depends on which audience you are going after and what type of service you are offering. Stream this episode to learn more! You can also watch this episode on YouTube. Do you want to join my community? Click here!…
 
I had the privilege to go live with Jamie Shotton, one of our exclusive Facebook group members. He shared some invaluable ideas on how to run a successful restaurant and a catering company. In this episode, he explained how he come up with such enticing food concepts for his multiple food businesses. Come and watch the full interview on my YouTube …
 
Knowing portion control is essential among caterers since a slight over-portion can affect your catering business big-time. Why? Because any extra food added to your customer's plate is money deducted from your total profit. So, here is a simple guide on how to portion out your drop-off catering orders. Visit https://www.alshanmarketing.com/​ for m…
 
If you don't get local followers for your restaurant or catering business on Instagram, then you are just wasting your precious time. In this episode, I share the step-by-step process of getting free local followers on Instagram. Join my community today to get more tips and hacks on business & marketing!…
 
How to engage your restaurant followers on social media? If you are a caterer or a restaurant owner, you will love this marketing tip. Record videos of yourself or your chef while making the special of the day or week. ​ I used to name some of the specials after my customer’s name. And that would create a buzz on the social media platform. Because …
 
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